What Rodas an Ecotel Hotel does

Rodas an Ecotel Hotel is a boutique eco-sensitive hotel property located in Powai, Mumbai, operating under The Fern Hotels & Resorts brand. It is one of 100+ properties managed by Concept Hospitality Private Limited, a privately held Indian hotel management company founded in 1996 by Param Kannampilly. The property is part of The Fern's "An Ecotel Hotel" collection, which emphasizes environmentally sensitive operations including energy and water conservation, waste reduction, and local community engagement, underpinned by Ecotel certification standards. The hotel offers differentiated room categories (Winter Green Rooms, Fern Classic Rooms, Hazel Suites), on-site dining, and curated guest experiences such as yoga, spa, and bird watching.

Rodas generates revenue across three streams: room bookings (the largest), event and wedding services through the Vivaah by The Fern program (including banquets and lawns with capacity up to several thousand guests), and dining/F&B. It serves a diversified customer base spanning leisure travelers, business travelers, wedding and event clients, and pet owners (pet-friendly accommodations are offered). Distribution is multi-channel: direct bookings via fernhotels.com with best rate guarantee, the Series by Marriott network (providing Marriott Bonvoy loyalty integration), and comprehensive GDS coverage including Amadeus, Sabre, Galileo/Apollo, Worldspan, Travelweb, Pegs ADS, and HRS.

The underlying platform is an asset-light hotel management model: properties are owned by third-party real estate owners while Concept Hospitality provides operational, branding, and distribution services under contract. Rodas does not own its real estate; the value it captures is management fees, brand premium, and channel reach. Pricing is not publicly disclosed; the company promotes a best rate guarantee, free breakfast, free Wi-Fi, free cancellation, and pay-at-hotel options as direct-booking differentiators. Payment processing runs through PCI-DSS compliant gateways supporting credit cards, debit cards, net banking, UPI, and digital wallets. The strategic positioning is mid-scale, eco-credentialed hospitality with enterprise-grade travel distribution, competing in India's domestic leisure and business segments rather than the luxury or budget tiers.

Name

Rodas an Ecotel Hotel

Legal name

Concept Hospitality Private Limited

Website

https://rodashotel.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodas an Ecotel Hotel is a boutique eco-sensitive hotel in Powai, Mumbai, operated under The Fern Hotels & Resorts brand by Concept Hospitality. It serves leisure, business, wedding, and pet-owner segments with rooms, banquets, and dining via direct, Marriott, and GDS distribution.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury Eco-Resorts (THAGACAK)

Keywords

• Eco-friendly hotel accommodations
• Boutique hotel rooms
• Wedding venue services
• Corporate event hosting
• Sustainable hospitality services

Headquarters

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Revenue from room reservations through direct website bookings, Marriott platforms, GDS systems, and OTAs. Room categories include Winter Green Rooms, Fern Classic Rooms, and Hazel Suites.
2. Event and Wedding Services: Revenue from hosting corporate events, weddings, and celebrations through the Vivaah by The Fern program, including venue rentals and catering services.
3. Dining Services: Revenue from on-site restaurants and in-room dining facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rodas - An Ecotel Boutique Hotel is a boutique hotel property located in Powai, Mumbai, operated under The Fern Hotels & Resorts eco-sensitive hospitality brand and managed by Concept Hospitality Private Limited. The hotel offers eco-friendly accommodations across multiple room categories (Winter Green Rooms, Fern Classic Rooms, Hazel Suites), along with on-site dining, banquet and event venues for weddings and corporate gatherings, and curated guest experiences such as yoga, spa, and bird watching. The property is distributed through the brand's direct website, Marriott's Series by Marriott network, and major global distribution systems (GDS) for travel-agent bookings.

Product overview

Rodas an Ecotel Hotel is a boutique hotel property under The Fern Hotels & Resorts group, which operates 100+ hotels across 90+ locations in India under six eco-friendly brands. The Fern portfolio includes The Fern (premium Ecotel properties), The Fern Residency, The Fern Citadel, Zinc Journey by Fern, and specialized services like Vivaah by The Fern for weddings. Rodas specifically is an An Ecotel Hotel in Powai, Mumbai, featuring environmentally sensitive practices within the Ecotel collection. Properties offer various room categories including Winter Green Rooms, Fern Classic Rooms, and Hazel Suites, along with dining, event venues (Banquets & Lawns), and curated experiences like spa, yoga, and adventure activities. Distribution is handled through major GDS systems including Amadeus, Sabre, Galileo, and Worldspan, while payments are processed through PCI-DSS compliant gateways supporting multiple payment methods.

Differentiator

Problem solved

Functional benefit

Brands

• The Fern Hotels & Resorts: The main brand offering eco-sensitive hospitality with 100+ hotels across India.
• The Fern Residency
• The Fern Habitat
• Vivaah by The Fern
• The Fern – An Ecotel Hotel

Products and services

• Rodas - An Ecotel Boutique Hotel, Powai, Mumbai A boutique hotel property under The Fern Hotels & Resorts eco-sensitive hospitality brand in Powai, Mumbai, offering environmentally sensitive accommodations and amenities for leisure and business travelers.
• Winter Green Room Entry-level room category featuring modern interiors, upgraded amenities, and comfortable furnishings designed for relaxation and functionality for travelers staying at Fern properties.
• Fern Classic Room Mid-tier room category offering enhanced comfort and amenities for travelers seeking a blend of luxury and convenience.
• Hazel Suite Premium suite category offering spacious interiors, enhanced suite amenities, and elevated comfort for guests seeking luxury accommodations.
• Vivaah by The Fern Destination wedding and event planning service offering celebrations in stunning locations, featuring luxurious accommodations, world-class amenities, and personalized services for weddings and special events.
• Banquets & Lawns (Event Venues) Event and banquet facilities offered for weddings, corporate events, conferences, and gatherings. Venues range from intimate spaces to large lawns accommodating up to 5000 guests.
• Fern Experiences Curated experiences including Yoga, Spa, Bird Watching, Barbeque, Floating Breakfast, Candlelight Dinner, and wellness activities available across Fern properties.
• Dining Services On-site restaurant and in-room dining services providing food and beverage offerings to hotel guests.

Quantifiable outcome

• 100+ hotels operational across 90+ locations with 6000+ rooms

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core.

• Concept Hospitality Private LimitedcoreOthers · 1 January 1996The Fern Hotels & Resorts is a brand of Concept Hospitality Private Limited, a leading Hotel Management Company established in 1996 and pioneered by Param Kannampilly. The company manages over 100 hotels across 90+ locations under 6 brands.
• Marriott International (Series by Marriott)coreChannel Partner/ Reseller/ DistributorThe Fern Hotels & Resorts properties, including Rodas - An Ecotel Boutique Hotel, operate under the 'Series by Marriott' branding for select properties, enabling distribution through Marriott's booking platforms and participation in the Marriott Bonvoy loyalty program.
• Property OwnerscoreStrategic or Co-development PartnerProperties are owned by third-party entities (Property Owners), and pursuant to contractual arrangement with Property Owners, Concept Hospitality provides services in relation to operation and management of the Properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Indian Hotels Company (Taj): Parent of Taj, Vivanta, SeleQtions, and Ginger brands, operating luxury through mid-market hotels across India. Comparable as a broad incumbent with overlapping mid-market and wedding-event offerings (Vivanta by Taj) targeting similar customers.
• Radisson Hotel Group: Global upper-midscale to luxury hotel group with material India footprint (Radisson Blu, Radisson, Park Inn). Comparable as a broad incumbent targeting similar corporate and leisure demand in the same Indian markets as Rodas.
• Hyatt Hotels Corporation: Global hotel operator with growing India presence across luxury (Park Hyatt, Andaz) and select-service brands (Hyatt Regency, Hyatt Place). Comparable as a broad incumbent competing for the same premium leisure, business, and wedding customers.
• Marriott International: Global hotel giant and Series by Marriott partner of The Fern. Comparable as a broad incumbent whose distribution platform and loyalty program Rodas depends on, and which also operates competing properties in India.
• ITC Hotels: One of India's largest hotel chains offering luxury and mid-market properties across the country. Comparable as a broad incumbent competing for similar corporate, leisure, and wedding demand with deeper capital and broader brand portfolio.
• Oberoi Hotels & Resorts: Luxury Indian hotel chain operating premium resorts and business hotels. Comparable as an Indian broad incumbent competing for high-end leisure, corporate, and wedding demand that Rodas also serves at the premium end of its segment.

Direct peers

• Ginger Hotels (IHCL): Mid-market brand of Indian Hotels Company (Taj) operating smart, value-priced hotels across India. Comparable to Rodas in price segment, urban and highway locations, and business-traveler focus.
• Treebo Hotels: Indian asset-light mid-market hotel brand operating a franchise model across multiple cities. Comparable to Rodas in tier of service, target customer (value-conscious business and leisure), and management-only business model.
• Lemon Tree Hotels: One of India's largest mid-market hotel chains operating franchised and owned properties across tier-1 and tier-2 cities. Directly comparable to The Fern in segment positioning, asset-light growth model, and target customer mix of business and leisure travelers.
• FabHotels: Tech-enabled branded budget-to-mid-market hotel chain in India operating on an asset-light franchise/management model. Comparable to The Fern in operating model, Indian mid-market segment, and emphasis on standardized guest experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rodas-an-ecotel-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodas an Ecotel Hotel