RomiCore

What RomiCore does

RomiCore Sp. z o.o. is a privately held Polish e-commerce digital marketing agency headquartered in Białystok (Produkcyjna 123), founded around 2020 with a team of approximately 31 specialists. The company delivers full-service performance marketing, branding, design, copywriting, and multi-channel digital advertising (Meta Ads, Google Ads, Allegro ADS) alongside e-commerce platform development and ongoing store administration, with formal recognition as both a PrestaShop Expert and an Allegro ADS Partner+. Its underlying technology stack combines certified platform specializations (PrestaShop, Allegro, Sellasist, OMS Base) with proprietary custom API scripts that integrate marketplaces (Allegro, Amazon, eBay, Empik, Kaufland, Erli, Zalando), Polish ERP systems (Subiekt GT/Nexo, Comarch, Symfonia, WAPRO, IDEA commerce), accounting tools (Fakturownia, iFirma, wFirma), and logistics couriers (InPost, DPD, DHL, GLS) into unified client ecosystems.

The agency serves primarily SMB and mid-market e-commerce businesses in Poland across verticals including electronics, furniture, apparel, automotive, interior design, renewable energy, and tools, with a notable extension into sports fan-merchandise via the Jagiellonia Białystok Jaga Fan Shop engagement. Revenue is generated through three streams: project-based fees and monthly retainers for marketing, design, and development work; performance-based percentages of client sales growth for Allegro ADS campaign management; and a small one-time setup fee (600 PLN net) for Allegro.cz account configuration alongside ongoing percentage-based Allegro.cz management. Geographic reach currently covers Poland and the Czech Republic (via Allegro.cz), supported by a 2022 EU-funded internationalization project under the Poland Eastern Operational Programme.

RomiCore's go-to-market is sales-led, combining direct outreach, an SEO-driven content blog, case-study publishing across 8+ verticals, and partnership channels through Allegro, Sellasist, Base OMS, Edrone, and Nethansa. The reported client outcomes — including a claimed 10x+ monthly revenue uplift for Jagiellonia Białystok's online shop, 30-50% operational cost reduction via process automation, 50% sales increase within three months of Allegro collaboration, and 30% reduction in Allegro advertising costs within two months — are used as primary credibility assets in marketing materials. Pricing remains largely quote-based and is not publicly disclosed beyond the few specific fees mentioned above.

Name

RomiCore

Legal name

RomiCore Sp. z o.o.

Website

https://romicore.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RomiCore is a Polish e-commerce digital marketing agency in Białystok offering performance marketing, PrestaShop development, Allegro marketplace management, and sales automation services to SMB and mid-market e-commerce businesses across Poland and the Czech Republic.

Ownership category

akta.pro rank

Product category

E-commerce Performance Marketing

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Performance marketing agency
• E-commerce development
• Allegro advertising
• PrestaShop development
• Sales process automation

Headquarters

HQ city

Białystok

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing and E-commerce Services: Comprehensive agency services including marketing strategy, branding, design, copywriting, web development, store administration, cost optimization, and Allegro sales management. Revenue is generated through project-based fees and ongoing retainer contracts.
2. Allegro ADS Management: Campaign management for Allegro advertising with a performance-based model charging a fixed percentage of actual sales growth from month 1 of collaboration.
3. Allegro.cz Implementation and Support: One-time account setup and configuration fee (600 PLN net) plus an efficiency-based package for ongoing Allegro.cz management charged as a percentage of generated sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

RomiCore is a Polish e-commerce performance marketing agency that delivers digital marketing strategy, branding and design, copywriting, paid media (Meta Ads, Google Ads, Allegro ADS), e-commerce development and administration, Allegro marketplace management, and custom sales/process automation services. Certified as a PrestaShop Expert and Allegro ADS Partner+, the agency integrates client e-commerce platforms with ERP, accounting, and logistics systems through bespoke API scripting.

Product overview

RomiCore is an e-commerce performance marketing agency that offers a comprehensive suite of digital marketing, e-commerce management, and sales automation services. The core offering includes strategic marketing planning, branding and design, copywriting, customer journey optimization, and digital advertising (Meta Ads, Google Ads, Allegro ADS). The company specializes in e-commerce development and administration with PrestaShop expertise (PrestaShop Expert certified). Key operational services include Allegro account management (Allegro ADS Partner+) and sales automation with process optimization, integrating multiple marketplaces (Allegro, Amazon, eBay), ERP systems (Subiekt GT, Comarch ERP Optima, Symfonia), e-commerce platforms (WooCommerce, PrestaShop, IdoSell, Shopify), accounting tools (Fakturownia, iFirma, wFirma), and logistics couriers (InPost, DPD, DHL, GLS). The company also provides custom API development for unique business automation needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Planning
• Branding & Design
• Consulting & Audits
• Copywriting
• Customer Journey & Digital Marketing
• Website & E-commerce Development
• E-commerce Administration
• Cost Optimization
• Allegro Account Management
• Sales Automation & Process Automation
• Allegro.cz Implementation

Quantifiable outcome

• Reduction in operational support costs by 30-50% through process automation replacing manual data entry
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AllegrocoreTechnology or IntegrationRomicore holds official Allegro ADS Partner+ status, certifying expertise in managing and optimizing Allegro advertising campaigns across sponsored offers, graphic ads, and the Allegro advertising network. The partnership covers Allegro.pl (Poland) and Allegro.cz (Czech Republic), enabling Romicore to support clients' marketplace expansion across both platforms.
• BasecoreTechnology or IntegrationBase is Romicore's official partner for Order Management System (OMS) implementation. Base's OMS platform handles marketplace operations including order processing, shipping optimization, and automated print management, with Romicore providing custom configuration and scripting to adapt the system to client-specific workflows.
• SellasistcoreTechnology or IntegrationRomicore is an official Sellasist partner, integrating the platform with client e-commerce ecosystems. Custom integrations include Packeta and Eurohermes courier system connections within Sellasist, demonstrating deep technical partnership.
• Ringier Axel SpringerminorGTM or Marketing PartnerRingier Axel Springer is referenced in the client logo showcase, suggesting a marketing or content partnership relationship.
• Zaufane.plminorOthersZaufane.pl (Trusted Reviews) is referenced in the client logo showcase, potentially indicating a review/reputation management partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Performics (Publicis): Global performance marketing arm of Publicis with Polish operations. Larger incumbent serving clients with broader portfolios while RomiCore focuses narrowly on SMB/mid-market e-commerce — overlapping in paid search, social and programmatic execution.
• Mindshare Poland: WPP-owned media agency with Polish operations covering media planning, paid digital and performance. Competes with RomiCore for mid-market paid media budgets while offering broader brand and media planning capabilities RomiCore does not.

Direct peers

• K2 Internet: One of Poland's largest digital marketing agencies providing SEO, paid media, content and e-commerce consulting. Comparable to RomiCore in performance marketing and e-commerce service offerings for Polish SMBs and enterprises.
• Netigamma: Polish e-commerce solutions provider delivering web platforms, integrations and digital marketing. Overlaps with RomiCore on Allegro/marketplace management and PrestaShop/multi-platform store builds for SMBs.
• Divante: Polish e-commerce software house and digital agency offering store development, marketplace integrations and digital marketing for European e-commerce brands. Direct competitor to RomiCore on PrestaShop/multi-platform e-commerce builds and e-commerce automation.
• Ideo Agency: Polish digital agency providing SEO, content, performance marketing and e-commerce consulting. Overlaps with RomiCore on data-driven paid acquisition and content-led SEO for online retailers.
• Semahead: Polish SEO and paid search agency serving e-commerce clients across CEE. Comparable to RomiCore on search-engine marketing (Google Ads, Allegro ADS) and performance-marketing retainer engagements.
• Grupa TENSE: Polish digital marketing and e-commerce agency offering branding, paid media and marketplace services. Comparable in scope, target customer (Polish SMB/mid-market e-commerce) and Allegro/PrestaShop specialism.
• Strix: Polish e-commerce and marketing automation agency with deep marketplace and Allegro expertise. Closely comparable to RomiCore on Allegro management, OMS integration and SMB e-commerce marketing services.

Others

• BaseLinker: Polish order and inventory management platform integrating marketplaces, ERPs and couriers. Listed as a Romicore partner tool, functioning as an ecosystem enabler rather than competitor — but a potential conflict if BaseLinker expands into agency services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RomiCore
• Instagraminstagram.com/romicore
• LinkedInlinkedin.com/company/romicore

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RomiCore