Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywności

What Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywności does

Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywno\u015bci (ASAF), founded in 2014 and headquartered in Warsaw, is a registered Polish non-profit industry association (KRS 0000509736) that convenes more than 200 member organizations across the Polish agri-food value chain — farmers, processors, retailers, banks, agricultural organizations, academic institutions, and media outlets — around the promotion of sustainable agriculture and food. Its leadership comprises Director Ma\u0142gorzata Boja\u0144czyk (also appointed to the Council of NGOs for Poland's EU Council Presidency) and a six-member Management Board drawn from member companies including Farm Frites Poland, ProCam, Timac Agro Polska, and BNP Paribas Bank Polska.

ASAF's core products are three interconnected educational and certification assets: the Akademia Zrównowa\u017conego Rolnictwa (ASAP Academy), a free e-learning platform hosting 73 lessons across 18 thematic areas such as soil health, animal nutrition, regenerative agriculture, and digital farming; the Przewodnik Zrównowa\u017conego Rolnictwa, a continuously updated expert-authored guide covering 20+ thematic areas; and the ASAF Certification Program, a two-level (basic 65% / professional 85%) professional qualification exam valid for two years, administered quarterly and built on Academy materials. The association also publishes research jointly with Accenture Poland on supply chain emissions and regenerative agriculture, runs talent programs (Agroabsolwent student competition, Towarowa Gra Gie\u0142dowa commodity trading simulation), and serves as honorary patron for agritech-focused events such as the Huawei Startup Challenge.

The business model is non-commercial and member-supported: ASAF derives revenue from membership contributions and collaborative projects with member companies rather than from product sales. Specific membership pricing is not publicly disclosed; Academy lessons and certification exams are free to access, supported by member companies and partners. Distribution runs through self-serve digital channels (Academy, certification portal, website), direct member engagement, and event-driven outreach across Polish and European agriculture forums. Strategic positioning is reinforced by institutional partnerships with Accenture Poland (strategic partner), UNEP/GRID-Warsaw (SDG partnership), and the Association of Polish Dairy Processors (ZPPM, 2026 dairy sector agreement).

Name

Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywności

Legal name

Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywności

Website

https://rolnictwozrownowazone.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywności (ASAF) is a Warsaw-based non-profit association, founded in 2014, that convenes over 200 Polish agri-food companies and partners through free e-learning (73 lessons), a professional ASAF certification program, expert publications with Accenture, and cross-sector sustainable agriculture initiatives.

Ownership category

akta.pro rank

Product category

Agricultural Industry Association Services

NAICS

Support Activities for Crop Production (11511), Support Activities for Crop Production (1151)

SIC

Agricultural Services (700), Services-Educational Services (8200), Services-Commercial Physical & Biological Research (8731)

akta.pro industry

PRIMARYAFACAJAF

Sustainability & ESG / Carbon & Conservation Program Advisory

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYAFACABAL

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

SECONDARYAFACAJAE

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYEDAOAOAN

Agribusiness, Farm Management & Compliance

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYEDABALAA

Agriculture & Food Production

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

Keywords

• Sustainable agriculture association
• Agricultural certification programs
• Farm e-learning platform
• Regenerative agriculture education
• Agri-food industry collaboration

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees and industry collaboration: The association operates as a non-commercial initiative of companies and individuals across the food chain. Revenue is derived from membership contributions and collaborative projects with member companies, not from product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ASAF operates an educational ecosystem for the Polish agri-food sector, anchored by three interconnected offerings: the Akademia Zrównoważonego Rolnictwa (a free e-learning platform with 73 lessons across 18 thematic areas), the Przewodnik Zrównoważonego Rolnictwa (an expert-authored knowledge guide covering 20+ thematic areas), and the Program Certyfikacyjny ASAF (a two-level professional certification exam with basic and professional tiers, valid for 2 years). The association supplements these with joint research publications (with Accenture) on emissions, regenerative agriculture, digital farming, and sustainable food.

Product overview

Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywności (ASAF) is a non-profit association representing companies and individuals across the Polish agri-food sector. Its core offerings are a portfolio of interconnected educational and certification products: the Akademia Zrównoważonego Rolnictwa (e-learning platform with 73 free lessons across 18 thematic areas), the Przewodnik Zrównoważonego Rolnictwa (comprehensive guide with 20+ thematic areas), and the Program Certyfikacyjny ASAF (professional certification program with basic and professional exam levels, based on Akademia materials). These are supported by a series of research publications including carbon footprint and digital agriculture studies conducted jointly with Accenture, regenerative agriculture reports, and sustainable food reports. The Association also runs talent and education initiatives including the Agroabsolwent competition, the Towarowa Gra Giełdowa agricultural commodity trading simulation, and Huawei Startup Challenge patronage. A dedicated sustainable dairy module has been developed on the ASAF platform in partnership with the Association of Polish Dairy Processors. The Association operates its main website and the zrownowazonazywnosc.pl portal, both bilingual (Polish/English).

Differentiator

Problem solved

Functional benefit

Products and services

• Akademia Zrównoważonego Rolnictwa (ASAP Academy) A comprehensive free e-learning platform with 73 lessons across 18 thematic areas (soil management, animal welfare, financial stability, market access, etc.), developed by Polish agriculture, climate, economics and social science experts. Serves as the study resource for the ASAF certification program.
• Przewodnik Zrównoważonego Rolnictwa (ASAP Guide) A continuously updated knowledge guide organized into 20+ thematic areas, providing current information and practical guidance on implementing sustainable agriculture principles.
• Program Certyfikacyjny ASAF A professional qualification certification program verifying knowledge in 7 specialist areas of sustainable food production. Two-level exam (basic at 65% and professional at 85% passing scores), with certificates valid for 2 years, targeting supply chain managers, ESG analysts, procurement specialists, agronomic advisors, and farmers.

Quantifiable outcome

• Products covered by ASAF certification achieve approximately twice the market prices
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Association of Polish Dairy Processors (Związek Polskich Przetwórców Mleka, ZPPM)coreStrategic or Co-development Partner · 1 April 2026ASAF and ZPPM signed a strategic cooperation agreement covering joint legislative efforts (PPWR, Farm to Fork, CSRD), ESG monitoring, consumer education campaigns, supply chain training, and a dedicated sustainable dairy module on the ASAF platform.
• Accenture PolandcoreStrategic or Co-development PartnerAccenture is the strategic partner of ASAF. The collaboration includes joint research and publications such as the report 'Regenerative agriculture as a remedy for supply chain instability' and the study 'Emissions in the supply chain of food companies in Poland' (Q1 2024). Accenture provides digital, consulting, and technology expertise to support the association's mission.
• UNEP/GRID-WarsawcoreStrategic or Co-development PartnerASAF is an institutional partner of the 'Together for the Environment' SDGs Partnership initiated by UNEP/GRID-Warsaw. Dr. Olaf Horbańczuk contributed a commentary to the UNEP/GRID 'Recommendations for Agenda 2030 implementation' publication on SDG 2 (Zero Hunger) for Poland.
• BNP Paribas Bank PolskacoreGTM or Marketing PartnerBNP Paribas Bank Polska (member of ASAF) co-organizes the Agroabsolwent competition and the Towarowa Gra Giełdowa educational initiative. Michał Siwek, Head of Agri Food Banking at BNP Paribas, serves on ASAF's Management Board.
• Związek Młodzieży Wiejskiej (Association of Rural Youth)minorGTM or Marketing PartnerASAF is a knowledge partner of the Towarowa Gra Giełdowa (Agricultural Commodity Trading Simulation), an educational initiative for secondary and university students organized by Związek Młodzieży Wiejskiej.
• Huawei PolandminorGTM or Marketing PartnerASAF is an honorary patron of the V Huawei Startup Challenge edition, spotlighting startups pioneering technologies for agriculture and food production under #TechForAgrinnovation.
• AgronewsminorGTM or Marketing PartnerMedia partner providing coverage of sustainable agriculture topics.
• ApraminorGTM or Marketing PartnerMedia partner covering agricultural topics.
• Poradnik Rolniczy (Tygodnik Rolniczy)minorGTM or Marketing PartnerMedia partner — agricultural press publication.
• PlantpressminorGTM or Marketing PartnerMedia partner covering plant science and agriculture.
• Przedsiębiorca RolnyminorGTM or Marketing PartnerMedia partner covering agricultural entrepreneurship.
• Polskie Stowarzyszenie Ochrony Roślin (PSOR)minorStrategic or Co-development PartnerASAF supports the 'Bezpiecznie.org' initiative for safe use of plant protection products, promoting protective clothing, water resource protection, and biodiversity preservation.
• Nowel (Nowy Modlin)minorStrategic or Co-development PartnerNowel's bakery (producing ~500 tons of bread daily) is transitioning to flour from regenerative agriculture from 2026, with zero-emission conveyor logistics to NewCold's automated warehouse.
• NewColdminorStrategic or Co-development PartnerAutomated cold storage facility (up to 95,000 pallets) at Nowy Modlin, connected to Nowel's production via enclosed conveyor system, eliminating truck transport and CO2 emissions. A European benchmark solution visited by ASAF members.
• Farm Frites PolandcoreStrategic or Co-development PartnerLong-term member and founding supporter of ASAF. Operates regenerative agriculture program with ~200 supplier farms, providing agronomic support, training, certification assistance (GLOBALG.A.P., FSA), and precision agriculture tools. Supports new members like Haase Farm in obtaining certifications.
• ProCamcoreStrategic or Co-development PartnerLong-standing member of ASAF. R&D Director Karolina Felczak-Konarska serves on the ASAF Management Board. ProCam supports Farm Frites Poland's regenerative agriculture program and other member initiatives.
• Timac Agro PolskacoreStrategic or Co-development PartnerMember of ASAF. Agata Stolarska, previously Chair of Audit Committee, now serves on the Management Board. Company focuses on practical implementation of sustainable farming principles.
• Federacja Branżowych Związków Producentów Rolnych (FBZPR)minorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Krajowa Rada Izb Rolniczych (KRIR)minorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Krajowy Związek Plantatorów Buraka Cukrowego (KZPBC)minorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Polska Federacja RolnaminorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Polska Izba MlekaminorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Polska Platforma Zrównoważonej WołowinyminorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Związek Polskich Producentów MlekaminorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Związek Sadowników RPminorStrategic or Co-development PartnerAgricultural organization listed as member/partner of ASAF.
• Federacja Przedsiębiorców Polskich (FPP)minorStrategic or Co-development PartnerASAF participated in the Blue Deal Congress organized by FPP. Dr. Olaf Horbańczuk spoke on water retention in agriculture, and Marek Zagórski (Chairman of FPP's Agriculture Committee) participated in the panel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 4 per 1000 Initiative: International research and policy initiative launched at COP21 focused on soil carbon sequestration in agriculture. Overlaps with ASAF's carbon and regenerative agriculture agenda and represents an alternative platform for soil health advocacy.
• Klim: European AgroTech platform connecting farmers, processors, and financial markets for carbon farming and Scope 3 emissions reduction; already a strategic partner of ASAF. Comparable focus on regenerative agriculture digital tooling, though operating as a tech company rather than association.

Direct peers

• LEAF (Linking Environment And Farming): UK-based charity promoting sustainable farming through the LEAF Marque certification and integrated farm management framework. Closely parallels ASAF's combination of certification, education (ASAP Academy equivalent), and member ecosystem.
• Cool Farm Alliance: Coalition of food and beverage companies, farmers, and NGOs developing science-based tools (Cool Farm Tool) for measuring and reducing on-farm GHG emissions. Directly comparable to ASAF's role in enabling Scope 3 emissions data collection across Polish agriculture.
• Field to Market: U.S.-based multi-stakeholder alliance bringing together grower organizations, agribusinesses, food companies, and conservation groups to define and advance sustainable agriculture outcomes. Directly comparable membership-driven model focused on sustainable agriculture metrics and programs.
• Sustainable Agriculture Initiative (SAI) Platform: Global industry platform uniting companies across the food and beverage value chain to advance sustainable agriculture. Like ASAF, it operates as an industry coalition, publishes tools and guidance, and runs member-driven working groups, but at a global rather than Polish scale.
• Sustainable Food Trust: UK-based charity focused on sustainable food and farming, producing research, advocacy, and educational content. Similar mission emphasis on cross-sector collaboration and policy influence to ASAF.
• Soil Association: UK charity that certifies organic food and farming, campaigns on sustainable food issues, and runs educational programs. Highly comparable multi-product model spanning certification, advocacy, and knowledge dissemination, though at larger scale.

Broad incumbents

• IFOAM Organics International: Global umbrella organization for the organic agriculture movement, uniting 700+ affiliates in 100+ countries. Operates at much larger scale than ASAF but shares the industry association model for sustainable/organic farming advocacy and standards.

Others

• Accenture (Sustainability Services): Strategic partner of ASAF rather than a direct competitor. Accenture's sustainability practice serves many of the same agri-food corporates, making it an adjacent enabling/consulting player that could either deepen or substitute the value ASAF provides to member companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCm1KW0rndcwmQ1d4OItmNiQ
• LinkedInlinkedin.com/company/rolnictwozrownowazone

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Polskie Stowarzyszenie Zrównoważonego Rolnictwa i Żywności