QuietKat
QuietKat manufactures purpose-built off-road electric bikes for hunters, outdoor enthusiasts, and backcountry explorers, featuring proprietary VPO 2.0 power technology, automatic transmissions, and UL-certified batteries, sold DTC and through a dealer network following its 2026 acquisition by Rad Life Mobility.
- Company typePrivate
- Founded2012
- HeadquartersEagle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What QuietKat does
QuietKat, LLC is a US-based off-road electric bike manufacturer founded in 2012 and headquartered in Irvine, California, specializing in purpose-built e-bikes designed for hunting, backcountry exploration, and rugged terrain use. The company sells a portfolio of six core e-bike models — Ranger XR, Ranger AWD, Apex XD, Apex HD, Apex Pro, Lynx, and Ibex — featuring proprietary Variable Power Output (VPO 2.0) technology that enables multi-class compliance while maintaining up to 1000W-1500W power output, internally geared automatic transmissions, UL 2849 certified lithium-ion batteries offering up to 90 miles of range, and heavy-duty hauling capacities up to 325 lbs. The product line is complemented by an accessories ecosystem spanning cargo trailers, vehicle racks, spare batteries, solar charging, tires, and upgrade parts.
The company operates a direct-to-consumer go-to-market model through quietkat.com e-commerce, supplemented by financing partnerships with Affirm and PayPal offering 0% APR installment options, and discount programs for military/first responders through GovX and outdoor industry professionals. Following its June 29, 2026 acquisition by Rad Life Mobility (a subsidiary of Life Electric Vehicles Holdings) from Revelyst Inc., QuietKat gained access to approximately 1,200 US dealers and 80 Canadian dealers, materially expanding its physical distribution footprint. Co-founded by Justin Roach and Jake Roach who serve as Co-Chief Executive Officers, QuietKat now operates alongside Rad Power Bikes and Serial 1 within a three-brand e-mobility portfolio spanning utility, premium lifestyle, and off-road segments. The primary customer base is fragmented across hunters, outdoor enthusiasts, urban commuters, e-mountain bikers, fishing enthusiasts, campers/overlanders, and government/tactical users, with the hunting/outdoor enthusiast segment representing the core focus.
QuietKat firmographics
Firmographics- Name
- QuietKat
- Legal name
- QuietKat, LLC
- Website
- https://quietkat.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- QuietKat manufactures purpose-built off-road electric bikes for hunters, outdoor enthusiasts, and backcountry explorers, featuring proprietary VPO 2.0 power technology, automatic transmissions, and UL-certified batteries, sold DTC and through a dealer network following its 2026 acquisition by Rad Life Mobility.
- Ownership category
- akta.pro rank
QuietKat industry classification
Industry- Product category
- Off-Road Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where QuietKat is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
QuietKat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Electric Bike Sales: Primary revenue stream from direct sales of off-road electric bikes. Bikes range from $1,799 to $6,349+ with various models targeting different use cases (hunting, commuting, adventure).
- Accessories Sales: Supplementary revenue from accessories including cargo accessories, batteries, chargers, tires, trailers, vehicle racks, and upgrade parts.
- Spare Parts & Batteries: Replacement batteries ($619-$1,099), replacement parts, and maintenance items for existing customers.
- Financing Services: Partnership with Affirm and PayPal offering 0% financing options, enabling higher-value purchases through installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ranger XR - Entry-level all-terrain eBike |
| Unit Pricing | Pay-as-you-go | Apex XD - Premium off-road eBike with 5-speed automatic |
| Unit Pricing | Pay-as-you-go | Apex HD - Hub-drive automatic transmission eBike |
| Unit Pricing | Pay-as-you-go | Ranger AWD - Dual motor all-wheel drive eBike |
| Unit Pricing | Pay-as-you-go | Lynx - Cafe moto-inspired urban/adventure eBike |
| Unit Pricing | Pay-as-you-go | Apex Pro - High-performance hunting/adventure eBike |
| Unit Pricing | Pay-as-you-go | Hero Discounts - Military, First Responders, Teachers |
| Unit Pricing | Pay-as-you-go | Pro Program - Outdoor Industry Discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
QuietKat product offering
Product offeringCore offering
QuietKat manufactures and sells purpose-built off-road electric bikes designed for hunting, backcountry exploration, and rugged terrain. The lineup includes hub-drive and mid-drive eBikes with proprietary Variable Power Output (VPO) technology, UL certified lithium-ion batteries, automatic transmissions, and fat all-terrain tires. The company also sells a comprehensive accessories ecosystem including cargo trailers, vehicle racks, replacement batteries, tires, and upgrade parts.
Product overview
QuietKat is an off-road electric bike manufacturer offering a portfolio of purpose-built eBikes for outdoor enthusiasts, hunters, and backcountry explorers. The product lineup centers on six main eBike models—the Ranger XR and Ranger AWD (hub-drive utility bikes), Apex HD and Apex XD (new 2024 generation with automatic transmissions and VPO 2.0 technology), Apex Pro (high-performance hunting bike), Lynx (cafe moto-inspired connected eBike), and Ibex (full-suspension performance model). These are complemented by a comprehensive accessories ecosystem including cargo trailers, vehicle racks, spare batteries, solar charging solutions, tire/tube options, and upgrade parts. The products share common features including fat all-terrain tires, swappable lithium-ion batteries, throttle operation, heavy-duty hauling capacities, and lifetime frame warranties. Financing is available through Affirm and PayPal, with special discount programs for military, first responders, and teachers via GovX verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Ranger XR A heavy-duty all-terrain eBike with a 750W hub-drive motor, 12.8Ah fast-swap battery, 7-speed SRAM drivetrain, and coil suspension fork designed for demanding off-road adventures with up to 48 miles of range. Priced at $1,999.99.
- Ranger AWD An all-terrain utility eBike featuring dual 750W hub-drive motors with selectable front/rear/AWD modes, integrated swappable 17.25Ah UL certified battery, single-speed drivetrain, and dual-hub motor redundancy enabling operation even with a broken chain. Priced at $2,999.99.
- Apex XD The world's first 5-speed automatic mid-drive eBike with 1000W motor, VPO 2.0 technology, optional 30Ah UL certified battery providing up to 90 miles of range, internally geared transmission eliminating derailleur, and modular rear rack with 118 mounting positions. Priced at $3,799.00.
- Apex HD A 2-speed internally geared hub-drive eBike with 1000W motor, VPO 2.0 technology, up to 90 miles range with 30Ah battery option, automatic transmission, reinforced e-cargo chain, and dropper post suspension for backcountry capability. Priced at $2,799.00.
- Apex Pro A high-performance hunting eBike with 1000W VPO mid-drive motor, 17.25Ah battery, 9-speed SRAM drivetrain, KKE 140mm inverted air fork suspension, and award-winning design recognized as Best All-Terrain and Hunting Ebike of 2023 by Electric Bike Report. Priced at $3,499.00.
- Lynx A cafe moto-inspired all-terrain eBike featuring 1000W VPO hub-drive motor, 19.2Ah/960Wh swappable battery, up to 60+ miles range, smart LED display with Bluetooth/GPS/Cellular connectivity, and app-based remote lock/monitor/track capabilities. Priced at $1,799.00.
- Ibex A full-suspension performance eBike with 1000W VPO 2.0 mid-drive motor, 21Ah/48V battery providing 32-63 miles range, 140mm front and rear suspension, 8-speed drivetrain, and upgraded components for maximum durability on technical terrain.
- Cargo Accessories Heavy-duty cargo carrying solutions including Voile gear straps, Aeroe cargo pods and spider cradles, Rhino Grip XLR mounting systems, front cargo racks, and all-terrain cargo trailers for hauling gear on expeditions.
- Bike Trailers Trailer solutions including single-wheel and two-wheel cargo trailers, game trailers for hunting, trailer axle compatibility options, and cooler bundle packages for extended backcountry adventures.
- Vehicle Ebike Racks Pivot Pro vehicle hitch-mounted eBike racks with 100 lbs capacity per tray, add-on tray options, and wheel lock security features for transporting eBikes to trailheads.
- Power and Battery Replacement and spare batteries including 30Ah Apex HD/XD battery, 20Ah Lynx battery, 17.25Ah Pathfinder battery, portable solar charging stations, rapid chargers, and 12V vehicle chargers for extended range on the go.
- Tires & Tubes Fat tire options including Kenda Juggernaut 26" x 4.5" tires, 45NRTH studded snow tires for winter riding, Tannus Armour tire liners for puncture protection, and wheel-set conversion kits.
- Upgrade Parts Component upgrades including suspension seatposts, dropper posts, KKE front suspension forks, 45NRTH Cobrafist pogies for cold weather riding, brake systems, derailleur replacements, chain upgrades, and thru-axle dropouts.
Quantifiable outcome
- Up to 90 miles of range with 30Ah battery option
- +2 more outcomes
Companies that use QuietKat
Customer profileSegments6 records
Ideal customer profiles3 records
QuietKat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
QuietKat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Rad Life Mobility (Life Electric Vehicles Holdings)coreAcquisition by Rad Life Mobility positions QuietKat as a key brand within their electric mobility ecosystem alongside Rad Power Bikes and Serial 1. The transaction provides QuietKat with greater purchasing power through scale and access to Rad's network of approximately 1,200 US dealers and 80 Canadian dealers. Scott Adams, SVP at Rad Life Mobility, leads the strategy leveraging QuietKat's hunting and outdoor recreation customer base.
- Velofix Mobile ServiceminorMobile service partnership providing on-demand repair and maintenance services for QuietKat e-bikes at customer locations.
- GovXminorPartnership providing exclusive 15-20% discounts for military (active duty, veterans, spouses), first responders (law enforcement, fire, EMS), and teachers through GovX ID verification.
- AffirmminorFinancing partnership offering 0% APR options and pay-over-time plans for QuietKat e-bike purchases.
- PayPalminorFinancing partnership offering pay-over-time options for QuietKat purchases.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
QuietKat competitors and assessment
Company assessmentBroad incumbents
- Aventon: Aventon is a major North American e-bike brand offering commuter, fitness, and adventure models at accessible price points. Competes with QuietKat's urban/commuter adjacent models (Lynx) and represents a broader-market incumbent expanding into outdoor segments.
- Specialized Bicycles: Specialized is a major global bicycle brand with a comprehensive Turbo e-bike line spanning commuter, mountain, and road categories. A broad incumbent whose e-mountain bike models overlap with QuietKat's Apex off-road lineup at premium price points.
- Trek Bicycles: Trek is one of the world's largest bicycle manufacturers with an extensive e-bike portfolio including the Rail e-mountain bike and Allant+ commuter lines. Broad incumbent competing in premium e-mountain bike segments adjacent to QuietKat's off-road positioning.
- Serial 1 (Harley-Davidson): Serial 1 is the third sibling brand under Rad Life Mobility, offering premium lifestyle/commuter e-bikes. While not a hunting-focused competitor, it provides e-bike peer comparison within the same corporate portfolio and shares dealer distribution and operational resources.
Direct peers
- Bakcou: Bakcou is a direct competitor specializing in hunting and backcountry electric bikes, offering fat-tire e-bikes with similar power output, hauling capacity, and stealth operation. Closest functional peer to QuietKat's hunting/outdoor value proposition.
- Rambo Bikes: Rambo Bikes (Rambo Ebikes) is a dedicated hunting/outdoor e-bike manufacturer with overlapping product features including fat tires, quiet motors, and gear-hauling configurations. Targets the same hunter/outdoor enthusiast customer as QuietKat with comparable pricing.
- Rad Power Bikes: Sibling brand under Rad Life Mobility acquired in 2026. Rad Power Bikes is the largest direct-to-consumer e-bike brand in North America and now shares dealer distribution and corporate resources with QuietKat, making it the most directly comparable peer in product portfolio and go-to-market.
- Himiway: Himiway is a direct-to-consumer e-bike brand offering hunting, commuting, and fat-tire models at lower price points than QuietKat. Competes in the same hunting/outdoor vertical with overlapping customer base and similar DTC go-to-market motion.
Emerging players
- Ride1Up: Ride1Up is a direct-to-consumer e-bike brand offering competitively priced commuter and adventure models. Emerging player that competes on value rather than specialization, pressuring QuietKat's premium pricing from below.
- Ecotric: Ecotric is a value-oriented e-bike brand offering hunting, fat-tire, and utility models at substantially lower prices than QuietKat. Emerging player that addresses the budget-sensitive portion of QuietKat's outdoor/hunting target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
QuietKat social profiles
Digital presenceQuietKat compliance and trust
Trust signalCompliance3 records
QuietKat financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuietKat leadership team
Management profileNumber of profiles
Profiles2 records
QuietKat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuietKat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuietKat
What does QuietKat do?
QuietKat manufactures and sells purpose-built off-road electric bikes designed for hunting, backcountry exploration, and rugged terrain. The lineup includes hub-drive and mid-drive eBikes with proprietary Variable Power Output (VPO) technology, UL certified lithium-ion batteries, automatic transmissions, and fat all-terrain tires. The company also sells a comprehensive accessories ecosystem including cargo trailers, vehicle racks, replacement batteries, tires, and upgrade parts.
Is QuietKat a public or private company?
QuietKat is a private company. It is classified as corporate owned and is currently operating.
When was QuietKat founded?
QuietKat was founded in 2012. It employs 11 to 50 people.
Where is QuietKat based?
QuietKat is headquartered in Eagle, United States, in the North America region.
How does QuietKat make money?
Four revenue lines are on record. Electric Bike Sales are the primary driver. The others are accessories Sales, spare Parts & Batteries and financing Services.
Who are QuietKat's main competitors?
Broad incumbents on record are Aventon, Specialized Bicycles, Trek Bicycles and Serial 1 (Harley-Davidson). Direct peers are Bakcou, Rambo Bikes, Rad Power Bikes and Himiway. Emerging players are Ride1Up and Ecotric.
Does QuietKat have an API?
No public API is recorded for QuietKat.
What industry is QuietKat in?
QuietKat's product category is Off-Road Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.