Rock River Ranch
Rock River Ranch is a fourth-generation family-owned bison ranch that raises 125+ bison in Colorado and Wyoming, selling premium cuts, bulk portions, and value-added products to 50+ Colorado restaurants and direct-to-consumer nationwide via UPS shipping.
- Company typePrivate
- Founded2010
- HeadquartersCommerce City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rock River Ranch does
Rock River Ranch is a family-owned bison ranching and meat distribution business founded in 2010 by four Moore brothers and currently operated by Rex and Julie Moore and their two sons. The company owns and operates bison herds across Colorado (Wray, Hudson, Hartsel), Wyoming (Lusk), and Kansas, totaling 125+ mother cows raised without antibiotics or growth promotants on grass for 18 months and finished on hay, corn, and distiller's grains in small paddocks. Bison are harvested locally in Colorado in groups of 10-14 every two to four weeks to maintain continuous fresh supply.
The company sells through two channels: a B2B wholesale operation supplying 50+ Colorado front range restaurants (including Michelin-starred venues such as The Wolf's Tailor and Bruto, and luxury hotel restaurants at Four Seasons and Ritz-Carlton), and a direct-to-consumer e-commerce channel that ships nationwide via UPS with dry ice coolers. The DTC channel emerged from a March 2020 COVID-19 pivot triggered by Rex Moore's viral Facebook post that generated 24,000 shares in 12 hours and saved the business after an 80% revenue collapse. Products span premium cuts (steaks, roasts, ground), bulk locker-style portions (eighth through whole at $730-$6,000 with 5-7.5% volume discounts), value-added items (sausages, meatballs, jerky, cooked brisket/pastrami), organ meats and bones, and by-products (hides, robes, leather, skulls). A cold storage warehouse in Commerce City, CO serves as the fulfillment hub for both channels and as a direct consumer pickup location.
Rock River Ranch firmographics
Firmographics- Name
- Rock River Ranch
- Legal name
- Rock River Ranches
- Website
- https://rockriverranches.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rock River Ranch is a fourth-generation family-owned bison ranch that raises 125+ bison in Colorado and Wyoming, selling premium cuts, bulk portions, and value-added products to 50+ Colorado restaurants and direct-to-consumer nationwide via UPS shipping.
- Ownership category
- akta.pro rank
Rock River Ranch industry classification
Industry- Product category
- Bison Meat Production and Distribution
- NAICS
- Cattle Ranching and Farming (1121), Beef Cattle Ranching and Farming (112111), Other Animal Production (1129)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Bison Ranching (AFAEAIAB)
- akta.pro secondary industries
- Beef Offal & Variety Meats Processing (Organs, Tongue, Tripe) (AFANAAAH), Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA)
Keywords
Where Rock River Ranch is headquartered
LocationHeadquarters
- HQ city
- Commerce City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Rock River Ranch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Wholesale (B2B): Original and ongoing revenue stream supplying Colorado front range restaurants with restaurant-quality bison products including steaks, roasts, ground product, and value-added items.
- Direct-to-Consumer Home Delivery: E-commerce channel selling bison products directly to home consumers across the US. Products are shipped via UPS with dry ice coolers. Emerged as a major revenue stream after COVID-19 pivot. Includes individual product orders and bulk options (eighths, quarters, halves, wholes).
- Bulk Whole-Animal Orders: Locker-style bison cuts sold in volume at discounts: Eighth (~$730-900), Quarter (~$1,250-2,000), Half (~$2,500-3,000), Whole (~$5,000-6,000). Includes 5-7.5% volume discounts and covers all cuts including organ meats and bones.
- Organ Meats and Bones: Bison organ meats (hearts, livers, tongues, kidneys), bones (marrow bones, cartilage, soft/hard bones), sold in individually packaged units.
- Hides, Leathers, and Bison By-Products: Sale of hair-on bison robes/hides, leather, skulls, horn caps and other bison by-products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eighth Bison — ~$730-900 |
| Unit Pricing | Pay-as-you-go | Quarter Bison — ~$1,250-2,000 |
| Unit Pricing | Pay-as-you-go | Half Bison — ~$2,500-3,000 |
| Unit Pricing | Pay-as-you-go | Whole Bison — ~$5,000-6,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rock River Ranch product offering
Product offeringCore offering
Rock River Ranches is a family-owned bison ranch that raises, harvests, and sells restaurant-quality bison meat products. The product line spans steaks, roasts, ground bison, raw and fully cooked sausages, jerky, meatballs, organ meats, and bison byproducts (hides, robes, leather, skulls), offered both as individual cuts and as bulk locker-style shares (eighths, quarters, halves, wholes). Sales are split between wholesale supply to 50+ Colorado front-range restaurants and direct-to-consumer home delivery nationwide via UPS with dry ice coolers.
Product overview
Rock River Ranches is a family-owned bison ranch that supplies restaurant-quality bison meat products directly to consumers and Colorado front-range restaurants. The core product offering consists of premium bison cuts including steaks (ribeye, NY striploin, tenderloin, tri-tip) and roasts, sold alongside value-added products such as raw and fully-cooked sausages (Italian, South West Green Chili, Mexican Chorizo, North African Merguez, Cheddar Jalapeno), fully cooked items (corned brisket, pastrami, smoked brisket), and bison meatballs. The company also offers bulk locker-style bison in Eighth, Quarter, Half, and Whole portions with volume discounts, organ meats (hearts, livers, tongues, kidneys, bones), and bison byproducts including hides, robes, leather, skulls, and horn caps.
Differentiator
Problem solved
Functional benefit
Products and services
- Bison Steaks and Roasts
Quantifiable outcome
- Herd grown from 30 head (2016) to 125+ head
- +1 more outcomes
Companies that use Rock River Ranch
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Rock River Ranch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rock River Ranch partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Rock River Ranch competitors and assessment
Company assessmentDirect peers
- High Plains Bison: Plains-region bison ranch operating a ranch-to-table direct-to-consumer e-commerce business with both retail cuts and bulk locker-style shares. Highly comparable DTC + bulk share model and similar premium positioning.
- Durham Ranch: Wyoming-based bison ranch producing natural, ranch-raised bison meat and by-products. Same regional geography (Wyoming), similar pasture-raised production practices, and direct sales model.
- North American Bison LLC: Cooperative of U.S. bison ranchers producing and distributing bison meat wholesale to restaurants, retailers and consumers. Comparable on the production/wholesale side, though operating at materially larger scale.
- Western Buffalo Company: North American bison meat supplier providing primal cuts, ground bison, and further-processed products to restaurants, retailers, and consumers. Comparable wholesale bison meat business operating at larger scale.
- Tender Bison: Direct-to-consumer bison meat brand offering individual cuts, bundles and shares shipped nationwide. Comparable DTC bison e-commerce competitor pursuing a similar premium consumer segment.
- Wild Idea Buffalo: South Dakota-based family ranch that raises grass-fed, American bison and sells direct to consumers nationwide, with restaurant wholesale accounts. Closest comparable to Rock River Ranches on production philosophy (humane, pasture-raised, antibiotic-free) and DTC/wholesale dual-channel model.
- Sayersbrook Bison: Family-owned bison ranch selling 100% grass-fed bison direct to consumers with bulk share options. Comparable vertically integrated, family-operated DTC bison business targeting premium health-conscious consumers.
- Buck Mountain Meats: Montana ranch operation selling ranch-raised bison and other game meats direct to consumers via online store. Comparable regional ranch-DTC bison business with similar 'know your rancher' value proposition.
- Echo Valley Bison: Family-owned bison ranch that raises and sells 100% grass-fed bison directly to consumers with bulk share programs. Comparable family-operated, pasture-raised, DTC bison business.
Broad incumbents
- Ted's Montana Grill: National bison-focused restaurant chain co-founded by Ted Turner that purchases large volumes of bison for its menu. Comparable as a major downstream bison buyer and brand-builder in the bison category, but a buyer rather than a producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock River Ranch social profiles
Digital presenceRock River Ranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock River Ranch leadership team
Management profileNumber of profiles
Profiles2 records
Rock River Ranch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock River Ranch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock River Ranch
What does Rock River Ranch do?
Rock River Ranches is a family-owned bison ranch that raises, harvests, and sells restaurant-quality bison meat products. The product line spans steaks, roasts, ground bison, raw and fully cooked sausages, jerky, meatballs, organ meats, and bison byproducts (hides, robes, leather, skulls), offered both as individual cuts and as bulk locker-style shares (eighths, quarters, halves, wholes). Sales are split between wholesale supply to 50+ Colorado front-range restaurants and direct-to-consumer home delivery nationwide via UPS with dry ice coolers.
Is Rock River Ranch a public or private company?
Rock River Ranch is a private company. It is classified as family owned and is currently operating.
When was Rock River Ranch founded?
Rock River Ranch was founded in 2010. It employs 11 to 50 people.
Where is Rock River Ranch based?
Rock River Ranch is headquartered in Commerce City, United States, in the North America region.
How does Rock River Ranch make money?
Five revenue lines are on record. Restaurant Wholesale (B2B) is the primary driver. The others are direct-to-Consumer Home Delivery, bulk Whole-Animal Orders, organ Meats and Bones and hides, Leathers, and Bison By-Products.
Who are Rock River Ranch's main competitors?
Direct peers on record are High Plains Bison, Durham Ranch, North American Bison LLC, Western Buffalo Company, Tender Bison, Wild Idea Buffalo, Sayersbrook Bison, Buck Mountain Meats and Echo Valley Bison. Ted's Montana Grill is listed as a broad incumbent.
Does Rock River Ranch have an API?
No public API is recorded for Rock River Ranch.
What industry is Rock River Ranch in?
Rock River Ranch's product category is Bison Meat Production and Distribution. Its primary akta.pro industry code is AFAEAIAB, Bison Ranching, with a secondary code of AFANAAAH, Beef Offal & Variety Meats Processing (Organs, Tongue, Tripe). Its NAICS code is 1121 and its SIC code is 200.