RECREATIONAL OFF-HIGHWAY VEHICLE ASSOCIATION

What RECREATIONAL OFF-HIGHWAY VEHICLE ASSOCIATION does

The Recreational Off-Highway Vehicle Association (ROHVA) is a not-for-profit trade association founded in 2007 and headquartered in Irvine, California, with 13 employees. It was formed by major ROV manufacturers to promote the safe and responsible use of recreational off-highway vehicles (side-by-sides) manufactured or distributed in North America. ROHVA's core mandate is industry representation, safety training, and technical standards development for the ROV category.

ROHVA's products span three layers: (1) a free, two-hour interactive ROV E-Course available online 24/7 in English and Spanish, supplemented by downloadable MP4 closed-range exercise videos; (2) a paid ROV Basic DriverCourse (~$150 per driver) delivered at five training academies across California, Georgia, Illinois, and Texas through certified DriverCoaches, plus a four-day DriverCoach Preparation Course ($1,834/person); and (3) the ANSI/ROHVA 1 voluntary American National Standard governing ROV design, configuration, and performance requirements (current version: ANSI/ROHVA 1-2023). Administrative technology consists of a Driver Enrollment System (DES) for course registration and DriverCoach certification management, and the ROHVA online store for publications, standards review copies ($60/printed copy), and branded merchandise.

The association's revenue model is anchored by recurring sponsorship from seven major ROV manufacturers (Arctic Cat, BRP, Honda, John Deere, Kawasaki, Polaris, Yamaha), supplemented by training program fees, membership dues, and product/standard sales. ROHVA also engages in government relations and advocacy (through ARRA coalition with 13+ national OHV groups), public land access preservation, and model state legislation development. The association shares executive leadership and operational infrastructure with three sibling powersports trade bodies (MIC, MSF, SVIA) under common CEO Christy LaCurelle since August 2024, providing operational scale across the broader U.S. powersports sector.

Name

RECREATIONAL OFF-HIGHWAY VEHICLE ASSOCIATION

Legal name

Recreational Off-Highway Vehicle Association, Inc.

Website

https://rohva.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ROHVA is a not-for-profit trade association founded in 2007 that promotes safe and responsible use of recreational off-highway vehicles in North America through ANSI-accredited standards development, free online and hands-on driver training, and advocacy on behalf of the seven major ROV manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine, California

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsorship from ROV Manufacturers: ROHVA is sponsored by major ROV manufacturers including Arctic Cat, BRP, Honda, John Deere, Kawasaki, Polaris, and Yamaha. Sponsorship provides primary funding for association operations, safety programs, and standards development.
2. Training Program Fees: Revenue from DriverCoach Preparation courses ($1,834/person) and Basic DriverCourse ($150/driver). E-Course is provided free as a public safety service.
3. Product Sales: Sale of publications, standards documents ($60 for standard review copies), safety materials, and branded merchandise through the ROHVA store.
4. Membership Dues: ROHVA membership is available for companies and individuals in the ROV industry, providing access to resources, training materials, and industry representation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ROHVA is a not-for-profit trade association that promotes safe and responsible use of recreational off-highway vehicles (ROVs) in North America. It provides free online safety education (ROV E-Course), hands-on DriverCourse training, ANSI-accredited technical standards (ANSI/ROHVA 1-2023), DriverCoach certification, and government relations advocacy to preserve public land access for off-highway recreation.

Product overview

ROHVA is a trade association promoting safe and responsible use of recreational off-highway vehicles (ROVs) manufactured or distributed in North America. The organization offers a suite of safety training products and programs including the free ROV E-Course (online safety education), the ROV Basic DriverCourse (hands-on closed-range training), and the DriverCoach certification program. Additional offerings include the ANSI/ROHVA 1 standard for vehicle design/configuration, Model Law for state legislation, and the ROHVA Library of digital assets. The Driver Enrollment System (DES) administers training enrollments. These products work together to provide comprehensive ROV safety education from online learning through hands-on practical training.

Differentiator

Problem solved

Functional benefit

Products and services

• ROV E-Course Free two-hour interactive online safety course for ROV drivers, available 24/7 in English and Spanish. First formalized educational resource for ROV enthusiasts, covering driver responsibilities, risk factors, and safe driving practices with a safety quiz.
• ROV Basic DriverCourse Hands-on training program combining the ROV E-Course prerequisite with approximately 2.5 hours of closed-range driving exercises supervised by a certified ROHVA DriverCoach. Costs approximately $150 per driver.
• DriverCoach Certification Program 4-day DriverCoach Preparation (DCP) Course training individuals to become certified ROV DriverCoaches. Tuition is $1,834 per person including course materials, with training locations in Colton CA, Rancho Cordova CA, Alpharetta GA, Bluford IL, and Irving TX.
• ANSI/ROHVA 1 Standard American National Standard for ROVs addressing design, configuration, and performance requirements including accelerator controls, lighting, tires, brakes, stability, ROPS, occupant restraints, and labeling. Current version is ANSI/ROHVA 1-2023. Review copies available for $60.
• ROHVA Store Products Online store at store.rohva.org selling ROHVA publications, standards documents, safety materials, and branded merchandise. All ROHVA products are for personal use only and not intended for re-sale.

Quantifiable outcome

• 98% of ROV crashes involved at least one warned-against behavior found in operator manuals
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Motorcycle Industry Council (MIC)coreStrategic or Co-development Partner · 1 December 2024Shared leadership and staff. MIC and ROHVA share President/CEO Christy LaCurelle. Joint advocacy on outdoor recreation legislation.
• Specialty Vehicle Institute of America (SVIA)coreStrategic or Co-development Partner · 1 December 2024Shared leadership with ROHVA. Joint ATV safety efforts and industry representation. Shares CEO with MIC, MSF, SVIA, ROHVA.
• Motorcycle Safety Foundation (MSF)coreStrategic or Co-development Partner · 1 December 2024Shared leadership and staff with ROHVA. Joint safety training and education initiatives.
• MOTOTVminorChannel Partner/ Reseller/ Distributor · 1 October 2023Distribution partnership for safety videos. Off-highway safety videos from ROHVA and SVIA available through MOTOTV at thousands of powersports dealers.
• Mahindra Vehicle Sales and ServicecoreStrategic or Co-development Partner · 1 December 2017Joined ROHVA as member in December 2017, expanding international manufacturer representation.
• American Honda Motor Co.coreStrategic or Co-development Partner · 1 April 2013Joined ROHVA in April 2013, bringing decades of off-road vehicle experience including Pioneer side-by-side line.
• John DeerecoreStrategic or Co-development Partner · 1 July 2012Joined ROHVA in July 2012, bringing experience from Gator Utility Vehicles since early 1990s.
• Right Rider Access FundcoreStrategic or Co-development Partner · 1 February 2011501(c)(3) charitable organization supported by MIC, SVIA, and ROHVA. Provides grants for OHV safety, access, and trail projects. Awarded $597,209 in 2026.
• Americans for Responsible Recreational Access (ARRA)coreStrategic or Co-development Partner · 1 January 2011MIC/SVIA/ROHVA government relations program. Brings unified voice for motorized recreation access advocacy. Coordinates with 13+ national OHV groups.
• National OHV Conservation Council (NOHVCC)minorStrategic or Co-development Partner · 1 January 2011Receives major funding through Right Rider Access Fund. Partnership for OHV conservation and trail management initiatives.
• Arctic CatcoreStrategic or Co-development Partner · 1 January 2007Founding sponsor of ROHVA. Contributes to standards development, safety programs, and industry advocacy efforts.
• BRP (Bombardier Recreational Products)coreStrategic or Co-development Partner · 1 January 2007Founding sponsor of ROHVA. Supports safety training development and government relations initiatives.
• Polaris IndustriescoreStrategic or Co-development Partner · 1 January 2007Founding sponsor of ROHVA. Contributes to standards development and rider safety programs.
• Yamaha Motor Corporation, U.S.A.coreStrategic or Co-development Partner · 1 January 2007Founding sponsor of ROHVA. Supports standards development and advocacy efforts.
• Kawasaki Motors Corp.coreStrategic or Co-development Partner · 1 January 2007Member sponsor supporting ROHVA's safety programs and standards development.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Marine Manufacturers Association (NMMA): Major boating industry trade association that conducts certification, standards, and advocacy work for a broader recreational vehicle category. Comparable as an established industry trade body with a similar manufacturer-sponsor model and government relations function.
• Outdoor Power Equipment Institute (OPEI): Larger and more established trade association for the outdoor power equipment industry that conducts standards work, advocacy, and consumer education. OPEI overlaps with ROHVA on safety messaging and standards development for gasoline-powered recreational equipment.

Direct peers

• International Snowmobile Manufacturers Association (ISMA): Snowmobile industry trade group that operates a structurally identical model: manufacturer-sponsored safety training, government advocacy, and trail-access preservation. Closely analogous to ROHVA in scale, funding sources, and recreational-vehicle safety mission.
• Motorcycle Industry Council (MIC): Powersports industry trade association that shares ROHVA's President/CEO and back-office infrastructure. MIC runs industry data collection, lobbying, and trade show activity for the motorcycle sector — a structurally identical trade-association model in an adjacent category.
• Personal Watercraft Industry Association: Industry trade body for personal watercraft manufacturers that conducts safety training, advocacy, and standards work analogous to ROHVA's ROV mission. Comparable as a small-category recreational vehicle trade association with similar manufacturer-sponsor funding model.
• Specialty Vehicle Institute of America (SVIA): Sister trade association for ATVs that shares ROHVA's President/CEO, board members, and government relations staff. SVIA runs the ATV Safety Institute and operates an analogous training/standards model for side-by-side's sibling vehicle category, making it the closest functional peer.
• Recreation Vehicle Industry Association (RVIA): Trade association representing RV manufacturers with a similar model-law, standards-development, and government-relations structure. While focused on motorhomes and travel trailers rather than off-highway vehicles, RVIA is the closest analog for a recreational-vehicle industry trade body.
• Motorcycle Safety Foundation (MSF): Non-profit safety training organization that shares ROHVA's President/CEO and partners on joint training initiatives. MSF operates a near-identical safety-course model (RiderCourse, eCourse) for motorcycles, making it a direct functional peer in the recreational vehicle safety training space.
• National OHV Conservation Council (NOHVCC): 501(c)(3) organization that receives major funding through the Right Rider Access Fund alongside ROHVA and SVIA. NOHVCC focuses on OHV conservation, trail management, and access preservation — directly comparable to ROHVA's access-advocacy mission.
• Americans for Responsible Recreational Access (ARRA): MIC/SVIA/ROHVA government relations program that coordinates with 13+ national OHV groups for motorized recreation access advocacy. ARRA operates the grassroots letter-writing and coalition-building function that mirrors ROHVA's advocacy engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rohva_org
• LinkedInlinkedin.com/company/recreational-off-highway-vehicle-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about RECREATIONAL OFF-HIGHWAY VEHICLE ASSOCIATION