roast'd coffee
Roast'd Coffee is a privately held New Jersey neighborhood coffee roastery that operates five retail storefronts in NJ and a Shopify e-commerce site, selling on-site small-batch roasted single-origin coffees, subscriptions, equipment, and gift cards to coffee enthusiasts, home brewers, and gift buyers.
- Company typePrivate
- Founded2020
- HeadquartersHasbrouck Heights, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What roast'd coffee does
Roast'd Coffee, legally ROAST'D COFFEES Inc. and headquartered in Hasbrouck Heights, New Jersey, is a privately held neighborhood coffee roastery operating five retail storefronts across New Jersey in Hasbrouck Heights, Fort Lee, Jersey City, Edison, and Montclair. The company roasts 8-10 varieties of single-origin green coffee in small batches on-site at its locations, drawing on origins including Rwanda, Colombia, Brazil, Papua New Guinea, and Ethiopia, and serves both in-store beverages prepared to order and take-home whole bean or ground coffee in 1 lb and 5 lb bags.
Its product portfolio comprises six named single-origin SKUs (Kivu-Rwanda Dark Roast, Buesaco-Colombia Medium Dark Roast, Legender-Brazil Medium Dark Roast, P'NG-Papua New Guinea Medium Roast, Sidamo-Ethiopia Medium Roast, and Aponte-Colombia Medium Light Roast), a four-origin sampler pack, coffee-making tools and equipment, gift cards, branded merchandise, and ticketed in-store events. Pricing is unit-based at $21.95 per pound and $24.95 for the sampler, with a 30-day return policy for unopened items and shipping limited to Wednesdays and Fridays.
Revenue is generated through six streams: in-store beverage sales, whole-bean sales, e-commerce shipping of roasted beans nationwide, recurring coffee subscriptions, sale of brewing equipment and accessories, event ticket sales, and branded merchandise and gift cards. E-commerce is operated on Shopify with native checkout integrations for Shop Pay, Apple Pay, Google Pay, and major card networks. The company reports approximately 9 employees and serves three primary consumer segments: coffee enthusiasts seeking premium freshly roasted single-origin coffees, home brewers requiring diverse grind options, and gift buyers. Roast'd Coffee is an independent, founder-controlled private corporation with no disclosed institutional investment or parent company affiliation.
roast'd coffee firmographics
Firmographics- Name
- roast'd coffee
- Legal name
- ROAST'D COFFEES Inc.
- Website
- https://roastd.coffee
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roast'd Coffee is a privately held New Jersey neighborhood coffee roastery that operates five retail storefronts in NJ and a Shopify e-commerce site, selling on-site small-batch roasted single-origin coffees, subscriptions, equipment, and gift cards to coffee enthusiasts, home brewers, and gift buyers.
- Ownership category
- akta.pro rank
roast'd coffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where roast'd coffee is headquartered
LocationHeadquarters
- HQ city
- Hasbrouck Heights
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
roast'd coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Coffee Bean Sales: Direct sale of freshly roasted single-origin coffee beans to customers for home brewing. Beans are sold in 1 lb and 5 lb bags with various grind options.
- In-Store Beverage Sales: Freshly prepared coffee and espresso drinks sold at retail locations. Each cup is prepared to order from freshly roasted beans.
- Coffee Making Equipment: Sale of coffee brewing equipment and accessories through the e-commerce platform.
- Coffee Subscriptions: Recurring subscription service for regular coffee delivery.
- In-Store Events: Sale of tickets for coffee-related events hosted at retail locations.
- Branded Merchandise: Sale of branded merchandise and gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single origin coffee bags at $21.95 per pound |
| Unit Pricing | Pay-as-you-go | Roast'd Sampler featuring four 4-oz coffees for $24.95 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
roast'd coffee product offering
Product offeringCore offering
Roast'd Coffee is a neighborhood coffee roastery that sources single-origin green beans from countries including Rwanda, Colombia, Brazil, Papua New Guinea, and Ethiopia, then roasts them in small batches on-site at its five New Jersey retail locations. The company sells these freshly roasted beans by the pound (and in a curated four-coffee sampler box) through its storefronts and a Shopify e-commerce site, and serves made-to-order espresso, drip, and cold brew coffee beverages in-store using the same-day roasted beans.
Product overview
Roast'd Coffee operates as a neighborhood coffee roastery and e-commerce platform offering freshly roasted single-origin coffees sourced from around the world. The product portfolio consists of six named single-origin coffee offerings (Kivu-Rwanda, Buesaco-Colombia, Legender-Brazil, P'NG-Papua New Guinea, Sidamo-Ethiopia, and Aponte-Colombia) available in multiple roast levels and grind options, complemented by a sampler box product for trying multiple varieties. The company also sells coffee-making tools and equipment, and offers gift cards. All coffees are roasted on-site in small batches (8-10 varieties) and can be purchased for delivery or at physical store locations. The e-commerce experience is powered by Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Kivu - Rwanda - Dark Roast Single-origin dark roast coffee sourced from Rwanda, sold in 1 lb and 5 lb bags with various grind options for home brewing.
- Buesaco - Colombia - Medium Dark Roast Single-origin medium dark roast coffee from Buesaco, Colombia, with chocolate and orange tasting notes, sold in multiple bag and grind sizes.
- Legender - Brazil - Medium Dark Roast Versatile medium dark roast from Brazil's Machado, Poco Fundo and Campestre regions with dark chocolate, walnut, and citrus notes and a smooth finish; grown by small farmers at 1100 masl using Mundo Novo, Yellow Catuai, and Red Catuai varietals.
- P'NG - Papua New Guinea - Medium Roast Single-origin medium roast coffee from the P'NG region of Papua New Guinea, sold in multiple bag sizes and grind options.
- Sidamo - Ethiopia - Medium Roast Single-origin medium roast coffee from Sidamo, Ethiopia, featuring distinct regional flavor profiles and available in multiple bag and grind options.
- Aponte - Colombia - Medium Light Roast Single-origin medium light roast coffee from Aponte, Colombia, with tasting notes of chocolate, orange, and honey-like sweetness, sold in multiple bag sizes and grind options.
- Roast'd Sampler (4 coffees / 4 oz. each) Curated sampler featuring four 4-oz bags of the most popular single-origin coffees representing diverse origins and roast profiles, priced at $24.95 and aimed at customers wanting to explore multiple varieties.
- Coffee Making Tools Equipment and accessories for home coffee preparation sold through the e-commerce platform, including cold brew makers and other brewing devices.
- Gift Cards Digital gift cards for the coffee shop, available in various denominations, enabling customers to give Roast'd Coffee products and beverages as gifts.
- In-Store Coffee Beverages Made-to-order espresso, drip coffee, and cold brew beverages prepared at the five New Jersey retail locations from beans roasted on-site the same day.
- Coffee Subscription Service Recurring subscription service delivering freshly roasted single-origin coffee beans to subscribers on a regular cadence.
Companies that use roast'd coffee
Customer profileSegments3 records
Ideal customer profiles2 records
roast'd coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
roast'd coffee partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
roast'd coffee competitors and assessment
Company assessmentRegional players
- Gregorys Coffee: Specialty coffee chain founded in NYC with strong Northeast presence. Comparable specialty coffee positioning and multi-store footprint, operating in overlapping geographies with Roast'd's NJ trade areas.
Direct peers
- Stumptown Coffee Roasters: Direct-trade specialty roaster with cafes and nationwide wholesale distribution. Comparable single-origin portfolio, retail-cafe hybrid model, and D2C e-commerce channel.
- Verve Coffee Roasters: Specialty roaster and cafe chain originating in California with farm-direct sourcing. Comparable single-origin portfolio, retail-cafe-plus-e-commerce model, and education-led brand positioning.
- Blue Bottle Coffee: Specialty coffee roaster and cafe chain with on-site roasting and single-origin focus. Highly comparable to Roast'd in product positioning and retail-cafe-plus-e-commerce model, though at much larger scale with Nestle backing.
- Intelligentsia Coffee: Premium specialty roaster with direct-trade sourcing and a cafe-retail model. Comparable emphasis on single-origin transparency, in-store education, and curated bean SKUs.
- La Colombe Coffee Roasters: Specialty roaster operating a national network of cafes plus draft latte RTD beverages. Comparable retail-cafe model and single-origin sourcing, with a much larger footprint and broader product line.
- Counter Culture Coffee: Specialty coffee roaster focused on single-origin transparency, sustainability, and education. Direct comparability in product, values-driven positioning, and training/education-led customer experience.
Broad incumbents
- Starbucks Reserve: Premium specialty arm of Starbucks featuring small-batch Reserve roasteries and bars. Competes for the same single-origin, third-wave coffee consumer Roast'd targets, with vastly superior scale and brand awareness.
- Blue Bottle Coffee: Specialty coffee roaster/cafe with multi-coast U.S. footprint (now owned by Nestle). Functions as a broad incumbent in the specialty roastery-cafe category that competes with Roast'd for premium coffee consumers.
Emerging players
- Onyx Coffee Lab: Award-winning specialty roaster with cafes and nationwide shipping. Comparable small-batch single-origin focus and D2C e-commerce model, though operating at a different geographic center of gravity.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
roast'd coffee social profiles
Digital presenceroast'd coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
roast'd coffee leadership team
Management profileNumber of profiles
roast'd coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
roast'd coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about roast'd coffee
What does roast'd coffee do?
Roast'd Coffee is a neighborhood coffee roastery that sources single-origin green beans from countries including Rwanda, Colombia, Brazil, Papua New Guinea, and Ethiopia, then roasts them in small batches on-site at its five New Jersey retail locations. The company sells these freshly roasted beans by the pound (and in a curated four-coffee sampler box) through its storefronts and a Shopify e-commerce site, and serves made-to-order espresso, drip, and cold brew coffee beverages in-store using the same-day roasted beans.
Is roast'd coffee a public or private company?
roast'd coffee is a private company. It is classified as family owned and is currently operating.
When was roast'd coffee founded?
roast'd coffee was founded in 2020. It employs 1 to 10 people.
Where is roast'd coffee based?
roast'd coffee is headquartered in Hasbrouck Heights, United States, in the North America region.
How does roast'd coffee make money?
Six revenue lines are on record. Coffee Bean Sales are the primary driver. The others are in-Store Beverage Sales, coffee Making Equipment, coffee Subscriptions, in-Store Events and branded Merchandise.
Who are roast'd coffee's main competitors?
Gregorys Coffee is listed as a regional player. Direct peers are Stumptown Coffee Roasters, Verve Coffee Roasters, Blue Bottle Coffee, Intelligentsia Coffee, La Colombe Coffee Roasters and Counter Culture Coffee. Broad incumbents are Starbucks Reserve and Blue Bottle Coffee. Onyx Coffee Lab is listed as an emerging player.
Does roast'd coffee have an API?
No public API is recorded for roast'd coffee.
What industry is roast'd coffee in?
roast'd coffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2080.