What RE/MAX Grand does

RE/MAX Grand is a privately-held, independently owned RE/MAX franchise brokerage headquartered at 5540 S Peek Rd, Katy, Texas, serving the Greater Houston metropolitan area under the RE/MAX brand umbrella (parent: RE/MAX Holdings, NASDAQ: RMAX). The firm operates as a full-service residential and commercial real estate brokerage with a roster of 47+ commissioned agents representing buyers and sellers across hundreds of Texas cities and towns including Katy, Houston, Brookshire, Sealy, Bellville, Richmond, Fulshear, Cypress, and Spring. The brokerage is led by Owner of Brokerage Amber Gill-Garcia (License #0600041) and serves a multicultural client base through multilingual agent staff spanning at least 14 languages.

The firm's core product is a consumer-facing property search platform built on Inside Real Estate technology that aggregates listings from multiple MLS feeds (Houston Association of REALTORS, LERA MLS, and additional Multiple Listing Service feeds). The platform combines a classic filtered MLS search with a beta "Search with AI" feature using natural language processing, a seller-facing home valuation tool integrating ATTOM Data and Zillow automated valuation models, and a map-based property search powered by Google Maps. Supporting modules include a public agent directory filterable by designation and language, a buyer interest analytics dashboard, and a rental services module built around a partnership with Rental Beast for tenant application processing. The brokerage also operates a Luxe Realty Houston Team as an affiliated specialty group serving the luxury segment.

RE/MAX Grand generates revenue primarily through transaction-based commissions on residential and commercial property sales and on rental/lease agreements; pricing is not publicly disclosed as commissions vary by property value and agent agreement. The firm operates from a single physical office in Katy, Texas, while distributing listings nationally through RE/MAX.com, MLS IDX feeds, and third-party real estate portals. Ancillary revenue includes rental application referral fees via Rental Beast and seller lead capture through the home valuation tool.

Name

RE/MAX Grand

Legal name

RE/MAX Grand

Website

https://rmxgrand.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

RE/MAX Grand is a privately-held, independently owned RE/MAX franchise brokerage in Katy, Texas, with 47+ commissioned agents serving residential and commercial buyers and sellers across the Greater Houston metropolitan area through a multi-MLS property search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Residential real estate brokerage
• Buyer agent representation
• Property listing services
• MLS property search
• Home valuation tools

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: The primary revenue stream is commissions earned on residential and commercial property sales. Agents represent buyers and sellers in transactions, earning a percentage of the sale price (standard industry practice). The brokerage operates under the RE/MAX franchise model.
2. Real Estate Rental/ Leasing Commission: The company also handles rental listings and transactions, earning commissions on lease agreements. Rental listings on the website range from residential rentals to commercial properties, with a partnership with Rental Beast for rental application processing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RE/MAX Grand is a full-service residential and commercial real estate brokerage that represents buyers and sellers in property transactions across the Greater Houston metropolitan area. The firm provides an MLS-powered property search platform (with AI-augmented search), automated home valuation, agent matching, and rental/leasing services via a Rental Beast partnership. Revenue is generated through commissions on closed sale and lease transactions handled by its roster of 47+ commissioned agents.

Product overview

RE/MAX Grand operates as a real estate brokerage offering a unified consumer-facing portal for property search and sales. The core product is the Property Search Platform, which includes both traditional filtered search and an AI-powered 'Search with AI' beta feature for natural language queries. Supporting modules include the Home Valuation Tool for sellers, Agent Roster for agent matching, Rental Services via Rental Beast partnership, and Map-Based Property Search with Google Maps integration. The platform aggregates listings from multiple MLS sources (Houston Association of REALTORS, LERA MLS, Multiple Listing Service) and serves the greater Katy, TX area and broader Texas market.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Consumer-facing MLS property search portal allowing buyers to search for homes, land, condos, rentals, and commercial properties across Texas with filters for price, beds, baths, property type, and location, aggregating data from Houston Association of REALTORS, LERA MLS, and other MLS feeds.
• Search with AI (Beta) AI-powered property search tool currently in beta that uses natural language processing to interpret buyer search queries and return relevant property matches across the MLS database.
• Home Valuation Tool
• Agent Roster Directory
• Rental Services
• Map-Based Property Search

Quantifiable outcome

• 169+ active listings spanning residential, land, commercial, and rental properties
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Rental BeastsupportingGTM or Marketing PartnerRE/MAX Grand has integrated Rental Beast as a rental application partner on its website. Rental Beast enables prospective tenants to request rental applications for listings on the site, providing a one-time application fee for 30-day access across participating Rental Beast properties. The partnership streamlines the rental application process for both tenants and landlords.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redfin: Tech-enabled brokerage with a Houston-area office that offers reduced-commission and salaried-agent models. Competes directly with RE/MAX Grand for online consumer property search traffic and listing representation in the Houston metro.
• Compass: Tech-forward national real estate brokerage with significant investment in proprietary technology and agent tools. While less franchise-focused, Compass competes for high-producing agents and luxury listings in Houston and represents the more technology-intensive end of the brokerage spectrum.
• eXp Realty: Cloud-based national brokerage with a commissioned-agent model and rapidly growing agent count. Operates nationally with agents across Texas, competing with RE/MAX Grand for agent recruitment and consumer listings.

Direct peers

• Coldwell Banker: Established national real estate franchise with comparable commissioned-agent model, brand-driven consumer marketing, and Houston-area offices. Targets the same buyer/seller segments as RE/MAX Grand across residential and luxury properties.
• Century 21: Long-standing global real estate franchise with a commissioned-agent model and consumer brand recognition comparable to RE/MAX. Has overlapping Houston-area offices competing for the same residential buyer and seller relationships.
• Better Homes and Gardens Real Estate: National real estate franchise affiliated with the Better Homes and Gardens media brand, operating a similar commissioned-agent franchise model. Has comparable Houston-area presence targeting the same residential buyer segments.
• Keller Williams Realty: The largest real estate franchise by agent count in the U.S., with a similar commissioned-agent franchise model and significant Houston-area presence. Competes head-to-head with RE/MAX Grand for agents, listings, and consumer mindshare in the Greater Houston market.
• Sotheby's International Realty: Luxury-focused international real estate franchise. The RE/MAX Grand 'Luxe Realty Houston Team' affiliation positions them as a partial competitor for luxury listings, particularly in the high-end Houston market.
• Howard Hanna Real Estate Services: Large privately-held regional real estate company expanding into Texas markets. Operates a similar full-service, commissioned-agent brokerage model targeting residential buyers and sellers in major metros.
• Berkshire Hathaway HomeServices: Major national real estate franchise with strong brand recognition and a Houston-area footprint. Operates under a similar full-service brokerage model with commissioned agents and franchise-level marketing support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.rmxgrand.com
• LinkedInlinkedin.com/company/re-max-grand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Grand