Name

Rooftop Bees

Legal name

Rooftop Bees Pty Ltd

Website

https://rooftopbees.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Urban Beekeeping Services

NAICS

Apiculture (112910), Apiculture (11291)

akta.pro primary industry

Apiary Management Services (Contract Beekeeping, Hive Maintenance) (AFAEAHAJ)

akta.pro secondary industries

Honey Production & Extraction (AFAEAHAA), Beeswax Production & Processing (AFAEAHAB), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)

Keywords

• Urban beekeeping services
• Corporate beehive management
• Wholesale raw honey
• Beeswax products retail
• Workplace sustainability programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Corporate Beehive Services: Providing urban beehive installation, maintenance, and management services to commercial buildings and corporate clients. Includes site assessments, branded hives, honey harvesting, and tenant engagement programs. Clients retain 100% of produced honey.
2. Direct Product Sales: E-commerce sales of raw honey, yuzu honey, bee wellness products (propolis, Manuka honey), beeswax candles, beeswax bars, lip balm, and branded merchandise through Shopify storefront.
3. Wholesale Honey: Wholesale distribution of award-winning raw urban honey to businesses in retail, food service, restaurant, manufacturing, and service industries.
4. Sponsored Beehives: Sponsorship program for organizations without space to host hives - sponsors receive honey and guided hive tours from landmark apiary locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rooftop Bees installs and manages beehives on commercial building rooftops and workplaces across Sydney, Melbourne, and Brisbane, providing corporate clients with branded hives, monthly maintenance, pest and disease monitoring, honey harvesting, and tenant engagement programs. The company also operates a wholesale honey supply channel for hospitality partners and a Shopify-based e-commerce storefront selling raw honey, Yuzu honey, beeswax candles and bars, propolis-based wellness products, lip balm, and branded merchandise to individual consumers.

Product overview

Rooftop Bees is an Australian urban beekeeping company offering a portfolio of services and products. The core services are Corporate Beehives (managing beehives for commercial buildings and workplaces in Sydney, Melbourne, and Brisbane) and Wholesale Honey (supplying honey to hospitality partners). The product portfolio includes: location-specific raw honey varieties (Sydney, Bondi, Inner West, North Shore, Northern Beaches), Yuzu Honey (infused specialty honey), beeswax products (bars and candles), bee wellness products (propolis throat spray, liquid drops, candies, toothpaste), beeswax lip balm, and branded merchandise (T-shirts, socks, enamel pins). The Corporate Beehives service provides companies with beehive installation, monthly maintenance, tenant engagement workshops, and honey harvesting, while the retail products are sold through the company's Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Beehives Urban beekeeping service that installs and manages beehives on commercial building rooftops and workplaces across Sydney, Melbourne, and Brisbane. Includes site assessment, branded hives, monthly beekeeper inspections, pest and disease monitoring, biosecurity compliance, honey harvesting (up to 100kg/year per site), and tenant engagement workshops. Corporate clients retain 100% of produced honey.
• Wholesale Honey Supply of award-winning raw urban honey to hotels, cafes, bakeries, and hospitality partners at wholesale prices. Sourced from Rooftop Bees' commercial hive network across Australian cities. National Honey Show Champion 2023, 2024, 2025.
• Sponsored Beehive Program Annual sponsorship program for organisations without space to host hives. Sponsors receive honey and guided hive tours from landmark apiary locations.
• Sydney Raw Honey 500g jar of cold-extracted and lightly filtered raw honey sourced from bees across Sydney rooftops, backyards, and gardens. Retains natural goodness. Sold at $16.00 AUD per jar.
• Bondi Raw Honey 500g jar of raw honey sourced from Rooftop Bees beehives in the Bondi area of Sydney. Sold at $16.00 AUD per jar.
• Inner West Raw Honey Raw honey sourced from beehives in Sydney's Inner West suburbs. Sold at $16.00 AUD per jar.
• North Shore Raw Honey Raw honey sourced from beehives on Sydney's North Shore. Sold at $16.00 AUD per jar.
• Northern Beaches Raw Honey Raw honey sourced from beehives on Sydney's Northern Beaches. Sold at $16.00 AUD per jar.
• Yuzu Honey Australian raw honey infused with yuzu peel and juice from the Ovens Valley in Victoria, with notes of mandarin, lime and bergamot. Gold Medal winner at the 2024 Sydney Fine Food Show. Sold at $24.00 AUD per jar.
• 100% Pure Beeswax Bar Pure beeswax bars from Rooftop Bees beehives, multi-stage filtered for candle making, beeswax wrap making, or cosmetics. No additives or fragrances. From $3 AUD.
• Beeswax Lip Balm All-natural lip balm using cosmetic-grade beeswax, shea butter, cocoa butter, jojoba oil, almond oil, and vitamin E, lightly scented with yuzu essential oil.
• Beeswax Candles (Skep, Christmas Tree, Diamond Cylinder, Honeycomb Cylinder, Tea Light varieties) Hand-poured 100% pure beeswax candles sourced from Sydney beehives, available in Skep beehive (50g), Christmas Tree (110g), Diamond Cylinder (175g), Honeycomb Cylinder (325g), and Tea Light 10-pack formats. Prices from $6 to $26 AUD.
• Propolis & Manuka Honey Throat Spray Throat spray with high concentrations of propolis and Manuka Honey MGO 280+, delivering dual-action immune support and soothing relief for sore throats. Sold at $20 AUD.
• Propolis Double Strength Liquid Drops (40%) Alcohol-free propolis liquid with 40% high-potency concentration for topical wound healing support and oral use for immune function and mouth ulcer relief.
• Propolis & Manuka Honey Candies Naturally formulated lozenges with propolis, Manuka honey and lemon oil for scratchy throat relief and immune support. Sold at $12 AUD.
• Propolis Toothpaste Natural toothpaste formulated with propolis antibacterial properties and calcium for gum irritation reduction, enamel remineralisation, and stain removal. Sold at $9 AUD.
• Rooftop Bees T-Shirt Work T-shirts printed on AS Colour Staple Tees, 180 GSM 100% combed cotton, regular fit with neck ribbing, side seams, and double needle hems; available in Navy and Cream. Sold at $39 AUD.
• Yuzu Honey Socks Custom-branded cotton blend crew socks (80% combed cotton, 17% nylon, 3% spandex), size US8-11/EU39-42, half terry construction. Sold at $15 AUD.
• Bee-Themed Enamel Pin Collection (Teddy Bear Bee, Stingless Bee, Blue Banded Bee, Metallic Carpenter Bee, Queen Bee, Neon Cuckoo Bee, Leaf Cutter Bee, Yuzu Honey) Hard and soft enamel pins featuring Australian native bees (Teddy Bear Bee, Stingless Bee, Blue Banded Bee, Metallic Carpenter Bee, Queen Bee, Neon Cuckoo Bee, Leaf Cutter Bee) and a Yuzu Honey design by Sydney artist Madeleine Barnett.

Quantifiable outcome

• Up to 100kg raw honey produced per rooftop location annually
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Loreto ToorakcoreStrategic or Co-development Partner · 20 May 2025Educational partnership managing school beehives. Honey from Loreto Toorak won Gold Medal at 2025 Sydney Royal Easter Show. Queen bees named Blossom and Kin Kin. Students participate in Waggle Dance celebrations and environmental education programs.
• InvestacoreStrategic or Co-development Partner · 19 May 2025Strategic partnership bringing two beehives to rooftop of 420 George Street, Sydney. Over 120,000 bees now on site. Supports Investa's ESG strategy 'Transform Tomorrow.' Queen bees named George-ina and Gertrude in nod to building heritage. Expected to produce up to 100kg of raw honey annually.
• QantasflagshipGTM or Marketing PartnerCorporate beehive installation at Qantas Mascot (airport). Partnership connects brand to nature and demonstrates environmental responsibility. Part of Qantas sustainability initiatives.
• Knight FrankcoreGTM or Marketing PartnerCommercial real estate partner listing and trusted partnership relationship.
• David JonescoreGTM or Marketing PartnerRetail partner organisation engaged with sustainability and environmental initiatives.
• CanvacoreGTM or Marketing PartnerTechnology partner organisation engaged with corporate sustainability programs.
• Botanic GardenscoreGTM or Marketing PartnerPartner organisation supporting urban biodiversity and pollinator initiatives.
• Shangri-La SydneycoreChannel Partner/ Reseller/ DistributorHospitality partner receiving wholesale honey supply and potentially corporate beehive services.
• Bourke St BakerycoreChannel Partner/ Reseller/ DistributorFood service partner receiving wholesale honey supply for bakery products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Steens Honey: New Zealand-based Mānuka and multifloral honey producer with broad retail distribution across Australia and Asia. Comparable in offering raw, single-origin honeys with premium positioning, but Steens operates at much larger scale across multiple honey categories.
• Comvita: Listed Australian and New Zealand Mānuka honey and bee wellness brand offering propolis, lozenges, and immune-support products. Overlaps with Rooftop Bees' bee wellness range (propolis throat spray, drops, candies) and shares the premium honey positioning.
• Capilano Honey: Australia's largest honey brand, owned by Bega Cheese. Operates broadly across honey production and distribution with extensive retail and foodservice channels, while Rooftop Bees competes more narrowly in premium raw urban honey and corporate services. Overlap is in wholesale and retail honey categories.

Others

• Australian Honey Bee Industry Council: National industry body representing commercial and amateur beekeepers in Australia. Provides regulatory context and accreditation infrastructure relevant to Rooftop Bees' commercial beekeeping operations across NSW, VIC, and QLD.

Direct peers

• The Urban Beehive: Australian urban beekeeping service that was acquired by Rooftop Bees in 2024. Previously offered nearly identical corporate beehive installation services to commercial buildings, making it the most direct peer historically. Rooftop Bees acquired The Urban Beehive's operations, integrating them into the current business.

Emerging players

• Aussie Bee: Australian specialist in native stingless bees (Tetragonula) and education. Overlaps with Rooftop Bees' native stingless beehive offering for commercial buildings and provides comparative reference for native bee hive management in urban settings.
• Bees for Trees: Australian not-for-profit combining reforestation with beekeeping. Targets environmental and biodiversity outcomes similar to Rooftop Bees' ESG value proposition, though focuses more on reforestation partnerships than commercial rooftop installations.
• Melbourne City Beekeeping: Melbourne-based urban beekeeping service offering hive installations for homes, businesses, and corporate settings in Victoria. Directly comparable service model within Rooftop Bees' Melbourne operating territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rooftopbeesau
• Instagraminstagram.com/rooftopbees
• LinkedInlinkedin.com/company/rooftop-bees

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooftop Bees