Rol Air Plumbing & Heating

What Rol Air Plumbing & Heating does

Rol Air: Plumbing, Heating, Cooling & Electrical is a family-owned, multi-trade residential home services contractor headquartered in Sauk Rapids, Minnesota, and operating across the northwest Twin Cities metro area. Founded in 2013 by Jay Rol (master plumber) and Tabatha Rol, the company is licensed in Minnesota as a Plumbing Contractor (#PC150002), Mechanical Contractor (#MB100006), and Electrical Contractor (#EA807152). Its service portfolio spans air conditioning, heating and furnaces, plumbing, electrical, water treatment, drain cleaning, indoor air quality, and whole-home generators, with named coverage in approximately 19 Minnesota communities including Sauk Rapids, Elk River, Otsego, St. Michael, Albertville, Zimmerman, Princeton, and Ramsey.

The business operates on a direct-to-consumer field-service model: customers schedule via phone, text, or online form, and technicians are dispatched on-site for repairs, installations, and maintenance. Revenue is generated primarily through one-time flat-rate service fees with upfront quotes, supplemented by premium-priced emergency calls (24/7) and a recurring Happy Home Club membership for ongoing maintenance and priority service. Service execution relies on standard trade equipment—hydro jetting machines, high-definition sewer camera inspection systems, HVAC and electrical diagnostic tools—rather than proprietary technology. Distribution is direct field sales with no third-party resellers; marketing is concentrated in local SEO, Google Ads, Microsoft Ads, Meta Pixel remarketing, email newsletters, and a multi-platform social presence on Facebook, X, TikTok, Instagram, LinkedIn, YouTube, and Pinterest.

The selective promotional pricing (e.g., $55 off AC tune-up, $200 off mini-split, $125 off furnace replacement, $250 off electrical panel upgrade) and the breadth of discount offers indicate a tactical focus on upselling higher-ticket replacement and electrification projects within the existing residential base. Commercial work is identified as a secondary segment but is not a stated priority. No revenue, headcount, or parent-company financial data is disclosed, and the company does not report any AI/ML capabilities, proprietary software platforms, or patents.

Name

Rol Air Plumbing & Heating

Legal name

Rol Air: Plumbing, Heating, Cooling & Electrical

Website

https://rolairrepair.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rol Air is a family-owned multi-trade home services contractor in Sauk Rapids, Minnesota, providing plumbing, HVAC, electrical, drain cleaning, water treatment, and generator services to residential homeowners across the northwest Twin Cities metro area since 2013.

Ownership category

akta.pro rank

Headquarters

HQ city

Sauk Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Home Services: One-time service fees for plumbing, HVAC, electrical repairs, installations, and maintenance at residential properties. Revenue generated through service calls billed at flat rates with upfront pricing.
2. Emergency Plumbing Services: After-hours and weekend emergency service calls with premium pricing for urgent plumbing, heating, and cooling repairs. Available 24/7.
3. Membership Plans: Happy Home Club membership plan offering ongoing maintenance and priority service for enrolled customers, providing recurring revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rol Air is a residential home services provider offering plumbing, heating, cooling, electrical, water treatment, drain cleaning, indoor air quality, and whole-home generator services across the northwest Twin Cities metro area of Minnesota. The company dispatches licensed technicians to customer homes for on-site repairs, installations, and maintenance, operating 24/7 with flat-rate upfront pricing.

Product overview

Rol Air: Plumbing, Heating, Cooling & Electrical is a home services company offering a comprehensive suite of integrated services rather than discrete software products. The core offering consists of eight interconnected service categories: Air Conditioning Services (repair, replacement, installation, tune-up), Heating Services (furnace, heat pumps, boilers, thermostats, mini-split systems), Plumbing Services (repairs, emergency plumbing, water heaters, sump pumps, well tanks, water lines), Electrical Services (installation, repair, EV chargers, generators, surge protection), Water Treatment Services (softeners, purification, filtration systems), Drain Cleaning Services (hydro jetting, camera inspection, sewer repair), Indoor Air Quality Services (duct cleaning, humidifiers), and Whole-Home Generators. These services are designed to address the full range of residential comfort and safety needs, from routine maintenance to emergency repairs across plumbing, HVAC, and electrical systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Comprehensive residential cooling services including repair, replacement, installation, and tune-up for central air conditioning systems.
• Heating Services Full range of residential heating services including furnace repair, furnace installation, furnace maintenance, heat pumps, boilers, thermostats, and mini-split systems.
• Plumbing Services General residential plumbing services covering repairs, emergency plumbing, water heater repair and replacement, sump pumps, well tanks, water line repair, and bathroom or kitchen plumbing.
• Electrical Services Residential electrical installation and repair services including EV charger installation, lighting installation, switch and outlet installation, whole-home generator installation, and whole-home surge protection.
• Water Treatment Services Residential water treatment including water softener installation, water purification, water conditioning, and complete water filtration system services for hard water issues.
• Drain Cleaning Services Professional residential drain cleaning using hydro jetting for stubborn blockages, high-definition sewer camera inspection, and sewer line repair or replacement.
• Indoor Air Quality Services Residential services to improve indoor air quality including duct cleaning, humidifier repair, replacement, installation, and maintenance, plus ventilation solutions.
• Whole-Home Generator Services Residential backup power services including generator repair, replacement, installation, and routine maintenance for emergency and standby energy needs.
• Happy Home Club Membership Recurring membership plan offering ongoing residential plumbing, HVAC, and electrical maintenance plus priority service for enrolled homeowners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Electric: Neighborly franchise brand specializing in residential electrical services including panel upgrades, generators, and EV charger installation — all of which are core Rol Air service categories.
• Roto-Rooter: Largest U.S. plumbing and drain cleaning franchise network. Directly comparable to Rol Air's plumbing, sewer, and drain cleaning service lines, with broader national footprint and shared emergency-service positioning.
• HomeServe USA: Provider of home repair plans and emergency service contracts to residential customers. Comparable business model overlap with Rol Air's Happy Home Club membership and emergency pricing strategy.
• Coolray: Multi-trade residential HVAC, plumbing, and electrical service brand operating across the Southeast/Mid-Atlantic with bundled offerings very similar to Rol Air's four-trade model.
• One Hour Heating & Air Conditioning: National HVAC franchise brand providing residential heating and cooling repair, installation, and maintenance. Directly comparable to Rol Air's heating and cooling service categories.
• Benjamin Franklin Plumbing: National residential plumbing franchise with on-time service guarantees. Comparable to Rol Air's plumbing line, including water heaters and emergency response positioning.
• Mr. Rooter Plumbing: Neighborly franchise brand focused on residential plumbing, drain cleaning, and sewer services. Competes head-to-head in trade lines and customer profile (residential homeowners) similar to Rol Air's core offering.

Others

• Angi (formerly Angie's List): Lead-generation and home-services marketplace that channels customer demand to local contractors including HVAC, plumbing, and electrical providers. Relevant to Rol Air as a customer-acquisition channel and indirect competitor for service contracts.

Broad incumbents

• Authority Brands: Parent of multiple home-services franchise brands (Mr. Rooter, Benjamin Franklin, One Hour, Mr. Electric). Represents the franchise/roll-up model against which a family-owned operator like Rol Air competes and could be acquired by.
• ARS / Rescue Rooter: Large U.S. residential HVAC, plumbing, and electrical services platform with national reach. Comparable in trade mix but significantly larger scale than Rol Air's regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rol-air-plumbing-heating

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rol Air Plumbing & Heating