RMA Limited

What RMA Limited does

RMA Limited, trading as RMA Track Days and legally constituted as Race Marketing Associates Limited, is a United Kingdom-based motorsport track day event organizer incorporated in 1990 and headquartered in Ascot, Berkshire. The company organizes open pit lane car track day events at premier racing circuits across the UK and continental Europe, with disclosed operations in 17 countries including the UK, France, Belgium, Germany, Spain, the Netherlands, the Czech Republic, and Hungary. Standard event pricing ranges from £579 to £875 per booking, with additional revenue from ARDS Grade A driver coaching, simulator coaching, garage hire, helmet rental, extra drivers, and passengers. The company's technology footprint is minimal — booking, payment, and event information are delivered through a transactional website at rmatrackdays.com with no proprietary platform, no API, and no disclosed software IP.

The business operates an event-driven go-to-market motion, booking directly with consumers and a smaller corporate-events segment through the website, supplemented by phone and email channels. RMA generates revenue from three streams: one-time track day event bookings (the dominant line), an annual membership program offering discounted pricing that functions as a recurring-revenue loyalty layer, and ancillary paid services (coaching, garage hire, helmets). Distribution is direct-to-consumer; partnerships with Hotel de la Source (accommodation at Spa-Francorchamps), Eurotunnel (cross-Channel travel), Frozenspeed Photography, three car hire providers, and MIS Insurance extend the participant experience but do not constitute revenue-sharing channel partners.

The company is privately held, has no disclosed external funding, and operates with a stated headcount of 8 employees, indicating a lean, founder-led operator model. There are no disclosed patents, certifications, regulatory actions, or public financial statements, and no management team is publicly listed. RMA's stated competitive position rests on 35 years of brand reputation, established circuit relationships, and an enthusiast-led operating philosophy rather than on technology differentiation or scale advantages.

Name

RMA Limited

Legal name

Race Marketing Associates Limited

Website

https://rmatrackdays.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

RMA Limited (trading as RMA Track Days) is a UK-founded, Ascot-headquartered motorsport track day event organizer running open pit lane events at premier UK and European circuits since 1990. It serves individual car enthusiasts and, to a lesser extent, corporate clients, generating revenue primarily from per-event bookings, an annual membership program, and ancillary coaching and services.

Ownership category

akta.pro rank

Product category

Motorsport Track Day Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industry

Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Track day events
• Motorsport experiences
• Driver coaching
• Circuit hire
• Racing events

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Track Day Event Bookings: Primary revenue stream from track day event bookings where customers pay to participate in driving events at motorsport circuits. Pricing varies by circuit and event type, with member discounts available. Additional revenue from extra drivers, passengers, garage hire, helmet rental, and coaching sessions.
2. RMA Membership: Annual membership program offering discounted event pricing to members, providing recurring revenue and customer loyalty.
3. Ancillary Services: Additional revenue from garage hire (exclusive or shared), helmet rental, extra drivers, passengers, and ARDS driver coaching sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RMA Track Days organises and runs non-competitive motorsport track day events at premier UK circuits for car owners and driving enthusiasts. The company manages the full event lifecycle including circuit hire, scheduling, driver coaching, and on-the-day event operations, offering both recreational track sessions and instruction-led experiences.

Product overview

RMA Track Days operates as a single unified track day event service rather than a platform-plus-modules architecture. The core offering is high-quality car track day events at racing circuits across the UK and continental Europe, with events operated as open pit lane format. Additional services include Car Hire (third-party rental referrals), RMA Membership (loyalty discount program), Driver Coaching and Simulator Coaching (professional instruction), Corporate Events, Event Galleries (photography), and Track Day Insurance referrals. All services are accessed through the main website booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Track Days Non-competitive, open pit lane format track day events held at premier UK circuits including Donington Park, Brands Hatch, and Snetterton. Events allow paying customers to drive their own road or track-prepared cars on circuit in a controlled, marshal-led environment with multiple driver groups separated by experience/speed.
• Driver Coaching One-to-one in-car driver coaching delivered by ARDS-qualified instructors during track day events. Targeted at drivers seeking to improve driving technique, learn circuit lines, and enhance on-track safety.
• Simulator Coaching Simulator-based driver coaching sessions used as a precursor or supplement to on-circuit track day sessions. Designed for drivers wanting to learn a circuit or refine technique before attending a real track day.
• RMA Membership An annual membership programme offering members discounted event pricing, priority booking access, and exclusive benefits across the RMA Track Days calendar.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• MIS InsuranceminorOthersRecommended insurance partner for track day participants. Contact: +44 (0) 113 389 3666. Provides insurance advice and coverage options for event attendees.
• Hotel de la SourcecoreGTM or Marketing PartnerFour-star hotel adjacent to Spa-Francorchamps circuit offering discounted RMA rates: Single room 139 Euros/night, Twin room 159 Euros/night, both inclusive of breakfast. Hotel de la Source is the designated accommodation partner and hosts drivers briefing each evening preceding track days.
• Eurotunnel / Le ShuttleminorGTM or Marketing PartnerTravel partner assisting with discounted Eurotunnel ticket bookings for UK-EU travel. Customers email [email protected] with travel dates and vehicle registration for quotes.
• Frozenspeed PhotographyminorGTM or Marketing PartnerOfficial photography partner capturing event images at Spa Francorchamps events. Photos available for purchase on the day or after the event.
• Jaco's PaddockminorChannel Partner/ Reseller/ DistributorTrack car rental partner recommended for participants needing vehicle hire. Listed alongside Track Club and Track Focused as approved car rental options.
• Track ClubminorChannel Partner/ Reseller/ DistributorTrack car rental partner recommended for participants needing vehicle hire. Listed alongside Jaco's Paddock and Track Focused.
• Track FocusedminorChannel Partner/ Reseller/ DistributorTrack car rental partner recommended for participants needing vehicle hire. Listed alongside Jaco's Paddock and Track Club.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BookaTrack: UK track day operator focused on high-end venues and premium experiences. Competes directly for the same enthusiast segment at circuits such as Silverstone, Brands Hatch, and Spa-Francorchamps.
• Trackdays.co.uk: One of the largest UK track day aggregators and operators, running events at a broad set of UK circuits with similar open pit lane formats and pricing. Direct head-to-head competitor for the same enthusiast customer at the same venues.
• Javelin Trackdays: Long-established UK track day organiser with comparable circuit coverage (Donington, Brands Hatch, Spa) and similar pricing tiers. Directly comparable scale and operating model.
• OpenTrack: UK-based premium track day organiser running open pit lane events at multiple UK and European circuits, including Spa-Francorchamps and Nürburgring. Closely comparable operating model, customer base, and venue set to RMA.
• GT Trackdays: UK track day operator focused on supercar and premium GT vehicles at premier circuits. Targets an overlapping high-end enthusiast segment with similar pricing and circuit access.
• Trackday Adventures: Smaller UK track day operator running events at UK circuits with comparable pricing and open pit lane format. Smaller-scale direct competitor with similar enthusiast customer base.

Broad incumbents

• Silverstone: Iconic UK circuit venue that runs its own track day experiences. As both venue host and competing operator, Silverstone is a structural counterparty — its own track day product competes with RMA for customers at Silverstone.
• MSV Trackdays: Operated by MotorSport Vision (MSV), which owns Brands Hatch, Donington Park, Snetterton, Oulton Park, Cadwell Park and Bedford Autodrome — the same circuits RMA promotes at. MSV is both a venue supplier and a direct competitor via its own track day product, making it the most consequential player in RMA's competitive set.

Emerging players

• P1 Club: Premium driving experience brand offering supercar track days, hospitality, and corporate experiences at UK circuits. Adjacent competitor with overlap in the corporate entertainment segment.

Regional players

• Nürburgring Touristenfahrten: The Nürburgring's open tourist driving sessions are a complementary/competing offering for the German portion of RMA's European track day program. While not a single organiser, this is the dominant alternative for the iconic Nordschleife experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rma-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMA Limited