Opentrack
Opentrack (theOpenTrack, LLC) is a US-based specialty insurance provider offering track-day HPDE physical-damage and liability coverage across 110-plus US and Canadian tracks, sold direct, by phone, and through a 7.5%-commission agency partner program, with annual memberships bundled to driver-coaching content.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Opentrack does
Opentrack, operating as theOpenTrack, LLC, is a US-based specialty insurance provider serving the non-competitive High Performance Driver Education (HPDE) community — individual enthusiasts who drive high-value performance cars on closed-circuit road courses and need both physical-damage and liability coverage that standard personal auto policies explicitly exclude. The company addresses a structural insurance gap left by mainstream carriers, offering on-track physical damage protection up to $500,000 of stated vehicle value (the highest disclosed limit in the segment versus competitors capped at $150,000) and optional liability coverage up to $2 million per occurrence, distributed across 110-plus US tracks and Canadian venues.
The product suite is delivered through a proprietary digital platform at opentrack.com and app.opentrack.com, organized around two policies: OpenTrack Drive, a 12-month unlimited annual membership covering unlimited track days and multiple vehicles with bundled access to the Drive Better coaching library (exclusive video coaching, track briefings, and member webinars fronted by professional driver coach Andy Lee); and OpenTrack On-Demand, a flexible 1-to-4-day single-event policy priced pay-per-day. The platform supports quote-to-bind in under three minutes, paperless 24/7 claims filing via member dashboard, Stripe-backed PCI-DSS-compliant payment processing, and founder-level oversight on every claim.
OpenTrack generates revenue as a managing general agent/broker rather than by carrying balance-sheet insurance risk: physical-damage and liability premiums are ceded to Texas Insurance Company (a member of North American Casualty Group, AM Best "A" rated), Evanston Insurance Company, and Lloyd's of London. Distribution is multimodal — direct self-serve digital, phone sales (612-231-1522), an Agency Partner Program that pays independent agents a 7.5% commission, and co-marketing relationships with nine-plus HPDE organizations including APEX Motor Club, Chin Track Days, Thermal Club, Lime Rock Drivers Club, and High Plains Raceway. The company is founder-led by Managing Partner Justin Steele (former motorsports and collector-car broker) and Co-Founder/Chief Revenue Officer Jerod Blakestad, with a six-person team across Minneapolis, MN and Lindon, UT, and no disclosed institutional funding.
Opentrack firmographics
Firmographics- Name
- Opentrack
- Legal name
- theOpenTrack, LLC
- Website
- https://opentrack.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Opentrack (theOpenTrack, LLC) is a US-based specialty insurance provider offering track-day HPDE physical-damage and liability coverage across 110-plus US and Canadian tracks, sold direct, by phone, and through a 7.5%-commission agency partner program, with annual memberships bundled to driver-coaching content.
- Ownership category
- akta.pro rank
Opentrack industry classification
Industry- Product category
- Specialty Insurance (Track Day / HPDE)
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Full-Coverage Personal Auto Insurance (FSAJAAAF)
- akta.pro secondary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
Keywords
Where Opentrack is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Opentrack business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Single-Event (On-Demand) Insurance Policies: Pay-per-use track day insurance for 1, 2, 3, or 4 days of coverage. Full payment required at purchase. Accepts credit/debit cards and ACH (eCheck).
- Annual Unlimited Membership: 12-month continuous coverage with unlimited track days and cars covered. Flexible monthly installments (2-month payment due at purchase) or pay-in-full via ACH or credit/debit. Includes Drive Better coaching program at no additional cost.
- Physical Damage Protection: On-track insurance coverage if customer crashes their own car at track day or HPDE events. Coverage up to $500,000 stated value.
- Optional Liability Coverage: Financial protection against third-party bodily injury and property damage during non-competitive closed-circuit track use. Available limits of $1,000,000 or $2,000,000 per occurrence. Only available as add-on to physical damage policy.
- Drive Better Coaching Program: Free driver coaching and training content included with Annual Unlimited membership. Includes 1-on-1 virtual coaching sessions with professional drivers, track guides, and exclusive webinars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Single-Event (On-Demand) Policy |
| Subscription | Monthly | Annual Unlimited Membership |
| Transaction based/ take rate | Pay-as-you-go | Agency Partner Commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Opentrack product offering
Product offeringCore offering
Opentrack specializes in HPDE track day insurance for non-competitive motorsports participants, providing both single-event on-demand coverage (1-4 day policies) and annual unlimited coverage for drivers of high-performance and exotic vehicles. Coverage includes physical damage protection up to $500,000 stated vehicle value and optional liability protection up to $2,000,000 per occurrence. The company bundles the Drive Better driver coaching and training program with annual memberships and operates a digital self-service platform that enables instant quoting, online policy binding, and 24/7 claims filing.
Product overview
OpenTrack is a specialized HPDE (High Performance Driver Education) track day insurance provider offering two primary insurance products: OpenTrack Drive (Annual Unlimited Coverage) providing 12 months of continuous, multi-vehicle protection with up to $500k coverage per vehicle, and OpenTrack On-Demand (Daily On-Demand Coverage) for flexible 1-4 day single-event policies. The company bundles its Drive Better coaching program with annual memberships, offering exclusive training content, track guides, and webinar access. All policies include both physical damage and optional liability protection, with claims handled through a 24/7 online filing system.
Differentiator
Problem solved
Functional benefit
Brands
- OpenTrack Drive: Annual Unlimited Coverage program offering 12 months of continuous coverage with unlimited track days, cars covered, Canadian coverage included, coverage for cars up to $500k, and Drive Better membership.
- OpenTrack On-Demand
- Drive Better
Products and services
- OpenTrack Drive (Annual Unlimited Coverage) Annual unlimited track day insurance policy providing 12 months of continuous coverage with unlimited track days and multi-vehicle protection, including coverage in Canada and up to $500,000 stated value per vehicle. Designed for HPDE enthusiasts and private driving club members who participate in many events per year and want bundled Drive Better coaching content.
- OpenTrack On-Demand (Daily On-Demand Coverage) Single-event track day insurance offering flexible 1-, 2-, 3-, or 4-day coverage periods that drivers can purchase and instantly bind online, paying only for the days needed. Targeted at drivers attending occasional HPDE or track day events who do not need annual coverage.
- Drive Better Program Driver coaching and development program bundled free with Annual Unlimited membership that provides on-demand video coaching, track-specific briefings, one-on-one virtual coaching sessions with professional drivers, exclusive webinars, and personalized curriculum through a member dashboard.
Quantifiable outcome
- Quote to policy binding in under 3 minutes
- +3 more outcomes
Companies that use Opentrack
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Opentrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Opentrack partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- APEX Motor ClubminorTrack day organization and private driving club partner featured in OpenTrack's Meet the Crew page, representing the HPDE community they serve.
- Chin Track DaysminorTrack day organization partner providing access to HPDE enthusiasts within the Chin Track Days community.
- The Drivers Club At Road AtlantaminorPrivate driving club partner at Road Atlanta motorsports facility, serving the HPDE enthusiast community.
- High Plains RacewayminorMotorsport facility partner in the HPDE community network.
- Inde Motorsports RanchminorExclusive motorsports club partner providing track day experiences for OpenTrack members.
- Lime Rock Drivers ClubminorPrivate driving club partner at Lime Rock Park circuit, serving performance driving enthusiasts.
- Motorsports Enthusiasts HPDEminorHPDE organization partner within the track day community network.
- Speed DistrictminorTrack day organization serving the HPDE enthusiast community in the speed district region.
- Thermal ClubminorExclusive private motorsports club partner offering world-class track facilities for OpenTrack community members.
- Texas Insurance Company (North American Casualty Group)corePhysical Damage and Liability policies underwritten by Texas Insurance Company, a member of North American Casualty Group rated 'A' (Excellent) by AM Best. Core insurance carrier partner enabling OpenTrack's track day insurance products.
- Lloyd's of LondoncoreLiability policies underwritten by Lloyd's of London, providing financial strength for the specialty insurance products.
- Evanston Insurance CompanycorePhysical Damage policies underwritten by Evanston Insurance Company, part of the insurance carrier network supporting OpenTrack products.
- Alternative Specialty Carrier (Competitive Events)minorPartnered with alternative carrier that offers protection for competitive driving exposures (time trials, autocross, racing) not covered by OpenTrack's standard policies.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Opentrack competitors and assessment
Company assessmentEmerging players
- RLI Insurance Company: RLI writes specialty personal lines including motorsports and high-value vehicle coverage through program partners; smaller in the track-day niche but a credible specialty carrier comparable to OpenTrack's underwriting partners.
Direct peers
- American Collectors Insurance: American Collectors offers specialty coverage for classic, collector, and enthusiast vehicles with options for events and competitive use, targeting the same high-performance sports car owner segment.
- Liantis / HPDE Insurance Program: Independent track day insurance programs and event organizers (e.g., HPDE-specific underwriters) operate in the same niche, offering pay-per-event physical damage and liability coverage for non-competitive track drivers.
- Heacock Classic Insurance: Heacock specializes in collector and enthusiast vehicles and has historically offered track and competitive-event coverage for sports/Exotic owners, directly overlapping with OpenTrack's HPDE target market.
- Lockton Motorsports: Lockton operates a motorsports and collector car specialty division previously led by OpenTrack's founder; offers comparable on-track physical damage and liability coverage through brokerage channels, making it the most direct competitive overlap.
- Grundy Insurance: Grundy is a long-standing collector/specialty car insurer with agreed-value policies and event/track coverage options for enthusiast owners, comparable in customer profile and product design.
Broad incumbents
- Chubb Personal Insurance: Chubb's Private Client division provides high-net-worth personal auto with collector/agreed-value endorsements, serving a similar high-value-vehicle buyer profile through a much broader portfolio.
- Hagerty: Hagerty is the dominant classic/collector car insurer with a growing track day and motorsport offering (DriveShare, Hagerty Driving Experience). It is a much larger specialty player that overlaps with OpenTrack on enthusiast personal auto.
- Markel Specialty: Markel writes specialty personal lines including motorsports, vintage car, and high-performance vehicles through its specialty division, serving overlapping customer segments and product use cases.
Others
- BimmerWorld: BimmerWorld and similar HPDE-focused retailers/clubs serve the same driving enthusiast community and increasingly bundle or promote track-day insurance offerings, making them adjacent ecosystem partners with overlapping customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Opentrack social profiles
Digital presenceOpentrack compliance and trust
Trust signalCompliance1 record
Opentrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opentrack leadership team
Management profileNumber of profiles
Profiles7 records
Opentrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opentrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opentrack
What does Opentrack do?
Opentrack specializes in HPDE track day insurance for non-competitive motorsports participants, providing both single-event on-demand coverage (1-4 day policies) and annual unlimited coverage for drivers of high-performance and exotic vehicles. Coverage includes physical damage protection up to $500,000 stated vehicle value and optional liability protection up to $2,000,000 per occurrence. The company bundles the Drive Better driver coaching and training program with annual memberships and operates a digital self-service platform that enables instant quoting, online policy binding, and 24/7 claims filing.
Is Opentrack a public or private company?
Opentrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opentrack founded?
Opentrack was founded in -1. It employs 1 to 10 people.
Where is Opentrack based?
Opentrack is headquartered in Minneapolis, United States, in the North America region.
How does Opentrack make money?
Five revenue lines are on record. Single-Event (On-Demand) Insurance Policies are the primary driver. The others are annual Unlimited Membership, physical Damage Protection, optional Liability Coverage and drive Better Coaching Program.
Who are Opentrack's main competitors?
RLI Insurance Company is listed as an emerging player. Direct peers are American Collectors Insurance, Liantis / HPDE Insurance Program, Heacock Classic Insurance, Lockton Motorsports and Grundy Insurance. Broad incumbents are Chubb Personal Insurance, Hagerty and Markel Specialty. BimmerWorld is listed as an others.
Does Opentrack have an API?
No public API is recorded for Opentrack.
What industry is Opentrack in?
Opentrack's product category is Specialty Insurance (Track Day / HPDE). Its primary akta.pro industry code is FSAJAAAF, Full-Coverage Personal Auto Insurance, with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 524210 and its SIC code is 6331.