Richmond Club Hotel

What Richmond Club Hotel does

Richmond Club Hotel is a historic Melbourne public house operating from 100 Swan Street, Richmond VIC 3121, originally established circa 1880 as the Duke of Richmond. The venue operates across three levels containing four bars — a traditional public bar, beer garden, dining room, dance floor, and a rooftop with panoramic Melbourne skyline views — and functions as a multi-purpose hospitality and entertainment venue.

Its commercial offering spans food and beverage service through a Victorian-produce-focused menu, live sports screening across AFL, NRL, NBL, Rugby Union, UFC and boxing, a weekly trivia night (Thursday 7:30pm), live music performances Thursday through Sunday, a rooftop bottomless brunch package (Saturdays and Sundays, $65 per person), and private function room hire across eight distinct spaces accommodating 1-200+ guests for corporate events, weddings, birthdays, and conferences. Product/event bookings are managed through SevenRooms, with live music scheduling via the Surreal platform and customer enquiry forms via MyGuestlist.

The business monetizes through per-transaction food and beverage sales, fixed-price event packages, enquiry-based function contracts with tiered budget ranges up to $20,000+, and gift vouchers distributed through the AusVenueCo platform. It is privately held and operates as part of Australian Venue Co's portfolio of 200+ pubs, bars and restaurants across Australia, participating in the parent company's 'The Pass' loyalty program. Customer segments include local and visiting sports fans, private event hosts, food and beverage diners, and entertainment seekers, with acquisition driven by foot traffic, online reservations, and digital marketing channels.

Name

Richmond Club Hotel

Legal name

Richmond Club Hotel

Website

https://richmondclubhotel.com.au

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

1–10 employees

Short description

Richmond Club Hotel is a historic 140+ year old Melbourne pub in Richmond, Victoria, operated by Australian Venue Co. It serves sports fans, diners, and event hosts across four bars on three levels including a rooftop, offering food, beverage, live music, trivia, bottomless brunch, and private function hire for 1-200+ guests.

Ownership category

akta.pro rank

Product category

Hospitality Pubs and Bars

NAICS

Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Pub hospitality
• Function venue hire
• Live sports bar
• Bottomless brunch
• Live music events

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Core revenue from selling food, beverages, cocktails, and drinks across multiple bars and dining areas including public bar, beer garden, dining room, and rooftop.
2. Bottomless Brunch Package: 2 hours of bottomless cocktails, spritzes, beers and wines plus share plates and lunch item for $65 per person. Bookings essential, available Saturdays and Sundays.
3. Function Room Hire: Private event hosting across 8 function spaces including Bistro, Level 1 Bar, Rooftop, and Balcony Bar. No minimum spend requirement during promotional periods.
4. Entertainment Events: Revenue from live music performances, trivia nights, and special events. Trivia night offers prize vouchers ($100, $50, $25 for top 3 teams).
5. Gift Vouchers: Sale of gift vouchers through AusVenueCo platform for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Richmond Club Hotel is a historic Melbourne pub operating across three levels with four bars, including a traditional public bar, beer garden, dining room, dance floor and rooftop with skyline views. It sells food and beverages, hosts live sport screenings, weekly trivia nights, live music, rooftop bottomless brunch sessions, and offers private function room hire across eight event spaces for groups of 1 to 200+ guests.

Product overview

Richmond Club Hotel is a historic Melbourne pub established in the late 1800s offering a multi-faceted hospitality experience. The venue operates as a traditional pub with a dining room, public bar, beer garden, rooftop bar, and function spaces. Core offerings include food and beverage service, live sport viewing across multiple screens, weekly events such as trivia nights and live music performances, rooftop bottomless brunch experiences, and private function room hire across eight distinct spaces accommodating groups from 1 to 200+ guests. The venue also partners with The Pass loyalty app and uses SevenRooms for reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Food and Drink Menu Pub dining experience featuring seasonal menus championing Victorian produce with modern interpretations of classic pub fare, served across the bar, beer garden, dining room, and rooftop areas for dine-in guests.
• Rooftop Bar
• Live Sport Viewing
• Rooftop Bottomless Brunch
• Function Room Hire
• Live Music
• Trivia Night

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core.

• The Pass (Australian Venue Co)coreGTM or Marketing PartnerThe Pass is a loyalty app operated by Australian Venue Co (parent company). Allows customers to earn points and perks at 200+ pubs, bars and restaurants Australia-wide. Richmond Club Hotel participates in this loyalty program, offering $10 off first order for new users.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides the online reservation and booking platform for Richmond Club Hotel. Enables table bookings and function enquiries through their widget system. Integrated across multiple Australian Venue Co venues.
• AusVenueCocoreChannel Partner/ Reseller/ DistributorParent company Australian Venue Co operates Richmond Club Hotel along with other venues. Handles corporate functions including careers page, gift vouchers, and privacy policies. AusVenueCo branding appears on careers, gift voucher, and legal pages.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Crafty Squire: Independent Melbourne CBD pub operating a similar multi-bar format with live sport viewing, live music, and pub-dining menus. Direct competitor for sport-fan and casual diner segments.
• Young & Jackson Hotel: Iconic heritage Melbourne pub with similar brand heritage positioning, large bar footprint, and central tourist/local crossover trade. Comparable heritage-pub value proposition in Melbourne's competitive landscape.
• The Posty Hotel (Abbotsford): AVC portfolio venue co-listed in the Richmond Club Hotel SevenRooms widget and located in adjacent Abbotsford. Competes directly for the same Swan Street-adjacent local trade.
• The Swan Hotel Richmond: AVC-operated heritage pub on Swan Street, Richmond — overlapping catchment with Richmond Club Hotel. Shares the unified AVC booking infrastructure and The Pass loyalty program.
• Fargo & Co: AVC-operated Richmond hospitality venue in the same SevenRooms booking ecosystem. Targets overlapping casual dining, function, and weekend daytime segments.
• Public House Richmond: AVC portfolio venue co-listed in the same SevenRooms widget and located on or near Swan Street in Richmond. Directly competes for the same neighbourhood sports fans, function hosts, and weekend diners.
• Prince Alfred Hotel: Fellow Australian Venue Co pub that shares the same SevenRooms booking widget as Richmond Club Hotel. Operates a multi-bar, multi-daypart venue model in inner Melbourne with comparable food, beverage, function and events offerings.

Broad incumbents

• Endeavour Group: ASX-listed owner of the Dan Murphy's and BWS retail liquor chains plus 300+ hotels including the Pillow Talk, Kings Cross Hotel and the ALH portfolio it acquired — a broad incumbent defining pricing and supply economics for Melbourne pubs.
• Redcape Hotel Group: ASX-listed pub operator managing 30+ Australian venues. Comparable portfolio-level operating model, though smaller scale than Endeavour, providing a useful public benchmark for pub-by-pub economics.
• ALH Group (Australian Leisure & Hospitality): Operates 330+ Australian pubs, clubs and hotels — the largest pub operator in the country. Provides benchmark operating model and competitive context for any Melbourne pub asset, including AVC venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/richmond-club-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Club Hotel