Rider Insurance

What Rider Insurance does

Rider Insurance is an independent insurance agency founded in 2004 and headquartered at 1422 E. Joppa Rd in Towson, Maryland (Baltimore County). The firm operates as a multi-carrier brokerage serving individual consumers, small and medium-sized businesses, and real estate investors across Maryland, Pennsylvania, Virginia, and Delaware. Core product lines include personal lines (auto, homeowners, renters, vehicle, personal umbrella), commercial lines (general liability, commercial auto, business owners policy, commercial property, workers compensation), landlord and rental property insurance, flood insurance, and surety bonds — distributed across relationships with carriers including AAA, Nationwide, Progressive, Liberty Mutual, Travelers, GEICO, CNA Surety, Foremost, Hagerty, and several regional mutuals.

The agency's underlying operating model is relationship-based, traditional brokerage: agents consult face-to-face at the Towson office or by phone (local and toll-free), source quotes across multiple carrier platforms, and provide claims advocacy. There is no proprietary technology platform, no mobile application, and no AI-driven capability; the technology footprint consists of the agency's website (riderins.net) and a third-party consumer quote-routing tool (consumerratequotes.com). No APIs, integrations, or data assets are disclosed.

Revenue is generated exclusively through carrier commissions on policies placed, with pricing set on a quote-by-quote basis that varies by individual risk factors, coverage needs, and selected carrier. The team of approximately ten includes six named professionals with average tenure exceeding a decade among the founders (Agency Principal James since 2004, Personal Lines lead Tosha since 2004, Personal & Commercial lead Amy since 2007), supplemented by more recent hires focused on real estate investor services (2022), personalized sales (2023), and client relations and marketing (2024). The agency is privately held with no disclosed institutional investment, parent company, or M&A activity.

Name

Rider Insurance

Legal name

Rider Insurance

Website

https://riderins.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Rider Insurance is an independent, multi-carrier insurance agency in Towson, MD that brokers personal, commercial, landlord, and surety bond coverage for consumers, SMBs, and real estate investors across Maryland, Pennsylvania, Virginia, and Delaware.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Fleet & Commercial Auto Liability (FSAJABAA), Real Estate / Lessors Risk BOP (FSAJAFAI), Motor Vehicle Liability Insurance (FSAJAMAC)

Keywords

• Independent insurance agency
• Commercial insurance
• Personal insurance
• Landlord insurance
• Surety bonds

Headquarters

HQ city

Towson, Maryland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Rider Insurance earns commissions from insurance carriers for policies placed. Commission rates are typically a percentage of premium collected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rider Insurance is an independent insurance agency that brokers personal and commercial insurance coverage from multiple carriers to customers in Maryland, Pennsylvania, Virginia, and Delaware. The agency places policies such as auto, home, renters, umbrella, general liability, commercial auto, business owners policy, commercial property, landlord, and surety bonds, earning commissions from carriers for policies written.

Product overview

Rider Insurance is an independent insurance agency based in Towson, MD that offers a comprehensive portfolio of insurance products across personal and commercial lines. The agency operates as a comparison/shopping service, representing multiple insurance carriers to find the best coverage and pricing for customers. Core products include personal insurance (auto/vehicle, homeowners, renters, umbrella) and commercial insurance (general liability, commercial auto, business owners policy, commercial property, landlord insurance, workers compensation). Additional offerings include flood insurance, surety bonds, and specialized coverage for real estate investors. The products work together through the agency's independent agency model where multiple carriers are compared to tailor policies to individual customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Auto Insurance Commercial auto insurance coverage for fleets, contractors, delivery vehicles, and company-owned cars in Maryland, Pennsylvania, Virginia and Delaware. Covers liability, collision, comprehensive, hired and non-owned auto, medical payments, and cargo.
• General Liability Insurance Commercial liability insurance covering general liability exposures of a business, including product liability and third-party claims. Also includes professional liability (E&O), employment practices liability (EPLI), and directors and officers (D&O) coverage options.
• Flood Insurance Flood insurance protection for homes and properties against rising water, storm surge, and overflow. Available through FEMA/NFIP programs and private carriers. Covers building and contents for properties near Chesapeake Bay, rivers, and flood-prone areas.
• Renters Insurance Insurance coverage for renters protecting personal belongings, providing liability coverage, and covering temporary living expenses after covered losses such as fire, theft, smoke damage, or vandalism.
• Vehicle Insurance Vehicle insurance including personal auto (cars, SUVs, trucks), motorcycle, classic and collector car, RV and motorhome, ATV, and boat/watercraft coverage for Maryland drivers.
• Business Insurance (Commercial Insurance) Business and commercial insurance services including general liability, commercial property, business owners policy, commercial auto, workers compensation, commercial umbrella, and surety bonds for small to mid-sized businesses.
• Business Owners Policy (BOP) Combined property, liability and business interruption coverage packaged for small to medium-sized businesses at reduced cost compared to separate policies. Can be customized with extended liability, debris removal, tools, and valuable records protection.
• Umbrella Insurance Personal umbrella liability policy adding an extra layer of liability protection on top of existing homeowners, auto, renters, or boat insurance policies. Covers medical expenses, legal defense, court judgments, property damage, and personal liability lawsuits.
• Landlord Insurance Landlord insurance coverage protecting rental properties including dwelling/building coverage, loss of rental income, landlord liability, and optional endorsements like sewer/water backup and equipment breakdown.
• Commercial Property Insurance / Rental Property Insurance Commercial property insurance for income-producing properties protecting buildings, physical assets, rental income, and landlord liability. Covers single-family rentals, multi-unit buildings, duplexes, triplexes, and investment properties.
• Homeowners Insurance Homeowners insurance protecting homes with dwelling coverage, personal property coverage, liability protection, additional living expenses, and other structures coverage. Available for single-family homes, condos, townhomes, and high-value homes.
• Surety Bonds Surety bond services including contract bonds (bid, payment, performance, maintenance), license and permit bonds, public official bonds, plaintiff court bonds, fiduciary/probate bonds, and federal/miscellaneous bonds. Provided through CNA Surety.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, supporting and minor.

• AAAcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Rider Insurance for auto, home, and related insurance products.
• NationwidecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering property and casualty coverage through Rider Insurance agency.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and personal lines coverage via independent agency channel.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for auto, home, and umbrella coverage products.
• TravelerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial and personal lines coverage.
• GEICOcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance coverage through independent agents.
• CNA SuretycoreChannel Partner/ Reseller/ DistributorSurety bond provider offering contract, license, permit, and court bonds through Rider Insurance.
• EncompasssupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for personal lines coverage.
• KempersupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products.
• SafecosupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for personal insurance products.
• Frederick MutualsupportingChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier partner.
• ForemostsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for specialty products including landlord and manufactured home coverage.
• HagertysupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in classic and collector vehicle coverage.
• HanoversupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial and personal lines coverage.
• Chesapeake Employers' InsurancesupportingChannel Partner/ Reseller/ DistributorWorkers compensation carrier partner for Maryland employers.
• Harford MutualsupportingChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier partner for commercial coverage.
• SteadilyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for landlord property coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brightway Insurance: Independent insurance agency franchise built on multi-carrier comparison for home, auto, and small-business coverage — directly comparable multi-carrier agency model to Rider Insurance.
• Goosehead Insurance: Independent insurance agency franchise that represents multiple carriers for personal and commercial lines — same core business model as Rider Insurance, though operating at greater scale and via franchising rather than a single local office.
• Hilb Group: Insurance brokerage that acquires and operates local independent agencies, consolidating back-office and carrier relationships. Comparable to a scaled-up version of Rider Insurance's independent agency model.

Broad incumbents

• Travelers: National P&C carrier distributing through independent agents, including Rider Insurance. Competes for the same commercial and personal-lines customers and is both a partner and an indirect competitor.
• The Cincinnati Insurance Companies: Regional P&C carrier with a strong independent-agent distribution model — competing carrier-partner in the Mid-Atlantic personal and commercial lines market where Rider Insurance operates.
• Marsh McLennan: Global insurance brokerage and risk-management firm with overlapping personal and commercial lines capabilities — much larger scale and broader product set, but adjacent in the same agency-and-brokerage channel.
• Erie Insurance: Regional P&C carrier that distributes through independent agents and competes in many of the same Mid-Atlantic accounts as Rider Insurance, though from the carrier side rather than the agency side.
• Brown & Brown: Large publicly traded insurance brokerage offering personal and commercial lines through independent agency operations — broader portfolio and far greater scale, but overlapping customer segment and product mix.
• Nationwide: National P&C carrier with a hybrid direct-and-agent model and one of Rider Insurance's core carrier partners. Competes for the same customers through direct channels while also supplying Rider's product shelf.

Regional players

• Frankenmuth Insurance: Regional mutual P&C carrier focused on the Mid-Atlantic and Midwest through independent agents — comparable regional carrier profile with overlapping agent relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rider-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rider Insurance