北京石头世纪科技有限公司
北京石头世纪科技有限公司 (Roborock), founded in 2014 in Beijing, designs and sells intelligent robot vacuums, wet/dry vacuums, cordless vacuums, and robotic lawn mowers for residential homeowners, distributing globally through DTC e-commerce and major retailers.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 北京石头世纪科技有限公司 does
北京石头世纪科技有限公司 (Beijing Stone Century Technology Co., Ltd.), operating as Roborock, is a Beijing-based consumer robotics company founded in 2014 that designs and sells intelligent home cleaning hardware. The company's core product platform is autonomous robot vacuums with mopping capability, organized across the Saros (flagship), S, Qrevo (Curv, Edge, and standard variants), and Q (entry-level) series. These products are differentiated by an in-house technology stack that includes PreciSense LiDAR navigation, StarSight Autonomous System 2.0 with 3D Time-of-Flight sensing, ReactiveAI 3.0 obstacle avoidance, HyperForce suction (up to 36,000 Pa in flagship models), VibraRise sonic mopping, AdaptiLift Chassis 3.0 for climbing thresholds up to 3.46 inches, and the RockDock self-maintenance station with 100°C hot water mop washing.
Beyond robot vacuums, Roborock has extended its autonomous cleaning technology into adjacent categories: the F25 wet/dry vacuum line (VaporFlow, WaveFlow, FlatReach, JawScrapers, SlideTech 2.0), the H60 cordless stick vacuum line (with auto-empty Hub variants), and the RockMow / RockNeo robotic lawn mower line for outdoor use. All connected products are managed through the Roborock mobile app (iOS and Android), which provides real-time route viewing, multi-floor mapping, No-Go Zones, and cleaning schedule customization. Roborock also sells replacement accessories and consumables (dust bags, mop cloths, brushes, filters, cleaning solution) as a recurring revenue stream.
Commercially, Roborock generates revenue primarily through one-time hardware sales across four categories, complemented by a smaller recurring accessories/consumables stream. The go-to-market combines direct-to-consumer e-commerce (us.roborock.com, garden.roborock.com) with broad multi-channel retail distribution in the United States (Amazon, eBay, Best Buy, Costco, Home Depot, Target, Walmart, Wayfair, Abt, Overstock, Nebraska Furniture Mart, Yamibuy, military exchange) and global regional storefronts. Pricing is unit-based across tiers, with promotional, trade-in (up to $700), newsletter (5% off), education, and bulk pricing programs in place. Marketing leverages digital content, an educational Roborock Academy, referral and affiliate programs, a Points loyalty program, and a flagship sports sponsorship with Real Madrid. The primary customer base is residential homeowners, with a secondary segment of homeowners with lawns seeking robotic mowing.
北京石头世纪科技有限公司 firmographics
Firmographics- Name
- 北京石头世纪科技有限公司
- Legal name
- Beijing Stone Century Technology Co., Ltd. (北京石头世纪科技有限公司)
- Website
- https://rockrobo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 北京石头世纪科技有限公司 (Roborock), founded in 2014 in Beijing, designs and sells intelligent robot vacuums, wet/dry vacuums, cordless vacuums, and robotic lawn mowers for residential homeowners, distributing globally through DTC e-commerce and major retailers.
- Ownership category
- akta.pro rank
北京石头世纪科技有限公司 industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)
- SIC
- Electric Housewares & Fans (3634), Household Appliances (3630)
- akta.pro primary industry
- Robotic Vacuum & Floor Care Robots (CRACARAA)
- akta.pro secondary industries
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG)
Keywords
Where 北京石头世纪科技有限公司 is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
北京石头世纪科技有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Robot Vacuum Sales: One-time hardware sales of robot vacuum cleaners across multiple product series (Saros, S, Qrevo, Q) targeting consumer residential market. Products are sold through direct e-commerce, marketplaces, and retail channels.
- Wet/Dry Vacuum Sales: One-time hardware sales of wet/dry vacuum products including F25 series (F25 Ultra, F25 Steam, F25 ACE Pro, F25 RT/GT, F25 LT, F25, F25 ALT, F25 ACE/F25 XT) and F25 Combo series.
- Cordless Vacuum Sales: One-time hardware sales of cordless vacuum cleaners including H60 Hub series and H60 series with various configurations.
- Robotic Lawn Mower Sales: One-time hardware sales of robotic lawn mowers (RockMow and RockNeo series) extending the product portfolio to outdoor cleaning automation.
- Accessories and Consumables: Sales of replacement parts and consumables including dust bags, mop cloths, main brushes, washable filters, and floor cleaning solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium flagship robot vacuums (Saros series) - Saros 10R, Saros 20, Saros 20 Sonic, Saros 10 |
| Unit Pricing | Pay-as-you-go | High-end robot vacuums (S8 MaxV Ultra) and Qrevo series |
| Unit Pricing | Pay-as-you-go | Entry to mid-range robot vacuums (Q series, Q5 Pro series, Q7 series, Q10 series) |
| Unit Pricing | Pay-as-you-go | Wet/dry vacuums (F25 series) |
| Unit Pricing | Pay-as-you-go | Cordless vacuums (H60 series) |
| Unit Pricing | Pay-as-you-go | Robotic lawn mowers (RockMow, RockNeo) |
| Unit Pricing | Pay-as-you-go | Accessories and consumables |
Go-to-market motion2 records
Distribution channels15 records
Marketing channels8 records
北京石头世纪科技有限公司 product offering
Product offeringCore offering
北京石头世纪科技有限公司 (Roborock) designs, manufactures, and sells intelligent home cleaning robots under the Roborock brand. The product lineup spans robot vacuum cleaners with mopping (Saros, S, Qrevo Curv, Qrevo Edge, Qrevo, and Q series), wet/dry vacuums (F25 series and F25 Combo), cordless stick vacuums (H60 Hub and H60 series), and robotic lawn mowers (RockMow and RockNeo), all controllable through the Roborock mobile app for residential consumers globally.
Product overview
北京石头世纪科技有限公司 (Roborock) offers a comprehensive smart home cleaning product portfolio centered on autonomous robot vacuums with advanced mopping capabilities. The product lineup includes the flagship Saros series (featuring StarSight 3D sensing and AdaptiLift chassis for threshold climbing), S series premium models, multiple Qrevo series variants (Curv, Edge, and standard Qrevo) with smart docking systems, and entry-level Q series with PreciSense LiDAR navigation. Beyond robot vacuums, Roborock has expanded into wet/dry vacuums (F25 series with VaporFlow and WaveFlow technologies), cordless stick vacuums (H60 Hub and H60 series), and robotic lawn mowers (RockMow and RockNeo series). All robot cleaning products are supported by the Roborock App platform which provides real-time navigation control, map customization, and cleaning schedule management. The ecosystem includes comprehensive accessory offerings for consumables and replacement parts.
Differentiator
Problem solved
Functional benefit
Brands
- RockMow: Robotic lawn mower product line including RockMow X1 LiDAR, RockMow X1, and RockNeo Q1 models.
- RockDock
- HyperForce
- StarSight
- VibraRise
- PreciSense
Products and services
- Roborock Saros Series Robot Vacuums Flagship line of autonomous robot vacuum cleaners featuring 3D Time-of-Flight sensing, AI obstacle avoidance, high-suction cleaning, vibration mopping, and self-maintenance docks for residential homeowners.
- Roborock S Series Robot Vacuums Premium robot vacuum line including the S8 MaxV Ultra with advanced obstacle avoidance, high-suction cleaning, and self-maintenance docking for residential homeowners.
- Roborock Qrevo Curv Series Robot Vacuums Curved-design robot vacuum line with advanced mopping for residential homeowners seeking premium floor care with self-maintenance docks.
- Roborock Qrevo Edge Series Robot Vacuums Low-clearance robot vacuum line designed to clean under furniture and along edges, with tangle-free brushes and warm-water mopping for residential use.
- Roborock Qrevo Series Robot Vacuums Mainstream multifunctional robot vacuum line with self-maintenance docks, vibration mopping, and high-suction cleaning for residential homeowners.
- Roborock Q Series Robot Vacuums Entry-to-mid-range robot vacuum line with PreciSense LiDAR navigation, offering accessible intelligent cleaning for budget-conscious residential consumers.
- Roborock F25 Series Wet/Dry Vacuums Wet/dry hard-floor vacuum series with VaporFlow, WaveFlow, steam, FlatReach, JawScrapers, and SlideTech 2.0 technologies for residential wet and dry floor cleanup.
- Roborock F25 Combo Wet/Dry Vacuums Bundled wet/dry vacuum combo kits including integrated accessories for comprehensive residential floor cleaning solutions.
- Roborock H60 Hub Series Cordless Vacuums Cordless stick vacuum line with auto-empty dock and anti-tangle brushes for residential floor and carpet cleaning.
- Roborock H60 Series Cordless Vacuums Premium cordless stick vacuum line with flexible bendable wands, strong suction, and anti-tangle designs for residential use.
- Roborock RockMow / RockNeo Robotic Lawn Mowers Robotic lawn mower line using GPS and LiDAR navigation for automated residential outdoor lawn maintenance.
- Roborock Accessories and Consumables Replacement parts and consumables—floor cleaning solution, dust bags, mop cloths, main brushes, and washable filters—for Roborock robot vacuums.
- Roborock Mobile App Mobile application that enables real-time route viewing, multi-floor mapping, scheduling, No-Go Zones, and cleaning-strategy customization for Roborock robot vacuums.
Companies that use 北京石头世纪科技有限公司
Customer profileSegments2 records
Ideal customer profiles2 records
北京石头世纪科技有限公司 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
北京石头世纪科技有限公司 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Real MadridflagshipRoborock has a sponsorship partnership with Real Madrid football club, leveraging the global prestige of the club for brand marketing and awareness campaigns. The partnership is featured on the Roborock sponsorship page and aligns the brand with professional football excellence.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
北京石头世纪科技有限公司 competitors and assessment
Company assessmentDirect peers
- iRobot: iRobot (maker of the Roomba line) is the most direct peer — both companies design, market, and sell autonomous robot vacuums and mops to mainstream US consumers through similar retail channels (Amazon, Best Buy, Target, Costco, Walmart). Roborock's Saros, Qrevo, and Q series compete head-to-head with iRobot's Roomba j-series, Combo j-series, and s-series on features like self-emptying, mop washing, and obstacle avoidance.
- Dreame Technology: Dreame is a direct competitor offering premium robot vacuums (L-, X-, and L20-series) with high suction power, auto mop washing, and obstacle avoidance, plus wet/dry vacuums and cordless vacuums. Roborock and Dreame overlap almost 1:1 in product portfolio, price band, and US distribution strategy.
- Ecovacs Robotics: Ecovacs (Deebot line) is a direct Chinese-origin peer competing in robot vacuums and window-cleaning robots globally. Both companies target value-conscious through premium tiers and emphasize self-maintenance docks, mopping systems, and AI navigation, often head-to-head at Amazon and Best Buy.
- Eufy (Anker Innovations): Eufy is Anker's smart-home brand and a direct peer in robot vacuums (X-series, G-series) plus smart-home cleaning products. Eufy competes with Roborock primarily at the value and mid-range price tiers through Amazon and other US retailers, emphasizing strong performance-to-price ratios.
- Husqvarna Group: Husqvarna is the global leader in robotic lawn mowers (Automower line) and the most relevant peer for Roborock's RockMow and RockNeo products. Both companies target residential lawn owners with GPS/LiDAR-guided autonomous mowing, though Husqvarna is more established in Europe while Roborock is targeting the US market through garden.roborock.com.
- Tineco: Tineco (an Ecovacs sub-brand) is a direct peer in wet/dry vacuums (Floor One S-series) and cordless vacuums, overlapping almost completely with Roborock's F25 and H60 lines. It competes on similar price tiers through Amazon, Best Buy, and Costco.
- Xiaomi Robot Vacuum (Mijia/Roborock-derived): Xiaomi's Mijia robot vacuum line — historically developed in partnership with Roborock — competes in the same global robot vacuum category, with shared roots in LiDAR-based navigation. It is a direct peer on technology and a partial overlap on customer base (tech-savvy, value-segment consumers).
Broad incumbents
- Bissell: Bissell is a broad incumbent in floor care (wet/dry vacuums like CrossWave, upright vacuums, carpet cleaners) and competes most directly with Roborock's F25 wet/dry vacuum line. Bissell is well-established at US mass retailers but lacks a leading robot vacuum line.
- SharkNinja: SharkNinja is a broad incumbent across vacuums (robot, cordless, upright) and small home appliances, and competes with Roborock across multiple categories at mass-market retailers like Target, Walmart, Costco, and Amazon. It is broader in portfolio but overlapping in robot vacuums and wet/dry floor care.
- Dyson: Dyson is a broad incumbent in premium vacuums (cordless, robot, and wet/dry) and competes with Roborock in the high-end of cordless vacuums and increasingly in robot vacuums (Dyson 360 Vis Nav). Dyson competes on brand prestige and engineering but is less dominant in self-maintenance docks than Roborock.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
北京石头世纪科技有限公司 social profiles
Digital presence北京石头世纪科技有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
北京石头世纪科技有限公司 leadership team
Management profileNumber of profiles
北京石头世纪科技有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
北京石头世纪科技有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 北京石头世纪科技有限公司
What does 北京石头世纪科技有限公司 do?
北京石头世纪科技有限公司 (Roborock) designs, manufactures, and sells intelligent home cleaning robots under the Roborock brand. The product lineup spans robot vacuum cleaners with mopping (Saros, S, Qrevo Curv, Qrevo Edge, Qrevo, and Q series), wet/dry vacuums (F25 series and F25 Combo), cordless stick vacuums (H60 Hub and H60 series), and robotic lawn mowers (RockMow and RockNeo), all controllable through the Roborock mobile app for residential consumers globally.
Is 北京石头世纪科技有限公司 a public or private company?
北京石头世纪科技有限公司 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 北京石头世纪科技有限公司 founded?
北京石头世纪科技有限公司 was founded in 2014. It employs 11 to 50 people.
Where is 北京石头世纪科技有限公司 based?
北京石头世纪科技有限公司 is headquartered in Beijing, China, in the Asia region.
How does 北京石头世纪科技有限公司 make money?
Five revenue lines are on record. Robot Vacuum Sales are the primary driver. The others are wet/Dry Vacuum Sales, cordless Vacuum Sales, robotic Lawn Mower Sales and accessories and Consumables.
Who are 北京石头世纪科技有限公司's main competitors?
Direct peers on record are iRobot, Dreame Technology, Ecovacs Robotics, Eufy (Anker Innovations), Husqvarna Group, Tineco and Xiaomi Robot Vacuum (Mijia/Roborock-derived). Broad incumbents are Bissell, SharkNinja and Dyson.
Does 北京石头世纪科技有限公司 have an API?
No public API is recorded for 北京石头世纪科技有限公司.
What industry is 北京石头世纪科技有限公司 in?
北京石头世纪科技有限公司's product category is Consumer Electronics. Its primary akta.pro industry code is CRACARAA, Robotic Vacuum & Floor Care Robots, with a secondary code of HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots). Its NAICS code is 335210 and its SIC code is 3634.