Rochester Area Chapter of NYSCAR

What Rochester Area Chapter of NYSCAR does

The Rochester Area Chapter of NYSCAR (also known as RAC NYSCAR) is a regional non-profit professional trade association serving approximately 160 Commercial Real Estate Broker and Affiliate members across eight counties in New York State—Monroe, Wayne, Ontario, Livingston, Steuben, Yates, Seneca, and Eastern Orleans. The chapter operates under the umbrella of the New York State Commercial Association of REALTORS® (NYSCAR), one of seven regional chapters statewide, and is governed by elected officers including President Peter Gillett, Vice President Thomas Latta, Treasurer Adam Rooney, Secretary Laura West, and Immediate Past President Christopher McCarthy. Its mission is to promote the interests of commercial real estate professionals in the Rochester Region through networking, advocacy, education, and community engagement.

The chapter's core offerings revolve around an event-driven programming model: monthly member luncheons hosted by rotating institutional sponsors and property owners (NBT Bank, CBRE Upstate NY, Buckingham Properties, Gallina Development, Flaum Management, Rainaldi Brothers, Main Street Alternatives), an annual golf tournament at The Links at Greystone benefiting Greater Rochester Habitat for Humanity, and an annual awards gala recognizing industry excellence. Member services include a member directory, professional development resources, governmental affairs advocacy, and quarterly newsletter publications (now at Vol 18). The organization distributes content through its website (roc.nyscar.org), LinkedIn, email newsletters, Eventbrite registration, and earned media such as WARM 101.3 radio interviews. The chapter has been active for roughly three decades, evidenced by 25th Annual Golf Tournament (2026) and 24th Annual Awards Gala (2025) milestones.

The chapter employs approximately 6 staff and generates revenue from two primary streams: recurring membership dues paid by its ~160 members to the chapter and parent NYSCAR, and one-time event registration fees including gala tickets ($165 per person for late registration), golf tournament entry, and luncheon fees. The organization has no proprietary technology stack, no AI/ML capabilities, and no disclosed external funding; it operates as a member-funded nonprofit with sponsorship support from regional banks, property owners, and service providers.

Name

Rochester Area Chapter of NYSCAR

Legal name

New York State Commercial Association of REALTORS® (Rochester Area Chapter)

Website

https://roc.nyscar.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rochester Area Chapter of NYSCAR is a regional non-profit trade association serving approximately 160 commercial real estate broker and affiliate members across eight counties in New York State, providing monthly networking luncheons, annual golf and awards events, advocacy, and member services under the statewide NYSCAR umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Dues: Revenue generated from approximately 160 Commercial Real Estate Broker and Affiliate members paying annual dues to the chapter and parent organization NYSCAR.
2. Event Fees: Revenue from event registration fees including annual awards gala tickets ($165 per person for late registration), golf tournament fees, and monthly luncheon registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Rochester Area Chapter of NYSCAR is a nonprofit regional professional trade association serving approximately 160 Commercial Real Estate Broker and Affiliate members across the Rochester region of New York State. It delivers member services including a member directory, professional development programming, monthly networking luncheons, an annual golf tournament, and an annual awards gala, along with quarterly newsletters and governmental affairs advocacy for commercial real estate interests.

Product overview

The Rochester Area Chapter of NYSCAR is a professional trade association serving approximately 160 Commercial Real Estate Broker and Affiliate members in the Rochester Region. The organization provides member services including a directory, professional development resources, and hosts regular networking events such as monthly luncheons, annual golf tournaments, and awards galas. The chapter publishes quarterly newsletters and facilitates connections among commercial real estate professionals across Monroe, Wayne, Ontario, Livingston, Steuben, Yates, Seneca, and Eastern Orleans counties.

Differentiator

Problem solved

Functional benefit

Products and services

• RAC NYSCAR Member Directory
• RAC NYSCAR Monthly Luncheons
• RAC NYSCAR Annual Golf Tournament
• RAC NYSCAR Annual Awards Gala
• RAC NYSCAR Quarterly Newsletter
• RAC NYSCAR Professional Development

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• NYSCAR (New York State Commercial Association of REALTORS)coreStrategic or Co-development PartnerThe Rochester Area Chapter is a regional chapter of NYSCAR, a statewide commercial real estate professional association. The chapter operates under the NYSCAR umbrella with access to state-level resources, advocacy, conferences, and the NYSCAR member directory. NYSCAR has multiple chapters including Greater Capital Area, Greater Syracuse, Hudson Valley, NYC/Long Island, Southern Tier, and Western New York.
• NBT BankmajorGTM or Marketing PartnerNBT Bank is a regular event sponsor and host for RAC NYSCAR monthly luncheons, including the March 12, 2026 event at 115 Canal Landing Blvd. The bank provides hosting and presentations at chapter events.
• Main Street AlternativesmajorGTM or Marketing PartnerMain Street Alternatives, led by Founder & CEO Jeff Garcia, is a regular event host and presenter. Topics include 1031 Exchanges for real estate investments. They co-hosted the June 18, 2026 luncheon.
• Gallina Development CorporationmajorGTM or Marketing PartnerGallina Development hosted a May 8, 2025 luncheon at One East Ave with over 70 attendees, showcasing 50,000+ SF of downtown office space. Andrew Gallina is President with 40 years of experience.
• CBRE Upstate NYmajorGTM or Marketing PartnerCBRE Upstate NY hosted the September 9, 2025 networking and advocacy lunch at 130 Canal Landing Blvd, delivering outstanding attendance to a new building in the Rochester MSA. Team members Andrew Gearhart and Courtney Janto led the hosting.
• Buckingham PropertiesmajorGTM or Marketing PartnerBuckingham Properties hosted the February 12, 2026 monthly luncheon at Tower280 in Downtown Rochester. They are also event sponsors.
• Flaum Management CompanymajorGTM or Marketing PartnerFlaum Management Company, led by Peter Gillett (who is also RAC NYSCAR President), hosted the April 10, 2025 luncheon at Omnitech Business Park and will host the August 20, 2026 luncheon.
• Rainaldi Brothers, Inc.majorGTM or Marketing PartnerRainaldi Brothers hosted the May 14, 2026 luncheon at High Point Business Park in Victor, NY with 76 members and guests. Fred Rainaldi presented on current projects and office/retail market outlook.
• Greater Rochester Habitat for HumanityminorOthersRAC NYSCAR holds annual golf tournaments with proceeds benefiting Greater Rochester Habitat for Humanity. The 24th Annual Golf Tournament on July 15, 2025 benefited this organization. Members also participated in a volunteer build day on October 8, 2025.
• Harris Beach MurthaminorGTM or Marketing PartnerHarris Beach Murtha is an affiliate member and event sponsor. Co-hosted the October 23 Mix & Mingle networking event with Boehler Engineering and other affiliates.
• Canandaigua National BankminorGTM or Marketing PartnerCanandaigua National Bank is hosting the December 10, 2026 monthly meeting luncheon along with RYCO Management at their facility in Pittsford, NY.
• The Links at GreystoneminorOthersThe Links at Greystone in Walworth, NY is the venue for RAC NYSCAR's annual golf tournaments. Hosts the 25th Annual Golf Tournament on July 14, 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CCIM Institute: National commercial real estate designation institute serving brokers, developers, and investment professionals; competes with RAC NYSCAR for member attention by offering the CCIM designation, education, and networking at a broader national scale.
• NAIOP Upstate New York: National commercial real estate development association with local Upstate NY chapters serving developers, owners, and investors — overlapping member base with RAC NYSCAR (brokers) but with a development/ownership focus rather than brokerage.
• Society of Industrial and Office Realtors (SIOR): International association of industrial and office real estate brokers offering a prestigious designation, networking, and CRE education; overlaps with RAC NYSCAR's broker member base but operates nationally and focuses on industrial/office specialties.

Direct peers

• Western New York Chapter of NYSCAR: A sibling NYSCAR chapter serving the Buffalo/Western New York region, with overlapping upstate New York CRE membership and competing for some of the same affiliate sponsors in Western NY.
• Hudson Valley Chapter of NYSCAR: A sibling NYSCAR chapter serving commercial real estate professionals in the Hudson Valley region; offers the same chapter-level membership, networking events, and advocacy model as the Rochester Area Chapter.
• Greater Capital Area Chapter of NYSCAR: A sibling NYSCAR chapter serving the Albany/Capital Region of New York State, operating the same chapter model — monthly luncheons, member directory, advocacy — for commercial real estate brokers in an adjacent geography.
• NYSCAR (New York State Commercial Association of REALTORS) - Statewide: The parent statewide trade association under which Rochester Area Chapter operates; RAC NYSCAR is one of seven regional chapters and shares its branding, member directory, advocacy, and dues structure with the broader NYSCAR body.
• Greater Syracuse Chapter of NYSCAR: Another sibling NYSCAR chapter serving commercial real estate professionals in the Syracuse/Central New York region; directly comparable in structure, programming, and member composition to the Rochester Area Chapter.

Others

• Greater Rochester Chamber of Commerce: Broader regional business membership organization covering all industries in the Rochester region; an enabling/ecosystem player that shares some overlapping affiliate members (banks, law firms) with RAC NYSCAR but operates at a much broader scope.

Regional players

• Rochester Home Builders Association: Regional Rochester-area trade association for residential builders and remodelers; while focused on residential rather than commercial real estate, it shares the same regional membership base and event-driven nonprofit model in the Rochester market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roc-nyscar

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester Area Chapter of NYSCAR