Rite.Studios
Rite.Studios (legal entity TNSE Studios) is a Belgium-based boutique fitness operator running 10+ studios across six cities, offering Reformer Pilates, indoor cycling, HIIT, open gym, and recovery services to individual consumers and corporate clients via credit packs and unlimited memberships.
- Company typePrivate
- Founded-
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rite.Studios does
Rite.Studios (legal entity TNSE Studios, privately held, founded 2022, headquartered in Antwerp, Belgium) operates a multi-location boutique fitness brand across Belgium with 10+ studios in six cities — Antwerp, Ghent, Brasschaat, Knokke, Latem, and Mechelen. The core offering is organized around five workout disciplines: REFORM (Reformer Pilates, 50 minutes, 1.5 credits per class), BIKE (indoor cycling, 45 minutes, 1 credit), HIIT (45 minutes, 1 credit), OPEN GYM (self-directed strength and cardio, with guided Hyrox and Strength classes), and WELLBEING (recovery area with infrared and traditional saunas plus ice baths at The Chapel Antwerp). Studios are staffed by approximately 80+ certified instructors listed on the company's website, with the company itself employing 28 staff.
The technology layer is a standard boutique-fitness stack: a trainin.app booking platform delivered via website and native iOS and Android apps (rite-studios.com, apps.apple.com/be/app/rite-studios/id6502635719, play.google.com/store/apps/details?id=app.trainin.client.rite), in-studio front desk point-of-sale, and email and social marketing channels (Instagram, Facebook, LinkedIn under @jointherite). No proprietary AI, public API, or data products are disclosed.
The business model blends usage-based and subscription revenue. Individual consumers purchase credit packs (1 to 150 credits, €8-€15 per credit, packs valid 12-18 months) or commit to unlimited memberships billed every 4 weeks: RITE All-In (€149/4 weeks with 1-year commitment up to €229/4 weeks month-to-month) and Chapel Open Gym + Wellbeing (€99-€149/4 weeks). A €30 First-Timer Pack (3 credits) drives acquisition. A B2B corporate channel sells shared credit pools (€840/90 credits, €1,199/150 credits) and tiered membership discounts (5-15% off) to employer customers, complemented by personal training, gift cards, and team-building/private events. The company is privately held with no disclosed external funding, parent company, or revenue figure.
Rite.Studios firmographics
Firmographics- Name
- Rite.Studios
- Legal name
- TNSE Studios
- Website
- https://rite-studios.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rite.Studios (legal entity TNSE Studios) is a Belgium-based boutique fitness operator running 10+ studios across six cities, offering Reformer Pilates, indoor cycling, HIIT, open gym, and recovery services to individual consumers and corporate clients via credit packs and unlimited memberships.
- Ownership category
- akta.pro rank
Rite.Studios industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Cycling/Spin Classes (HSADABAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Corporate/Workplace Yoga & Pilates (HSADACAJ)
Keywords
Where Rite.Studios is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices6 records
Markets served
Rite.Studios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Credit Packs: Pay-as-you-go credit-based system where customers purchase credit packs (1-150 credits) valid for 12-18 months. Credits are consumed per class (1 credit for BIKE/HIIT, 1.5 credits for REFORM/Open Gym)
- Unlimited Memberships: Recurring subscription memberships billed every 4 weeks with 1-month, 6-month, or 1-year commitment options. RITE ALL-IN provides unlimited access to all classes; Chapel Open Gym + Wellbeing provides unlimited gym and recovery access
- First Timer Pack: One-time intro pack for new customers offering 3 credits for €30 (€10/credit) to try the workouts
- Corporate Credit Packs: B2B credit pool packages for companies to offer team wellness benefits. 90 credits at €840 or 150 credits at €1,199 (incl. VAT)
- Gift Cards: Prepaid gift cards redeemable for credits but not memberships, valid for 12 months from purchase
- Personal Training: Private sessions with personal trainers available for booking, including strength, HYROX, and general personal training
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First Timer Pack - 3 credits |
| Usage-based | Pay-as-you-go | Individual Credit Packs (1-150 credits) |
| Subscription | Monthly | RITE ALL-IN Unlimited Membership |
| Subscription | Monthly | Chapel Open Gym + Wellbeing Unlimited |
| Transaction based/ take rate | Multi-year contract | Corporate Shared Credit Pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rite.Studios product offering
Product offeringCore offering
Rite.Studios operates boutique fitness studios across Belgium delivering group classes in Reformer Pilates (REFORM), indoor cycling (BIKE), HIIT, open gym cardio/strength training, and recovery services (WELLBEING with infrared saunas and ice baths), supported by certified instructors and accessed via credits or unlimited memberships.
Product overview
Rite.Studios is a boutique fitness studio offering multiple fitness disciplines including REFORM (Reformer Pilates), BIKE (indoor cycling), HIIT (high-intensity interval training), OPEN GYM (flexible strength and cardio training), and WELLBEING (recovery facilities with ice baths and saunas). The company operates on a credit-based booking system and offers unlimited membership options. Additional services include Personal Training, Corporate Credit Packs for businesses, Team Building events, and Gift Cards. Members can access facilities across multiple studio locations in Belgium (Antwerp, Ghent, Brasschaat, Knokke, Latem, and Mechelen) using credits or membership plans.
Differentiator
Problem solved
Functional benefit
Products and services
- REFORM (Reformer Pilates Classes) A 50-minute Reformer Pilates group class that blends mind and body, using high-quality reformer machines guided by professional trainers to engage the core, stability, and balance. Available at Antwerp, Ghent, Brasschaat, Knokke, Latem, and Mechelen studios.
- BIKE (Indoor Cycling Classes) A 45-minute indoor cycling workout set to candlelight and music, using resistance drills that challenge legs, core, and upper body. Available at Antwerp and Ghent studios.
- HIIT Classes A 45-minute high-energy group class alternating between cardio intervals on the treadmill and weighted floor exercises, reinventing classic bootcamp training to challenge the whole body. Available at the Antwerp studio.
- OPEN GYM A flexible training space offering modern cardio equipment and functional strength training, ideal for building strength, improving mobility, and reaching personal fitness goals independently or via group classes such as Guided Strength or Hyrox Training. Located at the Antwerp Chapel studio.
- WELLBEING (Recovery Area) A recovery and relaxation area featuring infrared and traditional saunas and ice baths, designed to help members reset and recharge after training while supporting long-term health and longevity. Located at the Antwerp Chapel studio.
- Personal Training Private one-on-one training sessions offered by certified personal trainers, including strength, HYROX, and general personal training for customized guidance and workout programs.
- Corporate Credit Packs (B2B) Shared credit pool packages for businesses to offer flexible team training without individual memberships, available as 90 credits at €840 or 150 credits at €1,199 (incl. VAT), usable at any RITE studio.
- Team Building and Private Events Customized corporate team-building experiences and private event hosting at RITE studios, offering team workouts designed to boost team spirit and create shared experiences for employees.
- Gift Cards Digital or physical gift cards redeemable for credits at any RITE studio, valid for 12 months from the purchase date.
Quantifiable outcome
- Classes available across 10+ studio locations in 6 Belgian cities
Companies that use Rite.Studios
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rite.Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rite.Studios partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
Rite.Studios competitors and assessment
Company assessmentBroad incumbents
- Equinox: Global premium fitness club with Pilates, cycling, HIIT, and recovery offerings across multiple brands. Comparable to RITE on premium positioning and multi-discipline approach, but at much larger scale.
Direct peers
- Barry's Bootcamp: Global boutique fitness brand combining HIIT (treadmill + strength) with music-driven, in-studio group classes. Closely parallels RITE's HIIT and BIKE products in experience and price point.
- F45 Training: Functional-training boutique fitness franchise with group HIIT classes comparable to RITE's HIIT and OPEN GYM offerings. Multi-location, instructor-led model makes it a structural peer.
- SLT: US boutique chain built around Reformer Pilates-based group classes with a premium, multi-location positioning. Closely comparable to RITE's REFORM concept and premium pricing tier.
- SoulCycle: Iconic US indoor cycling boutique built around candlelight, music-driven 45-minute classes. Direct format parallel to RITE's BIKE product.
- Club Pilates: US-based franchise specializing in group Reformer Pilates classes. Directly comparable to RITE's REFORM product line on equipment, instructor-led group format, and credit/membership pricing structure.
- CycleBar: Indoor cycling boutique franchise with premium studio experience and multi-location expansion model. Comparable to RITE BIKE on class format, equipment, and target customer.
- [solidcore]: US boutique fitness brand offering 50-minute Reformer-based group classes with a coach-driven, premium pricing model. Direct analog to RITE's REFORM in format, branding, and target customer.
Regional players
- Basic-Fit: Largest low-cost fitness chain in the Benelux, operating hundreds of clubs across Belgium and the Netherlands. Same geography but different price tier, framing RITE's premium positioning.
- Holmes Place: European premium health club operator with multi-location studios in several countries including Belgium. Comparable as a premium fitness peer in RITE's geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rite.Studios social profiles
Digital presenceRite.Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rite.Studios leadership team
Management profileNumber of profiles
Rite.Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rite.Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rite.Studios
What does Rite.Studios do?
Rite.Studios operates boutique fitness studios across Belgium delivering group classes in Reformer Pilates (REFORM), indoor cycling (BIKE), HIIT, open gym cardio/strength training, and recovery services (WELLBEING with infrared saunas and ice baths), supported by certified instructors and accessed via credits or unlimited memberships.
Is Rite.Studios a public or private company?
Rite.Studios is a private company. It is classified as unknown and is currently operating.
When was Rite.Studios founded?
Rite.Studios was founded in -1. It employs 11 to 50 people.
Where is Rite.Studios based?
Rite.Studios is headquartered in Antwerp, Belgium, in the Europe region.
How does Rite.Studios make money?
Six revenue lines are on record. Credit Packs are the primary driver. The others are unlimited Memberships, first Timer Pack, corporate Credit Packs, gift Cards and personal Training.
Who are Rite.Studios's main competitors?
Equinox is listed as a broad incumbent. Direct peers are Barry's Bootcamp, F45 Training, SLT, SoulCycle, Club Pilates, CycleBar and [solidcore]. Regional players are Basic-Fit and Holmes Place.
Does Rite.Studios have an API?
No public API is recorded for Rite.Studios.
What industry is Rite.Studios in?
Rite.Studios's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADABAE, Cycling/Spin Classes. Its NAICS code is 713940 and its SIC code is 7997.