ROLV Group sp. z o. o.

What ROLV Group sp. z o. o. does

ROLV Group sp. z o.o. is a Polish private limited liability company founded in 2012 by four partners and headquartered in Pruszków near Warsaw. The company operates a diversified distribution and technology services platform built around three core verticals: (1) Reverse Vending Machine (RVM) distribution for Poland's mandatory deposit return system launching January 1, 2025, sourced from multiple OEMs including EcoVend, Aco Recycling, and Pure Recycle; (2) HP Engage Partner operations distributing point-of-sale systems, self-service kiosks, peripherals, and the full HP Poly portfolio (video conferencing, headsets, phones, software/services); and (3) e-commerce platform services alongside owned direct-to-consumer storefronts TOVARO.pl and HONORSTORE.pl.

The underlying technology spans multi-platform e-commerce infrastructure (Shopify, Prestashop, Shoper, WooCommerce), cloud-hosted operations, and broad carrier integrations enabling omnichannel fulfillment. RVM hardware combines sorting technology with remote management capabilities. The company holds ISO 14001 and ISO 50001 certifications (valid through 2029) and employs over 100 specialists across e-commerce, marketing, direct sales, logistics, and engineering.

Revenue is generated through five streams: HP POS hardware sales (one-time/perpetual), RVM rentals and leases (3-5 year subscription contracts with delivery, installation, warranty, and remote support), e-commerce product sales via owned storefronts, e-commerce platform development services, and B2B/B2C marketing services. Go-to-market combines direct sales, partner channels (HP, Samsung, HONOR), and e-commerce platforms, with strategic partnerships including HP (flagship), Samsung (Pop-Up Stores), SimplyBuy.pl, Mi-Home.pl, and three RVM OEMs. The customer base is horizontally segmented across e-commerce businesses, brick-and-mortar retailers (for POS and RVMs), B2B electronics buyers, and B2C consumers, with operations confined to Poland.

Name

ROLV Group sp. z o. o.

Legal name

ROLV Group Sp. z o.o.

Website

https://rolv.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ROLV Group is a Polish distribution and technology services company founded in 2012, offering HP point-of-sale systems, reverse vending machines for Poland's deposit return system, and e-commerce platform services to Polish retailers and consumers.

Ownership category

akta.pro rank

Product category

Retail Technology Distribution

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

Keywords

• POS systems distribution
• Reverse vending machines
• Deposit return systems
• E-commerce retail platforms
• Retail technology hardware

Headquarters

HQ city

Pruszków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Electronics & Mobile): Sales of smartphones, electronics, and mobile devices through own e-commerce platforms (TOVARO.pl, HONORSTORE.pl) and retail partnerships
2. E-commerce Services: Full IT support and development for e-commerce platforms including Shopify, Prestashop, Shoper, WooCommerce
3. HP POS Systems: Sales and distribution of HP Engage point-of-sale systems, peripherals, and related solutions
4. RVM (Reverse Vending Machine) Sales and Rental: Sale, rental (3 or 5 year all-inclusive), and leasing of reverse vending machines for Poland's deposit return system. Includes delivery, installation, warranty, and remote support
5. Marketing Services: Online and offline marketing solutions for building client businesses, including brand support and promotional activities

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ROLV Group sp. z o.o. distributes HP POS systems to retailers and supplies Reverse Vending Machines (RVMs) used in Poland's deposit return system. It also operates proprietary e-commerce platforms (TOVARO.pl, HONORSTORE.pl) that resell products to retail customers through owned online stores.

Product overview

ROLV Group is a Polish technology and retail solutions company founded in 2012, operating as a diversified platform with three core business areas. First, the company offers RVM (Reverse Vending Machines) - eco-friendly recycling solutions including products from EcoVend, Aco Recycling, and Pure Recycle brands, available via purchase, rental, or leasing for Poland's mandatory deposit return system launching January 2025. Second, as an official HP Engage Partner, ROLV provides HP POS systems, peripherals, and self-service kiosks, along with the complete HP Poly portfolio including video conferencing, headsets, phones, and related software/services for hybrid work. Third, ROLV operates e-commerce services and branded online stores (TOVARO.pl, HONORSTORE.pl) leveraging platforms like Shopify, Prestashop, Shoper, and WooCommerce. The company employs over 100 specialists in e-commerce, marketing, direct sales, logistics, and engineering, with strategic partnerships including Samsung (Pop-Up Stores), SimplyBuy, and HP (Sustainability Sales Advocate status).

Differentiator

Problem solved

Functional benefit

Brands

• TOVARO.pl: E-commerce platform operated by ROLV Group.
• HONORSTORE.pl

Products and services

• HP POS Systems Distribution Distribution of HP-branded point-of-sale systems to retailers and store operators in Poland for use in checkout and retail operations.
• Reverse Vending Machines (RVM) for Poland's Deposit Return System Supply of Reverse Vending Machines that allow retailers and beverage sellers to accept returned beverage containers under Poland's mandatory deposit return scheme.
• TOVARO.pl E-commerce Platform Proprietary e-commerce storefront operated by ROLV Group selling products to retail consumers online.
• HONORSTORE.pl E-commerce Platform Proprietary e-commerce storefront operated by ROLV Group selling products to retail consumers online.

Quantifiable outcome

• Over 100 specialists across e-commerce, marketing, direct sales, logistics, and engineering

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• HPcoreTechnology or IntegrationStrategic cooperation based on latest technological solutions with full support in after-sales services and marketing. ROLV Group is an official HP Engage Partner and HP Amplify Advocate with Sustainability Sales Advocate 2026 status.
• SamsungflagshipGTM or Marketing PartnerBuilding scalable network of Samsung Pop-Up Stores in collaboration with ROLV Media Retail to increase brand awareness in high-potential cities.
• SimplyBuy.plminorGTM or Marketing PartnerSupport in opening of fastest growing multibrand store SimplyBuy.pl through marketing activities.
• HONORcoreChannel Partner/ Reseller/ DistributorAuthorized online store HONORSTORE.PL with multidimensional marketing support for brand and products from ROLV Group.
• EcoVendcoreChannel Partner/ Reseller/ DistributorSupplier of reverse vending machines (RVM200, RVM400, RVM1450, RVM2000 ranges) for cans, plastic bottles, and glass bottles. Supports Poland's deposit return system implementation.
• Aco RecyclingcoreChannel Partner/ Reseller/ DistributorSupplier of reverse vending machines (K-3 4200 Flexa, K-3 TRIO T1800 Flexa, C-1 C6100 Flexa) for cans, plastic, and glass bottles.
• Pure RecyclecoreChannel Partner/ Reseller/ DistributorSupplier of Pure 5.0 compact reverse vending machines with dual independent screens and integrated odor filter for limited-space locations.
• ABC DataminorChannel Partner/ Reseller/ DistributorFirst official Polish distributor of Chinese products, cooperated on Mi Store launch in Arkadia shopping center.
• Mi-Home.plflagshipChannel Partner/ Reseller/ DistributorOfficial Polish distribution of Xiaomi products. ROLV Group publishes news and manages product launches for Xiaomi devices including smartphones, TVs, and IoT products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TOMRA: Global leader in reverse vending machines and collection solutions. Directly comparable to ROLV's RVM business (EcoVend, Aco Recycling, Pure Recycle distribution in Poland) and the most credible competitive threat as DRS rolls out across Europe.
• Ingram Micro: Global IT distribution heavyweight that supplies HP POS, peripherals, and enterprise technology at scale. Represents the structural competitive floor for ROLV's HP Engage distribution and value-added services business.
• ALSO Group: Pan-European IT distribution platform offering HP POS, peripherals, and full technology stack across 30+ countries. Comparable to ROLV's HP Engage distribution line but at materially larger scale and broader geographic footprint.
• TD SYNNEX: Global IT distribution giant formed from the merger of Tech Data and Synnex. Serves as a benchmark for ROLV's HP POS and peripherals distribution ambitions and a competitor for enterprise retail accounts across Europe.

Direct peers

• x-kom: One of Poland's largest consumer electronics and mobile device e-commerce retailers. Comparable to ROLV's TOVARO.pl and HONORSTORE.pl storefronts and competes for the same Polish consumer electronics demand.
• ABC Data: Long-standing Polish IT and consumer electronics distributor that has historically partnered with ROLV (e.g., Mi Store launch in Arkadia). Directly competes in the same authorized distribution and B2B reseller channels for HP, Xiaomi, and other brands in Poland.
• ABC-Xio (formerly Action S.A.): Polish value-added IT distributor with a comparable profile of HP, consumer electronics, and POS distribution. Direct competitor for ROLV's B2B and B2C electronics channels in Poland.
• Envipco: Specialist reverse vending machine manufacturer and operator with strong presence in European DRS markets including Poland. Direct competitor to ROLV's RVM supplier portfolio and could partner or compete depending on channel strategy.

Regional players

• RTV Euro AGD: Major Polish multi-brand consumer electronics and household appliance retailer. Comparable to ROLV in the consumer electronics and mobile distribution channel, with a stronger offline retail footprint.
• Media Expert: Leading Polish consumer electronics and home appliance retailer with both online and physical stores. Comparable to ROLV's omnichannel electronics retail and e-commerce playbook, with significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rolv-group-sp-z-o-o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROLV Group sp. z o. o.