RollyGroup Oy

What RollyGroup Oy does

RollyGroup Oy is a privately held Finnish passenger transport group headquartered in Vantaa, formed in early 2020 through the merger of Cabing Oy and Mr. Taxi Oy (both founded in 2001), with Oy Raseborgs Taxi & Buss Ab joining later that year. The group operates three wholly owned regional subsidiaries — Rolly Helsinki Oy, Rolly Uusimaa Oy, and Rolly Raseborg Ab — and runs a fleet of nearly 200 vehicles ranging from accessible cars and electric/hybrid vehicles through 9–32 seat minibuses to 50–58 seat buses, supported by approximately 150 staff.

The company's core offering is chartered and scheduled passenger transport, with the public sector as its primary customer. Services include school pupil transport under municipal tenders, Kela-subsidized medical transport, accessible/wheelchair transport, corporate charter and airport transfers, group transport for clubs and associations, and incoming tourism transport for travel agencies. Revenue is generated through tendered multi-year contracts (school, accessible, Kela) and per-trip charter bookings, with pricing determined per quote rather than via published rates. Customers include Kela, Helsinki City Education Department, and a long list of municipalities such as Vantaa, Raasepori, Vihti, Lohja, Kirkkonummi, and Sipoo, alongside private companies, clubs, and tour operators.

RollyGroup's underlying technology consists of an in-house fleet management and dispatch system with GPS tracking, route optimization, fuel and emission monitoring, and an internal RollyAcademy driver training program. The company holds EN ISO 9001:2015, EN ISO 14001:2015, SKAL Quality Approval, and the Avainlippu (Key Flag) certification. It operates across more than 20 locations nationally and is pursuing an aggressive expansion strategy, having entered Porvoo (2023), Mäntsälä (2023), Lappeenranta (2024), Lapinjärvi and Salo (2024), with Sastamala planned for August 2026, with the stated ambition of becoming Finland's largest private charter and taxi operator. Ali Tehrani is CEO; founders Risto Manninen and Aki Nikkinen remain as principal shareholders.

Name

RollyGroup Oy

Legal name

RollyGroup Oy

Website

https://rolly.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

RollyGroup Oy is a Finnish passenger transport company operating a ~200-vehicle fleet of taxis, accessible vehicles, minibuses, and buses across 20+ locations. It primarily serves Finnish municipalities and public-sector clients (school, Kela medical, and accessible transport), alongside corporate charter and tour operator customers.

Ownership category

akta.pro rank

Product category

Passenger Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Special Needs Transportation (485991), School and Employee Bus Transportation (4854), Taxi and Limousine Service (4853)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA)

akta.pro secondary industries

Wheelchair-Accessible & Mobility Vehicle Transport (HSABAOAC), On-Demand Ride Coordination & Assisted Rides (TNC/Taxi Brokerage) (HSABAOAJ)

Keywords

• Passenger transport services
• Charter transportation
• School pupil transport
• Accessible transport services
• Corporate taxi services

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Passenger Transport Services: Core revenue from passenger transport services including taxi rides, charter services, school transport, accessible transport, and group transport. Operates under contract arrangements with public sector and private companies.
2. School Transport Contracts: School pupil transport services under municipal contracts (oppilaskuljetukset). Won competitive tenders in multiple municipalities including Lappeenranta, Sastamala, Porvoo, Lapinjärvi, Salo.
3. Kela Transport Services: Health-related passenger transport services under Kela (Finnish Social Insurance Institution) arrangements for medical appointments.
4. Accessible/Inva Transport: Wheelchair and mobility-impaired transport services, operating dozens of accessible vehicles with specialized drivers.
5. Corporate Charter Transport: Business transport services for companies including airport transfers, conference transport, and customized transport solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RollyGroup Oy provides passenger transportation services across Finland using a fleet of nearly 200 vehicles ranging from passenger cars to 58-seat buses, including electric and hybrid models. Its core offerings include charter transport, taxi services, school pupil transport, accessible/wheelchair transport, Kela-subsidized medical transport, corporate transport, club and association transport, and incoming services for travel agencies. The company operates primarily through public-sector contracts and direct bookings from private individuals and businesses.

Product overview

RollyGroup Oy operates as a passenger transportation services company offering a unified portfolio of charter and taxi services. The core offering consists of Tilausajopalvelut (charter transportation) serving private individuals, corporations, and public sector clients, supplemented by specialized verticals: Julkiset palvelut (public sector transport covering school, accessible, and day-care transport), Matkanjärjestäjäpalvelut (incoming travel transport), and Taksi Helsingin ajot (Taxi Helsinki services). The company also operates a 200-vehicle Kalusto (fleet) spanning 1-seat cars to 58-seat buses, and RollyAcademy for driver training. Services are delivered primarily across Uusimaa region with national expansion to locations including Lappeenranta, Rauma, Sastamala, Porvoo, Lapinjärvi, and Salo.

Differentiator

Problem solved

Functional benefit

Products and services

• Tilausajopalvelut (Charter Transportation Services) Core charter and booking transportation services offering passenger transport for private individuals, businesses, and public sector clients. Services include individual rides from one passenger to large conference groups and are individually planned and executed.
• Julkiset palvelut (Public Sector Transport) Specialized transport services for public sector clients including school pupil transport, accessible/invalet transport for wheelchair users, and day care transport for elderly and disabled passengers. Delivered under municipal and Kela contracts.
• Yrityskuljetukset (Corporate Transport) Customized business transportation services tailored to customer specifications, handling both small and large orders with professionalism. Includes airport transfers, conference transport, and recurring corporate accounts.
• Seurat ja yhdistykset (Club & Association Transport) Group transportation services for clubs and associations, offering day trips and sports travel with flexible fleet options for groups of all sizes.
• Matkanjärjestäjäpalvelut (Travel Organizer Services) Incoming transport services for travel agencies and tour operators, handling groups from small to several hundred passengers, with specific expertise in VIP group transport.
• Kela-kuljetukset (Kela Medical Transport) Subsidized medical transport services covered by Kela (Finnish Social Insurance Institution) for eligible patients requiring transportation to healthcare appointments.
• Taksi Helsingin ajot (Taxi Helsinki Services) Taxi Helsinki taxi services operating under the Taksi Helsinki brand, including premium taxi services with quality attributes.

Quantifiable outcome

• Transports 40,000 customers monthly
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Uudenmaan Tähtikuljettajat OycoreChannel Partner/ Reseller/ Distributor · 5 May 2023Partnership for Porvoo student transport services. Rolly operates as subcontractor for Uudenmaan Tähtikuljettajat Oy, providing vehicles and drivers for school transport. Rolly uses electric and hybrid vehicles in the area. Partnership enables local operations with regional expertise.
• Operaatio Toivo (Operation Hope)minorStrategic or Co-development PartnerHumanitarian partnership to transport refugees from Ukraine. Rolly provided two buses and experienced drivers to bring children and mothers from the Polish-Ukrainian border to safety. Donors supported the mission with humanitarian supplies.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Others

• Uudenmaan Tähtikuljettajat Oy: Finnish school and special transport coordinator in the Uusimaa region. Already partners with Rolly as a subcontractor in Porvoo; comparable focus on municipal school transport tenders.

Broad incumbents

• Uber: Global ride-hailing platform operating in Finland. Competes with Rolly for on-demand consumer and corporate rides but does not operate dedicated accessible/school transport fleets or municipal contracts.
• Cabonline Group: Largest taxi and charter group in the Nordics, operating across Sweden, Norway, Denmark, and Finland with a similar mix of municipal, corporate, and accessible transport. Larger and more geographically diversified than Rolly.
• Bolt: European ride-hailing and micromobility platform with growing presence in Helsinki. Competes for on-demand taxi demand but lacks Rolly's public-sector accessible and school transport capabilities.
• OnniBus (Koiviston Auto): Finnish intercity and commuter bus operator (part of Koiviston Auto group). Overlaps with Rolly in charter and corporate group transport at larger bus sizes; competes for similar municipal and corporate work.

Direct peers

• Lähitaksi: Long-established Finnish taxi cooperative/brand with nationwide coverage including school and accessible transport. Overlaps with Rolly across private, corporate, and public-sector tender work.
• Taksi Helsinki (Väre): Helsinki-region taxi and charter operator competing directly with Rolly Helsinki Oy for municipal contracts, corporate accounts, and consumer rides in the capital region.
• Menevä: Finnish nationwide taxi and charter transport chain offering private, corporate, and public-sector transport including school and accessible rides. Direct competitor to Rolly in the multi-municipal Finnish tender market.
• Kovanen (Oy Kovanen Ab): Finnish premium taxi and charter operator with corporate and VIP focus, also serving public-sector contracts. Comparable fleet composition and customer segments to Rolly's corporate and accessible lines.

Regional players

• Satakunnan Taksi: Regional Finnish taxi operator in the Satakunta region (where Rolly has expanded to Rauma). Comparable service mix of school, accessible, and corporate transport at a smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RollyGroupFinland
• LinkedInlinkedin.com/company/rolly-group-oy
• Instagraminstagram.com/rollygroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RollyGroup Oy