Abrasel RMC (Região Metropolitana de Campinas)

What Abrasel RMC (Região Metropolitana de Campinas) does

Abrasel RMC (Associação Brasileira de Bares e Restaurantes na Região Metropolitana de Campinas) is a Brazilian non-profit trade association (associação sem fins lucrativos), CNPJ 31.018.210/0001-30, headquartered at Rua Oriente, 55, Chácara da Barra, Campinas, São Paulo. It is the regional chapter serving the Campinas Metropolitan Region within the national Abrasel federation, which was founded in 1986 and operates 27 state sections and 32 regional offices across Brazil. Abrasel RMC represents bars, restaurants, cafeterias, and similar food service establishments in the region, providing advocacy before municipal, state, and federal government, industry research, training programs (in partnership with Sebrae), networking events, and member benefits.

The association's commercial model is a recurring membership subscription. Members gain access to referral reward programs (the INDICOU, GANHOU referral scheme), discounted corporate meal plans via the @souabrasel package negotiated with Sodexo, Ticket (Grupo Rack Brasil), and Alelo, and a broader partner benefit ecosystem spanning banking (Santander, Safra, PagBank), utilities (CPFL), fuel (Shell), healthcare (Uniodonto), retail (Drogal), legal services (HBK Advogados), delivery technology (Delivery Direto), and marketing services (Comendo MKT). The association also organizes and participates in national festivals (Brasil Sabor, Bar em Bar), the O Quilo é Nosso contest, the Semana da Alimentação Fora do Lar, and the Congresso Nacional Abrasel.

Leadership is led by President André Candreva and Executive Director Maria Fernanda Biazzo, supported by a 13-person team across administrative, financial, commercial, communication and marketing, relationship, and projects functions. The organization's digital footprint consists of a public website (rmc.abrasel.com.br) and a podcast channel; it does not operate a SaaS platform, proprietary software product, or module-based product suite. No AI/ML capability, funding rounds, patents, or material M&A activity are disclosed in the input.

Name

Abrasel RMC (Região Metropolitana de Campinas)

Legal name

Associação Brasileira de Bares e Restaurantes na Região Metropolitana de Campinas - Abrasel RMC

Website

https://rmc.abrasel.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Abrasel RMC is a Brazilian non-profit trade association serving bars and restaurants in the Campinas Metropolitan Region as a regional chapter of the national Abrasel federation, funded by recurring membership fees and delivering advocacy, partner discounts, training, and events to SMB food service operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual or monthly membership fees from bars and restaurants in the metropolitan region of Campinas. Fees support association operations, advocacy, and member services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Abrasel RMC is the regional chapter of the Associação Brasileira de Bares e Restaurantes (Abrasel) for the Campinas Metropolitan Region in São Paulo state. It sells membership subscriptions to local bars and restaurants, providing industry advocacy before municipal, state, and federal authorities, referral reward programs (INDICOU, GANHOU), discounted corporate meal benefits through partners Sodexo, Ticket, and Alelo, training programs delivered with partners such as Sebrae, networking events, and access to national Abrasel festivals and intelligence.

Product overview

Abrasel RMC is a regional chapter of the Associação Brasileira de Bares e Restaurantes (Brazilian Association of Bars and Restaurants), operating in the Campinas Metropolitan Region. It is not a technology product company but rather a membership-based trade association that provides advocacy, events, news, member benefits, and partner programs for bars and restaurants establishments. Its digital presence consists of a public website serving the association's informational and membership functions; it does not operate a SaaS platform, software product, or module-based product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Abrasel RMC Membership
• INDICOU, GANHOU Referral Reward Program
• @souabrasel Partner Meal Benefit Package

Quantifiable outcome

• Over 1 million new jobs created in the sector between Q1 2021 and Q1 2022
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• SebraecoreStrategic or Co-development PartnerInstitutional partner supporting small business development. Provides training programs, courses, and resources for bars and restaurants in partnership with Abrasel.
• SodexocoreGTM or Marketing PartnerCorporate meal and benefits provider offering differentiated rates for Abrasel members through the @souabrasel package.
• Ticket (Grupo Rack Brasil)coreGTM or Marketing PartnerCorporate meal benefits provider offering differentiated rates for Abrasel members through the @souabrasel package.
• AlelocoreGTM or Marketing PartnerCorporate meal and benefits card provider offering differentiated rates for Abrasel members through the @souabrasel package.
• SantanderminorOthersBanking partner listed on the regional partners page.
• Shell (Andorinhas)minorOthersFuel and energy partner listed on the regional partners page.
• CPFL (Energia)minorOthersElectricity utility partner listed on the regional partners page.
• Uniodonto CampinasminorOthersDental plan provider offering services to association members.
• PagBankminorOthersDigital banking and payment services partner.
• DrogalminorOthersRegional supermarket chain partner listed on the partners page.
• SaframinorOthersBanking partner listed on the regional partners page.
• GermaniaminorOthersPartner listed on the regional partners page.
• HBK AdvogadosminorImplementation/ SI/ Consulting PartnerLegal services partner providing law firm services to members.
• Comendo MKTminorGTM or Marketing PartnerMarketing services partner for the regional association.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UK Hospitality: UK trade association representing hotels, restaurants, pubs, and food service. Comparable as a sector membership body providing advocacy, member benefits, and policy influence for hospitality operators analogous to Abrasel RMC's role in Brazil.
• CNC - Confederação Nacional do Comércio: Brazil's national commerce confederation, the apex body representing commerce including food service at federal level. Comparable as a larger umbrella membership organization with advocacy, training, and member-benefit functions overlapping Abrasel's role.
• Restaurants Canada: Canadian national foodservice trade association. Comparable as a sector membership organization delivering advocacy, research, training, and member benefits to bars and restaurants, paralleling Abrasel RMC's service model.
• National Restaurant Association (US): Leading US trade association for the restaurant industry. Highly comparable in mission, structure, and member-benefit offering (advocacy, training, events, research) to Abrasel Nacional and its regional chapters.
• Associação Brasileira de Franchising (ABF): National Brazilian franchising association. Comparable as a sector trade association providing member services, events, training, and advocacy, though its focus is on franchise systems rather than standalone bars and restaurants.
• Sebrae: Brazilian small business support service, a strategic institutional partner of Abrasel RMC. Comparable as an SMB-serving organization delivering training, courses, and resources to micro and small enterprises, including bars and restaurants.
• Fecomércio SP: São Paulo state commerce federation representing the broader retail and services sector including food service. Comparable as a regional trade/employer association providing advocacy, training, and member services, though its scope extends well beyond bars and restaurants.

Direct peers

• Abrasel Nacional: The national parent organization of Abrasel RMC and the umbrella trade association for Brazil's bars and restaurants sector. Directly comparable as the federation coordinating the 27 state sections and 32 regional chapters, including RMC.
• Abrasel Seccional São Paulo: State-level Abrasel chapter covering São Paulo state. Operates the same membership and advocacy model as Abrasel RMC but at the broader state scope, with overlapping member base in the Campinas metro.
• SindRestaurantes (Sindicato de Restaurantes): Brazilian union/association specifically representing restaurants. Operates a similar membership model with collective bargaining, training, and advocacy for restaurant operators, directly comparable to Abrasel RMC's core mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/abrasel-rmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abrasel RMC (Região Metropolitana de Campinas)