What Rodeo Drive Plastic Surgery does

Rodeo Drive Plastic Surgery, Inc. is a founder-owned, single-location cosmetic surgery practice headquartered in Beverly Hills, California, founded and led by Dr. Lloyd Krieger, MD. The practice provides a comprehensive portfolio of surgical and non-surgical aesthetic procedures covering the breast (augmentation, reduction, lift, gynecomastia), body (liposuction/LipoPlus, tummy tuck, mommy makeover, thigh lift, arm lift, Brazilian butt lift, post-weight loss contouring), face (facelift, rhinoplasty, blepharoplasty, otoplasty, chin augmentation), and skin (Botox, Juvederm, Restylane, Radiesse, Sculptra, CO2 laser, skincare). The practice differentiates through four trademarked signature techniques (Rodeo Drive Belly Button™, Rodeo Drive Butt Lift™, Rodeo Drive Breathe Easy Rhinoplasty™, Rodeo Drive Mommy Makeover™) and an emphasis on natural results, low-pain protocols, and quick recovery. The clinical model uses MD anesthesiologists, a dedicated LipoPlus center within the practice, and before-and-after photo galleries to support conversion. Procedures are delivered on a quote-based, in-person consultation model with financing options available.

The practice serves five named customer segments: affluent individuals including celebrities and international patients (primary), male patients, post-pregnancy women, post-weight loss patients, and ethnic patients. Go-to-market relies on a multi-channel strategy spanning an extensive blog, organic social media (Instagram, Pinterest, LinkedIn, Vimeo, DailyMotion, Yelp), earned media coverage in domestic and international outlets (Wall Street Journal, Los Angeles Times, Elle, Access Hollywood, CNBC, Univision, Grazia UK, Daily Mail, French Television, Japanese publications), patient testimonials, and a Transformation Vacation program that partners with Beverly Hills hotels to host out-of-town and international patients. Dr. Krieger is personally credentialed through 50+ peer-reviewed publications, including 20+ in Plastic & Reconstructive Surgery, reinforcing the practice's academic and brand positioning. The business operates on a transactional, fee-for-service revenue model with no public pricing, no recurring subscription component, and no disclosed funding or institutional ownership.

Name

Rodeo Drive Plastic Surgery

Legal name

Rodeo Drive Plastic Surgery, Inc.

Website

https://rodeodriveplasticsurgery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rodeo Drive Plastic Surgery is a founder-owned, Beverly Hills-based cosmetic surgery practice led by Dr. Lloyd Krieger, offering surgical and non-surgical aesthetic procedures for affluent, celebrity, and international patients seeking premium breast, body, face, and skin treatments.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industries

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Body contouring surgery
• Facial rejuvenation treatments
• Cosmetic injectables

Headquarters

HQ city

Beverly Hills, California

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: The primary revenue stream consists of cosmetic surgery procedures including breast augmentation, breast lift, tummy tuck, liposuction, facelift, rhinoplasty, blepharoplasty, Brazilian butt lift, arm lift, thigh lift, mommy makeover, gynecomastia surgery, and body contouring after weight loss. All procedures are one-time surgical services billed at point of service.
2. Non-Surgical Aesthetic Treatments: Revenue from non-surgical skin treatments including Botox, Juvederm, Restylane, Radiesse, Sculptra, CO2 laser, and skincare services. These may be repeat treatments across a patient relationship.
3. Financing Programs: The practice offers financing options for patients, generating revenue through facilitated payment plans for surgical procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Rodeo Drive Plastic Surgery is a Beverly Hills-based cosmetic surgery practice that provides surgical and non-surgical aesthetic procedures for the breast, body, face, and skin. Offerings span facelift, rhinoplasty, eyelid lift, breast augmentation/lift/reduction, liposuction, tummy tuck, mommy makeover, Brazilian butt lift, body contouring after weight loss, and injectable/laser skin treatments, delivered through direct in-person consultations at the practice's Beverly Hills office.

Product overview

Rodeo Drive Plastic Surgery is a Beverly Hills cosmetic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The practice provides face procedures (facelift, rhinoplasty, eyelid surgery, otoplasty, chin implants), breast procedures (augmentation, reduction, lift, gynecomastia surgery), body contouring (liposuction/LipoPlus, tummy tuck, mommy makeover, thigh lift, arm lift, Brazilian butt lift), and skin treatments (injectables including Juvederm, Restylane, Radiesse, Sculptra, Botox; laser treatments including CO2 laser; and skincare services). The practice emphasizes proprietary techniques such as the Rodeo Drive Belly Button and Rodeo Drive Butt Lift, with a focus on natural results, low pain, and quick recovery. Dr. Lloyd Krieger serves as founder and medical director.

Differentiator

Problem solved

Functional benefit

Products and services

• Facelift Surgery Facial rejuvenation procedure designed to refresh and restore facial appearance with natural results and minimal downtime, targeted at patients seeking to address facial aging.
• Rhinoplasty Nose reshaping surgery, including the proprietary Rodeo Drive Breathe Easy Rhinoplasty™ technique for improving nasal shape and function.
• Eyelid Lift (Blepharoplasty) Eyelid surgery procedure that enhances facial appearance by refreshing the eyelids and addressing sagging or drooping skin.
• Otoplasty Ear surgery procedure to reshape or reposition ears for improved facial harmony.
• Chin Implants Chin augmentation procedure using implants to enhance facial balance and profile.
• Chin Rejuvenation Procedure to restore youthfulness and improve chin contour and definition.
• Breast Augmentation Breast enhancement using saline implants, cohesive gel implants, or silicone gel implants, including revision procedures.
• Breast Reduction Procedure to reduce breast size and improve proportion, addressing physical discomfort from overly large breasts.
• Breast Lift (Mastopexy) Surgical procedure to raise and reshape sagging breasts, often combined with other procedures as part of the Rodeo Drive Mommy Makeover.
• Gynecomastia Surgery Male breast reduction surgery to address gynecomastia, using liposuction techniques and surgical excision methods.
• Liposuction (LipoPlus) Specialized body contouring procedure using advanced liposuction techniques including traditional tumescent, ultrasound-assisted, laser-assisted, and power-assisted methods, delivered through the LipoPlus program.
• Mommy Makeover Customized combination of procedures designed to restore the body after pregnancy, typically including tummy tuck, breast enhancement, and liposuction.
• Tummy Tuck (Abdominoplasty) Abdominal contouring procedure including the proprietary Rodeo Drive Belly Button™ technique to address loose skin and muscle separation.
• Thigh Lift Procedure to reshape and contour thighs by removing excess skin and fat while tightening remaining tissue.
• Arm Lift (Brachioplasty) Surgical procedure to remove excess skin and fat from the upper arms, creating a more toned appearance.
• Rodeo Drive Belly Button™ Proprietary belly button procedure and technique developed by the practice, named the #1 new plastic surgery trend by Grazia magazine.
• Brazilian Butt Lift (Rodeo Drive Butt Lift™) Fat transfer procedure that enhances and sculpts the buttocks using the patient's own fat, marketed as the Rodeo Drive Butt Lift™.
• Skin Care Services Professional skincare treatments and services for skin tone improvement and facial rejuvenation.
• Juvederm FDA-approved injectable dermal filler for reducing wrinkles and enhancing facial volume.
• CO2 Laser Laser skin resurfacing treatment using CO2 laser technology to improve skin texture, tone, and appearance.
• Radiesse Dermal filler injectable for facial rejuvenation and wrinkle reduction.
• Restylane FDA-approved injectable filler collection for smoothing wrinkles and adding facial volume.
• Sculptra Injectable treatment that stimulates collagen production for gradual facial rejuvenation.
• Botox FDA-approved neurotoxin treatment for facial rejuvenation and anti-aging, using Botulinum Toxin Type A.
• After Weight Loss Body Contouring Body contouring procedures designed for patients who have achieved significant weight loss, addressing excess skin and tissue through procedures such as arm lift, thigh lift, and tummy tuck.
• Male Plastic Surgery Specialized plastic surgery services tailored to the unique anatomic and other requirements of male patients, including gynecomastia correction and male liposuction.
• Ethnic Surgery Plastic surgery procedures designed to address the unique anatomical characteristics and aesthetic goals of patients from diverse ethnic backgrounds.

Quantifiable outcome

• Named #1 new plastic surgery trend in the US by Grazia magazine

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Los Angeles County Medical AssociationminorOthersThe practice and Dr. Krieger maintain membership in the Los Angeles County Medical Association, indicating professional affiliation and adherence to county medical standards.
• California Medical AssociationminorOthersThe practice maintains membership in the California Medical Association, a professional medical association representing physicians in California.
• Los Angeles Society of Plastic SurgeonsminorOthersThe practice maintains membership in the Los Angeles Society of Plastic Surgeons, a professional organization for plastic surgeons in the Los Angeles area.
• American Academy of Cosmetic SurgeryminorOthersThe practice maintains membership in the American Academy of Cosmetic Surgery, a professional body for cosmetic surgeons.
• American Academy of Aesthetic MedicineminorOthersThe practice maintains membership in the American Academy of Aesthetic Medicine, a professional organization for aesthetic medicine practitioners.
• Beverly Hills Hotels (Discounted Accommodations)minorOthersThe practice offers discounted hotel accommodations for out-of-town patients through its Transformation Vacation program, providing partnerships with Beverly Hills hotels for patient convenience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spalding Drive Plastic Surgery: Beverly Hills cosmetic surgery practice offering a similar suite of breast, body, and facial procedures to an affluent Los Angeles patient base. Closely comparable in geography, service mix, and premium positioning.
• Cassileth Plastic Surgery: Beverly Hills–based cosmetic and reconstructive surgery practice led by Dr. Lisa Cassileth, offering premium breast, body, and face procedures to a high-net-worth patient mix. Operates in the same Rodeo Drive–adjacent luxury corridor with a comparable celebrity and international clientele.
• New York Center for Aesthetic Surgery: Manhattan-based premium cosmetic surgery practice serving a high-net-worth domestic and international patient mix across breast, body, and facial procedures. Comparable on luxury positioning and cross-border medical tourism draw.
• Marina Plastic Surgery Associates: Greater Los Angeles cosmetic surgery practice (Marina del Rey) led by Dr. Grant Stevens, offering premium breast, body, and facial procedures with strong media profile. Comparable on service mix, premium pricing, and Southern California affluent patient base.

Others

• Zwivel: Digital consultation platform that pre-qualifies cosmetic-surgery patients and connects them with surgeons via virtual consults. Relevant as an enabling technology layer for the practice's lead-generation and out-of-state/international patient funnel.
• RealSelf: Online marketplace and education platform for cosmetic procedures that connects consumers with plastic surgeons. Comparable as a patient-acquisition and brand-amplification channel rather than a clinical competitor, and is directly relevant to the practice's content-marketing and review-driven demand.

Emerging players

• Sono Bello: Multi-location US body-contouring and facial rejuvenation chain focused on liposuction and related procedures. Overlaps with Rodeo Drive Plastic Surgery on body procedures but competes on volume, financing, and geographic reach rather than bespoke celebrity positioning.
• Ideal Image: Largest US chain of aesthetic centers offering injectables, laser treatments, and body contouring at scale. Competes with the practice's non-surgical skincare and injectables revenue and represents the scaled, price-transparent alternative for aesthetic consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rodeo-drive-plastic-surgery
• Instagraminstagram.com/lloydkriegermd
• Pinterestpinterest.com/lloydmkriegermd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodeo Drive Plastic Surgery