Shift Collab

What Shift Collab does

Shift Collab is a Canadian virtual therapy practice operating as Rafuse Social Work Professional Corporation (o/a Shift Collab), founded in 2016 by therapist-turned-CEO Megan Rafuse. The company delivers fully online individual, couples, family, teen, and student therapy across all 10 Canadian provinces through a curated network of 125+ Registered Social Workers and Registered Psychotherapists, supported by an in-house Care Team and clinical leadership. Core platform components include a proprietary intake-based Therapist Matching Questionnaire, human-led (non-algorithmic) match-making, a 30-day Fit Guarantee with complimentary rematch, free 15-minute Meet & Greet consultations, and a secure teletherapy video platform (with JaneApp used for scheduling). Differentiated service lines span general mental health concerns plus specialty programming such as The ADHD Clinic and pregnancy/postpartum support.

The business runs a direct-to-consumer, per-session marketplace model: clients pay $165 for individual and $180 for couples therapy (50-minute sessions), without a subscription tier or direct insurance billing; reduced-rate/sliding-scale options are available case-by-case. The therapist supply side is curated aggressively — under 5% of applicants are accepted, and clinicians average 11 years of clinical experience and cover 80+ specialties. Go-to-market combines content marketing, SEO across major Canadian metros, healthcare-provider and student referral pipelines, active social channels (Instagram, TikTok, LinkedIn, YouTube), and brand partnerships (Maple, Monday Girl, Unsinkable, SickKids). The operating model is fully virtual with no disclosed funding rounds, and leadership added co-founder Jordan Axani as Chief Growth Officer. AI-powered digital tools exist as experimental, explicitly non-clinical consumer features layered on the website.

Name

Shift Collab

Legal name

Rafuse Social Work Professional Corporation

Website

https://shiftcollab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Shift Collab is a clinician-owned Canadian virtual therapy practice founded in 2016 that delivers fully online individual, couples, family, teen, and student therapy across all 10 provinces through a curated network of 125+ registered therapists, using human-led matching and per-session pricing.

Ownership category

akta.pro rank

Product category

Online Therapy Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

Keywords

• Online therapy services
• Mental health counseling
• Virtual therapy practice
• Telehealth psychotherapy
• Couples and family therapy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Per-Session Therapy Fees: Clients pay per therapy session. Individual therapy starts at $165 per session, and couples therapy starts at $180 per session. Fees vary depending on the therapist and session type. Shift Collab does not offer direct billing but provides detailed receipts for insurance reimbursement submission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Shift Collab is a fully virtual Canadian therapy practice that delivers one-on-one and group-format counselling sessions online through a curated network of registered social workers and registered psychotherapists. Services span individual, couples, family, teen, student, and ADHD therapy, with prospective clients matched to therapists via a human-led intake questionnaire and offered a 30-day Fit Guarantee.

Product overview

Shift Collab is a clinician-owned Canadian virtual therapy practice operating as a unified platform of coordinated mental health services. The core offering is a curated network of over 80 registered social workers (RSWs) and registered psychotherapists (RPs) delivering virtual therapy across the country. The product portfolio spans individual therapy, couples therapy, family therapy, teen therapy, student therapy, and ADHD therapy, each delivered through a proprietary intake and matching system. A Therapist Matching Questionnaire and Fit Guarantee anchor the client experience, ensuring personalized therapist-client pairing with a satisfaction guarantee. A free 15-minute Meet & Greet lowers the barrier to entry. Specialty sub-brands such as The ADHD Clinic provide focused programming for specific populations. Emerging AI-powered tools on the website offer exploratory mental health content but are explicitly positioned as non-clinical and supplemental to the core therapy service. All sessions are conducted via secure video or telephone through Shift Collab's own platform, with no third-party integration mentioned beyond Jane App for session scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Individual Therapy One-on-one virtual therapy sessions delivered by registered social workers and psychotherapists, addressing anxiety, depression, stress, burnout, identity, grief, and life transitions.
• Couples Therapy Online couples counselling addressing communication challenges, intimacy concerns, trust issues, and long-term relationship dynamics for partners of all kinds.
• Family Therapy Virtual therapy for families navigating relationship challenges, parenting stress, and interpersonal dynamics across generations.
• Student Therapy

Quantifiable outcome

• 97% client satisfaction rate
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• MapleminorGTM or Marketing PartnerMaple is a brand partner of Shift Collab. Maple is a virtual care platform that connects patients with healthcare providers. The partnership appears to be a branding/marketing collaboration to support online therapy accessibility.
• Monday GirlminorGTM or Marketing PartnerMonday Girl is a brand partner of Shift Collab. Monday Girl is a women's professional community. The partnership appears to be a branding/marketing collaboration supporting online therapy awareness among professional women.
• UnsinkableminorGTM or Marketing PartnerUnsinkable is a brand partner of Shift Collab. The organization focuses on mental health and wellness. The partnership appears to be a branding/marketing collaboration supporting mental health awareness.
• SickKidsminorOthersSickKids recognized Shift Collab as the Most Philanthropic Startup. This is a recognition/award relationship rather than a formal business partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cerebral: Telehealth platform focused on mental health including therapy and medication management. Comparable service mix and virtual delivery, primarily in the U.S. market.
• Wysa: AI-driven mental health support platform combining self-guided tools with human coaching and therapy referrals. Comparable in the digital front-end and online therapy pathway to Shift Collab.
• Calm: Consumer mental wellness app expanding into therapy and coaching through Calm Health. Adjacent to Shift Collab's content-led acquisition funnel, with growing therapy offerings.

Broad incumbents

• Headspace: Global mental-health platform offering self-guided content, coaching, and therapist matching through employer and consumer channels. Overlaps with Shift Collab's digital and B2B distribution strategy.
• Maple: Canadian virtual care platform providing on-demand access to doctors, nurse practitioners, and specialists. An existing Shift Collab brand partner and adjacent competitor in Canadian virtual care; broader medical scope but overlapping mental-health referral flow.
• TELUS Health MyCare (formerly Akira): TELUS Health's virtual care service offering primary care, mental health, and therapy across Canada. Backed by a major telecom, it is a well-capitalized Canadian incumbent in the same category.

Direct peers

• Inkblot Therapy: Canadian virtual therapy platform connecting clients with registered therapists via online matching. Closest domestic direct peer given similar geography, service mix, and clinician network model.
• Talkspace: U.S.-based online therapy platform offering individual, couples, and teen therapy with both subscription and enterprise/B2B channels. Comparable business model and target use cases to Shift Collab, though U.S.-centric.
• BetterHelp: Largest global online therapy marketplace matching clients with licensed therapists via subscription plans. Direct competitor to Shift Collab's virtual individual and couples therapy services, though it operates a self-serve, algorithm-driven model rather than human-led curation.
• CloudMD (Snapclarity): Canadian digital health platform with a dedicated mental-health division (formerly MindBeacon/Snapclarity) providing online therapy and counselling. Comparable in geography, virtual delivery model, and clinical services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChQpsrO-vlUPbnQnKTS-0Mg
• LinkedInlinkedin.com/company/shiftcollab
• Instagraminstagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Ftheshiftcollab%2F&is_from_rle
• TikToktiktok.com/@theshiftcollab
• Xx.com/theshiftcollab
• Facebookfacebook.com/theshiftcollab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shift Collab