Perth

What Perth does

R Marine Perth is an authorized Riviera and Belize luxury motor yacht dealership headquartered at Aquarama Marina in East Fremantle, Western Australia, and a member of the R Marine Network — the largest luxury motor yacht dealer network in Australasia, with 10 dealerships across Australia and New Zealand. The company sells and services new Riviera and Belize motor yachts ranging from 39 to 78 feet across seven collections (Sport Yacht Platinum Edition, SUV, Sports Motor Yacht, Sports Express, Motor Yacht, Flybridge, and the Belize sub-brand), plus pre-owned brokerage and full-spectrum after-sales support. Riviera yachts incorporate third-party marine technology including Volvo Penta IPS propulsion with joystick control, Garmin Glass Cockpit navigation, CZone digital switching, Sentinel Marine remote monitoring, Humphree electric stabilisation fins, and a blue-water hull design, although these systems are supplied by OEMs rather than developed by the dealership itself.

R Marine Perth operates a multi-stream revenue model: one-time sales of new yachts (pricing on application, quote-based), transaction-fee-based pre-owned brokerage leveraging the exclusive R Marine Network owner database, professional services revenue from factory-trained service technicians, managed services through exclusive R Insurance and finance arrangement, and hardware sales from an extensive genuine parts inventory. The go-to-market is enterprise-style field sales: showroom visits by appointment at the Aquarama Marina location plus phone-led personalised consultation (08 9339 8877), augmented by event participation (Sanctuary Cove International Boat Show, the Riviera Festival of Boating), a multi-platform digital presence, and the Riviera Experience E-Magazine. The customer base is comprised primarily of affluent individual buyers — HNW boating enthusiasts, long-range cruisers, and family yacht owners — making revenue inherently transactional across a diversified individual buyer pool rather than concentrated in enterprise accounts.

The parent relationship is with the R Marine Network (strategic operating parent), which in turn represents Riviera Australia, a family-owned manufacturer led by Rodney Longhurst operating a 16.8 hectare Gold Coast production facility — described as the largest luxury yacht building facility in the Southern Hemisphere — that exports over 60% of its 6,300+ unit cumulative production. With 220 employees, R Marine Perth is staffed for substantial sales, brokerage, and long-cycle service operations; no financial statements, revenue figures, or cap table data are disclosed in the source material.

Name

Perth

Legal name

R Marine Perth

Website

https://rmarineperth.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

R Marine Perth is an authorised Riviera and Belize luxury motor yacht dealership at Aquarama Marina in East Fremantle, Western Australia, serving high-net-worth individual buyers with new yacht sales (39–78 ft), pre-owned brokerage, service, parts, finance, and insurance across the R Marine Network.

Ownership category

akta.pro rank

Product category

Luxury Motor Yacht Dealership

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industries

Explorer Yacht Manufacturing (IMAJAMAE), Boat & Marine Leasing (FSAKANAH)

Keywords

• Luxury yacht sales
• Motor yacht dealership
• Yacht brokerage services
• Boat maintenance services
• Marine financing services

Headquarters

HQ city

East Fremantle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Motor Yacht Sales: Sales of new Riviera and Belize luxury motor yachts ranging from 39 to 78 feet across multiple model collections including Sport Yacht, SUV, Sports Motor Yacht, Motor Yacht, and Belize
2. Pre-Owned Boat Brokerage: Brokerage services utilizing the exclusive R Marine Network database of Riviera owners across Australia and New Zealand to facilitate buying and selling of pre-owned vessels
3. Service, Maintenance and Repairs: Industry-leading service, maintenance, general repairs and care delivered onsite at R Marine Perth's superior service facilities by factory-trained technicians
4. Finance and Insurance: Arrangement of financing and insurance products for boat purchases, including exclusive R Insurance benefits for Riviera owners
5. Parts and Accessories: Extensive genuine parts inventory available for service and maintenance of Riviera yachts

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

R Marine Perth is an authorised Riviera and Belize luxury motor yacht dealership based at Aquarama Marina, East Fremantle, Western Australia. It sells new motor yachts (39 to 78 feet) across seven Riviera model collections plus the Belize sub-brand, and provides pre-owned brokerage, factory-trained service and maintenance, mobile on-water assistance, genuine parts, and arranged finance and insurance.

Product overview

R Marine Perth is an authorised Riviera and Belize motor yacht dealership operating from Aquarama Marina, East Fremantle, Western Australia. The company offers a portfolio of luxury motor yachts across seven distinct Riviera collections (Sport Yacht Platinum Edition, SUV, Sports Motor Yacht, Sports Express, Motor Yacht, Flybridge, and Belize sub-brand) plus pre-owned brokerage and service/ownership support. Riviera yachts range from 39 to 78 feet in length and are powered by Volvo Penta IPS or MAN shaft-drive engines. The company is part of the R Marine network — the largest luxury motor yacht network in Australasia with 10 dealerships across Australia and New Zealand. The dealership provides the full purchase journey alongside ongoing service, maintenance, insurance, and finance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Riviera Sport Yacht Collection Luxury sport yacht collection featuring designer styling, luxury appointments, and sports performance, including 4600, 5400, 6000, 6200 and 6800 Sport Yacht Platinum Edition models (approximately 15.31m to 22.18m). Powered by Volvo Penta IPS with joystick manoeuvrability and touchscreen navigation. Targeted at affluent boating enthusiasts seeking performance and luxury.
• Riviera SUV Collection Collection combining blue-water performance and water sports cockpits of Sports Motor Yachts with Sport Yacht luxury and styling. Six models from 39 to 64 foot including the 395 SUV through 645 SUV Series II, offering two to four stateroom layouts with one to three bathrooms.
• Riviera Sports Motor Yacht Collection Long-range luxury motor yachts designed with leading naval architects, featuring refined handcrafted appointments and exceptionally quiet rides. Six models: 46, 50, 58, 64 Series II, 68 Series II, and 72 Series II Sports Motor Yacht (approximately 15.9m to 23.86m).
• Riviera Sports Express Collection Sporty and adventurous express-style yachts, currently including the 4300 Sports Express World Premiere model (approximately 13.88m) powered by Volvo Penta D6-IPS 600 engines.
• Riviera Motor Yacht Collection Luxurious motor yachts with enclosed bridge decks and open flybridge options, including the 78 Motor Yacht (approximately 24.82m, MAN V12 2000 shaft drive), 39 Open Flybridge, and 43 Open Flybridge.
• Riviera Flybridge Collection Flybridge designs delivering an "easy living lifestyle" over three levels, currently including the 43 Open Flybridge and 39 Open Flybridge models with touchscreen technology and class-leading space.
• Belize Motor Yacht Collection Sub-brand luxury motor yacht collection celebrating classic golden-age design with modern technology and materials. Includes the Belize 55 Sedan, Belize 55 Daybridge, Belize 66 Sedan, and Belize 66 Daybridge, featuring Volvo Penta IPS propulsion and bespoke customisation options.
• Pre-Owned Yachts Brokerage Brokerage service offering pre-owned Riviera and Belize motor yachts through the exclusive R Marine Network database spanning Australia and New Zealand, assisting both buyers and sellers of premium pre-owned vessels.
• Service and Ownership Support Comprehensive owner care including handover and tuition, insurance arrangement, finance arrangement, owner registration, weather and webcam resources, and mobile service vans with on-water assistance. Delivered by factory-trained service technicians with access to an extensive genuine parts inventory, supported by exclusive R Marine events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Riviera AustraliacoreChannel Partner/ Reseller/ DistributorR Marine Perth is an authorized dealer of Riviera Australia, exclusively representing Riviera motor yachts. Riviera Australia is a family owned business owned by Rodney Longhurst, with a 16.8 hectare manufacturing facility on Queensland's Gold Coast. The partnership provides R Marine Perth with access to the full Riviera model range including Sport Yacht, SUV, Sports Motor Yacht, Motor Yacht, and Belize collections.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Princess Yachts Australia: British luxury yacht brand represented through Australian distributors, offering comparable flybridge and motor yacht models in the 40-80 ft segment. Targets the same affluent buyers as R Marine Perth across the Australasian market.
• Azimut Yachts Australia: Italian luxury yacht manufacturer with Australian distribution for flybridge and motor yacht models. Competes for HNW buyers with comparable brand prestige and length categories, complementing or substituting for Riviera offerings.
• Maritimo: Australian-owned luxury motor yacht manufacturer operating its own dealer and service network across Australia and internationally. Directly competes for the same HNW buyers in similar length ranges (50-70+ ft offshore motor yachts).
• R Marine Queensland: Authorized Riviera dealer in the R Marine network, co-located near Riviera's Coomera manufacturing base. Offers identical product portfolio, service facilities, and brokerage access, making it the closest functional twin to R Marine Perth.
• R Marine Sydney: Another authorized Riviera dealer within the same R Marine Australasia network, selling the same model lineup and competing/collaborating for owner relationships across state lines. Directly comparable as a sister dealership with similar sales, service, and brokerage model.
• R Marine Melbourne: Victoria-based sister Riviera dealer in the R Marine network, providing identical luxury motor yacht sales, service, and brokerage. Competes for cross-border Victorian/WA owners in the pre-owned database.
• Sunseeker Australasia: British luxury performance yacht brand with established Australasian dealer presence. Competes head-to-head with Riviera across sport yacht and motor yacht segments, including shared distribution channels and trade-up prospects.

Broad incumbents

• Ferretti Group: Italian luxury yacht conglomerate (Ferretti, Riva, Pershing, Custom Line, Benetti) competing with Riviera globally. Has Australian distribution that overlaps R Marine Perth's target segment, with comparable mega-yacht and flybridge offerings.
• Riviera Australia: Parent manufacturer of the Riviera brand, producing over 6,300 yachts from a 16.8-hectare Coomera facility. Sets the product, pricing, and marketing agenda that R Marine Perth executes, and operates the broader Festival of Boating and Riviera TV ecosystem.

Regional players

• Lee Marine: Asia-Pacific luxury yacht brokerage and dealer based in Hong Kong with reach into Australia and SE Asia. Operates in adjacent and partially overlapping regional markets, competing for pre-owned brokerage and new yacht sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/rivieraaustralia
• Facebookfacebook.com/rmarineperth
• LinkedInlinkedin.com/company/r-marine-perth
• Instagraminstagram.com/rmarineperth
• Pinterestkr.pinterest.com/rivieraboats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth