Rising Tides Counselling

What Rising Tides Counselling does

Rising Tides Counselling Inc. is a privately held, trauma-focused mental health counselling practice founded in 2018 in New Brunswick, Canada, and operated by founder and Clinical Director Lori McIsaac Bewsher (MSW, EMDRIA-Approved Consultant, 30+ years of clinical experience). The practice delivers individual, couples, children and family, and group counselling through a multidisciplinary team of 13 therapists trained across ten evidence-based trauma modalities — including EMDR, Accelerated Resolution Therapy (ART), Internal Family Systems (IFS), CBT, DBT-informed, Acceptance & Commitment Therapy (ACT), Polyvagal Theory, Structural Dissociation, Narrative Therapy, and Art Therapy. Services are delivered in-person at the Saint John headquarters (96 Stanley Street, co-located within the Town Health Solutions multidisciplinary wellness building since April 2023) and at a second location in Woodstock, NB (opening June 1, 2026), with province-wide virtual delivery across New Brunswick via video and telephone.

The practice generates revenue primarily through fee-for-service counselling at published rates ($150–$300 per individual session, $170–$220 per couples/family session, $25 per student session as of March 1, 2025), with supplementary income from a B2B workplace trauma offering branded as SHORE (Supporting Health, Occupational Resilience & Exposure Recovery), clinical supervision and EMDR consultation services for other clinicians, government program funding (WorkSafeNB, Social Development, Victim Services, Veterans Affairs), direct insurance billing, low-cost student counselling, digital products (online courses, the Talking to Trauma podcast, and the Mental Health Library blog), and partner-led wellness retreats. Booking, payments, and marketing are supported by OWL Practice, Stripe, and Go High Level respectively. Customer segments span individuals, couples, and families as the primary base, with secondary B2B and government program channels; the geographic footprint is concentrated in New Brunswick with no disclosed external investors, funding rounds, or expansion beyond the province.

Name

Rising Tides Counselling

Legal name

Rising Tides Counselling Inc.

Website

https://risingtidesnb.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rising Tides Counselling is a privately held, trauma-focused mental health practice in New Brunswick, Canada, founded in 2018 by Lori McIsaac Bewsher. It employs 13 therapists across two locations and delivers evidence-based individual, couples, family, and group counselling, workplace trauma services (SHORE), and clinical supervision.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Trauma-informed counselling
• Mental health therapy
• Couples and family counselling
• Workplace mental health services
• Clinical supervision

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Counselling Sessions: Individual counselling sessions offered at multiple durations and price points. Individual therapy sessions priced at $150 for 60 minutes, $225 for 90 minutes, and $300 for 2-hour sessions as of March 1, 2025.
2. Couples and Family Counselling: Couples and family counselling sessions at $170 for 60 minutes and $220 for 90 minutes as of March 1, 2025.
3. Student Counselling: Low-cost counselling services provided by student counsellors completing their professional education, priced at $25 per individual session.
4. SHORE Workplace Services: Corporate mental health services including trauma-informed consultation, leadership support, critical incident response, G-TEP group trauma reprocessing sessions, and educational workshops for organizations.
5. Clinical Supervision and EMDR Consultation: Clinical supervision services for new and experienced clinicians, particularly those completing NBASW supervision requirements. EMDR consultation for therapists working toward EMDR certification or deepening their trauma practice.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rising Tides Counselling is a private mental health practice in New Brunswick, Canada that delivers trauma-informed counselling to individuals, couples, families, and groups using multiple evidence-based modalities (EMDR, ART, IFS, CBT, DBT-informed, ACT, Narrative, Polyvagal Theory, Art Therapy). Services are delivered in-person at its Saint John and Woodstock clinics and virtually across the province, supplemented by the SHORE workplace program and clinical supervision/EMDR consultation for professionals.

Product overview

Rising Tides Counselling is a mental health counselling practice offering a comprehensive suite of trauma-focused therapy services. The company operates primarily as a service-based practice (not a software product) offering in-person and virtual counselling across two locations in New Brunswick (Saint John and Woodstock). Core services include individual, couples, children & family, and group counselling delivered through multiple evidence-based trauma therapy modalities including EMDR, Accelerated Resolution Therapy (ART), Internal Family Systems (IFS), Cognitive Behavioural Therapy (CBT), DBT-informed therapy, Acceptance & Commitment Therapy (ACT), Narrative Therapy, Art Therapy, Polyvagal Theory, and Structural Dissociation approaches. Additional offerings include Clinical Supervision and EMDR Consultation for professionals, the SHORE Workplace Program for organizational trauma support, G-TEP group trauma intervention, student counselling at reduced rates, digital products including online courses, the Talking to Trauma podcast, and the Mental Health Library blog. The practice is structured around a team of 13+ therapists offering specialized services across different modalities and client populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling One-on-one therapy sessions focused on personal healing, guiding clients through understanding how past experiences impact present functioning and developing individualized treatment plans.
• Couples Counselling Relationship therapy services utilizing the Gottman Method, an evidence-based approach to improve communication, manage conflict, and build stronger relationships.
• Children & Family Counselling Family therapy providing safe spaces for children to explore worries and feelings, with options for private child sessions or family sessions involving parents and family members.
• Group Counselling Group therapy sessions allowing clients to connect with others who have shared similar experiences, enabling growth and healing through peer support and shared understanding.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy — an evidence-based treatment for PTSD and other mental health conditions using bilateral stimulation to help process traumatic memories.
• Accelerated Resolution Therapy (ART) Trauma therapy using eye movements to help shift traumatic memories toward more positive associations, incorporating elements of EMDR, Gestalt/IFS, and CBT approaches.
• Internal Family Systems (IFS) Therapy

Quantifiable outcome

• Trauma therapy helps memories become stored more appropriately so they no longer feel as though they are happening at the present time, allowing recall without distress
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core, secondary and minor.

• Town Health SolutionscoreStrategic or Co-development Partner · 1 April 2023In early April 2023, Rising Tides relocated its main office to Town Health Solutions in Saint John. Town Health Solutions offers multidisciplinary healthcare services including chiropractic care, registered massage therapy, osteopathy, naturopathy, acupuncture, and yoga classes. This partnership enables integrated, whole-person care where Rising Tides clients can access complementary wellness services in the same location.
• The Cove HealingsecondaryStrategic or Co-development PartnerRising Tides Counselling and The Cove Healing partnered to offer wellness retreats including 'Nurtured by Nature Wellness Retreat' and 'Healing at The Cove: Fall Wellness Retreat.' These day-long retreats feature yoga, meditation, forest bathing, intention-setting, and creative expression to help participants relax, reset, and reconnect.
• Blomidon InnminorOthersVenue partner for Therapist Growth Lab Retreat in Wolfville, NS (October 2025). Rising Tides brings their Therapist Growth Lab program to this location for an in-person retreat.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Modern Therapy: Canadian online therapy directory and booking platform connecting clients to licensed therapists across provinces. Adjacent peer competing for the same online individual-therapy audience Rising Tides targets virtually across Canada.
• 7 Cups: Online emotional support platform offering free listener chat plus paid therapy with licensed therapists. Comparable as a virtual mental-health delivery channel competing for the same individual therapy-seeking audience Rising Tides serves virtually.

Broad incumbents

• BetterHelp: Largest online therapy platform offering individual, couples, and teen counselling via subscription. Comparable to Rising Tides' virtual counselling, individual, and couples services, but at much larger scale and via a proprietary platform rather than a regional practice.
• Headspace: Global mental health platform offering meditation, therapy, and workplace wellbeing (Ginger acquisition). Comparable on the SHORE-style workplace mental health and B2B employer value proposition, though delivered via app-first model.
• TELUS Health MyCare: Canadian virtual care platform providing counselling, mental health, and employer wellbeing programs. Overlaps with Rising Tides' virtual counselling and SHORE workplace offerings from a Canadian B2B/B2C perspective.
• Lifemark Health Group: Large Canadian healthcare provider network offering physiotherapy, mental health, and workplace wellness services. Comparable to Rising Tides on workplace psychological health offerings (vs SHORE) and on multidisciplinary in-person care delivery.
• Talkspace: Online therapy platform delivering individual, couples, and teen therapy plus enterprise B2B EAP partnerships. Directly comparable to Rising Tides on D2C virtual therapy and on the SHORE-style workplace offering, though at national scale.
• Homewood Health: Canadian mental health and addiction service provider operating EAP, trauma, and organizational response programs. Comparable to Rising Tides on SHORE-style organizational trauma response, G-TEP, and EFAP services, though at national scale.

Direct peers

• Shift Collab: Canadian online therapy and counselling platform serving individuals, couples, and organizations. Comparable to Rising Tides on multi-modal virtual counselling and B2B organizational services, with cross-Canada reach versus NB-only footprint.
• Inkblot Therapy: Canadian online therapy platform matching clients with licensed therapists across multiple provinces. Most directly comparable to Rising Tides as a Canadian counselling provider, with similar fee-for-service structure and emphasis on licensed clinician quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/risingtidesnb
• YouTubeyoutube.com/channel/UCJQ97MbR88MJDztk2weVqNg
• Facebookfacebook.com/risingtidesnb
• LinkedInlinkedin.com/company/rising-tides-counselling
• Instagraminstagram.com/risingtidesnb

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising Tides Counselling