Rockys Sports Bar and Grill

What Rockys Sports Bar and Grill does

Rocky's Sports Bar and Grill is a single-location, independently operated sports bar and restaurant located at 7 Market Square in Saint John, New Brunswick, Canada. The business operates as a full-service hospitality venue open seven days a week from 7 AM, with the kitchen running until midnight and the bar closing between 12 AM (Sun-Mon) and 1 AM (Tue-Sat), effectively serving all dayparts from breakfast through late night. The venue's core infrastructure consists of over 50 flat-screen TVs strategically placed throughout the space and wired for surround sound, positioning the establishment as a dedicated sports-viewing destination for NHL, NBA, football, soccer, and other major leagues.

The company's product offering is a full bar and food menu: the bar serves cocktails ($7-$19.99), draft and bottled beer ($5-$9.50), wine ($8.75-$49.99 per bottle), and spirits ($7-$11.50 per 1oz pour), with proprietary house beer produced by Pigeon Brewery, the company's wholly-owned craft brewery that won Best Brewery at SJ Beer Fest 2025. The food menu spans breakfast poutines and steak & eggs through classic pub fare — wings, burgers, tacos, pizza, and poutine — to late-night service, with the company self-identifying on its website as emphasizing "generous portions and bold flavours."

The go-to-market is direct-to-consumer with no intermediated distribution: customers walk in or reserve via OpenTable, and the company supports top-of-funnel awareness through an Instagram presence and its branded website. Pricing is fully unit-based (pay-as-you-go) with daily and weekly drink specials. The company is privately held with no disclosed funding, no parent company, and no institutional investors identified. The firm has 7 employees per the input firmographics, which is a headcount consistent with a small independent restaurant operation. The company's brand was recognized as "Best Sports Bar in Canada" by CTV's SportsNet in 2009, and it maintains a community sponsorship relationship with the Saint John Sea Dogs junior hockey team.

Name

Rockys Sports Bar and Grill

Legal name

Rocky's Sports Bar

Website

https://rockyssportsbar.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky's Sports Bar and Grill is a privately held single-location sports bar and full-service restaurant in Saint John, New Brunswick, operating from 7 AM to late night with 50+ flat-screen TVs, a full bar, and its own craft brewery (Pigeon Brewery).

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Sports bar dining
• Full-service restaurant
• Craft brewery pub
• Pub food and bar
• Sports viewing venue

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food Sales: Full-service restaurant revenue from breakfast, lunch, dinner, and late-night menu items including pub favourites, wings, burgers, tacos, pizza, poutine, and breakfast options
2. Beverage Sales: Full bar revenue including cocktails ($7-$19.99), draft and bottled beer, wine, and spirits. Own brewery (Pigeon Brewery) products featured alongside Moosehead, Molson, and local craft options

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rocky's Sports Bar and Grill is a single-location sports bar and restaurant in Saint John, New Brunswick offering full-service food from breakfast through late night alongside a full bar (cocktails, beer, wine, spirits). The venue features over 50 flat-screen TVs wired for surround sound to deliver comprehensive sports viewing, and operates its own craft brewery, Pigeon Brewery, whose beers are featured exclusively at the bar.

Product overview

Rockys Sports Bar and Grill is a sports bar and restaurant located in Saint John, NB, Canada. The company operates as a single-location hospitality business offering food service across all meal periods (breakfast, lunch, dinner, and late night), a full bar with cocktails, beer, wine, and spirits, and sports viewing experiences. The company also operates Pigeon Brewery, its own craft brewery producing beer for the establishment. The business does not operate as a multi-product technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Pigeon Brewery: The company's own craft brewery that produces beers served at Rocky's Sports Bar, including Pigeon beer. Won SJ Beer Fest 2025 Best Brewery.
• Pigeon Beer

Products and services

• Full-Service Restaurant and Bar (Dine-In) A dine-in sports bar and grill service offering a full menu from breakfast (e.g., Breakfast Poutine, Steak & Eggs) through lunch, dinner, and late-night pub favorites including wings, burgers, tacos, pizza, and poutine, alongside a full bar (cocktails, draft and bottled beer, wine, and spirits). Available for walk-in guests and reservations via phone or OpenTable at the 7 Market Square, Saint John location.
• Pigeon Brewery Craft Beer House-brewed craft beer produced by Rocky's wholly-owned Pigeon Brewery and served exclusively on draft at Rocky's Sports Bar in Saint John. Available to dine-in customers seeking locally brewed craft beer.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pigeon BrewerycoreStrategic or Co-development PartnerRocky's Sports Bar's own brewery producing craft beer featured exclusively at the bar. The brewery won SJ Beer Fest 2025 Best Brewery award, enhancing Rocky' brand differentiation through proprietary beer offerings.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Earls Kitchen + Bar: Canadian full-service restaurant and bar chain with sports viewing and a vibrant bar atmosphere. Comparable to Rocky's in combining upscale casual dining with full bar and sports element.
• The Pint: Canadian sports bar chain focused on live sports viewing, full bar, and casual pub food. Directly comparable in concept and target audience to Rocky's sports-anchored venue.
• Moxies: Canadian sports bar and grill chain offering full bar service, extensive menu, and TVs throughout. Closely comparable to Rocky's in core offering, target demographic, and Canadian market positioning.
• Buffalo Wild Wings: Major North American sports bar chain centered on wings, beer, and dozens of TVs showing live sports. The most direct U.S. comparable to Rocky's sports-bar-plus-grill model.
• Hooters: Sports bar and grill chain with full bar service, wings, burgers, and multiple TVs. Comparable to Rocky's in combining casual sports bar environment with broad grill-style menu.
• Score Sports Bar: Canadian sports bar chain with multiple locations emphasizing wall-to-wall TVs and a lively atmosphere. Closely aligned with Rocky's positioning as a sports-first bar.
• Boston Pizza: Large Canadian casual-dining and sports bar chain with multiple screens, full bar, and broad menu. Directly comparable to Rocky's as a sports-anchored Canadian venue serving food and alcohol across dayparts.

Broad incumbents

• TGI Fridays: Established casual dining and bar chain with sports viewing and full bar service. Comparable to Rocky's in casual American-style grill menu and bar-driven atmosphere, though broader in scope.
• Dave & Buster's: Large entertainment-and-sports venue combining bar/grill with games and sports viewing. Broader and larger format than Rocky's, but overlaps on the sports viewing + food + beverage core.

Regional players

• Cactus Club Cafe: Canadian upscale casual restaurant chain with bar program and sports viewing. Comparable in Canadian market and food-and-beverage positioning, though higher-end than Rocky's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CsBPN9SuCFc
• LinkedInlinkedin.com/company/rockys-sports-bar-and-grill

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockys Sports Bar and Grill