RocoMamas
RocoMamas is a fast-casual restaurant chain serving Smashburgers, ribs, and wings, operating 2 company-owned locations in Melbourne, Australia and 100+ franchise stores worldwide. The brand targets flavour-seeking consumers and recruits franchisees to expand into Sydney and Brisbane.
- Company typePrivate
- Founded2013
- HeadquartersMaribyrnong, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What RocoMamas does
RocoMamas is a fast-casual restaurant chain specializing in hand-smashed burgers, ribs, and wings, founded in South Africa in 2013 and operating 100+ stores globally across South Africa, Namibia, Kenya, Zimbabwe, Mauritius, the Middle East, Cyprus, India, and Australia. In Australia, the company operates two company-owned restaurants in Melbourne, Victoria — the Highpoint Shopping Centre flagship (opened 2019) and DFO Uni Hill in Bundoora (opened 2024) — and is actively recruiting franchisees to expand into Sydney and Brisbane.
The core product is the Smashburger, made with 100% grass-fed Australian beef from local independent farmers and served with homemade secret sauces prepared fresh daily. The menu is fully customizable and supplemented by signature ribs, MoFo Wings, G-Shakes milkshakes, Nachos Classico, and a rotating lineup of limited-edition Smashburgers (Trippy Max, Los Pollo Parma, Omagix, Crown Jewelz, King of Ringzzz, Southern Bling). The open-style kitchen format allows customers to observe meal preparation. Orders are processed through the third-party Chewzie online platform for pickup and delivery, and the brand maintains a 19,000+ follower Instagram presence.
RocoMamas generates revenue through two streams: direct food and beverage sales at company-owned and franchise locations, and franchise setup fees ranging from $550,000 to $750,000 AUD per 5-year agreement (covering location build-out, GST, rental bond, and first month's rent). The brand targets two customer segments: burger and comfort food enthusiasts seeking bold flavours, and prospective franchisees seeking a proven fast-casual concept with built-in brand recognition. The company is privately held with no disclosed parent entity, funding history, or financial details.
RocoMamas firmographics
Firmographics- Name
- RocoMamas
- Legal name
- RocoMamas
- Website
- https://rocomamas.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RocoMamas is a fast-casual restaurant chain serving Smashburgers, ribs, and wings, operating 2 company-owned locations in Melbourne, Australia and 100+ franchise stores worldwide. The brand targets flavour-seeking consumers and recruits franchisees to expand into Sydney and Brisbane.
- Ownership category
- akta.pro rank
Where RocoMamas is headquartered
LocationHeadquarters
- HQ city
- Maribyrnong
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
RocoMamas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Direct restaurant sales from dine-in, takeaway, and delivery orders at company-owned and franchise locations
- Franchise Fees: Franchise agreement with 5-year standard term, covering setup costs of $550,000 to $750,000 including GST, rental bond, and first month's rent
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Setup Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
RocoMamas product offering
Product offeringCore offering
RocoMamas operates a fast-casual burger restaurant chain serving signature hand-smashed Smashburgers made with 100% grass-fed Australian beef, alongside ribs, MoFo Wings, G-Shakes milkshakes, Nachos Classico, and rotating limited edition Smashburger releases. The brand operates dine-in, takeaway, and delivery service at company-owned and franchised locations in Australia, supported by online ordering via the Chewzie platform. The company also sells franchise opportunities (5-year term, $550,000–$750,000 AUD setup costs) for expansion across Melbourne, Sydney, and Brisbane.
Product overview
RocoMamas is a fast-casual restaurant chain with a Rock N Roll vibe, offering a unified dining experience built around its signature Smashburgers. The core product portfolio centers on hand-smashed burgers (using 100% grass-fed Australian beef), signature ribs, MoFo Wings, and limited edition seasonal smashburger releases. Supporting offerings include G-Shakes (premium milkshakes), Nachos Classico, and franchise opportunities for expansion. All items feature homemade secret sauces prepared daily, and the menu is completely customizable.
Differentiator
Problem solved
Functional benefit
Products and services
- Smashburgers
Companies that use RocoMamas
Customer profileSegments2 records
Ideal customer profiles2 records
RocoMamas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
RocoMamas partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
RocoMamas competitors and assessment
Company assessmentOthers
- Domino's Pizza Enterprises (Australia): Australia's largest franchised food service chain. Comparable on aggressive Australian franchise expansion model and delivery-led growth, though operates in pizza rather than burgers; useful benchmark for franchise scaling economics.
- Zambrero: Australian franchise-led fast-casual Mexican chain. Comparable on franchise-driven Australian expansion model and dine-in/takeaway operations, though operates in a different cuisine category.
Direct peers
- Shake Shack: Global fast-casual 'better burger' chain. Closest international comparable to RocoMamas on Smashburger-led menu, premium positioning, vibrant brand identity, and counter-service model with limited-edition menu drops.
- Five Guys Australia: US-origin fast-casual burger chain expanding in Australia. Directly comparable on customizable smashburger menu, premium positioning, and counter-service dine-in model targeting burger enthusiasts.
- Grill'd: Australia's leading premium fast-casual burger chain with ~150+ stores nationally. Directly comparable to RocoMamas on burger-led menu, Australian premium positioning, dine-in/takeaway/delivery model, and franchise expansion strategy.
- Burger Urge: Australian gourmet burger chain with multiple locations. Comparable on craft burger positioning, customisable menus, and fast-casual dine-in experience competing for similar burger-enthusiast customer segments.
- Betty's Burgers & Concrete Co. Australian fast-casual burger and shakes chain. Comparable to RocoMamas on smashburger-style menu, premium Australian positioning, dine-in/takeaway model, and growth through company and franchise stores.
Broad incumbents
- McDonald's Australia: Dominant Australian QSR chain. Comparable on dine-in/takeaway/delivery distribution and franchise structure, but operates at the mass-market value end of the burger category versus RocoMamas's premium positioning.
- Red Rooster: Established Australian QSR chain with dine-in, takeaway and delivery. Comparable on restaurant operations and franchise model in Australia, though focuses on roast chicken rather than burgers.
- Hungry Jack's: Major Australian QSR burger chain (Burger King franchisee). Comparable on burger-led menu and dine-in/takeaway/drive-thru model, but competes at lower price points with broader mass-market positioning versus RocoMamas's premium fast-casual niche.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RocoMamas social profiles
Digital presenceRocoMamas financial estimates
Financial estimateRevenue estimate
Valuation estimate
RocoMamas leadership team
Management profileNumber of profiles
RocoMamas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RocoMamas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RocoMamas
What does RocoMamas do?
RocoMamas operates a fast-casual burger restaurant chain serving signature hand-smashed Smashburgers made with 100% grass-fed Australian beef, alongside ribs, MoFo Wings, G-Shakes milkshakes, Nachos Classico, and rotating limited edition Smashburger releases. The brand operates dine-in, takeaway, and delivery service at company-owned and franchised locations in Australia, supported by online ordering via the Chewzie platform. The company also sells franchise opportunities (5-year term, $550,000–$750,000 AUD setup costs) for expansion across Melbourne, Sydney, and Brisbane.
Is RocoMamas a public or private company?
RocoMamas is a private company. It is classified as unknown and is currently operating.
When was RocoMamas founded?
RocoMamas was founded in 2013. It employs 501 to 1,000 people.
Where is RocoMamas based?
RocoMamas is headquartered in Maribyrnong, Australia, in the Oceania region.
How does RocoMamas make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are franchise Fees.
Who are RocoMamas's main competitors?
Others on record are Domino's Pizza Enterprises (Australia) and Zambrero. Direct peers are Shake Shack, Five Guys Australia, Grill'd, Burger Urge and Betty's Burgers & Concrete Co.. Broad incumbents are McDonald's Australia, Red Rooster and Hungry Jack's.
Does RocoMamas have an API?
No public API is recorded for RocoMamas.