Rinehart Taxidermy Supply Co

Name

Rinehart Taxidermy Supply Co

Website

https://rinehart3-d.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Archery Targets

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

Keywords

• Archery targets
• 3D targets
• Self-healing foam
• Bowhunting equipment
• Archery accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of archery targets and accessories through their BigCommerce e-commerce platform. Products include 3D targets, bag targets, cube targets, range targets, replacement inserts, and accessories. Revenue is one-time transaction-based with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rinehart Taxidermy Supply Co, doing business as Rinehart Targets, designs, manufactures, and sells archery practice targets using proprietary self-healing foam technology. The product line includes lifelike 3D animal targets, bag targets, cube targets, crossbow targets, NASP school targets, and range targets, complemented by replacement inserts, target stands, bow holders, replacement bag covers, and branded merchandise.

Product overview

Rinehart Targets is a manufacturer and retailer of archery practice targets, primarily serving backyard archers, clubs, and bowhunters. The product portfolio centers on a unified platform of self-healing foam target technology with multiple product lines: 3D Targets (featuring lifelike animal sculpts across Bear, Big Game, Bird, Boar, Deer, Exotic, Predator, Sheep/Goat, and Varmint categories), Bag Targets for easy arrow removal, Cube Targets for portability, Crossbow Targets for crossbow compatibility, NASP Targets for school programs, and Range Targets for commercial use. The Signature/Competition Series represents the premium line with enhanced durability features including locking inserts and self-healing foam construction. Supporting the core targets are accessory products including Replacement Inserts, BowTree Stands, Target Stands, and Replacement Bag Covers. The company also operates a Discount Outlet channel for factory seconds and blemished products, and offers branded Gear merchandise. All products are designed to withstand thousands of shots with advanced foam technology.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Targets designed to withstand thousands of arrows without significant wear

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cabela's: Major outdoor and hunting retailer (now under Bass Pro) that stocks archery targets from competing brands. Comparable as a high-traffic retail channel competing with Rinehart's dealer network for the bowhunter customer.
• Bass Pro Shops: Mass-market outdoor retailer that carries competing archery targets alongside hunting and outdoor equipment. Broad incumbent reaching the same bowhunting and outdoor enthusiast customer as Rinehart.
• Lancaster Archery Supply: Largest U.S. specialty archery retailer, carrying competing foam and 3D targets alongside bows and accessories. Comparable as a multi-brand distribution channel that competes with Rinehart's own DTC and dealer sales.
• Matthews Archery: Leading compound bow brand that sells archery accessories and targets through its dealer network. Comparable as a broader archery equipment incumbent that competes for the same archery enthusiast's equipment budget.

Direct peers

• Morrell Targets: Manufacturer of foam archery targets including 3D, bag, and range products, with a strong dealer presence. Closely comparable to Rinehart in target format (3D foam), materials (self-healing foam), and channels (dealer + DTC) for hunters and clubs.
• Field Logic (Block Targets): Maker of the popular Block foam archery targets. Competes head-to-head with Rinehart in layered-foam target technology and shares the same backyard archer, club, and range customer base.
• Targets of Evolution: Specialty manufacturer of realistic 3D foam archery targets. Directly comparable to Rinehart's Signature/Competition 3D line in both visual realism and self-healing foam construction.
• GlenDel Targets: Specialty foam archery target maker (often grouped with Block/Field Logic) offering layered-foam 3D targets. Direct competitor to Rinehart in self-healing foam archery target technology.
• Delta McKenzie: One of the most established 3D archery target manufacturers in the U.S., offering a broad line of foam and self-healing targets across animal categories. Directly competes with Rinehart in the 3D/competition archery target segment with overlapping product lines and customer base (clubs, ranges, hunters).

Emerging players

• Big Shot Targets: Manufacturer of foam archery and crossbow targets with self-healing construction. Comparable as a smaller, foam-focused competitor targeting the same backyard and club use cases as Rinehart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rineharttargets
• Facebookfacebook.com/rinehart3d
• Instagraminstagram.com/rinehart_targets
• LinkedInlinkedin.com/company/rinehart-taxidermy-supply-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinehart Taxidermy Supply Co