RICH MEDIA

Financial Life Coaching and Personal Development Educationricharddolan.com

RICH MEDIA operates the Richard Dolan personal-brand coaching business, delivering a $99/month RICH U membership platform, certification programs, and live events to entrepreneurs, financial professionals, and individuals seeking to shift their relationship with money, wealth, and worth.

Company typePrivate
Founded-
HeadquartersNew York, United States
Headcount1–10
GTM typeB2C
OfferingServices

What RICH MEDIA does

RICH MEDIA, operating commercially as Richard Dolan, is a founder-led personal-development and financial-life coaching business built around Richard Dolan's proprietary 'Urban Financial Life Philosophy.' The company delivers its content through RICH U, a self-serve online learning membership priced at $99/month that grants access to over 150 hours of pre-recorded training, group coaching, personality assessments, and the Life RICH Plan PRIMER program. Complementary revenue streams include RICH Labs (a research division producing curricula and certification programs for financial professionals), RICH Events (exclusive live experiences blending study, play, and adventure), Richology (a free 48-page eBook lead magnet), and the Courageous Conversations podcast distributed across major platforms.

The underlying technology stack is a standard self-serve web platform (richarddolan.com) with no disclosed AI, API, mobile app, or third-party integrations. The product library is content-heavy and human-mediated, with the founder personally anchoring both the methodology and the public-facing brand. The business operates from offices in New York, Toronto, and Miami, and serves a global audience of approximately 20,000 students worldwide across three target segments: ultra-high-net-worth individuals and celebrities seeking legacy-based life strategy, financial professionals pursuing 'Financial Life Leader' certification, and entrepreneurs or individuals seeking personal transformation around money, wealth, and worth.

The business model is primarily subscription recurring revenue from RICH U ($99/month, planned to rise to $249/month at 50,000 members), supplemented by transaction-based revenue from RICH Events and professional services revenue from RICH Labs certificate programs. Go-to-market is community-led and product-led, leveraging the founder's celebrity-endorsed personal brand, a podcast with high-profile guests, earned media coverage, and a free eBook funnel to drive membership signups. The company is privately held, founder-owned, and operationally lean with seven employees.

RICH MEDIA firmographics

Firmographics

Name: RICH MEDIA
Legal name: Richard Dolan
Website: https://richarddolan.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: RICH MEDIA operates the Richard Dolan personal-brand coaching business, delivering a $99/month RICH U membership platform, certification programs, and live events to entrepreneurs, financial professionals, and individuals seeking to shift their relationship with money, wealth, and worth.
Ownership category
akta.pro rank

RICH MEDIA industry classification

Industry

Product category: Financial Life Coaching and Personal Development Education
NAICS: Educational Support Services (61171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Publishing Industries (513)
akta.pro primary industry: Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
akta.pro secondary industries: Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

Financial life coaching
Personal development training
Online learning platform
Wealth psychology education
Premium membership community

Where RICH MEDIA is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices3 records

Markets served

RICH MEDIA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

RICH U Monthly Membership: Subscription-based membership at $99/month providing access to over 150 hours of pre-recorded training, coaching programs, workshops, Life RICH Plan PRIMER program (valued at $250), and member discounts on courses, certifications, events, and apparel.
Live Events (RICH Events): Exclusive live events hosted personally by Richard Dolan and his team featuring an elegant fusion of study, play, and adventure, including digital events, speaking engagements, VVIP experiences, sporting, and adventure excursions.
Coaching Programs and Certificate Programs: Certificate programs and curricula designed by RICH Labs for investors and financial professionals, positioning graduates as 'Financial Life Leaders'.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	RICH U Membership

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

RICH MEDIA product offering

Product offering

Core offering

RICH MEDIA delivers financial life coaching and personal development programming through the RICH U online learning platform (150+ hours of pre-recorded training, group coaching, assessments, and workshops) for $99/month, supplemented by RICH Labs research-driven certificate programs, RICH Events live experiences, a free Richology ebook, and the Courageous Conversations podcast. The portfolio targets individuals seeking to shift their relationship to money, wealth, and worth using Richard Dolan's codified Urban Financial Life Philosophy.

Product overview

RICH MEDIA offers a suite of personal development and financial education products centered on Richard Dolan's Urban Financial Life Philosophy. The portfolio includes RICH U (an online learning management platform at $99/month), RICH Labs (research and curriculum development), RICH Events (live experiential events), Richology (a free 48-page ebook), and the Courageous Conversations podcast. The offerings target entrepreneurs, financial professionals, and individuals seeking to shift their relationship to money, wealth, and worth.

Differentiator

Problem solved

Functional benefit

Brands

RICH U: Online learning management platform and membership community for personal and professional development focused on improving relationship with money, wealth, and worth.
RICH Labs
RICH Events
Richology
Courageous Conversations

Products and services

RICH U Membership Online learning management platform offering 150+ hours of pre-recorded training, group coaching, workshops, personality quizzes, assessments, budget calculators, a video vault, and the Life RICH Plan PRIMER program (valued at $250), priced at $99/month with no contract and cancel-anytime terms, for entrepreneurs, financial professionals, and individuals seeking to shift their relationship to money, wealth, and worth.
RICH Labs Certificate Programs Research and curriculum program housed in The Global Financial Life Research project that synthesizes data on happiness economics, behavioral finance, investor resilience, and performance psychology to design curricula, coaching, and certificate programs that graduate Financial Life Leaders.
RICH Events Exclusive live events including digital events, speaking engagements, VVIP experiences, sporting, and adventure excursions personally hosted by Richard Dolan for members and prospects.
Richology eBook 48-page free downloadable ebook titled 'Richology: The Seven Steps to Unleashing Your Imagination and Designing a Great Financial Life', used as a top-of-funnel lead magnet feeding RICH U membership signups.
Courageous Conversations Podcast Long-form podcast featuring global icons, thought leaders, and opinion makers alongside Richard Dolan discussing what it takes to live and lead a courageous life, with past guests including Mike Tyson, Larry King, Oprah Winfrey, David Hasselhoff, Dwight Howard, and Jim Kwik.

Quantifiable outcome

Over 150+ hours of pre-recorded training, coaching, and programs available to members
+2 more outcomes

Companies that use RICH MEDIA

Customer profile

Named customers12 records

Segments3 records

Ideal customer profiles3 records

RICH MEDIA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

RICH MEDIA partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

RICH MEDIA competitors and assessment

Company assessment

Direct peers

Marie Forleo (Marie Forleo International): Personal development and business coaching brand offering online courses, training programs, and live events. Comparable in target audience (entrepreneurs), coaching subscription model, and celebrity-adjacent personal brand.
Tony Robbins (Tony Robbins Companies): Personal development and financial mindset coaching brand with live events, books, and premium programs. Closely comparable to RICH MEDIA in coaching philosophy, event-led GTM, and celebrity-style personal brand around money and wealth.
Suze Orman: Personal-finance personality offering books, courses, and financial coaching content. Comparable in personal-brand-led financial coaching and premium educational content positioning.
Mindvalley: Subscription-based personal-development learning platform offering creator-led courses, coaching, and live events globally. Closely comparable to RICH U in model, audience (high-achieving individuals), and content library approach.
Dean Graziosi: Personal development, real estate, and wealth-building educator offering online courses, masterminds, and live events. Comparable in wealth/mindset positioning, course-based subscription model, and entrepreneur target audience.
Ramit Sethi (I Will Teach You To Be Rich): Premium personal-finance education brand with courses, books, and coaching targeting affluent individuals and couples. Directly comparable to RICH U in financial-coaching curriculum, premium positioning, and DTC subscription funnel.
Brooke Castillo (The Life Coach School): Online coaching school offering certification programs, courses, and subscription-based coaching training. Comparable in coaching curriculum, certification B2B angle, and subscription product structure.
MasterClass: Premium creator-led online learning platform featuring celebrity experts across disciplines on a subscription basis. Comparable in celebrity-driven brand, premium subscription pricing, and content library model to RICH U.
Ramsey Solutions (Dave Ramsey): Financial education brand offering courses, coaching, and subscription products (Financial Peace) plus live events. Comparable in financial-life education, subscription model, and personality-led brand.

Emerging players

Ellevest: Digital wealth management and financial education platform focused on women, combining fintech tools with educational content. Adjacent to RICH U in digital financial education/coaching, though operating a different primary distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

RICH MEDIA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RICH MEDIA leadership team

Management profile

Number of profiles

Profiles1 record

RICH MEDIA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RICH MEDIA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RICH MEDIA

What does RICH MEDIA do?

Is RICH MEDIA a public or private company?

RICH MEDIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RICH MEDIA founded?

RICH MEDIA was founded in -1. It employs 1 to 10 people.

Where is RICH MEDIA based?

RICH MEDIA is headquartered in New York, United States, in the North America region.

How does RICH MEDIA make money?

Three revenue lines are on record. RICH U Monthly Membership is the primary driver. The others are live Events (RICH Events) and coaching Programs and Certificate Programs.

Who are RICH MEDIA's main competitors?

Direct peers on record are Marie Forleo (Marie Forleo International), Tony Robbins (Tony Robbins Companies), Suze Orman, Mindvalley, Dean Graziosi, Ramit Sethi (I Will Teach You To Be Rich), Brooke Castillo (The Life Coach School), MasterClass and Ramsey Solutions (Dave Ramsey). Ellevest is listed as an emerging player.

Does RICH MEDIA have an API?

No public API is recorded for RICH MEDIA.

What industry is RICH MEDIA in?

RICH MEDIA's product category is Financial Life Coaching and Personal Development Education. Its primary akta.pro industry code is FSAGADAH, Financial Education & Coaching (Digital Programs, Tools), with a secondary code of EDAAAJAN, Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors). Its NAICS code is 61171.