JOAILLERIE HORLOGERIE ROEDELSPERGER

What JOAILLERIE HORLOGERIE ROEDELSPERGER does

JOAILLERIE HORLOGERIE ROEDELSPERGER is a privately held, family-owned luxury jewelry and watch retailer founded in 1898 in Colmar, Alsace, France. The business operates a single flagship boutique at 42 rue des Têtes in Colmar and an e-commerce storefront at roedelsperger.fr that ships across France and into broader Europe. Its core product offering comprises authorized-dealer sales of approximately 30 luxury watch brands — headlined by TAG Heuer, Longines, RADO, Hamilton, Chopard, Baume & Mercier, and Bell & Ross — alongside a curated jewelry assortment covering Messika, FRED, Morganne Bello, dinh van, Gigi Clozeau, Ginette NY, Chopard, and Christofle. The firm also operates its own in-house jewelry marque, KUHN Joaillier, which supports bespoke custom creation in white, yellow, and rose gold with diamonds and colored gemstones.

The company's revenue model is built around three streams: (i) one-time retail sales of branded watches and jewelry, (ii) professional services revenue from bespoke jewelry creation and expert watch/jewelry repair and maintenance, and (iii) ancillary customer services such as gift wrapping and bracelet adjustment. Pricing is structured in tiers from under €500 to over €5,000, with watches predominantly ranging €1,200–€9,150. To reduce purchase friction on high-ASP items, Roedelsperger has integrated interest-free installment payments via the Alma platform (3x or 4x without fees up to €4,000; 10x without fees up to €5,000) and accepts major card and digital wallets (Visa, MasterCard, American Express, PayPal, Apple Pay). Go-to-market is sales-led: in-store consultation at the Colmar boutique is the primary conversion channel, supplemented by the e-commerce site, Instagram (@roedelsperger_joaillier), email newsletter acquisition, and WhatsApp-based customer engagement.

The firm has no proprietary technology or platform architecture; its digital stack is a standard e-commerce build with payment integration, audience analytics (Google Analytics), and optional video embedding (YouTube, Vimeo). No AI/ML, data assets, or APIs are disclosed. The addressable customer base is affluent individuals seeking authenticated luxury watches and fine jewelry for personal use, weddings/engagements, and gifting, served principally from the Alsace region with secondary reach into French and European e-commerce buyers. The headcount is 6 employees, and the business is structured as a traditional French commerce (SIREN 917120230) with no disclosed parent, institutional investor, or venture capital backing.

Name

JOAILLERIE HORLOGERIE ROEDELSPERGER

Legal name

BIJOUTERIE-HORLOGERIE ROEDELSPERGER

Website

https://roedelsperger.fr

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1–10 employees

Short description

JOAILLERIE HORLOGERIE ROEDELSPERGER is a family-owned luxury jewelry and watch retailer founded in 1898 in Colmar, France. It operates a flagship boutique and e-commerce platform as an authorized dealer for 30+ luxury watch and jewelry brands, with an exclusive in-house KUHN Joaillier bespoke jewelry line.

Ownership category

akta.pro rank

Product category

Luxury Jewelry and Watch Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF)

akta.pro secondary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

Keywords

• Luxury watch retail
• Luxury jewelry retail
• Authorized watch dealer
• Bespoke jewelry creation
• Luxury timepiece sales

Headquarters

HQ city

Colmar

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Jewelry Sales: Sale of luxury jewelry including rings, necklaces, bracelets, earrings, and wedding bands from branded collections such as Messika, FRED, Morganne Bello, and the house's exclusive KUHN Joaillier line.
2. Retail Watch Sales: Sale of luxury timepieces from authorized dealer brands including TAG Heuer, Longines, RADO, Hamilton, Chopard, Baume & Mercier, Bell & Ross, and others.
3. Custom Creation Services: Bespoke jewelry creation services allowing customers to design unique pieces reflecting their personality and desires.
4. Repair and Maintenance Services: Expert repair services for jewelry and watches to maintain and restore precious items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Roedelsperger is a multi-brand luxury jewelry and watch retailer that sells curated timepieces from over 30 authorised brands (TAG Heuer, Longines, RADO, Hamilton, Chopard, Baume & Mercier, Bell & Ross, Hermès, etc.) and fine jewelry (Messika, FRED, Morganne Bello, Ginette NY, Chopard, dinh van, Gigi Clozeau) alongside its exclusive in-house KUHN Joaillier collection. The boutique also provides bespoke jewelry creation, expert watch repair, bracelet adjustment, gift wrapping, and interest-free installment payment options, operating from its Colmar flagship and e-commerce site serving France and Europe.

Product overview

JOAILLERIE HORLOGERIE ROEDELSPERGER is a luxury jewelry and watch retailer established in 1898, operating as a multi-brand boutique in Colmar, France. The company offers a curated portfolio of products organized into two main categories: horlogerie (watches) and joaillerie (jewelry). The watch collection includes prestigious brands such as TAG Heuer (Monaco, Formula 1, Carrera, Aquaracer collections), Longines (Master Collection, La Grande Classique, Heritage), and RADO (Centrix, Anatom, Florence Classic, DiaStar Original, Captain Cook), ranging from entry-level quartz models (€1,200-€2,100) to high-end chronographs and complicated watches (€3,000-€9,150). The jewelry division features both third-party luxury brands (Messika, FRED, Morganne Bello, Ginette NY, Chopard) and the exclusive in-house KUHN Joaillier brand offering bespoke custom creation services. The company provides complementary services including repair, custom design, bracelet adjustment, and gift wrapping, positioning itself as a full-service luxury jewelry and watch destination with installment payment options.

Differentiator

Problem solved

Functional benefit

Brands

• KUHN Joaillier: Exclusive jewelry collections created by Roedelsperger, combining creativity and exceptional craftsmanship

Products and services

• TAG Heuer Monaco Watches Iconic square chronograph watch collection from TAG Heuer, sold as an authorized dealer line at Roedelsperger, featuring Caliber Heuer 02 movement with 80-hour power reserve, sapphire glass, and 100m water resistance. Targeted at collectors and luxury watch enthusiasts seeking racing-inspired heritage chronographs.
• TAG Heuer Formula 1 Watches Sports watch collection inspired by Formula 1 racing, sold as an authorized dealer line, featuring sporty designs with chronograph functions, water resistance up to 200m, and quartz and automatic movements. Targeted at sport watch enthusiasts and motorsport fans.
• TAG Heuer Carrera Watches Premium watch collection named after the Carrera Panamericana race, sold as an authorized dealer line, featuring automatic chronographs, date displays, and day-date functions in sizes from 36mm to 41mm. Targeted at luxury watch buyers seeking motorsport-heritage timepieces.
• TAG Heuer Aquaracer Watches Professional dive watch collection sold as an authorized dealer line, featuring water resistance up to 300m, unidirectional rotating bezels, and luminescent markers for underwater visibility. Targeted at diving enthusiasts and active lifestyle luxury watch buyers.
• Longines Master Collection Flagship automatic watch collection from Longines sold as an authorized dealer line, featuring sophisticated Swiss movements including moon phase, chronograph, and retrograde displays, with COSC-certified chronometer movements available. Targeted at collectors of refined Swiss watchmaking.
• Longines La Grande Classique / Elegant Collection Ultra-slim classic watch collection from Longines sold as an authorized dealer line, representing the oldest aesthetic tradition of the Longines brand with ultra-thin case profile and timeless design. Targeted at buyers seeking formal, dress-watch timepieces.
• Longines Heritage Collection Collection of watches from Longines inspired by the brand's historic models, reinterpreting classic designs with modern craftsmanship, sold as an authorized dealer line. Targeted at vintage-watch enthusiasts.
• RADO Centrix Watches Signature ceramic watch collection from RADO sold as an authorized dealer line, featuring high-tech ceramic cases, diamond-accented models, and quartz and automatic movements in sizes from 30.5mm to 41mm. Targeted at modern luxury watch buyers seeking scratch-resistant ceramic.
• RADO Anatom Watches Anatomical design watch collection from RADO sold as an authorized dealer line, featuring high-tech materials including ceramic and silicone with automatic skeleton movements in avant-garde designs. Targeted at design-conscious luxury watch buyers.
• RADO Florence Classic Watches Classic elegant watch collection from RADO sold as an authorized dealer line, featuring diamond-accented quartz models in refined feminine designs with stainless steel and gold-tone finishes. Targeted at women seeking refined dress watches.
• RADO DiaStar Original Watches Original iconic collection from RADO sold as an authorized dealer line, featuring the first scratch-proof watch with skeleton dial variations in ceramos material. Targeted at collectors of horological icons.
• RADO Captain Cook Watches Dive watch collection from RADO inspired by the brand's 1962 original, sold as an authorized dealer line, featuring vintage-inspired designs with modern high-tech ceramic technology. Targeted at vintage dive watch enthusiasts.
• KUHN Joaillier Jewelry Collection Exclusive in-house jewelry brand created by Roedelsperger, offering custom-designed pieces including rings, necklaces, earrings, and bracelets in white gold, yellow gold, and rose gold, with diamonds, emeralds, rubies, sapphires, and fine stones. Targeted at customers seeking unique, locally crafted Parisian/Alsatian fine jewelry.
• Messika Jewelry High-end Messika jewelry brand sold as an authorized dealer line, featuring the signature Move collection with semi-pavé and fully pavé designs in gold with diamonds. Targeted at women seeking contemporary diamond jewelry.
• FRED Jewelry Prestigious FRED jewelry brand sold as an authorized dealer line, featuring the iconic Force 10 collection with cables and anchors in steel, gold, and diamond versions, plus Pain de Sucre and accessories. Targeted at collectors of iconic French jewelry houses.
• Morganne Bello Jewelry Artistic Morganne Bello jewelry brand sold as an authorized dealer line, featuring handcrafted pieces with organic designs in precious metals and gemstones. Targeted at buyers seeking distinctive, artist-designed jewelry.
• Ginette NY Jewelry Parisian luxury jewelry brand Ginette NY sold as an authorized dealer line, featuring modern designs in yellow gold with diamond accents. Targeted at women seeking contemporary Parisian fine jewelry.
• Custom Jewelry Creation Service Custom jewelry design service allowing customers to create unique pieces reflecting their personality and desires, designed in collaboration with KUHN Joaillier artisans in white gold, yellow gold, rose gold, and a range of precious and fine stones. Targeted at customers seeking one-of-a-kind personalized jewelry.
• Watch Repair Service Expert watch repair and maintenance services performed by qualified watchmakers to ensure longevity and optimal functioning of luxury timepieces. Targeted at owners of branded mechanical watches needing authorized service.
• Watch Bracelet Adjustment Service Watch bracelet sizing and adjustment service to ensure proper fit of luxury timepieces at the point of purchase or afterward. Targeted at watch buyers requiring fit adjustments.
• Gift Wrapping Service Complimentary gift packaging service for jewelry and watch purchases, providing presentation-ready packaging for gifting occasions. Targeted at gift-buying customers purchasing for special occasions.
• Interest-Free Installment Payment Service Flexible payment option enabling customers to spread luxury purchases over 3x, 4x, or 10x interest-free installments (up to €4,000 or €5,000 respectively) via the Alma payment platform. Targeted at customers seeking to finance higher-value luxury purchases.

Quantifiable outcome

• 14-day satisfaction guarantee and right of return
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eleven partnerships are on record, tiered core, flagship, major and support.

• TAG HeuercoreChannel Partner/ Reseller/ DistributorAuthorized official dealer of TAG Heuer watches including Formula 1, Monaco, Carrera, and Aquaracer collections. Offers full manufacturer warranty and authentic products.
• LonginescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Longines timepieces including Master Collection, Elegant Collection, Heritage, Conquest, and Spirit lines.
• RADOcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for RADO watches including Centrix, Anatom, Captain Cook, Diastar Original, Florence, True, and Integral collections.
• MessikacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Messika high jewelry collections including Move Uno, Move Play, and My Twin lines featuring diamonds and precious stones.
• FREDcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for FRED jewelry collections including Force 10, Pain de Sucre, and accessories.
• KUHN JoaillierflagshipStrategic or Co-development PartnerExclusive in-house jewelry brand created by the house, combining creativity and exceptional craftsmanship. KUHN Joaillier offers bespoke creation services and exclusive collections.
• Morganne BellocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Morganne Bello jewelry collections featuring designs in gold and diamonds.
• ChopardcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Chopard watches and jewelry collections including Happy Diamonds, Ice Cube, and Alpine Eagle.
• HamiltonmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Hamilton watches including Jazzmaster, Khaki Field, Ventura, and American Classic collections.
• AlmasupportTechnology or IntegrationPayment technology partner enabling installment payment options (3x, 4x, 10x without fees) for customers.
• hbjo onlinesupportTechnology or IntegrationWebsite development and digital infrastructure partner powering the e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mellerio dits Meller: Historic Parisian family-owned jeweler (founded 1615) operating as a multi-brand and bespoke luxury jewelry maison. Comparable as a heritage French independent jeweler with bespoke creation services and a curated assortment of prestigious brands.
• Bijouterie Bernard David: Independent French multi-brand luxury jewelry and watch retailer, often an authorized dealer for TAG Heuer, Longines, and similar Maisons. Closest comparable in size and business model to a regional independent luxury jeweler in France.

Regional players

• Histoire d'Or: Leading French jewelry retail chain with hundreds of stores nationwide. Comparable as a multi-brand French jewelry retailer, though focused on mass-market gifting and accessible price points rather than luxury horology maisons.
• Victor Mayer: German fine jewelry manufacturer specializing in enamel work and bespoke pieces. Comparable as a niche European independent fine jewelry house with bespoke capabilities, though operating upstream as a maker rather than as a multi-brand retailer.

Broad incumbents

• Signet Jewelers: World's largest jewelry retailer (Kay Jewelers, Zales, H. Samuel, Ernest Jones). Comparable as a multi-store, multi-brand jewelry retailer with broad assortment, though operating at much larger scale and more mass-market price points.
• Mauboussin: Iconic French luxury jewelry maison with a focus on fine jewelry and watch-jewelry collaborations. Comparable as a French jewelry brand frequently stocked by independent multi-brand jewelers like Roedelsperger, though operating at scale with its own boutique network.
• The Watch Gallery (Watches of Switzerland Group): Multi-brand luxury watch retailer (part of Watches of Switzerland Group) carrying TAG Heuer, Longines, Omega, Breitling. Closely comparable authorized-dealer model and brand portfolio, though UK-focused and at larger scale.
• Boucheron (Kering): Historic Place Vendôme high jewelry maison owned by Kering. Comparable as a French luxury jewelry brand that Roedelsperger's peers could be authorized to distribute, and as a benchmark for the kind of prestige positioning the boutique's assortment aspires to.
• Goldsmiths (The Watches of Switzerland Group): Multi-brand UK luxury watch and jewelry retailer carrying TAG Heuer, Longines, RADO and similar brands. Closely aligned authorized-dealer model with overlapping brand portfolio, though operating in a different market.
• Watches of Switzerland Group: Publicly listed multi-brand luxury watch and jewelry retailer operating showrooms across the UK, US, and Europe. Directly comparable business model as an authorized dealer for many of the same brands (TAG Heuer, Longines, Breitling, Omega), although at significantly larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/roedelsperger_joaillier
• LinkedInlinkedin.com/company/joaillerie-horlogerie-roedelsperger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOAILLERIE HORLOGERIE ROEDELSPERGER