Abrasel SP

What Abrasel SP does

Abrasel SP is the São Paulo state section of Abrasel (Associação Brasileira de Bares e Restaurantes), a non-profit trade association representing bars, restaurants, cafeterias, bakeries, and similar food-service establishments. Headquartered at Rua Martiniano de Carvalho, 181, in São Paulo's Bela Vista district, the organization sits within a national federation of 27 sectionals and regional offices covering all five regions of Brazil. Its commercial model rests on recurring membership dues of R$185 per establishment per month plus a R$250 one-time joining fee, granting access to legal and labor-relations support, advocacy before government bodies, training, networking, and a curated ecosystem of 50+ discounted partner services spanning POS, payments, CRM, accounting, HR, insurance, inventory, marketing, and waste management.

The organization's technology stack is modest and primarily digital-distribution in nature. The core member-facing asset is the Conexão Abrasel platform, which combines a professional social network with AI-powered question-answering, a documents and best-practices library, a digital magazine, and certified courses delivered jointly with SEBRAE. Auxiliary digital properties include REGGA, a recipe and culinary-creation registry intended to protect intellectual property for chefs where conventional IP regimes do not, and the Sabores Abrasel campaign and Caderno de Sabores publication. Substantive AI capability is delivered through third-party partners (Atena AI, Avalyo.AI, Cozi.AI, Repediu, Alô Chefia) rather than built in-house. Distribution is multi-channel — website (sp.abrasel.com.br), newsletter, podcast, Instagram/LinkedIn, the printed Revista B&R, WhatsApp direct contact, regional meetings, and flagship events including the annual Salão Abrasel trade show at Pavilhão Ciccillo Matarazzo and the long-running O Quilo É Nosso competition (10th edition in 2026, covering 120+ restaurants across 39 cities).

Name

Abrasel SP

Legal name

Abrasel - Associação Brasileira de Bares e Restaurantes

Website

https://sp.abrasel.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Abrasel SP is the São Paulo section of Brazil's national non-profit trade association for bars and restaurants, serving SMB food-service establishments with advocacy, training, events, and a curated ecosystem of 50+ discounted technology and financial-services partners.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Monthly membership fees of R$185 per establishment plus a one-time R$250 joining fee. Members receive access to negotiated discounts with partners, legal support, training programs, and participation in events and initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Abrasel SP is the São Paulo state section of the Brazilian Association of Bars and Restaurants (Abrasel), providing sectoral representation, advocacy, professional training, networking events, and exclusive partner discounts to bar and restaurant businesses operating in São Paulo state. The association delivers membership-based services including a digital partner ecosystem (Conexão Abrasel), a recipe and cost-management registry (REGGA), industry events (Salão Abrasel), and national-sector campaigns.

Product overview

Abrasel SP (Seccional São Paulo da Associação Brasileira de Bares e Restaurantes) is a professional trade association for São Paulo's bars and restaurants sector, not a traditional product company. The organization offers membership-based services including: (1) the Conexão Abrasel digital platform featuring AI-powered assistance for member inquiries; (2) the REGGA recipe and culinary creation registry; (3) Sabores Abrasel marketing campaign celebrating gastronomic establishments; (4) event programs including Salão Abrasel and O Quilo é Nosso competition; and (5) an extensive network of 50+ partner service providers offering exclusive discounts to members, spanning POS systems (Atena AI, PDV Legal), inventory management (Alô Chefia), customer feedback (Falaê!), AI-powered review management (Avalyo.AI, Cozi.AI), CRM (Repediu), delivery optimization (Eneway), financial reconciliation (Movendo, Voxel), accounting (NK Contabilidade), insurance (MAG Seguro), payment processing (PagBank, Bradesco), waste management (Valora, Captóleo), professional training (ESBRE, BaresSP), and event services (Vou Pra Lá). The core value proposition is member benefits through negotiated discounts and the association's advocacy, education, and networking programs.

Differentiator

Problem solved

Functional benefit

Brands

• Sabores Abrasel: Campaign celebrating gastronomy in São Paulo, highlighting stories, recipes, people and establishments that help build the emotional gastronomic map of São Paulo and Brazil.
• REGGA
• Conexão Abrasel
• O Quilo É Nosso

Products and services

• Abrasel SP Membership

Quantifiable outcome

• Discounts on meal voucher rates negotiated with major providers
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ESBRE - Escola de Bares e RestaurantescoreStrategic or Co-development PartnerTraining and education partner offering courses for restaurant management, bartending, waitstaff, barista skills, and more. Provides 30% discount on all courses for Abrasel members.
• SebraecoreStrategic or Co-development PartnerStrategic partner providing online courses, business development support, and entrepreneurship resources for small businesses in the food service sector.
• GETNETcoreChannel Partner/ Reseller/ DistributorPayment processing partner offering differentiated credit and debit card rates exclusively for Abrasel members.
• SICREDIcoreChannel Partner/ Reseller/ DistributorCooperative bank partner providing differentiated credit and debit card rates for members.
• Ticket, Alelo, Pluxee (Pluxee/Ben)coreChannel Partner/ Reseller/ DistributorMeal voucher providers with negotiated differentiated rates for Abrasel members.
• Gabriel Pinheiro (Director Executiuvo Abrasel SP)coreOthersExecutive director providing sector leadership, media representation, and strategic direction for Abrasel São Paulo operations.
• Paulo Solmucci (President Executive Abrasel)coreOthersExecutive president providing national leadership for Abrasel, representing sector interests, and driving strategic initiatives.
• Marcos Couto (DPO)minorOthersData Protection Officer (Encarregado) responsible for LGPD compliance and data privacy governance. Contact: [email protected]
• AmbevcoreStrategic or Co-development PartnerMajor beverage company partnership including exclusive sponsorship of Salão Abrasel 2026 and cooperation to help bars and restaurants leverage World Cup opportunities.
• StonecoreTechnology or IntegrationPayment technology partner and co-publisher of the Abrasel-Stone Sales Index tracking sector performance. Presented at Salão Abrasel 2026.
• Coca-Cola BrasilcoreStrategic or Co-development PartnerGold sponsor of O Quilo É Nosso competition providing support for the annual restaurant recognition program.
• PluxeecoreStrategic or Co-development PartnerGold sponsor of O Quilo É Nosso competition and meal voucher provider offering exclusive rates to members.
• RationalcoreStrategic or Co-development PartnerGold sponsor of O Quilo É Nosso competition supporting the annual food service recognition program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Abrasel Minas Gerais: Another regional section of the Abrasel federation serving bars and restaurants in Minas Gerais; directly comparable in business model (membership fees, events, partner discounts, advocacy) and primary segment, differing mainly by geography.
• Restaurantes do Brasil: Brazilian restaurant-sector association and media platform with comparable target audience of restaurant owners; provides an alternative membership, content, and event channel competing for the same Abrasel SP member persona.
• FBHA (Federação Brasileira de Hospedagem e Alimentação): Federation representing lodging and food service establishments in Brazil with similar advocacy, training, and member-benefit functions; competes with Abrasel SP for representation of restaurants, particularly in policy and labor-relations matters.
• Abrasel Rio de Janeiro: Abrasel's Rio de Janeiro section, offering the same membership, events, and partner-discount model to bars and restaurants in RJ; provides a clean geographic peer to assess Abrasel SP's relative member growth and partner monetization.
• Abrasel Nacional: The national parent federation of Abrasel SP; operates the same trade-association model (advocacy, events, partner network, member benefits) for bars and restaurants across Brazil, with São Paulo being one of its 27 sectionals.

Broad incumbents

• ABIH-Brasil (Associação Brasileira da Indústria de Hotéis): National trade association for the Brazilian hotel industry with overlapping hospitality advocacy, training, events, and partner-network functions; broader scope (lodging + F&B) than Abrasel SP, but serves as a benchmark for adjacent-sector federation models in Brazil.
• UKHospitality: UK trade body representing hotels, restaurants, pubs, and foodservice; offers a comparable membership, advocacy, events, and partner-network model and serves as a useful comparator for European-scale federation economics.
• National Restaurant Association (US): The largest US trade association for the restaurant industry; structurally analogous to Abrasel SP/Nacional in model (advocacy, research, member benefits, the iconic 'What Kids Eat' data products) at materially larger scale, providing a benchmark for sector-data commercialization.

Others

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Strategic partner of Abrasel SP and broader enabler of Brazilian SMBs; not a direct competitor but highly comparable as a membership-/program-driven organization delivering training, consulting, and partner discounts to the same restaurant-owner persona.
• CNC (Confederação Nacional do Comércio): National commerce confederation that includes restaurants under its representativeness umbrella; not a direct competitor for individual restaurant membership but a structural counterparty in national labor and tax negotiations that shape Abrasel SP's regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abrasel-sp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abrasel SP