Roofing Sales Associates, Inc.
Roofing Sales Associates, Inc. is a privately held manufacturer's representative founded in 1990, representing six roofing product manufacturers across Missouri and Illinois. The company serves contractors, architects, building owners, and building managers with roofing product distribution, design recommendations, specification review, and assessment services.
- Company typePrivate
- Founded1990
- HeadquartersSt Charles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Roofing Sales Associates, Inc. does
Roofing Sales Associates, Inc. is a privately held regional manufacturer's representative founded in 1990 and headquartered in St Charles, Missouri. The company represents six roofing product manufacturers—Elevate, GenFlex, DensDeck, Babcock Davis, Velux Commercial, and Tarco—across the Missouri and Illinois territories, selling single-ply membranes (TPO, EPDM, PVC), gypsum cover boards, roof hatches and access products, commercial skylights, and bituminous roofing systems. Its core function is intermediation between manufacturers and the regional construction ecosystem, with a sales-led go-to-market model executed through direct field relationships.
The company serves four distinct customer segments: contractors (primary), architects and designers, building owners, and building managers. Service offerings include design recommendations, specification review, tapered insulation system design, accredited lunch-and-learns for continuing education, roof enhancement support for installers, existing roof assessments, and proposal advisement for owners considering repair, replacement, or waterproofing work. Revenue is generated through sales commissions and representation agreements with the six manufacturers; pricing is not publicly disclosed and the engagement model is contact-based.
The business is relationship-driven and geographically bounded, with no disclosed institutional investors, no parent company, no subsidiaries, no headcount data, no funding rounds, and no M&A activity. The single headquarters at 1060 Country Club Road serves as the operational base for the two-state territory. The company markets itself primarily through its website (roofingsales.net) and direct sales engagement, with no presence on social media platforms, no mobile applications, and no disclosed API or integration ecosystem.
Roofing Sales Associates, Inc. firmographics
Firmographics- Name
- Roofing Sales Associates, Inc.
- Legal name
- Roofing Sales Associates, Inc.
- Website
- https://roofingsales.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roofing Sales Associates, Inc. is a privately held manufacturer's representative founded in 1990, representing six roofing product manufacturers across Missouri and Illinois. The company serves contractors, architects, building owners, and building managers with roofing product distribution, design recommendations, specification review, and assessment services.
- Ownership category
- akta.pro rank
Roofing Sales Associates, Inc. industry classification
Industry- Product category
- Commercial Roofing Distribution and Representation
- NAICS
- Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Flashing, Edge Metal & Roof Accessories (IMADAFAJ)
- akta.pro secondary industry
- Asphalt Shingles (IMADAFAA)
Keywords
Where Roofing Sales Associates, Inc. is headquartered
LocationHeadquarters
- HQ city
- St Charles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roofing Sales Associates, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Roofing Product Distribution: The company generates revenue by representing roofing product manufacturers and providing sales, design recommendations, specification review, and project support services to contractors, architects, and building owners in Missouri and Illinois.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Roofing Sales Associates, Inc. product offering
Product offeringCore offering
Roofing Sales Associates is a manufacturer's representative that distributes commercial and residential roofing product lines (Elevate, GenFlex, DensDeck, Babcock Davis, Velux Commercial, Tarco) to contractors, architects, building owners, and building managers in Missouri and Illinois. The company supplements product distribution with design recommendations, specification review, tapered system design, roof assessments, roof enhancement support, and roof proposal advisement from project design through construction.
Product overview
Roofing Sales Associates is a manufacturer's representative company serving contractors, architects, building owners, and building managers in Missouri and Illinois for over three decades. The company represents multiple roofing product lines including Elevate (TPO/PVC membranes), GenFlex (single-ply membranes), DensDeck (cover boards), Babcock Davis (access products), Velux Commercial (skylights), and Tarco (bituminous products). Services include design recommendations, specification review, accredited lunch & learns, tapered system design, roof enhancement support, existing roof assessment, and roof proposal advisement.
Differentiator
Problem solved
Functional benefit
Products and services
- Elevate Roofing product line including TPO and PVC membrane systems for commercial and residential applications, represented by Roofing Sales Associates in Missouri and Illinois.
- GenFlex Single-ply roofing membrane products including EPDM, TPO, and related accessories for commercial roofing applications.
- DensDeck Gypsum roof board used as a cover board in commercial roofing systems for fire resistance and dimensional stability.
- Babcock Davis Commercial building products including roof hatches, smoke vents, and access panels represented by Roofing Sales Associates.
- Velux Commercial Commercial skylights and daylighting solutions for flat and low-slope roofs.
- Tarco Bituminous roofing products including modified bitumen membranes, BUR materials, leak barriers, underlayments, and related accessories for residential and commercial roofing.
- Design Recommendations Expert product solutions and specifications for designers and architects to meet project needs while maintaining design integrity.
- Specification Review Review of roofing specifications to ensure accuracy and compliance with building codes and standards.
- Accredited Lunch and Learns Continuing education sessions for architects and designers on roofing products and specifications.
- Tapered System Design Custom tapered insulation design services for proper drainage on flat and low-slope roofs.
- Roof Enhancement Support Technical support for contractors during roof installation and enhancement projects.
- Existing Roof Assessment Evaluation of current roof conditions to identify damage, deterioration, and maintenance needs for building owners and managers.
- Roof Proposal Advisement Expert guidance on roof repair, replacement, and waterproofing options for building owners.
Companies that use Roofing Sales Associates, Inc.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Roofing Sales Associates, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roofing Sales Associates, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ElevatecoreElevate is one of the roofing product manufacturers represented by Roofing Sales Associates. The company sells Elevate residential and commercial roofing products including TPO, EPDM, and polyiso insulation.
- GenFlexcoreGenFlex is a manufacturer of commercial roofing systems represented by Roofing Sales Associates, offering EPDM and TPO products.
- DensDeckcoreDensDeck roof boards are distributed by Roofing Sales Associates. DensDeck provides gypsum-based roof board products for commercial and residential roofing applications.
- Babcock DaviscoreBabcock Davis products are part of the product lineup represented by Roofing Sales Associates, including commercial building products.
- Velux CommercialcoreVelux Commercial is a manufacturer partner providing commercial skylights and daylighting solutions represented by Roofing Sales Associates.
- TarcocoreTarco is a manufacturer partner providing roofing products including leak barriers, underlayments, and other residential and commercial roofing materials.
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
Roofing Sales Associates, Inc. competitors and assessment
Company assessmentDirect peers
- Lansing Building Products: Regional and multi-state exterior building products distributor serving contractors with roofing, siding, and related materials — directly comparable to RSA's distribution-of-roofing-products motion.
- ABC Supply Co. The largest US distributor of roofing, siding, and exterior building products to contractors — directly comparable to RSA as a roofing-materials channel serving commercial contractors across multiple geographies.
- SRS Distribution: Major roofing and building products distributor following a manufacturer-rep-plus-distribution hybrid model; comparable to RSA on the manufacturer representation and contractor channel.
Regional players
- Harvey Building Products: Northeast US distributor of roofing, siding, and exterior building products to contractors; comparable model and customer base to RSA but operates in a different geography.
- Koopman Lumber & Hardware: Family-owned New England lumber and building materials dealer carrying roofing products; comparable independent regional building-products distributor.
- Carter Lumber: Midwest US lumber and building materials dealer carrying roofing products alongside its core lumber line; comparable multi-category trade distributor serving the same general region as RSA.
- 84 Lumber: Largest privately-held US lumber and building materials dealer with strong Midwest presence and roofing materials in its assortment; comparable trade-channel distributor serving contractors.
Broad incumbents
- Beacon Roofing Supply: Large national roofing and building products distributor with broader footprint and product range than RSA; comparable on the roofing-side distribution business but operates at meaningfully larger scale as a broad incumbent.
- Tremco Incorporated: Major commercial roofing manufacturer (parent of Tremco Roofing) whose products are commonly moved through independent reps — relevant as a manufacturer partner counterpart whose rep-agreement choices directly affect RSA.
- Versico Roofing Systems: Commercial single-ply roofing manufacturer (Carlisle Construction Materials); comparable on the membrane systems side of RSA's manufacturer-partner portfolio and relevant as a potential partner/competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Roofing Sales Associates, Inc. social profiles
Digital presenceRoofing Sales Associates, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roofing Sales Associates, Inc. leadership team
Management profileNumber of profiles
Roofing Sales Associates, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roofing Sales Associates, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roofing Sales Associates, Inc.
What does Roofing Sales Associates, Inc. do?
Roofing Sales Associates is a manufacturer's representative that distributes commercial and residential roofing product lines (Elevate, GenFlex, DensDeck, Babcock Davis, Velux Commercial, Tarco) to contractors, architects, building owners, and building managers in Missouri and Illinois. The company supplements product distribution with design recommendations, specification review, tapered system design, roof assessments, roof enhancement support, and roof proposal advisement from project design through construction.
Is Roofing Sales Associates, Inc. a public or private company?
Roofing Sales Associates, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roofing Sales Associates, Inc. founded?
Roofing Sales Associates, Inc. was founded in 1990. It employs 1 to 10 people.
Where is Roofing Sales Associates, Inc. based?
Roofing Sales Associates, Inc. is headquartered in St Charles, United States, in the North America region.
How does Roofing Sales Associates, Inc. make money?
One revenue line is on record: roofing Product Distribution.
Who are Roofing Sales Associates, Inc.'s main competitors?
Direct peers on record are Lansing Building Products, ABC Supply Co. and SRS Distribution. Regional players are Harvey Building Products, Koopman Lumber & Hardware, Carter Lumber and 84 Lumber. Broad incumbents are Beacon Roofing Supply, Tremco Incorporated and Versico Roofing Systems.
Does Roofing Sales Associates, Inc. have an API?
No public API is recorded for Roofing Sales Associates, Inc..
What industry is Roofing Sales Associates, Inc. in?
Roofing Sales Associates, Inc.'s product category is Commercial Roofing Distribution and Representation. Its primary akta.pro industry code is IMADAFAJ, Flashing, Edge Metal & Roof Accessories, with a secondary code of IMADAFAA, Asphalt Shingles. Its NAICS code is 42333 and its SIC code is 2950.