Ginger
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Ginger firmographics
Firmographics- Name
- Ginger
- Website
- https://ginger.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ginger industry classification
Industry- Product category
- Digital Mental Health Platform
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
- akta.pro secondary industries
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Virtual Behavioral Health Integration Platforms (HLALABAE), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Healthcare & Wellness Personalization (HDAAAGAI)
Keywords
Where Ginger is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ginger business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Corporate Wellness Subscription: Enterprise licensing of Headspace/Ginger mental health platform to employers, health plans, and consultants. Revenue derived from per-employee-per-month (PEPM) or per-member-per-month subscription fees. Serves as primary revenue driver with 4,000+ organizational clients.
- B2C Consumer Subscription: Direct-to-consumer subscription model with reported over 2.8 million subscribers. Individual users pay monthly or annual subscription for mindfulness, meditation, and mental health content.
- Clinical Mental Health Services: Revenue from therapy, coaching, and psychiatry services delivered through the platform, integrated into enterprise and consumer subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B licensing for employers and health plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ginger product offering
Product offeringCore offering
Ginger provides on-demand mental health services through a digital platform that delivers behavioral health coaching, therapy, and psychiatry on a 24/7 basis to enterprise employer populations and individual consumers. Following its 2021 merger with Headspace, the combined Headspace Health platform offers an end-to-end mental health continuum spanning self-service mindfulness content, AI-guided support via the Ebb companion, human coaching, licensed therapy, and psychiatry under an integrated care model.
Product overview
Headspace is a unified mental health platform that emerged from Headspace's 2021 merger with Ginger (on-demand mental health platform). The platform offers a comprehensive suite of mental health products and services organized as an integrated platform: Headspace Core (meditation, mindfulness, and sleep content with 5,000+ exercises), Headspace Care (on-demand coaching, therapy, and psychiatry with 15k+ providers accessible in <1 day for therapy and 2 min for coaching), Headspace EAP (employee assistance program), Ebb AI companion (empathetic conversational AI built by clinical psychologists), and Organizational Experiences (workshops, webinars, and cultural change programs). The platform delivers end-to-end mental health care from prevention through clinical treatment, serving employers, health plans, consultants, and over 4,000 organizations worldwide across 190+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Headspace for Organizations End-to-end mental health platform for enterprise employers and health plans, offering mindfulness, coaching, therapy, psychiatry, and organizational wellness tools to workforce populations.
- Headspace Care
Quantifiable outcome
- 83% of members saw improvement in anxiety after 6-16 weeks of coaching or clinical care
- +6 more outcomes
Companies that use Ginger
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Ginger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Ginger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HeadspacecoreGinger merged with Headspace in 2021 to form Headspace Health, a $3 billion digital mental health company. The merger combined Ginger's on-demand coaching and therapy platform with Headspace's consumer meditation app, creating an integrated mental health platform serving both B2C and B2B markets with enterprise, health plan, and consumer offerings.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Ginger competitors and assessment
Company assessmentBroad incumbents
- Calm: Calm is a broad incumbent in the meditation and mindfulness space, offering a consumer subscription app plus Calm Business for employers. Post-merger, Headspace/Ginger competes directly with Calm in both B2C meditation and B2B enterprise wellness.
Direct peers
- Spring Health: Spring Health is a direct competitor providing precision mental health benefits to employers and health plans, combining AI-driven assessment with therapy, coaching, and medication management. Both target the same B2B benefits buyer with similar full-continuum care positioning.
- Cerebral: Cerebral provides online mental health care including therapy and medication management for anxiety, depression, and ADHD. It overlaps with the psychiatry tier of Headspace/Ginger's integrated care platform and targets similar consumer and employer segments.
- Lyra Health: Lyra Health is a direct competitor offering an integrated mental health benefits platform for employers, providing coaching, therapy, and psychiatry with a similar stratified care model targeting the same enterprise buyer. Both compete for EAP replacement contracts at Fortune 500 employers.
- BetterHelp: BetterHelp is a leading online therapy platform offering subscription-based access to licensed therapists via text, audio, and video. It overlaps with Ginger's therapy tier and competes for both individual subscribers and employer benefits contracts.
- Modern Health: Modern Health is a direct competitor offering a global mental health platform for employers, combining 1:1 therapy, coaching, and self-guided digital courses. Both compete for enterprise wellness budgets with similar full-population mental health coverage models.
- Talkspace: Talkspace is an online therapy platform serving both consumers and B2B clients including employers and health plans. It is directly comparable as a telepsychiatry and virtual therapy provider with similar enterprise distribution model.
Emerging players
- Woebot Health: Woebot Health develops AI-driven conversational mental health products for employers and health systems. It overlaps with the Ebb AI companion as an AI-first mental health support tool targeting similar enterprise and clinical use cases.
- Meru Health: Meru Health provides digital mental health programs combining therapist-led care with app-based support, primarily serving employers and health plans. It offers an integrated virtual care model comparable to Headspace/Ginger's stratified care approach.
- Wysa: Wysa is an AI-powered mental health chatbot offering self-guided support with optional therapist escalation, primarily serving employers and health systems. It overlaps with the Ebb AI companion portion of Headspace/Ginger's offering and competes for digital-first mental health budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ginger social profiles
Digital presenceGinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginger leadership team
Management profileNumber of profiles
Profiles8 records
Ginger funding detail
Funding detailFunding overview
Funding rounds10 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginger M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginger
What does Ginger do?
Ginger provides on-demand mental health services through a digital platform that delivers behavioral health coaching, therapy, and psychiatry on a 24/7 basis to enterprise employer populations and individual consumers. Following its 2021 merger with Headspace, the combined Headspace Health platform offers an end-to-end mental health continuum spanning self-service mindfulness content, AI-guided support via the Ebb companion, human coaching, licensed therapy, and psychiatry under an integrated care model.
Is Ginger a public or private company?
Ginger is a private company. It is classified as corporate owned and is currently acquired.
When was Ginger founded?
Ginger was founded in 2011. It employs 101 to 250 people.
Where is Ginger based?
Ginger is headquartered in San Francisco, United States, in the North America region.
How does Ginger make money?
Three revenue lines are on record. B2B Corporate Wellness Subscription is the primary driver. The others are B2C Consumer Subscription and clinical Mental Health Services.
Who are Ginger's main competitors?
Calm is listed as a broad incumbent. Direct peers are Spring Health, Cerebral, Lyra Health, BetterHelp, Modern Health and Talkspace. Emerging players are Woebot Health, Meru Health and Wysa.
Does Ginger have an API?
No public API is recorded for Ginger.
What industry is Ginger in?
Ginger's product category is Digital Mental Health Platform. Its primary akta.pro industry code is HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621112 and its SIC code is 8000.