Rider Insurance Broker Public

What Rider Insurance Broker Public does

Rider Insurance Broker Public Company Limited is a Thai independent insurance broker founded in 2005 and structured from inception as a public limited company under Thai corporate law. It distributes personal and small-commercial lines — motor, health, life, travel, fire, and accident insurance — through partnerships with more than 30 Thai life and non-life insurance carriers. The firm holds dual broker licenses from Thailand's Office of Insurance Commission (non-life license 00046/2548 issued in 2005 and life license 00006/2557 issued in 2014), which together allow it to operate as a full multi-line distributor rather than a single-line agent.

The company's distribution model is commission-based, with revenue generated on placement of client risks across its carrier panel. Its go-to-market is digital-first: it operates the HERO customer self-service portal for policy management and the One Healthcare sub-brand as a vertically specialized health-insurance offering. Underlying technology is conventional insurance brokerage infrastructure rather than proprietary AI/ML systems, and the firm has invested in formal data-security controls — it is certified to ISO 27001:2022 — which positions it for enterprise and government accounts in addition to its retail and SME base.

The company is governed as a Public Company Limited (บริษัท จำกัด (มหาชน)) with 50 million THB registered capital and a six-employee operating team. It has accumulated a sustained record of regulatory and industry recognition, including five OIC broker quality awards (2015, 2016, 2018, 2020, 2024) and two Thailand Smart Awards (2017, 2019). Operations are entirely Thailand-based, with no disclosed geographic expansion, M&A, or external funding rounds to date.

Name

Rider Insurance Broker Public

Legal name

Rider Insurance Broker Public Company Limited (บริษัท ไรเดอร์ อินชัวรันส์ โบรกเกอร์ จำกัด (มหาชน))

Website

https://riderinsure.co.th

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Rider Insurance Broker Public Company Limited is a Thai independent insurance broker, founded 2005. It distributes motor, health, life, travel, fire, and accident insurance via partnerships with 30+ carriers, serving consumers and businesses through digital platforms HERO and One Healthcare.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAB

Commercial Lines Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage services
• Insurance comparison platform
• Group insurance plans
• Motor insurance brokerage
• Life insurance brokerage

Headquarters

HQ city

Bangkok (กรุงเทพฯ)

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Rider Insurance generates revenue through commissions paid by insurance companies for policies placed through their brokerage. As an independent broker, Rider represents multiple insurers and earns commissions on each policy sold, covering both life insurance and non-life (property/casualty) insurance categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rider Insurance Broker Public Company Limited is an independent insurance broker that lets customers compare and purchase motor, health, life, travel, accident, and fire insurance products from over 30 partner insurance companies through its online platform and customer portal. The broker also designs and distributes group insurance plans for corporate clients and provides end-to-end claims support, generating revenue through commissions paid by partner insurers.

Product overview

Rider Insurance Broker Public Company Limited is an independent insurance broker offering a digital platform for comparing and purchasing insurance products. The core offering includes the Rider Online Platform for comparing and buying insurance from multiple partner insurance companies, combined with the HERO customer portal for policy management. The product portfolio spans six main insurance categories: Motor, Health, Life, Travel, Fire, and Accident insurance, with specific named products like One Healthcare and Double Care X2 for health coverage. The company also provides corporate group insurance plans and operates the Healthcare+ platform. As an independent broker, Rider does not tie exclusively to any single insurance company, allowing customers to compare options from leading providers including Allianz, Bangkok Insurance, FWD, Krungthai AXA, Muang Thai, Prudential, and others.

Differentiator

Problem solved

Functional benefit

Brands

• HERO: Customer portal/login system for policy management, accessible at hero.riderinsure.co.th
• One Healthcare

Products and services

• Rider Online Platform Online insurance comparison and purchasing platform that allows customers to compare and buy insurance products from more than 30 partner insurance companies across multiple categories.
• HERO Customer Portal Customer portal for managing insurance policies, viewing claims, and accessing policy documents for existing Rider Insurance customers.
• Motor Insurance Brokerage (ประกันมอเตอร์) Brokerage of vehicle insurance coverage including car and motorcycle insurance from multiple partner insurers, available for individual consumers online.
• Health Insurance Brokerage (ประกันสุขภาพ) Brokerage of health insurance products focused on personal protection, covering medical expenses, hospitalization, and treatment costs for individual consumers.
• Life Insurance Brokerage (ประกันชีวิต) Brokerage of life insurance products for financial protection and savings from multiple partner life insurers.
• Travel Insurance Brokerage (ประกันเดินทาง) Brokerage of travel insurance products for domestic and international trips from multiple partner insurers.
• Fire Insurance Brokerage (ประกันอัคคีภัย) Brokerage of fire and property insurance products for residential and commercial properties from multiple partner insurers.
• Personal Accident Insurance Brokerage (ประกันอุบัติเหตุ) Brokerage of personal accident insurance coverage from multiple partner insurers for individual consumers.
• One Healthcare Health insurance product focused on personal protection, covering medical expenses, room charges, medications, and other healthcare costs, distributed via the One Healthcare platform.
• Double Care X2 Health insurance product providing enhanced coverage and benefits, available for purchase through the Rider online platform.
• Corporate Group Insurance (ประกันกลุ่ม) Group insurance plans designed for organizations of all sizes, providing employee benefits and coverage, distributed via direct enterprise sales.
• Credit Card Premium Payment Service Online payment service allowing customers to pay insurance premiums via credit card through the Rider Insurance website.

Quantifiable outcome

• Free insurance comparison across multiple leading insurers
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Allianz Ayudhya (แอกซ่า อลลิแอนซ์)coreChannel Partner/ Reseller/ DistributorLife and non-life insurance partner. Allianz Ayudhya provides insurance products distributed through Rider's brokerage platform, allowing customers to compare and purchase Allianz coverage alongside other insurers.
• Bangkok Life AssurancecoreChannel Partner/ Reseller/ DistributorLife insurance partner whose products are offered through Rider's platform, providing customers with access to Bangkok Life life insurance and savings products.
• Krungthai AXAcoreChannel Partner/ Reseller/ DistributorLife and non-life insurance partner combining Krungthai Bank's network with AXA's global insurance expertise, with products distributed via Rider's platform.
• Muang Thai Life AssurancecoreChannel Partner/ Reseller/ DistributorLeading Thai life insurance company whose products are available through Rider's brokerage, expanding customer choice in the life insurance segment.
• PrudentialcoreChannel Partner/ Reseller/ DistributorInternational life insurer with products distributed through Rider's platform, providing customers access to global insurance standards and products.
• FWDcoreChannel Partner/ Reseller/ DistributorDigital-focused life insurer whose products are offered through Rider's platform, complementing traditional insurer offerings with more modern coverage options.
• AIG ThailandcoreChannel Partner/ Reseller/ DistributorGlobal non-life insurer providing commercial and personal insurance products distributed through Rider's platform in the Thai market.
• Chubb ThailandcoreChannel Partner/ Reseller/ DistributorInternational non-life insurer whose coverage products are available through Rider's brokerage, offering commercial and specialty insurance solutions.
• MSIG ThailandcoreChannel Partner/ Reseller/ DistributorNon-life insurer specializing in general insurance products distributed through Rider's platform for both personal and commercial coverage.
• Tokio Marine ThailandcoreChannel Partner/ Reseller/ DistributorJapanese-headquartered global insurer with non-life products available through Rider's platform, offering reliable international-standard coverage.
• Sompo ThailandcoreChannel Partner/ Reseller/ DistributorJapanese non-life insurer whose products are distributed via Rider's platform, providing customers with access to Sompo's insurance expertise.
• Dhipaya InsurancecoreChannel Partner/ Reseller/ DistributorThai non-life insurer with products available through Rider's platform, serving both personal and corporate insurance needs.
• Viriyah InsurancecoreChannel Partner/ Reseller/ DistributorLeading Thai non-life insurer specializing in motor insurance, with products distributed through Rider's platform for comprehensive vehicle coverage.
• Pacific Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorHealth insurance specialist whose products are offered through Rider's platform, with a focus on health coverage options like One Healthcare and Double Care.
• Starr InsuranceminorChannel Partner/ Reseller/ DistributorInternational insurer with non-life products available through Rider's platform, serving the Thai market with specialty coverage.
• Thanachart InsuranceminorChannel Partner/ Reseller/ DistributorThai non-life insurer whose products are distributed via Rider's platform, serving personal and commercial insurance needs.
• AXA ThailandcoreChannel Partner/ Reseller/ DistributorGlobal insurer with both life and non-life products available through Rider's platform, offering international-standard coverage solutions.
• CUBB (UOB Thailand)minorChannel Partner/ Reseller/ DistributorLife insurance products available through Rider's platform, provided through UOB Thailand's financial services network.
• Rabbit (แร็บบิท)minorChannel Partner/ Reseller/ DistributorInsurance products distributed through Rider's platform, serving niche insurance needs in the Thai market.
• Thai Samsung InsuranceminorChannel Partner/ Reseller/ DistributorInsurance products linked to Samsung's device ecosystem, available through Rider's platform for device-related coverage.
• Thai Health InsuranceminorChannel Partner/ Reseller/ DistributorHealth-focused insurance partner whose products are offered through Rider's platform for health coverage needs.
• Saha InsuranceminorChannel Partner/ Reseller/ DistributorThai insurance company with products available through Rider's platform, serving various insurance needs.
• Aioi (อายอิ)minorChannel Partner/ Reseller/ DistributorJapanese non-life insurer specializing in motor insurance, with products distributed via Rider's platform in the Thai market.
• Indara InsuranceminorChannel Partner/ Reseller/ DistributorThai non-life insurer whose products are available through Rider's brokerage platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• iBroker: Online insurance aggregator and broker operating in Southeast Asia, directly comparable to Rider's digital comparison and multi-carrier brokerage model. Both serve consumers seeking unbiased comparison across multiple insurers.
• Samaggi Insurance Broker: Thai insurance broker offering multi-line distribution for both personal and corporate clients. Comparable to Rider as an independent Thai brokerage serving similar customer segments with similar multi-carrier model.

Regional players

• Krungthai AXA: Life insurer joint venture leveraging Krungthai Bank's massive domestic branch network. Comparable as a dominant Thailand distribution channel for life and health insurance that competes with Rider's independent brokerage.

Broad incumbents

• Allianz Ayudhya: One of Thailand's largest insurers offering both life and non-life products. Comparable as a partner-distributor of Rider, but also a competitor via its direct-to-consumer channels and bank partnerships.
• Prudential Thailand: Major international life insurer operating in Thailand with extensive agent network and bancassurance partnerships. Overlaps with Rider's life insurance brokerage distribution and competes via captive channels.
• Bangkok Life Assurance: Leading Thai life insurer that distributes through agents and partners. Rider acts as one of its distribution partners, but Bangkok Life also competes with Rider via its own direct sales force in life insurance.
• Dhipaya Insurance: Leading Thai non-life insurer with broad motor, fire, and personal accident lines. Comparable as a key partner of Rider's platform while also competing via direct corporate and agent sales channels.
• Muang Thai Insurance: Major Thai non-life insurer with broad distribution including direct and broker channels. Comparable as a dominant player in the same Thai insurance market where Rider distributes, though it underwrites rather than brokers.
• MSIG Thailand: Japanese-affiliated general insurer in Thailand covering personal and commercial lines. Comparable as a partner on Rider's platform and a competitor in non-life brokerage distribution.

Emerging players

• FWD Thailand: Digital-first life insurer with strong direct-to-consumer capabilities in Thailand. Comparable as a digitally-native insurance player; FWD both partners with Rider and competes with it via its own omnichannel platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@riderinsure
• Facebookfacebook.com/riderinsure
• Instagraminstagram.com/rider_insure
• TikToktiktok.com/@riderinsure
• LinkedInlinkedin.com/company/rider-insurance-broker-public

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rider Insurance Broker Public