The Rocky Horror Show

What The Rocky Horror Show does

The Rocky Horror Picture Show Official Fan Club (RHPSOFC) is a volunteer-run fan organization founded in 1977 by Sal Piro to serve the global community surrounding the 1975 cult classic film "The Rocky Horror Picture Show." The organization operates the official fan site at rockyhorror.com, which functions as the central hub for a database of 89+ regular theatrical screenings across North America, news on anniversary tours and conventions, fan club membership, and historical content about the film and its 1981 spin-off "Shock Treatment." The fan club does not own the underlying film IP — rights are held by 20th Century Fox Film Corporation (now part of The Walt Disney Company following the March 2019 acquisition of 21st Century Fox), and the fan club operates independently as a community steward. The franchise's core experiential technology is the "shadow cast" performance format, in which live actors perform scenes on stage while the unedited film plays behind them, combined with a distinctive audience participation culture involving callback lines, prop throwing (rice, toast, toilet paper), and costumes.

The organization's product surface is primarily informational and community-oriented: a free downloadable fan club membership program, a theatrical showtimes database with Google Earth (KMZ), GPX, and GeoRSS exports, a beginner's guide for first-time viewers ("A Virgin's Guide"), news and event coverage, and an Amazon affiliate storefront offering merchandise (apparel, costumes, DVDs, books, calendars, collectibles). Distribution reaches fans across the U.S., Canada, the U.K., and Australia through theatrical screenings coordinated with Disney and Criterion Pictures, while the 50th Anniversary activities in 2025 include a 4K remaster of the film, a new anniversary logo, and a North American tour featuring original cast members Barry Bostwick, Patricia Quinn, and Nell Campbell visiting 40+ cities with meet-and-greets, costume contests, and traveling museum displays. Marketing channels include the official website, social media accounts under the TRHPSFanClub handle, an RSS news feed, and convention appearances.

The fan club does not directly monetize the IP and operates as a volunteer organization rather than a revenue-generating enterprise. Its economic role is to steward the fan community, coordinate screening promotion, and act as a long-tenured cultural intermediary between Disney/20th Century Fox (as IP owner) and the global fan base. Direct revenue to the fan club, if any, is not disclosed and appears minimal — merchandise flows through Amazon affiliate links, theatrical ticket revenue accrues to venues, and licensing revenue from brand collaborations (Manic Panic, M.A.C. Cosmetics, Hot Topic) flows to Disney/20th Century Fox. The fan club's value to the IP owner is brand stewardship, audience coordination, and cultural continuity for a property that holds the record for longest-running theatrical release in film history.

Name

The Rocky Horror Show

Legal name

Rocky Horror Picture Show Official Fan Club

Website

https://rockyhorror.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rocky Horror Picture Show Official Fan Club is a volunteer-run organization founded in 1977 that serves the global cult film community through a fan-maintained website, theatrical screening coordination, free membership, and 50th anniversary events spanning 40+ North American cities.

Ownership category

akta.pro rank

Product category

Cult Film Fan Community Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)

Keywords

• Cult film fan community
• Theatrical screening coordination
• Audience participation events
• Fan club membership services
• Cult film merchandise

Headquarters

HQ city

Not disclosed

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Merchandise Sales: Sale of official Rocky Horror merchandise through Amazon store including digital downloads, video, audio, books, calendars, apparel, costumes, and collectibles.
2. Theatrical Screenings Revenue: Revenue from ticket sales at theatrical screenings, with venues and shadow casts performing across North America and internationally. The 50th Anniversary Tour features premium experiences.
3. Licensing Royalties: The film is owned by 20th Century Fox (now Disney) and various licensing arrangements exist for merchandise, cosmetics collaborations (Manic Panic, M.A.C Cosmetics), and special events.
4. Fan Club Membership: Fan club membership is offered free of charge, providing membership cards and access to the fan community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The fan club operates rockyhorror.com, an informational hub for fans of the Rocky Horror Picture Show film, coordinating 89+ regular theatrical showtimes across North America and maintaining a free fan club membership program. It also runs an official Amazon-based merchandise storefront and partners with theaters and retail licensees for events, apparel, cosmetics, and collectibles. Recent additions include a 4K remaster of the film and the 50th Anniversary North American Tour.

Product overview

The Rocky Horror Picture Show Official Fan Club operates a fan-maintained informational and community website offering theatrical screening showtimes, a free fan club membership program, news and event updates, digital downloads, merchandise sales through Amazon, and historical content about the 1975 cult classic film and its spin-off 'Shock Treatment'. The site serves as the central hub for the global Rocky Horror community, connecting fans with screenings worldwide through a database of venues and shadow casts, while providing fan profiles, discussion forums, and anniversary celebration content.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Fan Club Membership Free membership program for individual fans of the Rocky Horror Picture Show, providing community access, event information, and ongoing engagement with the franchise.
• Official Merchandise Storefront Amazon-powered online store selling official Rocky Horror Picture Show merchandise, including apparel, accessories, and collectibles aimed at the global fan base.
• 50th Anniversary North American Tour Ticketed live-event tour celebrating the 50th anniversary of the Rocky Horror Picture Show, traveling across North America for fans.
• 4K Film Remaster 4K remaster release of the Rocky Horror Picture Show film in 2025, available for home and theatrical exhibition.

Quantifiable outcome

• Longest-running theatrical release in film history with midnight screenings still held today
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Scott Stander / The Stander GroupcoreStrategic or Co-development Partner · 28 April 2025Producer of the 50th Anniversary North American Tour, organizing screenings with original cast members Barry Bostwick, Patricia Quinn, and Nell Campbell across 40+ cities with meet-and-greets, costume contests, and traveling museum exhibits.
• Disney and Criterion PicturescoreChannel Partner/ Reseller/ Distributor · 28 April 2025Film distribution partners that help organize and promote theatrical screenings, particularly for anniversary events and Halloween programming.
• Manic PanicminorOEM/ Whitelabel/ Licensing Partner · 21 February 2018Punk rock hair color and cosmetics brand created an exclusive 'The Time Warp' beauty collaboration featuring three collections named after characters Columbia, Dr. Frank-N-Furter, and Magenta.
• M.A.C CosmeticsminorOEM/ Whitelabel/ Licensing Partner · 2 October 2014Major cosmetics brand partnered for a Rocky Horror Picture Show collection to kick off the 40th anniversary celebration.
• Guitar Hero / Activision BlizzardminorOEM/ Whitelabel/ Licensing Partner · 31 October 2010Three tracks from Rocky Horror Picture Show were released as downloadable content for Guitar Hero: Warriors of Rock video game.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• Hot Topic: Retailer of cult, fandom, and pop culture merchandise including Rocky Horror collaborations. Comparable as a downstream commercial channel that monetizes the same cult fan base through apparel and collectibles.
• Dragon Con: Major fan convention drawing cult and genre audiences. Comparable as a fan convention ecosystem where Rocky Horror cast appearances and themed programming compete for attendee attention and partnership dollars.

Direct peers

• The Room (Tommy Wiseau / Wiseau Films): Cult film with active audience participation culture (audiences throw spoons, quote lines). Compares to Rocky Horror as another midnight-movie phenomenon sustained by grassroots theatrical screenings and a participatory fan ritual.
• Mystery Science Theater 3000 (MST3K): Cult film property with a parallel interactive audience-participation tradition (MSTies heckling bad movies). Comparable as a long-running cult franchise with dedicated fan community, live touring events, and merchandise ecosystem built around participatory viewing culture.
• Monty Python (official): Long-running British cult comedy IP with a similarly devoted multigenerational fan base, official fan events, theatrical revivals, and merchandise collaborations. Comparable as a legacy cult property with official fan community infrastructure.
• Star Trek Official Fan Club / StarTrek.com: Long-running film/TV fan organization tied to a major studio IP, with official membership, conventions, and decades-long community engagement. Comparable structure as a long-running official fan club for a Paramount-owned entertainment IP.

Emerging players

• Shout! Factory: Home video distributor and IP custodian specializing in cult, horror, and genre films, often producing anniversary remasters and collector editions. Comparable as a specialist that monetizes cult film libraries through physical media and event programming adjacent to the Rocky Horror IP.
• Twin Peaks Fan Community: Cult TV/film property with devoted fan conventions, theatrical anniversary screenings, and active online community. Comparable as a niche cult property with anniversary-driven fan events and participatory fan culture.

Broad incumbents

• Alamo Drafthouse Cinema: Theater chain famous for cult programming, audience-participation screenings, and themed events. Comparable as a broader theatrical operator that runs Rocky Horror-style participatory screenings at scale and competes for the same cult-cinema audience.
• Disney (20th Century Studios): Owns the underlying Rocky Horror IP since the 2019 21st Century Fox acquisition. Comparable as the broader incumbent that controls the film rights, theatrical distribution (via Criterion Pictures partnership), and licensing economics the fan club depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TRHPSFanClub
• YouTubeyoutube.com/TRHPSFanClub
• Facebookfacebook.com/TRHPSFanClub
• Instagraminstagram.com/TRHPSFanClub
• LinkedInlinkedin.com/company/the-rocky-horror-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rocky Horror Show