Rinel, Representações e Instalações Elétricas, Lda
- Company typePrivate
- Founded1990
- HeadquartersAlmancil, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingServices
Rinel, Representações e Instalações Elétricas, Lda firmographics
Firmographics- Name
- Rinel, Representações e Instalações Elétricas, Lda
- Legal name
- Rinel, Representações e Instalações Especiais, Lda
- Website
- https://rinel.pt
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rinel, Representações e Instalações Elétricas, Lda industry classification
Industry- Product category
- Electrical Equipment Distribution & Installation Services
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
Keywords
Where Rinel, Representações e Instalações Elétricas, Lda is headquartered
LocationHeadquarters
- HQ city
- Almancil
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Rinel, Representações e Instalações Elétricas, Lda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct sales of electrical installation products through online storefront. Products include wires and cables, circuit breakers, LED lighting, switches and sockets, structured network equipment, and professional Runpotec installation tools. Customers can purchase directly through the website with cart functionality.
- Electrical Installation Services: The company provides electrical installation services for residential (Habitação), tertiary (Terciário), and industrial (Indústria) sectors. Project quotes are handled through consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer and Professional Electrical Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Rinel, Representações e Instalações Elétricas, Lda product offering
Product offeringCore offering
Rinel distributes and sells electrical installation materials, LED lighting, structured network equipment, and professional cable installation tools, and provides electrical installation services for residential, commercial (tertiary), and industrial sectors in Portugal's Algarve region. The company operates an e-commerce shop (rinel.pt/shop/) alongside a physical office in Almancil, offering authorized-distributor brands such as Runpotec, WAGO, HENSEL, and Feilo Sylvania. Its catalog spans cables, terminals, circuit breakers, connectors, lighting, heating controls, and automation products sized to individual purchases and project-based installations.
Product overview
Rinel is an electrical materials distributor and installer founded in 1990, based in Almancil, Portugal. The company operates a retail e-commerce platform alongside installation services. Their product portfolio spans multiple categories: (1) Automation and Access Control systems; (2) Heating solutions including programmable thermostats like the 3iE series and radiant floor heating; (3) Electrical wires and cables including VV/XV power cables and H05VV-F flexible cables; (4) LED lighting including projectors, LED strips (DURASTRIP SELECT), bulbs (A60, spherical DECOLED, TUBOLED T8 tubes), and solar-powered fixtures; (5) Electrical materials including terminals (copper), circuit breakers, differential switches, WAGO connectors, and junction boxes (HENSEL waterproof panels); (6) Structured networks including Cat 6A patch panels and server racks (Rack Norma and Rack Crux series); (7) Specialized tools including Runpotec cable installation equipment (cable unwinders, inspection cameras RC3, pulling rods RUNPO). The company serves residential, commercial, and industrial segments with products for housing, tertiary, and industrial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Installation Services Project-based electrical installation services delivered by Rinel's in-house team across residential, commercial (tertiary), and industrial sectors in Portugal's Algarve region. Includes installation of lighting, structured network, heating controls, and related electrical systems.
- LED Lighting Solutions Catalog of LED lighting products including projectors, bulbs, strips, and tubes, including solar-powered options, sourced from brands such as Feilo Sylvania and sold via the e-commerce shop and physical office for residential and commercial lighting projects.
- Runpotec Cable Installation Tools Authorized-distributor range of Runpotec professional cable installation tools including digital inspection cameras, cable guides, and unwinders, targeted at professional electrical contractors and installation teams.
- Structured Network Equipment Structured cabling and network infrastructure products including network racks and patch panels, sold for commercial and residential network installations.
- Heating Controls and Thermostats Heating control products and smart thermostats for residential and commercial installations, sold through the e-commerce shop and physical office.
- Electrical Materials and Components Foundational electrical installation materials including cables, terminals, circuit breakers, WAGO push-wire connectors, and HENSEL industrial enclosures, sold via the e-commerce shop and physical office for residential, commercial, and industrial projects.
- Automation and Access Control Systems Automation and access control system products for residential and commercial installations, sold as part of Rinel's electrical installation catalog.
Companies that use Rinel, Representações e Instalações Elétricas, Lda
Customer profileSegments3 records
Ideal customer profiles3 records
Rinel, Representações e Instalações Elétricas, Lda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rinel, Representações e Instalações Elétricas, Lda partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RunpoteccoreRinel is a distributor of Runpotec professional cable installation equipment including RC3 digital inspection cameras, RUNPO fiberglass guides, cable drum rollers (Pro 530, Pro 670), and RUNPOSTICKS pulling tools. These products are featured prominently in the store's 'Produtos Runpotec' category.
- WAGOcoreRinel sells WAGO connection products including lever lock connectors (221 series) in 2x, 3x, and 5x configurations for electrical wire connections. These are among the store's best-selling products.
- HENSELcoreRinel distributes HENSEL waterproof enclosures (Quadros Estanques) IP54 rated for electrical installations, available in various module configurations.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Rinel, Representações e Instalações Elétricas, Lda competitors and assessment
Company assessmentEmerging players
- Lutron Electronics: Lutron specializes in smart lighting controls, dimmers, and shading systems with growing demand from residential and commercial integrators. Its smart-control category directly overlaps with the smart thermostat and LED-control portion of Rinel's catalog, making it an emerging specialist peer.
Broad incumbents
- Legrand Portugal: Legrand manufactures and distributes wiring devices, cable management, lighting controls, and structured cabling under brands including Legrand and BTicino, with a Portuguese subsidiary serving residential and commercial projects. Its switch, socket, and cable-management lines compete directly with Rinel's electrical material category.
- Gewiss Iberica: Gewiss is an Italian manufacturer of electrical systems and lighting with an Iberian commercial footprint, offering wiring devices, enclosures, and LED solutions. Its catalog and installer focus make it a broad incumbent competing for the same professional buyer segments Rinel serves.
- ABB Portugal: ABB is a global electrification, automation, and motion provider with a Portuguese operation covering low-voltage products, wiring accessories, and industrial electrical systems. Its scale and direct-to-installer presence in Portugal establish it as a broad incumbent peer.
- Schneider Electric Portugal: Schneider Electric is a global electrical equipment manufacturer and solutions provider with Portuguese operations spanning circuit protection, wiring devices, building automation, and energy management. While much larger, its branded electrical product portfolio overlaps directly with Rinel's distribution categories and provides benchmark pricing pressure.
- MAXMAT (Sonae): MAXMAT is a Portuguese home improvement and DIY chain operated by Sonae, stocking electrical supplies, lighting, and tools for both consumers and small professionals. Its nationwide retail footprint and bundled DIY assortment position it as a broad incumbent capturing adjacent demand to Rinel's residential segment.
- Hager Portugal: Hager is a European electrical equipment manufacturer specializing in circuit protection, distribution boards, and cable management, with a Portuguese presence serving installers and panel builders. Hager's distribution boards and breakers overlap with Rinel's electrical material range and HENSEL enclosure line.
- Rexel Portugal: Rexel is one of the world's largest electrical product distributors, with a Portuguese operation offering wiring, lighting, automation, and energy-efficiency solutions to professionals and industrial customers. As a national full-line distributor it competes broadly with Rinel but at significantly greater scale and SKU depth.
- Sonepar Portugal: Sonepar Iberia operates as a leading B2B electrical distributor with branches across Portugal covering cables, lighting, automation, and renewables. Its national branch network, contractor accounts, and logistics scale make it a dominant broad-line incumbent against which Rinel competes for the same professional installer base.
Direct peers
- Würth Portugal: Würth Portugal is the local subsidiary of the German Würth Group, distributing professional electrical, fastening, and installation supplies to tradespeople and industrial buyers with a catalog of branded tools, connectors, and consumables. Its business model, multi-channel distribution, and trade-customer orientation closely mirror Rinel's professional-supplies-plus-installer focus, making it the most directly comparable peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Rinel, Representações e Instalações Elétricas, Lda social profiles
Digital presenceRinel, Representações e Instalações Elétricas, Lda compliance and trust
Trust signalCompliance2 records
Rinel, Representações e Instalações Elétricas, Lda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rinel, Representações e Instalações Elétricas, Lda leadership team
Management profileNumber of profiles
Rinel, Representações e Instalações Elétricas, Lda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rinel, Representações e Instalações Elétricas, Lda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rinel, Representações e Instalações Elétricas, Lda
What does Rinel, Representações e Instalações Elétricas, Lda do?
Rinel distributes and sells electrical installation materials, LED lighting, structured network equipment, and professional cable installation tools, and provides electrical installation services for residential, commercial (tertiary), and industrial sectors in Portugal's Algarve region. The company operates an e-commerce shop (rinel.pt/shop/) alongside a physical office in Almancil, offering authorized-distributor brands such as Runpotec, WAGO, HENSEL, and Feilo Sylvania. Its catalog spans cables, terminals, circuit breakers, connectors, lighting, heating controls, and automation products sized to individual purchases and project-based installations.
Is Rinel, Representações e Instalações Elétricas, Lda a public or private company?
Rinel, Representações e Instalações Elétricas, Lda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rinel, Representações e Instalações Elétricas, Lda founded?
Rinel, Representações e Instalações Elétricas, Lda was founded in 1990. It employs 1 to 10 people.
Where is Rinel, Representações e Instalações Elétricas, Lda based?
Rinel, Representações e Instalações Elétricas, Lda is headquartered in Almancil, Portugal, in the Europe region.
How does Rinel, Representações e Instalações Elétricas, Lda make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are electrical Installation Services.
Who are Rinel, Representações e Instalações Elétricas, Lda's main competitors?
Lutron Electronics is listed as an emerging player. Broad incumbents are Legrand Portugal, Gewiss Iberica, ABB Portugal, Schneider Electric Portugal, MAXMAT (Sonae), Hager Portugal, Rexel Portugal and Sonepar Portugal. Würth Portugal is listed as a direct peer.
Does Rinel, Representações e Instalações Elétricas, Lda have an API?
No public API is recorded for Rinel, Representações e Instalações Elétricas, Lda.
What industry is Rinel, Representações e Instalações Elétricas, Lda in?
Rinel, Representações e Instalações Elétricas, Lda's product category is Electrical Equipment Distribution & Installation Services. Its primary akta.pro industry code is CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit). Its NAICS code is 44921 and its SIC code is 5065.