Roemah Indonesia BV

What Roemah Indonesia BV does

Roemah Indonesia BV (RIBV) is a Dutch private limited company (B.V.) founded in 2021 and headquartered in Amstelveen, in the Amsterdam metropolitan area. The company operates a permanent physical showroom and shop that functions as a curated gateway for Indonesian export products — spanning Craft, Fashion, Food, and MICE services — into the European market. RIBV enrolls Indonesian micro, small, and medium enterprises (MSMEs) as paying participants in a display program, providing them a one-year shelf unit at the Amsterdam showroom along with curation, logistics support, licensing assistance, and buyer introductions. On the demand side, the platform serves European importers, distributors, retailers, HORECA operators, and consumers seeking vetted Indonesian products and an aggregated information hub for Indonesia-related trade and investment.

RIBV's core offering is a physical and digital Shop & Showroom complemented by the Participant Program (25,000,000 IDR per year per display unit, with a minimum 2-year commitment), Export & Trade Facilitation services, and MICE services. The technology stack is not proprietary; RIBV functions as a hub and program operator rather than a software company. Marketing and demand generation are driven primarily through event participation — Amsterdam Coffee Festival (2023, 2024), Frankfurt Coffee Festival (2022), and Pasar Kopi (2022) — and through the company website (roemahindonesia.com), with credibility reinforced by Indonesian government and diplomatic endorsements.

The business is founder-led (Suryo Tutuko as President Director, with co-founders Tantrie Soetjipto, Dindin Mediana, and Commissioner Rina R. Maksum) and operationally small at 15 employees. Strategic moves since founding include a 2023 MoU with ExportHub.id Ekosistem to accelerate Indonesian exports to Europe, a flagship 2024 Pavilion Indonesia at the Amsterdam Coffee Festival, and a 2025 strategic collaboration with Toko Kopi Tuku to open Tuku's first European coffee shop in Amsterdam — extending RIBV's model from a wholesale showroom into direct-to-consumer F&B retail.

Name

Roemah Indonesia BV

Legal name

Roemah Indonesia B.V.

Website

https://roemahindonesia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Roemah Indonesia BV is a Dutch B.V. founded in 2021 that operates a curated Amsterdam showroom and hub, helping Indonesian MSMEs showcase and export craft, fashion, food, and MICE products to European buyers and consumers.

Ownership category

akta.pro rank

Product category

Cross-border Trade Facilitation

NAICS

Convention and Trade Show Organizers (56192)

SIC

Beverages (2080), Food And Kindred Products (2000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Indonesian export hub
• European trade gateway
• MSME showroom platform
• Cross-border trade services
• Cultural export facilitation

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Participation Fee Program: Indonesian MSMEs and producers pay an annual participation fee of 25,000,000 (before tax) to secure a display unit at the Roemah Indonesia showroom in Amsterdam for one year. The first year requires a 50% upfront deposit and 50% settlement before the second semester. Subsequent years are billed semi-annually at 50% each.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Roemah Indonesia BV (RIBV) operates a permanent physical showroom and online shop in Amsterdam that aggregates and curates Indonesian export products — including craft, fashion, food and beverage, and MICE services — for European buyers and consumers. The company enrolls Indonesian micro, small and medium enterprises (MSMEs) into a paid annual Participant Program that secures them a curated display unit, free first shipment, licensing support, and buyer introductions. RIBV also organizes and participates in European trade events (Amsterdam Coffee Festival, Frankfurt Coffee Festival) and runs strategic retail collaborations such as the Toko Kopi Tuku café in Amsterdam.

Product overview

Roemah Indonesia BV operates a B2B and B2C e-commerce and showroom platform serving as a one-stop hub for Indonesian export products. The core offering consists of a Shop & Showroom in Amsterdam, a Participant Program for businesses to display products, Export & Trade Facilitation services, MICE services, and strategic partnerships like the Toko Kopi Tuku European coffee shop expansion. The platform focuses on connecting Indonesian MSMEs with the global market, particularly in Fashion, Craft, Home Appliance, Culinary, and Tourism categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Amsterdam Shop & Showroom
• Participant Program (Annual Display Unit)
• Export & Trade Facilitation Services
• MICE (Meetings, Incentives, Conferences, Exhibitions) Services

Quantifiable outcome

• More than 10,000 European and international visitors engaged with Indonesian coffee products over 3 days at the Amsterdam Coffee Festival 2024.
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and supporting.

• Toko Kopi TukuflagshipStrategic or Co-development Partner · 15 July 2025Roemah Indonesia BV and Toko Kopi Tuku partnered to open Tuku's first European coffee shop at Stadionplein, South Amsterdam. Roemah Indonesia BV supported the entire expansion process — from licensing and logistics to product adaptation — while preserving the brand's sustainable and MSME-empowerment values. The café promotes Kopi Susu Tetangga and broader Indonesian coffee culture to European consumers and the Indonesian diaspora.
• Indonesian Embassy in the Netherlands (Ambassador Y.M. Mayerfas)coreStrategic or Co-development Partner · 4 April 2024The Indonesian Ambassador to the Kingdom of the Netherlands, Y.M. Mayerfas, officially opened the Pavilion Indonesia at the Amsterdam Coffee Festival 2024, alongside Lourens Pool of Coffee Venture Europe Ltd and Suryo Tutuko of Roemah Indonesia BV.
• Coffee Venture Europe Ltd (represented by Lourens Pool)supportingImplementation/ SI/ Consulting Partner · 4 April 2024Coffee Venture Europe Ltd (led by Lourens Pool) served as the implementing partner for the Pavilion Indonesia at the Amsterdam Coffee Festival 2024, executing event operations alongside Roemah Indonesia BV.
• ExportHub.id Ekosistem (PT Andalan Export Indonesia)coreStrategic or Co-development Partner · 11 June 2023Roemah Indonesia BV signed a Memorandum of Understanding (MoU) with ExportHub.id Ekosistem (PT Andalan Export Indonesia) to collaborate in accelerating the export of local Indonesian products to the European market. This partnership combines ExportHub's export ecosystem infrastructure with RIBV's European hub and market access.
• Pertamina Bina礦i CoffeesupportingStrategic or Co-development PartnerPertamina Bina礦i Coffee participated as a brand in the Pavilion Indonesia at the Amsterdam Coffee Festival 2024, showcasing 10 SKUs of coffee products with live brewing demonstrations for visitors and buyers.
• PT Toba Pulp LestarisupportingStrategic or Co-development PartnerPT Toba Pulp Lestari participated as a brand in the Pavilion Indonesia at the Amsterdam Coffee Festival 2024, featuring their sustainable coffee products.
• KOPI TUKU (Koperasi Beragam)supportingStrategic or Co-development PartnerKoperasi Beragam (Kopi Tuku) participated in the Pavilion Indonesia at the Amsterdam Coffee Festival 2024, showcasing Kopi Susu Tetangga, which attracted significant interest from festival visitors.
• Hejo Sustainable CoffeesupportingStrategic or Co-development PartnerHejo Sustainable Coffee participated in the Pavilion Indonesia at the Amsterdam Coffee Festival 2024, bringing their sustainable coffee story and products to European audiences at their stand in Javastraat, Amsterdam.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Global trade fair organizer and venue operator, including the Frankfurt Coffee Festival where RIBV has activated. Comparable as the upstream trade-show infrastructure provider that RIBV plugs into for its event-driven GTM.
• Koelnmesse: Major German trade fair organizer running events like Anuga and ISM. Comparable broad incumbent in European food and beverage trade shows where RIBV's Pavilion Indonesia concept could be scaled.
• Reed Exhibitions: One of the world's largest trade show and event organizers, active across food, beverage, and consumer goods verticals. Comparable as the broad incumbent in the trade show space that RIBV's MICE services compete and partner with.
• Amsterdam RAI: Major Amsterdam exhibition and convention venue hosting the Amsterdam Coffee Festival. Directly comparable event infrastructure that RIBV leverages for its flagship European activation.

Others

• Specialty Coffee Association (SCA): Global non-profit trade association for the specialty coffee industry. Comparable as the industry ecosystem that defines the European coffee festival circuit RIBV participates in and provides the credibility framework for its Pavilion Indonesia activations.

Direct peers

• MATRADE (Malaysia External Trade Development Corporation): Malaysian government agency that promotes Malaysian exports and MSMEs globally, with active European trade offices. Operates an analogous model of curated market entry for Southeast Asian MSMEs, including pavilions at European trade fairs.
• Thailand Trade Center Europe (DITP): Department of International Trade Promotion of Thailand operates trade centers across Europe (e.g., Paris, Frankfurt, The Hague) that organize Thai pavilions, matchmaking, and MICE services. Structural peer to RIBV under a different country umbrella.
• Indonesia Trade Promotion Center (ITPC): Government-run Indonesian trade promotion offices in multiple EU cities (e.g., ITPC Rotterdam). Most directly comparable to RIBV's mission of connecting Indonesian MSMEs with European buyers, with the key difference being ITPC is a government entity and RIBV is a private platform.

Emerging players

• ExportHub.id Ekosistem (PT Andalan Export Indonesia): Indonesian export ecosystem platform with whom RIBV signed a 2023 MoU. Operates an adjacent upstream export-enablement layer, sitting between Indonesian MSMEs and the European hub that RIBV provides.
• Kopi Tuku (Toko Kopi Tuku): Indonesian specialty coffee chain with whom RIBV has a strategic partnership to open the first European café in Amsterdam. Functions as both a strategic partner and a comparable Indonesian F&B brand pursuing European expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roemah-indonesia-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roemah Indonesia BV