What ROFA GmbH does

ROFA AG (operating as ROFA INDUSTRIAL AUTOMATION AG since the 2012 rename from ROFA GmbH) is the parent company of the ROFA Group, founded in 1967 and headquartered in Kolbermoor, Germany. The company develops and delivers turnkey production plants from a single source for industrial customers worldwide, acting as a general contractor across the full project lifecycle. Its core technology stack rests on materials handling, customized automation, intralogistics systems (notably floor conveyor technology) and automated guided vehicles (AGVs); the group delivered its first AGV to Volkswagen in 1989, and its intralogistics line was seeded through the 2006 acquisition of BSS Bohnenberg GmbH and broadened with the 2022 addition of automation partner Morath. Manufacturing operations are anchored by wholly-owned subsidiary ROFA MÜVEK in Hungary (established 1990), and the group operates 15 established locations globally as of 2019.

The business is project-based and enterprise-oriented, generating revenue primarily through large one-time engineering and implementation contracts rather than recurring software licensing. Its go-to-market is direct enterprise field sales targeting five primary verticals — automotive & commercial vehicles, chemical & pharmaceutical, trade & e-commerce, food & beverage, and machinery & plant construction — with capabilities executed either independently or in association with other group companies. ROFA positions itself on speed and flexibility in highly competitive, innovation-pressured environments, maintaining a partnership-based, quality-anchored client approach that has persisted through its evolution from a medium-sized German firm into a globally active industrial automation group.

At its 50th anniversary in 2017, the group reported turnover above €323M with approximately 1,040 employees and received its second BAYERNS BEST 50 award from the Bavarian State Government. Ownership is private under the German Aktiengesellschaft (AG) corporate form, with Dirk Nagraszus serving as Managing Director. The group has historically expanded through a combination of organic build-out (USA entry in 1999, 15 locations by 2019) and targeted acquisitions (BSS Bohnenberg 2006, Morath 2022).

Name

ROFA GmbH

Legal name

ROFA AG

Website

https://rofa-ag.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

ROFA AG is the German parent company of the ROFA Group, founded in 1967 and headquartered in Kolbermoor. It designs and delivers turnkey production plants, materials handling systems, intralogistics solutions and automated guided vehicles (AGVs) to enterprise customers across automotive, chemical & pharmaceutical, trade & e-commerce, food & beverage and machinery industries.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Industrial Machinery Manufacturing (3332)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Industrial automation systems
• Materials handling solutions
• Intralogistics systems
• Turnkey production plants
• Conveyor technology

Headquarters

HQ city

Kolbermoor

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Turnkey Production Plant Solutions: As a general contractor, ROFA offers complete solutions for intralogistics and production plants from a single source. Revenue is generated through large-scale engineering and implementation projects.

Go-to-market motion1 record

Distribution channels1 record

Core offering

ROFA develops and realizes turnkey production plants from a single source, providing materials handling technology and customized industrial automation solutions. Its portfolio covers intralogistics systems, floor conveyor technology, automated guided vehicles (FTS), and integrated control systems for customers in the automotive, chemical/pharmaceutical, e-commerce/trade, food & beverage, and machinery/plant construction industries.

Product overview

ROFA AG is the parent company of the ROFA Group, offering materials handling technology and customized automation solutions. The product portfolio centers on turnkey production plants delivered from a single source, supplemented by intralogistics solutions (acquired via BSS Bohnenberg GmbH in 2006), floor conveyor technology, and automated guided vehicles (AGVs). In 2022, the group expanded via partnership with Morath as an automation partner. The company serves diverse industries including automotive, commercial vehicles, chemical/pharmaceutical, trade/e-commerce, food/beverage, and machinery/plant construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Production Plants (ROFA-Komplettanlagen) Complete, customized production plants engineered, manufactured, and commissioned by ROFA from a single source for industrial customers undertaking new build or modernization projects.
• Intralogistics Solutions Customized intralogistics systems that integrate material flow, storage, and handling processes within manufacturing and distribution facilities.
• Floor Conveyor Technology (Flurfördertechnik) Floor-level conveyor systems engineered for moving goods and components within industrial facilities, designed to be integrated into broader plant layouts.
• Automated Guided Vehicles (Fahrerlose Transportsysteme / FTS) Driverless transport vehicles (AGVs) deployed to automate material transport inside production and warehousing environments, integrated with ROFA's control and intralogistics offerings.
• Materials Handling Technology (Materialflusstechnik) Engineered materials flow solutions that connect production, storage, and dispatch operations, underpinning ROFA's intralogistics and turnkey plant offerings.
• Control Technology (Steuerungstechnik) Control systems that coordinate conveyor, AGV, and process equipment behavior across ROFA-delivered production plants.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MorathcoreStrategic or Co-development Partner · 1 January 2022Strategic expansion of the ROFA Group through automation partner Morath in 2022. This partnership strengthens ROFA's automation capabilities as part of group growth strategy.
• BSS Bohnenberg GmbHcoreStrategic or Co-development Partner · 1 January 2006Acquisition of BSS Bohnenberg GmbH in Solingen in 2006 marked ROFA's entry into the intralogistics sector, significantly expanding their solution portfolio.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dematic: Global intralogistics integrator (KION Group subsidiary) supplying automated materials handling, AGVs and supply chain solutions. Directly competes with ROFA for intralogistics turnkey mandates, particularly in Trade & E-Commerce.
• KNAPP AG: Austrian intralogistics systems provider with strong presence in pharma, retail and food & beverage — three of ROFA's primary verticals. Comparable in turnkey delivery model and European mid-market positioning.
• Swisslog: KION Group subsidiary focused on warehouse automation, AGVs and robotics for distribution centers and manufacturing. Direct overlap with ROFA's intralogistics and AGV product lines and target verticals.
• KUKA AG: German-headquartered industrial automation and robotics specialist (owned by Midea). Directly comparable to ROFA in automotive factory automation, AGVs and integrated production systems, but at materially greater scale.
• Grenzebach Group: German mid-market automation specialist in materials handling, intralogistics and production automation. Closely comparable to ROFA in scale, German engineering heritage and turnkey delivery model.
• TGW Logistics Group: Austrian-headquartered intralogistics specialist delivering turnkey warehouse and distribution automation. Comparable to ROFA in scale, general-contractor delivery model and target customer verticals.
• Dürr AG: German mechanical and plant engineering group with deep automotive industry exposure in paint shops, assembly and environmental technology. Comparable to ROFA in automotive factory automation and German engineering heritage.
• SSI SCHÄFER: German intralogistics and materials handling specialist offering turnkey warehouse and distribution automation. Closely matches ROFA's BSS Bohnenberg-acquired intralogistics franchise and overlapping e-commerce/F&B customer base.

Broad incumbents

• ABB Ltd (Robotics & Discrete Automation): Global industrial automation and robotics incumbent. Overlaps with ROFA in automotive and general factory automation but operates at much larger scale and across a much broader portfolio.
• Siemens AG (Digital Industries / Motion Control): Global industrial automation incumbent covering factory automation, motion control, drives and digital industries. Competes broadly with ROFA on large integrated automation programs but at vastly greater scale and across many other segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rofa-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROFA GmbH