International Campaign for the Rohingya

What International Campaign for the Rohingya does

The International Campaign for the Rohingya (ICR) is a U.S.-based nonprofit advocacy organization founded in 2017 to amplify Rohingya voices with international organizations, governments, corporations, and civil society. Its mission targets the legal, humanitarian, and security crisis facing the Rohingya Muslim minority in Myanmar, including statelessness, forced displacement, and the genocide formally determined by the U.S. State Department in 2022. ICR pursues this through grassroots petitions, congressional lobbying, shareholder activism, consumer campaigns, and coalition coordination with over 90 partner NGOs. The organization has documented wins pressuring Western Union, Kirin Holdings, and Harry Winston/Swatch to end business relationships with the Myanmar military, and it supports legislative efforts such as the Rohingya GAP Act, Burma GAP Act, and the Congressional Burma Caucus. ICR operates from the United States, serves Rohingya refugees and internally displaced persons as ultimate beneficiaries, and is led by Executive Director Simon Billenness.

ICR has no proprietary technology products. Its operational stack consists of a WordPress website (rohingyacampaign.org), email campaigns reaching over 600,000 supporters, social media channels, and the Action Network platform for petitions and fundraising. There is no API, mobile app, or disclosed software offering. Revenue is generated exclusively through donations and grants solicited from individuals, foundations, and institutional donors via the website and fundraising campaigns, with no pricing or commercial product lines. The organization's go-to-market is community-led and event-driven: it recruits and trains supporters through weekly lobbying sessions, coordinates protests and congressional briefings, and mobilizes coalitions to deliver coordinated pressure on named corporate and governmental targets.

Name

International Campaign for the Rohingya

Legal name

International Campaign for the Rohingya

Website

https://rohingyacampaign.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The International Campaign for the Rohingya is a U.S.-based nonprofit founded in 2017 that advocates for the Rohingya Muslim minority through grassroots lobbying, corporate accountability campaigns, and coalition organizing, serving Rohingya refugees, U.S. policymakers, and corporate stakeholders as targets of pressure.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industry

Immigrant & Refugee Rights Advocacy (BPAGAFAG)

Keywords

• Human rights advocacy
• Refugee protection
• Genocide prevention
• Policy lobbying
• Corporate accountability

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Grants: The organization raises funds through donations from individuals, foundations, and institutional donors to sustain advocacy operations, campaign development, and grassroots organizing efforts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The International Campaign for the Rohingya is a nonprofit advocacy organization that runs grassroots campaigns, petitions, and lobbying efforts to pressure the U.S. government, international bodies, and corporations to end the genocide and human rights abuses against the Rohingya in Myanmar. It mobilizes supporters through its website, email list, and social media to take targeted actions on legislation, sanctions, and corporate divestment from Myanmar's military.

Product overview

The International Campaign for the Rohingya is a human rights advocacy organization, not a technology product company. The organization operates primarily through its website (https://rohingyacampaign.org) which serves as a platform for advocacy campaigns, petitions, letter campaigns, blog posts, and calls to action. The organization's activities focus on advocating for the Rohingya people, pressuring corporations to cut ties with the Myanmar military, lobbying governments for sanctions, and raising awareness about the genocide. No distinct software products, modules, or technology offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Grassroots Advocacy Campaigns for Rohingya Rights Coalition-based advocacy service aimed at the U.S. government, international bodies, and corporations to advance the rights, protection, and citizenship of the Rohingya Muslim minority in Myanmar. The service is delivered free to beneficiaries (Rohingya people) and supporters rather than sold as a paid product.

Quantifiable outcome

• Successfully pressured Harry Winston (Swatch) to stop selling Burmese rubies
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• EmgagecoreGTM or Marketing Partner · 28 March 2024Muslim American civic engagement organization. Co-host of March 2024 Congressional briefing on Rohingya situation.
• Genocide WatchcoreGTM or Marketing Partner · 28 March 2024International alliance to end genocide. Co-host of Congressional briefing and advocacy partner.
• Refugees InternationalcoreGTM or Marketing Partner · 28 March 2024Advocacy organization for refugees. Co-host of Congressional briefing on Rohingya.
• Insight MyanmarminorGTM or Marketing Partner · 28 March 2024Organization focused on Myanmar issues. Co-sponsor of Congressional briefing.
• US Campaign for BurmaminorGTM or Marketing Partner · 28 March 2024Coalition member advocating for Burma. Co-sponsor of Congressional briefing.
• 21 WilberforceminorGTM or Marketing Partner · 28 March 2024Human rights organization. Co-sponsor of Congressional briefing.
• Amnesty International USAcoreGTM or Marketing Partner · 28 March 2024International human rights organization. Panel speaker at Congressional briefing.
• Action CorpsminorGTM or Marketing Partner · 28 March 2024Sponsoring organization for Congressional briefing.
• Ohio No Business With GenocidecoreStrategic or Co-development Partner · 30 December 2020State-level coalition coordinating Dayton End Genocide Resolution campaign.
• 35+ Organizations CoalitioncoreStrategic or Co-development Partner · 20 October 2020Coalition of 35+ NGOs including ALTSEAN-Burma, Burma Campaign UK, Fortify Rights, Global Centre for R2P, Jewish World Watch, and others calling on Secretary Pompeo to acknowledge genocide.
• 15 NGOs (Joint UN Letter)coreStrategic or Co-development Partner · 6 September 2019Coalition including ICR signed open letter to UN Secretary General on UN operations in Myanmar, calling for reforms and accountability.
• No Business With GenocidecoreStrategic or Co-development PartnerCoalition campaign pressing corporations to adopt policies refusing business with genocidal regimes. ICR is a member of this coalition focused on ending genocide through market pressure.
• Campaign for a New MyanmarcoreStrategic or Co-development PartnerSister organization expanding advocacy to broader pro-democracy movement in Myanmar beyond Rohingya-specific issues. Jointly organizes congressional briefings and lobby campaigns.
• STAND (Student-Led Movement to End Mass Atrocities)coreGTM or Marketing PartnerStudent organization developing campus genocide prevention campaigns. Jointly developed university organizing toolkit.
• Responsible Endowments CoalitionminorGTM or Marketing PartnerProvides how-to guides for students on university endowments, divestment, and shareholder advocacy.
• US SIF - Forum for Sustainable and Responsible InvestmentminorGTM or Marketing PartnerSustainable investment forum supporting ESG shareholder advocacy.
• Interfaith Center on Corporate ResponsibilityminorGTM or Marketing PartnerCoalition of faith-based investors engaged in corporate responsibility.
• Principles for Responsible InvestmentminorGTM or Marketing PartnerUN-supported investment principles organization.
• Council of Institutional InvestorsminorGTM or Marketing PartnerAssociation of institutional investors supporting shareholder rights.
• Human Rights WatchcoreGTM or Marketing PartnerMajor human rights organization documenting atrocities. Released Tula Toli massacre report cited by ICR.
• Burma Campaign UKcoreStrategic or Co-development PartnerUK-based Myanmar advocacy organization. Joint campaigns on corporate accountability including Western Union and Facebook pressure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burma Campaign UK: UK-based Myanmar advocacy organization explicitly listed as an ICR joint campaign partner on corporate accountability. Operates a near-identical model of lobbying, corporate divestment pressure, and coalition organizing targeting the Myanmar military, making it the closest direct geographic-functional peer.
• Fortify Rights: Human rights organization focused on documenting atrocities and pursuing accountability in Southeast Asia, listed as a coalition partner alongside ICR. Specializes in evidence-based advocacy that complements ICR's grassroots mobilization approach.
• US Campaign for Burma: U.S.-based coalition organization advocating for Burma, listed as a co-sponsor of ICR's 2024 Congressional briefing. Focuses on democracy and human rights in Myanmar through congressional and executive-branch advocacy, operating in the same U.S. policy niche as ICR.
• Refugees International: Refugee-focused advocacy organization listed as a co-host of ICR's 2024 Congressional briefing on Rohingya. Operates a similar model of congressional lobbying, field reports, and policy advocacy on behalf of displaced populations globally.
• No Business With Genocide: Coalition campaign pressing corporations to refuse business with genocidal regimes, of which ICR is a core member. Directly comparable as a corporate-accountability-focused advocacy initiative targeting Myanmar military-linked businesses.
• Genocide Watch: International alliance to end genocide listed as a co-host of ICR's Congressional briefing. Operates with a similar targeted focus on atrocity prevention and genocide determination, sharing advocacy methodology and coalition infrastructure.
• Free Rohingya Coalition: Rohingya diaspora-led advocacy organization pursuing the same genocide determination, citizenship rights, and humanitarian access outcomes as ICR, frequently mentioned in Rohingya advocacy networks. Operates with a more diaspora-centric voice while pursuing overlapping policy goals.
• ALTSEAN-Burma: Thailand-based NGO working on Burma/Myanmar human rights and political issues, listed as a co-member of the 35+ organization coalition calling for genocide acknowledgment. Targets the same Myanmar military regime through similar international advocacy channels.

Broad incumbents

• Amnesty International USA: International human rights organization that participated as a panel speaker at ICR's 2024 Congressional briefing. Encompasses a much wider portfolio of causes but actively works on Rohingya rights, providing broad-incumbent comparison.
• Human Rights Watch: Major international human rights organization whose Tula Toli massacre report is cited by ICR. Operates a much broader global portfolio but has deep Myanmar/Rohingya documentation work that overlaps ICR's advocacy targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Rohingya_ICR
• Facebookfacebook.com/Campaign4theRohingya
• LinkedInlinkedin.com/company/international-campaign-for-the-rohingya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Campaign for the Rohingya