Rondo Food America LLC

What Rondo Food America LLC does

Rondo Food America LLC is a privately held US sales and marketing subsidiary of the German family-owned RONDO FOOD GmbH & Co. KG, headquartered in Woodstock, Illinois. Established in 2022, the US entity focuses on serving North American retail partners and distributors, leveraging the parent platform's 100+ years of food manufacturing heritage dating back to the Wellen family's 1893 founding in Krefeld, Germany. The US operation employs 15 people and operates as a sales, customer service, and account management layer, with dedicated executives covering sales, sourcing and development, planning and operations, and quality.

The company's core technology and production capabilities sit at the parent level: extruded and co-extruded pet treats manufactured at the Krefeld facility (operational since 2005), meat strips, meat sticks, and dental treats produced at the Halle facility (operational since 1996), and ultra-high-quality meat-based dog and cat treats produced at the PRO PET Austria facility (founded 1997). All three production facilities carry current BRC and IFS food safety certifications. The company offers both private label manufacturing services (full-service from concept development, R&D, design, prototyping, testing, and logistics) and four control-branded product lines (ten dogs, ten cats, GIVVA DOGGA, GIVVA CATTA).

The business model is B2B contract manufacturing and branded product distribution, with a factory-direct model targeting enterprise retail partners. Pricing is quote-based and not publicly disclosed. Revenue is generated through private label production contracts and branded product shipments to retail partners, with the parent platform reporting reach across 5 continents and serving market-leading retailers globally. The company markets via trade shows (notably Global Pet Expo), LinkedIn, and content marketing, and is privately held with no external institutional investment, no funding rounds, and no M&A activity.

Name

Rondo Food America LLC

Legal name

Rondo Food America LLC

Website

https://rondo-food.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Rondo Food America LLC is a family-owned B2B pet treat manufacturer, serving North American retail partners with private label and branded dog and cat treats produced at the parent company's German and Austrian facilities.

Ownership category

akta.pro rank

Product category

Pet Treat Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Custom & Private-Label Pet Food Manufacturing (AFADAFAO), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Pet treat manufacturing
• Private label pet treats
• Extruded pet snacks
• Co-extrusion manufacturing
• Dog and cat treats

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Label Manufacturing: Custom pet treat manufacturing for retail partners including concept development, R&D, design, prototyping, testing, and distribution
2. Branded Products: Sale of control-branded products including ten dogs, ten cats, GIVVA DOGGA, and GIVVA CATTA product lines

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rondo Food America LLC manufactures and supplies dog and cat treats through private label production services and its own control-branded product lines (ten dogs, ten cats, GIVVA DOGGA, GIVVA CATTA). The company produces extruded, co-extruded, and meat-based treats covering natural chews, long-lasting chews, soft/chewy treats, dental treats, and creamy/meaty/crunchy cat treats, offering retail partners full-service capabilities from concept development through R&D, design, prototyping, testing, and logistics.

Product overview

Rondo Food America LLC is a pet treat manufacturing company offering both branded products and private label manufacturing services. Their branded portfolio includes ten dogs (dog treats), ten cats (cat treats), GIVVA DOGGA (dog treats), and GIVVA CATTA (cat treats), all built with emphasis on quality, value, and volume. The company's Rondo brand focuses on private label Product Excellence, providing end-to-end services from concept development through R&D, design, prototyping, testing, and logistics. Dog treat offerings span Natural Chews, Long-lasting/Occupying, Soft/Chewy/Yummy, and Dental/Delicious categories. Cat treat offerings include Creamy, Meaty, and Crunchy varieties.

Differentiator

Problem solved

Functional benefit

Products and services

• Rondo (Private Label) End-to-end private label pet treat production service for retail partners, covering concept development, R&D, design, prototyping, testing, and logistics and distribution, with the retailer brand applied to the final product.
• Private Label Production Services Full-service private label pet treat manufacturing including concept development, research and development, design, prototyping, testing, and logistics and distribution for retail partners.
• ten dogs Control-branded dog treat line built around quality, value, and volume, available ready to ship in large quantities to retail partners.
• ten cats Control-branded cat treat line available in large volumes and ready to ship for retail distribution.
• GIVVA DOGGA Control-branded dog treat products built with emphasis on quality, value, and volume, ready to ship in volume.
• GIVVA CATTA Control-branded cat treat products available in large volumes and ready to ship.
• Natural Chews (Dog Treats) Single-ingredient natural chews selected and packaged for safe, long-term chewing enjoyment for dogs.
• Long-lasting / Occupying Treats (Dog) Stimulating and entertaining dog treats that promote good oral health through longer-term chewing action.
• Soft, Chewy & Yummy Treats (Dog) Great-tasting soft and chewy dog treats positioned as rewards and training treats.
• Dental & Delicious Treats (Dog) Dental dog treats that taste great and help keep dogs' teeth and gums healthy.
• Creamy Cat Treats Indulgent creamy cat treats available in a variety of flavors and packs.
• Meaty Cat Treats Highly palatable meat-first cat treat recipes in a range of sizes and shapes for cats.
• Crunchy Cat Treats Crunchy cat treats in textures, flavors, and shapes for cats.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Spectrum Brands (Pet Care): Diversified consumer products company with a pet care segment (Good Boy, Meowee, SmartBones) covering treats and hygiene. Adjacent incumbent operating broadly in pet treats rather than as a focused private label co-manufacturer.
• Mars Petcare: Largest global pet food and treat manufacturer (Pedigree, Whiskas, Royal Canin, Greenies). While primarily a brand owner, Mars also produces pet treats at scale and competes for retailer shelf space that Rondo's branded lines target.
• WellPet (Old Mother Hubbard / Wellness): Established US natural pet food and treat brand portfolio including Old Mother Hubbard, Wellness, and Holistic Select. Overlaps with Rondo's natural chews and holistic positioning while operating as a brand-led incumbent rather than a co-manufacturer.
• Nestlé Purina PetCare: Global pet care giant with extensive treat portfolio across natural, functional, and indulgence segments. Comparable in treat format breadth and global retail reach, but operates at vastly larger scale as both brand owner and co-manufacturer.

Direct peers

• Diamond Pet Foods: US-based pet food manufacturer producing dry food and treats for private label and branded customers. Competes with Rondo for private label pet treat business, particularly extruded and co-extruded formats.
• C.J. Foods (Central Garden & Pet): US co-manufacturer of pet food and treats serving private label customers across multiple categories. Direct overlap with Rondo's full-service private label pet treat offering, from concept through distribution.
• Tuffy's Pet Foods (KLN Family Brands): Family-owned US pet treat and food manufacturer focused on private label and co-manufacturing. Comparable to Rondo in its B2B private-label orientation, treat format breadth, and family-ownership profile.
• Sunshine Mills: Large US-based private label and contract manufacturer of pet food and treats, with multiple production facilities. Direct competitor for private label pet treat contracts with major US retailers, the same core business Rondo pursues via its German production base.

Emerging players

• Bocce's Bakery: US-based premium baked and functional pet treat brand. Comparable in the natural/limited-ingredient treat positioning Rondo emphasizes, though operating at much smaller scale and primarily as a brand owner rather than co-manufacturer.
• Open Farm: Premium natural and sustainably sourced pet food and treat brand. Overlaps with Rondo's natural/limited-ingredient positioning in the US market and represents the type of premium brand Rondo could co-manufacture for or compete with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rondofood
• LinkedInlinkedin.com/company/rondo-food-america-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rondo Food America LLC