Rock Ridge Outdoors

What Rock Ridge Outdoors does

Rock Ridge Outdoors LLC is a Minden, Louisiana-based multi-brand holding company that owns and distributes a portfolio of nine specialty outdoor recreation brands, including American Buffalo Knife & Tool (knives), Cupped Waterfowl (waterfowl hunting), Dead Ringer (broadheads), The Grind Outdoors, Mammoth Coolers, Pro Sports Outdoors, Rogue Ridge (e-bikes), Telum Tactical, and Rock Arms. The company operates as a brand portfolio platform, distributing products spanning knives and tools, broadheads, waterfowl hunting accessories, coolers, outdoor apparel, tactical edged tools, firearms-adjacent products, and electric bikes. Its technology stack is not explicitly disclosed; products are physical goods with no software or AI components referenced.

Rock Ridge Outdoors markets to two primary segments: hunting and shooting sports retailers (wholesale/dealer customers including box stores and independent retailers), and end consumers including hunters, shooters, and outdoor recreationists. The company generates revenue through wholesale/dealer distribution and direct-to-consumer e-commerce across its owned brand websites. The GTM motion combines a field sales force of Regional Sales Managers and a VP of Sales driving key accounts and independent sales reps across defined territories, supported by a Pro Staff Brand Ambassador Program that requires minimum social media output and event participation.

The company is privately held, led by President & CEO Trey Ferguson, with a leadership team that includes Janette Palmer (VP of Sales) and Dani Navickas (Regional Sales Manager). Rock Ridge Outdoors is a veteran-owned business, recently added to its leadership bench with sales-industry veterans, and has pursued partnerships such as Ferguson-Keller and media alliances such as Cupped Waterfowl's collaboration with Red Rising TV. Attendance at industry events including Mid-States Distributing Winter Rendezvous supports ongoing channel development.

Name

Rock Ridge Outdoors

Legal name

Rock Ridge Outdoors LLC

Website

https://rockridgeoutdoors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock Ridge Outdoors is a Minden, Louisiana-based multi-brand holding company that distributes hunting, tactical, waterfowl, cooler, and e-bike products through nine specialty brands via wholesale dealer networks and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor Hunting & Shooting Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

Keywords

• Hunting gear brands
• Outdoor portfolio brands
• Tactical shooting accessories
• Waterfowl hunting equipment
• Knife and cooler products

Headquarters

HQ city

Minden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Wholesale/Dealer Sales: Rock Ridge Outdoors generates revenue through wholesale distribution to dealers and retailers across their portfolio of outdoor hunting brands.
2. E-commerce Direct Sales: Direct consumer sales through company websites for their owned brands including Mammoth Coolers, Dead Ringer, Cupped Waterfowl, and others.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rock Ridge Outdoors is a multi-brand holding company that designs, markets, and distributes hunting, waterfowl, tactical, and outdoor lifestyle products under a portfolio of specialty sub-brands. Its offerings span knives and tools, waterfowl gear, shooting accessories, coolers, and firearms-related products, sold through wholesale dealer networks and direct-to-consumer e-commerce.

Product overview

Rock Ridge Outdoors is a brand distribution company operating as a multi-brand portfolio platform for hunting, waterfowl, outdoor recreation, and tactical gear. The company serves as the parent/distribution entity for multiple specialty outdoor brands including American Buffalo Knife & Tool (ABKT), Cupped Waterfowl, Dead Ringer, The Grind Outdoors, Mammoth Coolers, Pro Sport Outdoors, Rogue Ridge, Telum Tactical, and Rock Arms. These brands collectively offer products spanning knives and tools, waterfowl hunting accessories, broadheads, outdoor lifestyle gear, coolers, sporting goods, electric bikes (Rogue Ridge RF750 E-Bike), and tactical knives. Rock Ridge Outdoors distributes these brands through both direct-to-consumer e-commerce and wholesale/dealer channels, supported by a Pro Staff Ambassador Program for brand promotion.

Differentiator

Problem solved

Functional benefit

Brands

• American Buffalo Knife & Tool: Knife and tool brand under Rock Ridge Outdoors
• Cupped Waterfowl
• Dead Ringer
• The Grind Outdoors
• Mammoth Coolers
• Pro Sports Outdoors
• Rogue Ridge
• Telum Tactical
• Rock Arms

Products and services

• American Buffalo Knife & Tool
• Cupped Waterfowl
• Dead Ringer Shooting sports accessories and firearms-related products marketed to hunters and shooters via dealers and brand e-commerce.
• The Grind Outdoors Outdoor recreation products aimed at hunters and outdoor enthusiasts, sold through retail partners and direct channels.
• Mammoth Coolers Premium coolers for hunting, fishing, and outdoor use, marketed to outdoor consumers via retailers and direct-to-consumer channels.
• Pro Sports Outdoors Outdoor sporting goods products distributed through hunting and sporting goods retail channels and direct-to-consumer.
• Rogue Ridge Outdoor and hunting products under the Rogue Ridge brand, sold through dealers and brand e-commerce.
• Telum Tactical Tactical gear and accessories targeted at tactical, shooting, and self-defense consumers, distributed through dealers and direct channels.
• Rock Arms Firearms-related accessories and products under the Rock Arms brand, sold through dealers and direct-to-consumer channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ferguson-KellerminorChannel Partner/ Reseller/ DistributorRock Ridge Outdoors announced partnership with Ferguson-Keller. Details of the partnership scope were not specified in available source material.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cold Steel: Cold Steel manufactures tactical and outdoor knives sold through hunting and tactical dealers — directly comparable to Rock Ridge's Telum Tactical and ABKT sub-brands.
• GSM Outdoors: GSM Outdoors is a multi-brand portfolio of hunting, shooting, and outdoor accessory brands (Stealth Cam, Muddy, Wildgame Innovations, etc.) distributed through the same wholesale and dealer channels Rock Ridge Outdoors targets. It is the closest analog in business model and end market.
• Feradyne Outdoors: Feradyne Outdoors is a holding company for hunting and archery brands (including broadheads and game calls) distributed through the same wholesale and dealer channels as Rock Ridge's Dead Ringer and Cupped Waterfowl brands.
• Buck Knives: Buck Knives is a heritage American knife brand served through hunting, sporting goods, and outdoor retail — directly comparable to Rock Ridge's American Buffalo Knife & Tool and Telum Tactical brands.
• GSM Crow Group: GSM Crow Group operates a portfolio of hunting and outdoor brands distributed through the same specialty retails and big-box channels as Rock Ridge Outdoors. The operating model and target customer segment overlap closely.

Emerging players

• QuietKat: QuietKat is an emerging e-bike brand specifically positioned for hunting and backcountry use — the same positioning as Rock Ridge's Rogue Ridge RF750 E-Bike. Both target the crossover hunting/e-bike consumer.

Broad incumbents

• YETI Holdings: YETI is the dominant premium cooler brand, directly competing with Rock Ridge's Mammoth Coolers. While YETI operates at vastly larger scale, it is the benchmark competitor in the cooler sub-category within Rock Ridge's portfolio.
• Vista Outdoor: Vista Outdoor (NYSE: VSTO) owns a broad portfolio of hunting, shooting sports, and outdoor recreation brands including Federal Premium, CCI, and CamelBak. As a public incumbent, it competes with Rock Ridge's brands at the box-store and dealer level with significantly greater scale.
• Igloo Products Corp: Igloo is a long-established cooler and outdoor products brand that competes with Mammoth Coolers at the value and mid-tier price points across the same retail channels.

Others

• Mid-States Distributing: Mid-States Distributing is a wholesale distribution cooperative serving hunting, sporting goods, and farm-and-ranch retailers. Rock Ridge Outdoors attended Mid-States' Winter Rendezvous, indicating it is both a customer of and trade partner within this distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rock-ridge-outdoors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Ridge Outdoors