Rogers Driving School

What Rogers Driving School does

Rogers Driving School is a Pittsburgh-based driver education and training provider, first licensed by the Pennsylvania Department of Education in 1969 and certified by PennDOT as a 3rd party driving test provider since June 2016. The school operates from a single headquarters at 4590 McKnight Road in Pittsburgh and serves most of Allegheny County and Southern Butler County, with a service offering that spans online state-approved classroom theory (delivered via a partnership with Driver's Education To Go at $95), behind-the-wheel lessons in dual-control vehicles ($150 for 1.5 hours, $200 for 2 hours, $600 for a 6-hour package), PennDOT-administered 3rd party road tests ($100-$200), defensive driving courses for out-of-state traffic citations ($160), court-ordered in-car defensive driving evaluations ($200), and medical driving evaluations ($165). The company's customer base is primarily teen and adult individual learners, supplemented by B2B engagements with public/private schools, corporations, government agencies, and medical referrals.

The business is a lean, owner-operated operation — only five employees per the input data — with Tim Rogers serving as President. GTM is principally phone-driven inside sales (the office takes 300+ calls daily, with no walk-in scheduling), supplemented by a self-serve online scheduling portal (rogersdrivingschoolpgh.com) that requires advance credit card payment. All training vehicles are equipped with audio/video dash cams for safety and quality assurance (students consent to recording), and all instructors undergo FBI, Child Abuse, and State Police background checks. Korean-language support is offered to capture a niche demographic in the Greater Pittsburgh area.

Revenue is generated entirely through per-transaction fees — lesson, package, test, defensive driving, and evaluation services — with no subscription or recurring component. Marketing is largely organic: word-of-mouth referrals, a Fox Scape documentary feature, KDKA News appearances, founder-led podcast interviews, and a cross-promotional partnership with #1 Cochran Mazda offering $500 cash back to graduates. The company's competitive position rests on regulatory licensure (PA Department of Education + PennDOT 3rd party testing), 50+ years of brand reputation in the Pittsburgh market, and integrated same-facility testing that compresses test scheduling to 3-5 days versus 2-6 weeks at the DMV.

Name

Rogers Driving School

Legal name

Rogers Driving School

Website

https://rogersdrivingschoolpa.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogers Driving School is a Pittsburgh-based, Pennsylvania-licensed driver education provider (since 1969) and PennDOT-certified 3rd party testing center (since 2016) offering behind-the-wheel lessons, online classroom theory, road tests, and defensive driving evaluations to teen and adult learners across Allegheny and Southern Butler counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Driving Lessons: Per-lesson fees for behind-the-wheel driving instruction. 1.5 hour lessons at $150 or 2-hour lessons at $200. Package pricing for 6-hour course at $600. Adults and teens pay same rates.
2. Driver Education Classroom: Online state-approved driver education theory course available 24/7 across Pennsylvania. One-time fee of $95 for classroom theory portion.
3. 3rd Party Driving Test: PennDOT certified 3rd party testing services. Test prices vary: $100 for students who completed 6 hours with Rogers, $200 without 6-hour lesson. Additional services include test prep + test pickup/dropoff ranging from $325-$475.
4. Defensive Driving Courses: 8-hour theory classroom course at $160 for PA licensed drivers with traffic citations. In-car defensive driving evaluation at $200 for court-ordered evaluations.
5. Medical Evaluation: Medical driving evaluation at $165 (1.5 hours) for seniors or those with medical concerns, ordered by doctors or family members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Rogers Driving School provides state-approved driver education and behind-the-wheel instruction for teens and adults in the Greater Pittsburgh area. Its offerings include an online classroom theory course, dual-control in-car lessons, defensive driving classes, medical and court-ordered driving evaluations, and PennDOT-certified 3rd Party skills testing administered at its own facility.

Product overview

Rogers Driving School offers a comprehensive driver education platform with integrated products: an online Driver Education Classroom Theory course for initial instruction, Behind-the-Wheel Lessons as the primary in-car training component (available as individual sessions or 6-hour packages), and PennDOT-certified 3rd Party Testing for on-site driving examinations. The school serves both Teen and Adult Programs, with specialized evaluations for medical assessments and court-ordered defensive driving. The Teen and Adult programs share the same core instructional modules, with teens eligible for insurance discounts upon completion and adults receiving reduced testing fees. Additional specialized services include Medical Evaluation and In-Car Defensive Driving Evaluation for court-mandated assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Driver Education Classroom Theory (Online) State-approved online classroom theory course covering basic driving techniques, defensive driving skills, rules of the road, alcohol & driving, and adverse weather conditions. Available 24/7 with progress save/return functionality. Issues certificate of completion upon finishing. One-time $95 fee. No learner's permit required.
• Behind-the-Wheel Lessons In-car driving instruction in dual-controlled training vehicles covering basic driving maneuvers, highway driving, parallel parking, defensive driving skills, and test preparation. Available as 1.5-hour ($150) or 2-hour ($200) lessons, plus a 6-hour course package ($600) including certificate of completion for insurance discount.
• PennDOT 3rd Party Testing PennDOT-certified third-party driving skills test administered at the Rogers facility in a dual-control training vehicle with a PennDOT-certified examiner. Typical waiting period is 3-5 days. Students who pass have their permit stamped as a temporary license with full driving privileges. $100 for graduates who completed 6 hours with Rogers; $200 otherwise.
• Teen Driver Program Comprehensive driver education program for teenage students (under 18) combining the online theory course with behind-the-wheel instruction in dual-control vehicles. Students receive certificates of completion that may qualify them for annual insurance discounts of 15-20% and full driving privileges at age 17½.
• Adult Driver Program Flexible driver training program for adult learners (18+). Adults can take as many behind-the-wheel lessons as needed until they feel ready to test. Students completing 6+ hours of lessons qualify for a 50% discount on the 3rd Party road test.
• Medical Driving Evaluation 1.5-hour in-car driving evaluation ($165) for seniors or individuals with medical concerns about driving ability, ordered by doctors or family members. The instructor observes driving behavior without teaching. Requires a valid (non-suspended) driver's license.
• Defensive Driving Course (Classroom) 8-hour theory classroom course ($160) at the Rogers office for PA-licensed drivers who received traffic citations in other states and must complete traffic school. A certificate is issued upon completion, subject to acceptance by the issuing state.
• In-Car Defensive Driving Evaluation In-car defensive driving evaluation ($200) ordered by PA court or Magisterial District Court (MDC). Instructor observes the driver's traffic law compliance and driving skills without teaching; in-house attorney issues a certificate for the court. Requires valid (non-suspended) license.

Quantifiable outcome

• 15-20% annual insurance discount potential for students completing driver education program
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Gen X Wealth Partners (Michael Labos)minorGTM or Marketing Partner · 3 June 2022Tim Rogers, President of Rogers Driving School, appeared on Gen X Wealth Partners podcast to discuss teaching children to drive. Podcast featuring wealth advisor Michael Labos provided platform for expert visibility.
• PennDOTcoreOthers · 1 June 2016PennDOT certified 3rd party testing center since June 2016. Authorized to administer skills segment of driving tests. Students can schedule tests 3-5 days out vs 2-6 weeks at DMV. Over 2500 students tested successfully at Rogers facility.
• #1 Cochran MazdaminorGTM or Marketing Partner$500 cash back offer for Rogers Driving School graduates and their families at #1 Cochran Mazda North Hills. Graduate must complete 6 hours of driving instruction and receive certificate of completion. Coupon valid for 12 months after graduation date. Cross-promotional partnership benefiting both businesses.
• Driver's Education To Go (driveredtogo.com)coreTechnology or IntegrationThird-party online driver education classroom course provider. Rogers offers this state-approved online class ($95) as part of their driver education program. Course available 24/7, students can start, save progress, and finish at convenience. Covers basic driving, defensive driving, rules of road, alcohol & driving, and adverse weather conditions.
• Pennsylvania Department of EducationcoreOthersLicensed by PA Department of Education since 1969. School provides state-approved driver education curriculum and issues certificates of completion. Operates under Department of Education guidelines for driver training programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Improv Traffic School: Online traffic school and defensive driving course provider. Comparable to Rogers' defensive driving program for court-ordered and citation-based remediation.
• DriversEd.com: Online driver education provider offering state-approved driver ed theory courses, similar to the online classroom theory component (Driver's Education To Go) used by Rogers. Partially overlapping on the theory side.
• I Drive Safely: Online traffic school and defensive driving course provider serving customers needing citation remediation. Overlaps with Rogers' defensive driving course and traffic school revenue stream.
• Aceable: App-based driver education and driving school platform offering state-approved online courses and in-car lesson referrals. Comparable as a learner-facing driver ed brand, though primarily digital-first.

Direct peers

• Safeway Driving School: Long-established family-operated driving school with state-approved driver education, behind-the-wheel training, and PennDOT-recognized testing in Pennsylvania. Closest direct competitor in the Pittsburgh/PA market.
• All Star Driver Education: Multi-state licensed driving school offering behind-the-wheel lessons, classroom driver education, and similar teen/adult programs. Operates a comparable PA-based school model with state-approved curriculum.
• Coastline Academy: Multi-state driving school with online classroom theory plus behind-the-wheel instruction and third-party testing partnerships. Comparable on the integration of online theory with in-car training.
• Westwood Driving School: Pennsylvania-based driving school offering state-approved driver education, behind-the-wheel lessons, and PennDOT third-party testing. Direct comparable in product mix and regulatory positioning.

Broad incumbents

• DMV (PennDOT) Authorized Third-Party Testing Programs: PennDOT itself is the indirect competitor for testing services. Multiple newly certified third-party testing providers across PA are increasingly competing for the same fast-turn testing demand that drives Rogers' funnel.

Regional players

• Super Star Driving School: Regional driving school operating in adjacent states with similar behind-the-wheel and certified curriculum offerings. Comparable operating model but different geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/drivingschoolpa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Driving School