RoofCON
RoofCON LLC is a private US event company producing annual roofing-industry conferences (RoofCON and LX: The Leadership Experience), monetizing through VIP tickets, tiered exhibitor booths, and sponsorship packages for roofing vendors and suppliers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What RoofCON does
RoofCON LLC is a private US-based conference and event company that operates in the roofing and solar industry vertical. The company produces two annual live events: RoofCON, the flagship conference (now in its 8th edition, scheduled for Nov 10-12, 2026 at the Oklahoma City Convention Center in Oklahoma City, OK), which features a General Session, an Expo floor with 175+ vendor exhibitors, and 50+ breakout sessions on business growth, leadership, and operating systems; and LX: The Leadership Experience (Apr 20-21, 2026 at the Greenville Convention Center in Greenville, SC), a two-day leadership conference featuring John C. Maxwell as keynote speaker, with an optional capped-seat Implementation Lab add-on for business owners above $1M revenue.
The company's core technology is a modest digital infrastructure consisting of an event website (roofcon.com), a dedicated ticketing platform (tickets.roofcon.com), and an exhibitor sales page (roofcon.com/exhibit). There is no proprietary software platform, AI/ML capability, or enterprise SaaS product. The business operates on an event-driven revenue model with three primary streams: (1) attendee tickets (General Admission is free at $0 as a market-penetration strategy, while VIP tickets are sold at an undisclosed premium price); (2) tiered exhibitor booth fees ranging from Silver (10'x10') to Diamond (20'x20' island booth with naming rights and email campaigns); and (3) sponsorship packages for LX with Platinum and Silver tiers plus custom naming-rights opportunities. VIP ticket holders receive expedited registration, exclusive swag, VIP seating, Q&A sessions with headline speakers, lounge access, and included meals on Days 2 and 3.
The company serves three primary customer segments: roofing company owners and executives (the primary segment), roofing sales representatives, and roofing industry admin staff on the attendee side; and roofing vendors and suppliers on the exhibitor/sponsor side. Distribution is direct-to-consumer through the company website and ticketing platform, with a small exhibitor sales team handling enterprise sponsorship contracts. The company is founder-led by Hunter Ballew (also founder of Cornerstone Construction, Roofing.com, and RepCard) and operates with Diego Dante as President. RoofCON is self-positioned as the "world's #1 roofing conference" and operates without disclosed external institutional investment or parent company.
RoofCON firmographics
Firmographics- Name
- RoofCON
- Legal name
- RoofCON LLC
- Website
- https://roofcon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RoofCON LLC is a private US event company producing annual roofing-industry conferences (RoofCON and LX: The Leadership Experience), monetizing through VIP tickets, tiered exhibitor booths, and sponsorship packages for roofing vendors and suppliers.
- Ownership category
- akta.pro rank
RoofCON industry classification
Industry- Product category
- Roofing Industry Conferences and Events
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
- akta.pro secondary industries
- Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Premium / VIP Ticketing & Hospitality Packages (HSACALAL), Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
RoofCON business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others
Revenue model
- Conference Tickets: Revenue from ticket sales for RoofCON events. General Admission tickets are offered for free ($0) as a market penetration strategy, while VIP tickets are sold at a premium price point. VIP tickets include exclusive benefits such as expedited registration, VIP swag bag, VIP seating, Q&A sessions with headline speakers, VIP lounge access, VIP lunch access on Days 2 & 3, VIP breakfast on Day 3, and VIP party access.
- Exhibitor Booth Fees: Revenue from exhibiting companies who purchase booth space at the conference. Exhibitor packages range from Silver (10'X10' booth, 4 G.A. badges, 6' table, 2 chairs) to Gold, Platinum, and Diamond tiers with increasing booth sizes and additional benefits.
- Sponsorship Packages: Revenue from sponsorship packages including LX Platinum Sponsorship (full access, 20'x10' table, lunch included, welcome party, 4 LX tickets, logo placement) and LX Silver Sponsorship (10'x10' table, 2 LX tickets). Custom sponsorship opportunities are also available for lunch, breakfast, happy hour naming rights, breakout room naming rights, and larger booth footprints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free entry to core conference activities |
| Subscription | Pay-as-you-go | Premium experience with exclusive access and amenities |
| One time/ perpetual license | Pay-as-you-go | Entry-level exhibitor package |
| One time/ perpetual license | Pay-as-you-go | Mid-tier exhibitor package |
| One time/ perpetual license | Pay-as-you-go | Premium exhibitor package |
| One time/ perpetual license | Pay-as-you-go | Top-tier premium sponsorship with maximum visibility |
| One time/ perpetual license | Pay-as-you-go | Full access LX sponsorship with premium branding |
| One time/ perpetual license | Pay-as-you-go | Entry-level LX sponsorship |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RoofCON product offering
Product offeringCore offering
RoofCON produces and sells tickets and exhibitor/sponsorship packages for its annual roofing and solar industry conferences. Revenue is generated from free General Admission tickets used for attendee acquisition, premium VIP ticket tiers, and tiered exhibitor/sponsorship packages (Silver, Gold, Platinum, Diamond) sold to vendors selling into the roofing industry. The flagship event is RoofCON 8, complemented by the LX: The Leadership Experience conference and an LX Implementation Lab workshop.
Product overview
RoofCON is a conference and event company serving the roofing and solar industry with two core products: RoofCON 8 (the annual flagship conference featuring General Sessions, Expo floor with 175+ vendors, and 50+ breakout sessions on business growth, leadership, and proven systems) and LX: The Leadership Experience (a two-day leadership conference for business owners featuring John C. Maxwell as keynote speaker). The company operates on a ticket-based model with General Admission (free) and VIP tiers, and offers exhibitor/sponsorship packages across four levels (Silver, Gold, Platinum, Diamond) for vendors targeting the roofing industry. LX also offers optional add-ons including Platinum and Silver sponsorships and an Implementation Lab workshop.
Differentiator
Problem solved
Functional benefit
Brands
- LX (The Leadership Experience): A leadership-focused conference featuring John C. Maxwell and other industry speakers, targeting business owners and executives in the roofing industry
Products and services
- RoofCON 8 Conference Annual three-day business and leadership conference for roofing and solar industry owners, sales reps, and admin staff, featuring a General Session, an Expo floor with 175+ vendors, and 50+ breakout sessions on business growth, leadership, and proven systems.
- LX: The Leadership Experience Conference Two-day leadership conference for roofing and home services business owners and executives, headlined by John C. Maxwell, covering leadership development, goal setting, KPI tracking, recruiting, sales management, and marketing systems.
- LX Implementation Lab Optional add-on workshop to LX limited to 140 business owners doing $1M+ in revenue, covering scalable company structure, system documentation, Rooflink, accountability, and implementation.
- RoofCON Exhibitor Sponsorship Packages Tiered exhibitor sponsorship packages (Silver, Gold, Platinum, Diamond) for vendors selling into the roofing industry, providing booth space, badges, branding, and lead generation access to roofing company owners and decision-makers at RoofCON.
- LX Exhibitor Sponsorship Packages Tiered Silver and Platinum sponsorship packages for LX: The Leadership Experience, providing table set-up, full access tickets, meals, and logo placements for vendors targeting roofing and home services business owners.
Quantifiable outcome
- Exhibitors gain access to thousands of roofing company owners, executives, and operators who are decision-makers with budgets
- +2 more outcomes
Companies that use RoofCON
Customer profileSegments5 records
Ideal customer profiles3 records
RoofCON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RoofCON partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
RoofCON competitors and assessment
Company assessmentEmerging players
- ServiceTitan (Pantheon conference): ServiceTitan's annual Pantheon conference brings together home services operators (HVAC, plumbing, electrical, roofing) for leadership, operations, and growth training. Directly overlaps with RoofCON's value proposition of business and leadership education for contractor owners.
Direct peers
- METALCON: Annual trade show and conference focused on metal construction, including metal roofing. Uses a similar B2B trade show + education + exhibitor model and targets a closely overlapping audience of roofing contractors and building envelope professionals.
- National Roofing Contractors Association (NRCA): The principal US roofing industry trade association, hosting its own annual convention and educational events for roofing contractors. NRCA's member-driven events compete for the same decision-maker audience and sponsor mindshare that RoofCON targets.
- International Roofing Expo (IRE): The largest annual roofing industry trade show in North America, run by Informa Markets. RoofCON directly competes for the same audience of roofing contractors, vendors, and sponsors, and is positioned as an alternative community-driven event against IRE's larger but more transactional format.
Broad incumbents
- NAHB International Builders' Show (IBS): The flagship annual trade show of the National Association of Home Builders, covering the broader residential construction industry. Significantly larger than RoofCON and competes for the same exhibitor B2B marketing dollars targeting construction decision-makers.
- Hanley Wood (Informa Construction): Major construction industry media and events company (now part of Informa) that runs multiple trade shows and publishes trade outlets serving the residential construction market. Represents the kind of scaled, multi-vertical incumbent RoofCON would compete with for sponsor mindshare.
- Informa Markets: The world's largest B2B events organizer and parent of the International Roofing Expo. Operates a portfolio of trade shows using the same exhibitor/sponsorship monetization model that RoofCON uses, and is the most direct institutional threat to vertical trade shows like RoofCON.
- Emerald X: Large B2B events and media company operating trade shows across multiple verticals including construction and home improvement. Operates a similar tiered sponsorship + exhibitor model and represents a scaled alternative for vendors considering RoofCON.
Others
- GAF (contractor events and training): The largest US roofing manufacturer, which runs contractor training programs, dealer events, and certification events. Functions as both a potential RoofCON sponsor and an adjacent event competitor capturing contractor attention with proprietary content.
- Roofing Contractor Magazine: Industry trade publication serving roofing contractors, which also runs events and awards programming. Provides an alternative touchpoint for roofing industry decision-makers and competes for the same vendor sponsorship pool that funds RoofCON.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RoofCON social profiles
Digital presenceRoofCON financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoofCON leadership team
Management profileNumber of profiles
Profiles2 records
RoofCON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoofCON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoofCON
What does RoofCON do?
RoofCON produces and sells tickets and exhibitor/sponsorship packages for its annual roofing and solar industry conferences. Revenue is generated from free General Admission tickets used for attendee acquisition, premium VIP ticket tiers, and tiered exhibitor/sponsorship packages (Silver, Gold, Platinum, Diamond) sold to vendors selling into the roofing industry. The flagship event is RoofCON 8, complemented by the LX: The Leadership Experience conference and an LX Implementation Lab workshop.
Is RoofCON a public or private company?
RoofCON is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoofCON founded?
RoofCON was founded in -1. It employs 11 to 50 people.
How does RoofCON make money?
Three revenue lines are on record. Conference Tickets are the primary driver. The others are exhibitor Booth Fees and sponsorship Packages.
Who are RoofCON's main competitors?
ServiceTitan (Pantheon conference) is listed as an emerging player. Direct peers are METALCON, National Roofing Contractors Association (NRCA) and International Roofing Expo (IRE). Broad incumbents are NAHB International Builders' Show (IBS), Hanley Wood (Informa Construction), Informa Markets and Emerald X. Others are GAF (contractor events and training) and Roofing Contractor Magazine.
Does RoofCON have an API?
No public API is recorded for RoofCON.
What industry is RoofCON in?
RoofCON's product category is Roofing Industry Conferences and Events. Its primary akta.pro industry code is HSACADAH, Exhibitions, Trade Shows & Booth Management, with a secondary code of THACAFAN, Exhibitor/Sponsor Management (Corporate Conferences). Its NAICS code is 56192 and its SIC code is 7900.