Rich Sales Inc
Rich Sales Inc is a family-owned plumbing manufacturers' representative founded in 1969 in Little Rock, Arkansas, earning commissions by connecting 30+ premier plumbing brands with the state's distributors, contractors, and specifiers.
- Company typePrivate
- Founded1969
- HeadquartersLittle Rock, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rich Sales Inc does
Rich Sales Inc is a privately held manufacturers' representative firm that connects premier plumbing brands with the Arkansas trade channel. Founded in January 1969 by Jack Rich in Little Rock, Arkansas as Jack Rich Sales and renamed in 1989, the company is a family-owned enterprise now in its second generation of post-founder leadership under President Andy Kella, who assumed the role in July 2019. The firm operates with a small team of eight employees — primarily outside sales representatives covering Central and Northwest Arkansas, supplemented by inside sales and operations — and earns revenue through sales commissions on the products it specifies and moves through the channel.
The company's product offering is not built on proprietary technology but rather on an exclusive representation portfolio of approximately 30 premier plumbing manufacturers, including TOTO, Delta Faucet, Delta Commercial, Brizo, Newport Brass, A.O. Smith, American Water Heaters, State Water Heaters, Takagi, Fluidmaster, InSinkErator, REHAU, OmegaFlex, Charlotte Pipe, MAAX, Comfort Designs, Hamilton Bathware, BLANCO, GINGER, Maidstone Supply, Bemis, Mission Rubber, General Pipe Cleaners, Metal Fab, and Elite Components. This portfolio spans residential and commercial fixtures, water heaters (tank, tankless, gas, electric), faucets, PEX and metallic piping, bathware, kitchen sinks, food waste disposers, drain cleaning equipment, appliance venting, pipe fittings, and toilet seats. Rich Sales is the conduit between these manufacturers and Arkansas-based distributors, plumbing contractors, and specifying professionals (architects, engineers, designers), providing sales training, marketing support, and a feedback loop from the marketplace back to manufacturers.
The business model is commission-based: Rich Sales earns manufacturer-rep commissions on product flow through the Arkansas channel, with no direct product inventory, no public pricing, and no disclosed revenue. The go-to-market is purely relationship-driven field sales plus a developing inside-sales function, supported by a basic website and Facebook presence. There is no software platform, no proprietary IP, no digital product, and no AI component to the offering. Revenue concentration risk is split between a moderate reliance on top-tier manufacturer mandates (loss of which would be material) and full single-state geographic concentration in Arkansas.
Rich Sales Inc firmographics
Firmographics- Name
- Rich Sales Inc
- Legal name
- Rich Sales Inc
- Website
- https://richsales.net
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rich Sales Inc is a family-owned plumbing manufacturers' representative founded in 1969 in Little Rock, Arkansas, earning commissions by connecting 30+ premier plumbing brands with the state's distributors, contractors, and specifiers.
- Ownership category
- akta.pro rank
Rich Sales Inc industry classification
Industry- Product category
- Plumbing Manufacturers' Representation Services
- NAICS
- Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)
- akta.pro secondary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
Keywords
Where Rich Sales Inc is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rich Sales Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Manufacturers' Representative Commission: Rich Sales generates revenue as a manufacturers' representative for premier plumbing brands, earning commissions on sales of plumbing products including fixtures, water heaters, faucets, and piping systems to distributors, contractors, and specifiers throughout Arkansas.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rich Sales Inc product offering
Product offeringCore offering
Rich Sales Inc is a plumbing manufacturers' representative company that connects over 30 premier plumbing brands with distributors, contractors, and specifiers throughout Arkansas. The company earns commissions by representing manufacturers of water heaters, faucets, fixtures, piping systems, bathware, and related plumbing products across the state, providing market expertise, sales training, and field sales coverage.
Product overview
Rich Sales Inc is a plumbing manufacturers' representative company serving Arkansas, representing over 30 premier plumbing brands. The company offers a comprehensive portfolio of residential and commercial plumbing products including water heaters (A. O. Smith, American Water Heaters, State, Takagi, Hotwater), faucets and fixtures (Delta, TOTO, Brizo, Newport Brass, Peerless, GINGER), bathroom products (MAAX, Comfort Designs, Hamilton Bathware, Maidstone), kitchen products (BLANCO, InSinkErator), drain cleaning equipment (General Pipe Cleaners), PEX piping systems (REHAU), flexible piping (OmegaFlex), toilet seats (Bemis), pipe and fittings (Charlotte Pipe), and venting products (Metal Fab). The company connects manufacturers with Arkansas distributors, contractors, and specifiers through sales representation, marketing support, and training services.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Manufacturers' Representation
Companies that use Rich Sales Inc
Customer profileSegments5 records
Ideal customer profiles4 records
Rich Sales Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rich Sales Inc partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- FluidmastercoreFluidmaster is the #1 toilet repair brand in the world. Rich Sales represents Fluidmaster products including toilet tank trim and internal flushing mechanisms throughout Arkansas.
- American Water HeaterscoreLeading manufacturer of high-quality water heater products with manufacturing, research and development, and corporate offices in Johnson City, TN. Offers comprehensive line of residential and commercial water heaters.
- PeerlesscoreProvides variety of choices for kitchen and bath to tub and shower, in both style and finish options at competitive prices.
- InSinkEratorcoreMost reliable and best-selling food waste disposers on the market. Also offers instant hot water dispensers in styles and finishes to complement every kitchen.
- REHAUcoreGerman-engineered company helping customers create innovative systems for over 70 years. REHAU PEXa pipe and systems are preferred choice for architects, manufacturers, engineers, developers, contractors, and homeowners.
- OmegaFlexcorePreeminent international producer of flexible metallic piping products with over 200 patents registered worldwide. Supplies proprietary products for residential, commercial construction, and power generation.
- TOTOcoreNearly a century of innovation in bathroom products. Inspired by improving everyone's quality of life through revolutionary bathroom design and functionality.
- A. O. SmithcoreExpertise and innovation in high efficiency water heaters including gas, electric, and tankless water heaters.
- TakagicoreDelivered innovative hot water solutions for over 60 years. Sold exclusively by plumbing wholesalers and contractors. Selection of residential and commercial tankless water heaters unmatched for quality and diversity.
- State Water HeaterscoreBuilds durability into water heaters, tested in hostile environments and toughest conditions to ensure longevity and reliable hot water provision.
- Delta FaucetcoreLeader in proven functionality, design, and relevant innovation. Offers full line of faucets and accessories for kitchen, bath, tub and shower to fit every lifestyle.
- BrizocoreBlurs lines between fashion and faucets, delivering what discerning customers are looking for. Proves that form and function are one and beautifully the same.
- Newport BrasscoreFlawless beauty from faucet to finish with quality bath and kitchen products. Offers wide selection of designs in 25 finishes including Art Deco, Victorian, Neo Classic, and Contemporary styles.
- Hamilton BathwarecoreWide variety of AcrylX Showers and Premium Acrylic Showers designed to meet every need with spacious, beautiful designs.
- Comfort DesignscoreProvides standard features far above industry standard. CD robotic manufacturing process produces strong, consistent products with each order.
- MAAXcoreInnovation in DNA, paving the way for future generations. North American manufacturer with plants across Canada and the United States. Industry leader for over 50 years.
- Mission Rubber CompanycoreFamily owned and operated business offering broadest line of products in the industry for connecting, adapting, reducing, repairing, capping, or testing pipe in sewer and drain, DWV applications.
- BemiscoreLargest manufacturer of plastic and molded wood toilet seats in the world. Products include STA-TITE, TOP-TITE, Whisper-Close, Easy-Clean & Change, and JUST-LIFT Check Hinge systems.
- Charlotte PipecoreManufacturing pipe and fittings for over a century, employing more than 1,400 Americans. All products proudly made in the USA.
- General Pipe CleanerscoreThird generation family-owned company manufacturing high quality American-made drain cleaning equipment. In business since 1930, celebrating nearly 90 years of service.
- Metal FabcoreFounded in 1959, industry leader specializing in manufacturing and design of safe, high quality appliance venting products.
- Elite ComponentscoreSupplies high quality hanger, strut and strut related products to Plumbing, Electrical, Fire Protection, HVAC and construction industries with world-class service.
- BLANCOcoreUnparalleled quality, breath of design possibilities, and precision craftsmanship. Proven that stainless steel sink is more than just a functional element in the kitchen.
- GINGERcoreLuxury for living with faucets, bath accessories, lighting and mirrors. Long renowned among design professionals as a leader in luxury bath products.
- Maidstone SupplycoreDesign and sourcing teams traveling globally, procuring, testing, and expertly manufacturing exquisitely crafted products. Affordable Luxury is the core of Maidstone's values.
- Delta CommercialcoreComplete line of high performance products and solutions without sacrificing style for healthcare, laboratory, hospitality and retail projects.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Rich Sales Inc competitors and assessment
Company assessmentDirect peers
- Tompkins Company: Plumbing and industrial manufacturers' representative serving the Midwest, comparable to Rich Sales as a small-to-mid regional rep firm with long-standing agency relationships.
- C&I Sales & Service Inc: Plumbing manufacturers' representative serving Texas and Oklahoma with a portfolio of premier plumbing brands, paralleling Rich Sales' Arkansas-only geographic and multi-brand agency model.
- HRP Sales Inc: Texas-based plumbing manufacturers' representative firm representing premier brands to wholesalers, contractors, and engineers — directly analogous business model to Rich Sales.
- Bob Boes & Associates: Manufacturers' representative agency for plumbing and mechanical products, with a similar lean headcount, regional coverage, and field-sales-driven model to Rich Sales.
- R.L. Deppmann Company: Michigan-based manufacturers' representative for plumbing, heating, and industrial process equipment — same business model, similar small/lean headcount, regional territory, and reliance on premier-brand agency appointments.
- R.G. Ray Corporation: Plumbing, HVAC, and industrial rep firm operating across multiple U.S. states, with a similar commission-based model representing premier manufacturers to distributors, contractors, and engineers.
- Engineered Reps Inc: Independent manufacturers' representative for plumbing, heating, and industrial products — a directly comparable rep-firm business model with a multi-brand agency portfolio.
- Williams & Associates: Plumbing and HVAC manufacturers' representative operating in the Mid-South region, comparable in business model, brand portfolio, and customer segments to Rich Sales.
Others
- Wolseley / Ferguson (Plumbing Distribution Channel): Major U.S./UK plumbing distributor and a primary customer of manufacturers' rep firms like Rich Sales — included for context on the channel side rather than as a direct competitor, since it sits downstream of Rich Sales' representation.
Broad incumbents
- Ferguson Enterprises: Largest U.S. plumbing distributor and a downstream channel partner for many of the same premier brands (TOTO, Delta, A.O. Smith) that Rich Sales represents — relevant as both a channel customer and a competitor in distributing manufacturer relationships directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rich Sales Inc social profiles
Digital presenceRich Sales Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rich Sales Inc leadership team
Management profileNumber of profiles
Profiles8 records
Rich Sales Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rich Sales Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rich Sales Inc
What does Rich Sales Inc do?
Rich Sales Inc is a plumbing manufacturers' representative company that connects over 30 premier plumbing brands with distributors, contractors, and specifiers throughout Arkansas. The company earns commissions by representing manufacturers of water heaters, faucets, fixtures, piping systems, bathware, and related plumbing products across the state, providing market expertise, sales training, and field sales coverage.
Is Rich Sales Inc a public or private company?
Rich Sales Inc is a private company. It is classified as family owned and is currently operating.
When was Rich Sales Inc founded?
Rich Sales Inc was founded in 1969. It employs 1 to 10 people.
Where is Rich Sales Inc based?
Rich Sales Inc is headquartered in Little Rock, United States, in the North America region.
How does Rich Sales Inc make money?
One revenue line is on record: manufacturers' Representative Commission.
Who are Rich Sales Inc's main competitors?
Direct peers on record are Tompkins Company, C&I Sales & Service Inc, HRP Sales Inc, Bob Boes & Associates, R.L. Deppmann Company, R.G. Ray Corporation, Engineered Reps Inc and Williams & Associates. Wolseley / Ferguson (Plumbing Distribution Channel) is listed as an others. Ferguson Enterprises is listed as a broad incumbent.
Does Rich Sales Inc have an API?
No public API is recorded for Rich Sales Inc.
What industry is Rich Sales Inc in?
Rich Sales Inc's product category is Plumbing Manufacturers' Representation Services. Its primary akta.pro industry code is CRAIADAD, Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings), with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 4237 and its SIC code is 5070.