ABC Data
ABC Data is a Warsaw-based B2B IT hardware and technology distributor serving approximately 120,000 resellers across Central and Eastern Europe through an integrated platform combining multi-vendor product supply, custom IT and IoT solutions, and cloud as-a-service offerings.
- Company typePrivate
- Founded1990
- HeadquartersWarszawa, Poland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ABC Data does
ABC Data is a private Polish IT hardware and technology distribution company founded in 1990 and headquartered in Warsaw, Poland, operating across Central and Eastern Europe with a workforce of 501-1,000. The firm runs a B2B technology distribution platform targeting IT resellers, system integrators, and VARs through a 24/7 digital webshop, dedicated vendor partner portals, and direct enterprise field sales. Its offering is structured around a three-model framework: Supply (distribution of IT hardware, software, and accessories from 700+ vendors across 1,450+ product categories), Solutions (custom IT solutions, IoT platforms, and integration services), and Service (cloud platforms and as-a-service subscriptions via the proprietary ALSO Cloud Marketplace).
The company's core technology stack consists of a cloud-native B2B distribution and services platform including the proprietary ALSO Cloud Marketplace (for reselling SaaS, IaaS, cybersecurity, virtualization, AI, gaming, and streaming services), the ALSO IoT Platform built on AllThingsTalk technology (supporting solution accelerators such as Dolly Plus for smart logistics and Workplace+ for smart workspaces), the 24/7 ALSO Webshop with automated order processing and merchant credit integration, and multi-factor authentication services. Revenue is generated across five streams: hardware distribution margins on resold equipment; professional services on custom IT solutions; recurring commissions and reseller margins on cloud subscriptions; financing and interest income from merchant credit facilities extended to channel partners; and logistics, warehousing, and fulfillment fees.
Geographically, ABC Data-affiliated operations span 28 European countries with reach to 143 countries globally via Platform-as-a-Service (PaaS) partners, serving approximately 120,000 reseller partners. The company maintains flagship distribution relationships with Microsoft, Dell Technologies, HP/HPE, and Apple, complemented by a long tail of secondary vendor relationships (Cisco, Lenovo, APC, Intel, Bose, Poly, Kingston, Solidigm, Seagate, Allied Telesis, Eaton). Reported financial performance includes a 34% EBITDA increase for the period ending mid-2025. The firm received the Client Distribution of the Year award from the ALSO Group in 2020.
ABC Data firmographics
Firmographics- Name
- ABC Data
- Legal name
- ALSO Polska sp. z o.o.
- Website
- https://abcdata.com.pl
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ABC Data is a Warsaw-based B2B IT hardware and technology distributor serving approximately 120,000 resellers across Central and Eastern Europe through an integrated platform combining multi-vendor product supply, custom IT and IoT solutions, and cloud as-a-service offerings.
- Ownership category
- akta.pro rank
ABC Data industry classification
Industry- Product category
- IT Distribution
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where ABC Data is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
ABC Data business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Supply — Product Distribution: Traditional B2B distribution of IT hardware, software, and accessories from over 700 vendors across 1,450+ product categories. Revenue is generated through the margin between wholesale purchase and reseller sale prices. Products include notebooks, servers, storage, peripherals, and software licenses. Distribution is available 24/7 via the ALSO Webshop.
- Solutions — Value-Added IT Solutions: Custom IT solution design and resale including IoT platforms, Augmented Reality solutions, and technology integration services. ALSO bundles products and services into tailored solutions for end customers, capturing higher margins than pure distribution.
- Service — Cloud & As-a-Service: ALSO Cloud Marketplace enables partners to resell cloud services (SaaS, IaaS) on a subscription and usage basis. ALSO earns commissions and reseller margins on cloud subscriptions placed through its marketplace. Additional services include cyber security, virtualization, AI applications, gaming, and streaming platforms.
- Financial Services: ALSO provides financing and credit services to channel partners (merchant credit facilities) enabling purchase-on-credit for resellers, generating interest/financing income.
- Logistics Services: Warehousing, fulfillment, and logistics services for IT products delivered to resellers across Poland, generating logistics and handling fees.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ABC Data product offering
Product offeringCore offering
ABC Data Capital Group, operating via its subsidiary ALSO Polska sp. z o.o., is a B2B IT distribution company that distributes hardware, software, and IT services from over 700 vendors across 1,450+ product categories to a network of approximately 120,000 resellers. The company operates three business models: Supply (physical and digital product distribution through a 24/7 webshop), Solutions (IoT platforms and AR offerings), and Service (cloud marketplace and as-a-service offerings). It also provides financing, logistics, and value-added professional services to its channel partner network across Central and Eastern Europe.
Product overview
ALSO is an IT technology provider operating through three business models: Supply (distribution of hardware, software, and IT services from over 700 vendors across 1,450+ product categories), Solutions (augmented reality and IoT offerings through the ALSO IoT Platform), and Service (cloud-based platforms via ALSO Cloud Marketplace). The core offering is the B2B distribution ecosystem combining ALSO Webshop for e-commerce, ALSO Cloud Marketplace for as-a-service offerings, and ALSO Value-Add Services for implementation and support. The company serves approximately 120,000 resellers across 28 European countries.
Differentiator
Problem solved
Functional benefit
Brands
- ALSO Cloud Marketplace: Digital cloud services marketplace platform enabling customers to build and develop 'as-a-service' business models.
- ALSO Webshop
- ALSO Workplace+
- Bonus Club
- ALSO IoT Platform
Products and services
- ALSO Cloud Marketplace Proprietary cloud marketplace platform that enables partners to create and develop 'as-a-service' businesses, providing access to cloud-based services including cybersecurity, virtualization, AI applications, gaming, and streaming solutions for B2B channel resellers.
- ALSO Webshop 24/7 B2B online ordering platform with automated order processing, merchant credit integration, and rapid fulfillment capabilities for registered reseller partners across Poland.
- ALSO IoT Platform IoT solutions platform built on AllThingsTalk technology, offering kits including Dolly Plus smart logistics and Workplace+ smart building/workspace solution accelerators for enterprise customers implementing IoT projects.
- ALSO Value-Add Services Supplementary professional services including cloud management, Microsoft Azure deployment, migration assessment, premium support, and consultancy services to help partners and end customers implement IT solutions.
- ALSO Financial Services Financing and credit services provided to channel partners, including merchant credit facilities that enable purchase-on-credit for resellers purchasing IT products.
- ALSO Logistics Services Warehousing, fulfillment, and logistics services for IT products delivered to resellers across Poland, generating logistics and handling fees.
- ALSO Bonus Club Partner loyalty and rewards program that incentivizes resellers with points, rewards, and promotional campaigns tied to purchases of featured vendor products.
Quantifiable outcome
- 34% EBITDA increase (2025)
- +2 more outcomes
Companies that use ABC Data
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ABC Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
ABC Data partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- MicrosoftflagshipALSO is a major Microsoft distributor and partner in Poland, offering the full Microsoft product portfolio including Microsoft 365, Azure, Surface devices, Business Applications (Dynamics, Power Platform), and Windows. ALSO provides Microsoft Cloud webinars, DPP (Device Partner Program), training, and ALSO Value-Add Services including Azure Deployment, Migration Assessment, and Professional Services.
- Dell TechnologiesflagshipALSO distributes Dell products including servers, storage (PowerVault), workstations (Precision, Vostro), and Dell Technologies solutions. ALSO hosts a Dell partner portal with CNE Rewards Hub, Dell Technologies World resources, and Rise Rewards Program. Frequent joint promotional campaigns.
- HP Inc. / HPE (Hewlett Packard Enterprise)flagshipALSO distributes HP hardware (notebooks, desktops, printers, accessories) and HPE solutions (servers, storage, networking). ALSO runs HP partner programs including HP Original, HP Smart Buy campaigns, and HPE partner referral drives. ALSO also participates in HPE's Nutanix and hybrid cloud solution offerings.
- AppleALSO operates an Apple Portal for resellers, distributing Mac, iPad, iPhone, Apple Watch, Apple TV, and accessories. ALSO supports Apple's Device Partner Program (DPP), AppleCare services, and CTO (Configure-to-Order) customization services for business customers.
- CiscocoreALSO distributes Cisco networking and collaboration products through a dedicated Cisco partner portal, supporting Cisco's channel partner ecosystem in Poland.
- LenovocoreALSO distributes Lenovo products including ThinkStation, ISG (Infrastructure Solutions Group) servers and storage, and accessories. Frequent joint promotions such as '3+1' campaigns (buy 3 get 1 free or for 1 EUR) and seasonal sales campaigns.
- APC (by Schneider Electric)coreALSO distributes APC power protection, UPS systems, racks, and micro data center solutions. ALSO participates in APC partner programs including APC Bonus Club, APC EDU Program, and Edge Software & Services Certification.
- AllThingsTalkcoreAllThingsTalk is the underlying IoT platform technology used by ALSO for its IoT platform offering. ALSO resells and implements AllThingsTalk-based IoT kits and solutions including Dolly Plus smart logistics and ALSO Workplace+ Solution Accelerator.
- Eaton / Tripp LiteminorALSO distributes Eaton and Tripp Lite power protection and UPS solutions, supporting awareness campaigns and product promotions for power infrastructure in data centers and enterprise environments.
- Seagate (IronWolf)minorALSO distributes Seagate IronWolf storage solutions (NAS drives) as part of its storage product portfolio.
- Kingston TechnologyminorALSO distributes Kingston products including SSD drives and memory modules through its B2B platform.
- SolidigmminorALSO distributes Solidigm (Intel NAND SSD division spin-off) storage products as part of its broad semiconductor and storage component portfolio.
- Poly (Plantronics)minorALSO distributes Poly (now part of HP) audio and collaboration devices including the Poly Voyager Free 60 series headsets, targeting unified communications and remote work markets.
- BoseminorALSO distributes Bose professional audio and collaboration products through the 'Collaboration Boost with Bose' program targeting business audio and video conferencing solutions.
- Allied TelesisminorALSO distributes Allied Telesis networking products including switches and network solutions, with a dedicated partner program and product overview resources.
Scale indicators5 records
ABC Data competitors and assessment
Company assessmentDirect peers
- Exclusive Networks: Global cybersecurity-focused IT distributor with growing broader IT and cloud portfolio. Comparable in B2B channel distribution model, vendor partnership depth, and emphasis on value-added and subscription services for the reseller base.
- RRC Poland: Polish IT value-added distributor operating across CEE with a similar reseller-channel model and broadline vendor portfolio. Direct competitor in the Polish market with overlapping vendor relationships (Microsoft, Dell, HP) and similar SMB/reseller focus.
- ABC Data (legacy): Pre-acquisition ABC Data was a leading IT hardware distributor in CEE, headquartered in Warsaw and founded in 1990. Now effectively integrated into ALSO Polska following the 2020 acquisition, this is the closest historical peer for the Polish entity's pre-merger scale and customer base.
Broad incumbents
- Ingram Micro: Global IT distributor offering broadline hardware, software, and cloud services to resellers and VARs. Highly comparable in business model (distribution + value-added services + cloud marketplace) and customer base (IT resellers), and a direct competitor in European channel sales.
- Computacenter: UK-headquartered enterprise IT infrastructure provider combining distribution, managed services, and solution integration for large corporate and public-sector customers. Comparable in B2B IT distribution plus higher-margin services mix and European footprint.
- TD SYNNEX: Global IT distributor formed by the merger of Tech Data and SYNNEX, providing hardware, software, and cloud distribution to resellers worldwide. Comparable in scale, vendor portfolio breadth, and growing focus on cloud and as-a-service offerings.
- ALSO Group: Swiss-listed parent company of ALSO Polska, operating the same Supply/Solutions/Service platform model across 28 European countries with 120,000 resellers. Comparable as the umbrella organization that defines the Polish subsidiary's strategy, vendor relationships, and proprietary platforms (Cloud Marketplace, IoT).
- Arrow Electronics: Global broadline IT and electronic components distributor serving resellers, OEMs, and enterprises. Comparable in B2B distribution model, vendor portfolio depth, and value-added services orientation, with growing cloud and IoT offerings.
Regional players
- Westcoast: UK-based IT distributor serving resellers with hardware, software, and cloud services. Highly comparable in mid-sized regional distribution model, broadline vendor portfolio, and reseller-channel focus, though primarily serving the UK rather than CEE.
- Komputronik: Polish IT retailer and B2B distributor with a comparable vendor portfolio (Dell, HP, Lenovo, Microsoft) and a mix of retail and reseller-channel revenue. Comparable as a Poland-headquartered IT distribution business, though with greater retail exposure.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights5 records
Customer concentration
ABC Data social profiles
Digital presenceABC Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABC Data leadership team
Management profileNumber of profiles
ABC Data funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABC Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABC Data
What does ABC Data do?
ABC Data Capital Group, operating via its subsidiary ALSO Polska sp. z o.o., is a B2B IT distribution company that distributes hardware, software, and IT services from over 700 vendors across 1,450+ product categories to a network of approximately 120,000 resellers. The company operates three business models: Supply (physical and digital product distribution through a 24/7 webshop), Solutions (IoT platforms and AR offerings), and Service (cloud marketplace and as-a-service offerings). It also provides financing, logistics, and value-added professional services to its channel partner network across Central and Eastern Europe.
Is ABC Data a public or private company?
ABC Data is a private company. It is classified as corporate owned and is currently operating.
When was ABC Data founded?
ABC Data was founded in 1990. It employs 501 to 1,000 people.
Where is ABC Data based?
ABC Data is headquartered in Warszawa, Poland, in the Europe region.
How does ABC Data make money?
Five revenue lines are on record. Supply — Product Distribution is the primary driver. The others are solutions — Value-Added IT Solutions, service — Cloud & As-a-Service, financial Services and logistics Services.
Who are ABC Data's main competitors?
Direct peers on record are Exclusive Networks, RRC Poland and ABC Data (legacy). Broad incumbents are Ingram Micro, Computacenter, TD SYNNEX, ALSO Group and Arrow Electronics. Regional players are Westcoast and Komputronik.
Does ABC Data have an API?
No public API is recorded for ABC Data.
What industry is ABC Data in?
ABC Data's product category is IT Distribution. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms.