DMC Collection by Ria Mooijaart & Partners

What DMC Collection by Ria Mooijaart & Partners does

DMC Collection by Ria Mooijaart & Partners is a privately held Belgian bvba (registered at Waregemsestraat 35, 9771 Nokere; secondary address at Uitbreidingstraat 84, B-2600 Antwerp) founded in 2007. The firm operates as a B2B sales, marketing, and communication representation agency for the travel and MICE (Meetings, Incentives, Conferences, Events) industry, with no proprietary technology platform. Its core asset is "The Collection" — a curated portfolio of more than 15 Destination Management Companies, plus selected hotels, airlines, and cruise lines, spanning Asia (Japan, India, Nepal, Bhutan, Sri Lanka, Uzbekistan), Southern and Central Europe (Portugal, Malta, Italy, Spain, Greece, France, Germany, Austria, Hungary, Slovenia, Montenegro, Croatia, the Baltics), the Nordics (Finland, Lapland), Africa (Morocco, Southern Africa), and South America (Argentina, Peru). The company has a team of approximately 6, led by founder Ria Mooijaart (Sales Management & Execution) along with Marion Flipse and Liam Guillou in marketing and communications.

The business model is professional services / sales representation: the firm enters into representation arrangements with the DMCs in its portfolio and earns revenue by selling those DMC partners to enterprise MICE planners and tailormade travel specialists across Belgium, the Netherlands, Luxembourg, Germany, Austria, and Switzerland. Go-to-market is sales-led and event-driven — direct sales visits, blitzes, roadshows, client events (luncheons, cocktails, workshops), site inspections, inspirational / fam trips, and hosted-buyer events during IMEX (Frankfurt) and IBTM (Barcelona). Marketing channels include the company website, blog, Facebook, LinkedIn, and Mailchimp newsletters. There are no disclosed pricing models, no API, no software product, and no AI/ML capabilities; the value proposition centers on human-curated matchmaking, expert local knowledge, buying power with hotels and venues, and a multi-year reputation in luxury travel.

Customers fall into two segments: enterprise MICE planners and event organizers seeking destination expertise for meetings, incentives, corporate events, and conferences (primary segment); and discerning individual travelers plus tailormade travel specialists seeking bespoke itineraries (secondary). No named customer logos are disclosed, no revenue figures are public, no external institutional investment is evidenced, and the company operates as a simple founder-led bvba with no parent, no subsidiaries, and no disclosed funding rounds. Operational activity remains intact (active website, social channels, recent blog content) but with headcount of 6 and modest organic partner onboarding rather than venture-backed scaling.

Name

DMC Collection by Ria Mooijaart & Partners

Legal name

Ria Mooijaart & Partners bvba

Website

https://riamooijaart.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ria Mooijaart & Partners is a Belgium-based B2B sales and marketing agency that represents The Collection, a curated portfolio of 15+ Destination Management Companies (DMCs), to MICE planners, corporate event organisers, and luxury travel specialists across Belgium, the Netherlands, Luxembourg, Germany, Austria, and Switzerland, generating revenue through representation commission and professional-services agreements with no proprietary software or disclosed AI capabilities.

Ownership category

akta.pro rank

Product category

Travel Sales & Marketing Representation

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Travel Agencies (561510)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Sales representation services
• MICE event planning
• Hospitality marketing communications
• Luxury travel representation

Headquarters

HQ city

Nokere

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sales & Marketing Representation Services: The company provides sales, marketing and communication representation services for DMC Collection members (Destination Management Companies), earning revenue through service arrangements with its portfolio of carefully selected DMCs, hotels, airlines and cruise lines worldwide.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ria Mooijaart & Partners operates a sales, marketing and communication agency representing The Collection, a curated portfolio of exclusive Destination Management Companies (DMCs), hotels, airlines and cruise lines worldwide. The company connects MICE planners and event organisers with DMC partners across Belgium, the Netherlands, Luxembourg, Germany, Austria, and Switzerland through direct sales visits, roadshows, fam trips, client events and industry trade shows.

Product overview

DMC Collection by Ria Mooijaart & Partners offers The Collection, a unified portfolio of selected destination management companies (DMCs) covering destinations across Asia (Japan), Southern Europe (Portugal, Malta), the Baltics, South Asia (India, Nepal, Bhutan, Sri Lanka), Southeast Europe (Slovenia, Montenegro, Croatia), and Nordic regions (Finland, Lapland). The company provides sales, marketing, and communication services to connect MICE planners and event organizers with its DMC network partners.

Differentiator

Problem solved

Functional benefit

Products and services

• The Collection (DMC Portfolio) A curated portfolio of carefully selected exclusive Destination Management Companies (DMCs), hotels, airlines and cruise lines worldwide, providing expert local knowledge for meetings, incentives, corporate events and individual travel programmes for professional planners and discerning individual travellers.
• Sales & Marketing Representation Services Sales, marketing and communication services provided directly to DMC Collection members to connect them with MICE planners and event organisers in Belgium, the Netherlands, Luxembourg, Germany, Austria and Switzerland, including sales visits, roadshows, client events and fam trips.
• PR & Communication Services Public relations and communication services focused on brand experience positioning for companies in the hospitality industry, including advice and development of visual and written communication.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Destination AsiacoreChannel Partner/ Reseller/ DistributorDMC partner specializing in Japan destination management, part of The Collection portfolio
• EC MeetingscoreChannel Partner/ Reseller/ DistributorDMC partner for Portugal and Malta destinations, providing venue and event management services
• Goal EventscoreChannel Partner/ Reseller/ DistributorDMC partner for Baltic destinations including Latvia, recognized as a top 5 European destination
• Incent Tours (Incent India)coreChannel Partner/ Reseller/ DistributorDMC partner covering India, Nepal, Bhutan and Sri Lanka, founded in 1982 with over 37 years of experience in incentive travel on the Indian subcontinent
• Intours DMCcoreChannel Partner/ Reseller/ DistributorDMC partner for Slovenia, Montenegro and Croatia with local offices in Split, Hvar, Dubrovnik, Ljubljana, Bled, Portoroz and Istria
• NextTravelcoreChannel Partner/ Reseller/ DistributorDMC partner for Finland and Lapland destinations
• Afsona TravelminorChannel Partner/ Reseller/ DistributorDMC partner for Uzbekistan with local expertise in Central Asia and Silk Road destinations
• Morocco UnlimitedminorChannel Partner/ Reseller/ DistributorDMC partner for Morocco specializing in unique travel experiences including Fez and Moroccan culture
• Condor TravelminorChannel Partner/ Reseller/ DistributorDMC partner for Argentina and Peru covering South American destinations including Patagonia, Buenos Aires, and wine regions
• Elysea TravelminorChannel Partner/ Reseller/ DistributorDMC partner for Paris region and France, specializing in wine regions and Paris-area experiences
• The DMC GreeceminorChannel Partner/ Reseller/ DistributorDMC partner for Greece covering Greek islands including Santorini and Mediterranean destinations
• Newtours Venue ItaliaminorChannel Partner/ Reseller/ DistributorDMC partner for Italy with expertise in venues including Museo Salvatore Ferragamo in Florence
• events by tlc SpainminorChannel Partner/ Reseller/ DistributorDMC partner for Spain covering Malaga, Granada, Cordoba, Seville and other destinations with special VAT rate agreements
• ÜberventminorChannel Partner/ Reseller/ DistributorDMC partner for Germany covering Berlin, Hamburg, Leipzig, Munich, Dusseldorf, Cologne and other cities
• The Winners GroupminorChannel Partner/ Reseller/ DistributorDMC partner for Southern Africa covering incentive travel destinations
• IMS (Incentive Management Services)minorChannel Partner/ Reseller/ DistributorDMC partner for Vienna and Budapest covering Austria and Hungary with expertise in urban experiences

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Kuoni Tumlare: Kuoni Tumlare is a large travel and DMC services company (formed from the merger of Kuoni Congress and Tumlare) operating across MICE, destination management, and leisure travel. It is a much larger incumbent that competes with DMC Collection for MICE planner representation services.

Direct peers

• ITC Travel Group: ITC Travel Group is a consortium of destination management companies providing sales representation and MICE services across global markets. It is comparable to DMC Collection as a curated DMC network with agency services.
• Ovation Global DMC: Ovation Global DMC is a global consortium of destination management companies, providing DMC sales representation and agency services to meeting planners across multiple continents. It is directly comparable to DMC Collection as a curated DMC sales representation network.
• Liberty International DMC Group: Liberty International is a long-established DMC consortium covering destinations worldwide, matching MICE planners with vetted local DMCs. Like DMC Collection, it operates as a sales/representation layer between planners and destination partners.
• Quintessentially Travel: Quintessentially is a luxury concierge and travel group that curates high-end DMC and travel experiences for discerning clients. Its luxury MICE and tailor-made travel offering overlaps with DMC Collection's luxury event and individual travel positioning.
• RMC Global Events: RMC Global Events provides sales representation and marketing services for a curated portfolio of DMCs worldwide, connecting MICE buyers with vetted local partners. The business model closely mirrors DMC Collection's curated representation approach.
• MeetingPoint International: MeetingPoint International is a sales and marketing representation network for destination management companies, focused on European and key international markets. It is a direct comparable as a DMC sales representation partner serving MICE planners.
• Pure! Travel Group: Pure! Travel Group is a DMC consortium representing curated destination management companies worldwide with a focus on quality sales representation for MICE buyers. It directly mirrors the curated-DMC representation model of DMC Collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RiaMooijaartPartners
• LinkedInlinkedin.com/company/ria-mooijaart-&-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMC Collection by Ria Mooijaart & Partners