What Rooster's Brewing Co. does

Rooster's Brewing Co. is a family-owned, independent craft brewery founded in 1993 in Harrogate, North Yorkshire, operating from a brewery and taproom facility at Hornbeam Park since 2019. The company produces a portfolio of hop-forward pale ales, IPAs, bitters, stouts, and lagers, with a distinctive emphasis on a gluten-free range — most notably the Assassin IPA family — processed to remove gluten while maintaining full flavour. Cask ale accounts for approximately 65% of total output, reflecting the brewery's commitment to the UK pub trade, with the balance in canned and kegged formats. Production relies on quality ingredients including Golden Promise malt from Simpsons Malt and English hop varieties from Charles Faram growers, with recent capital investment in a centrifuge and MicroCan CL5 canning line to improve consistency and in-house packaging capability.

The business operates a hybrid go-to-market model spanning four revenue streams: direct-to-consumer e-commerce via a Shopify webshop (with Subscribe & Save subscription and free delivery over £50), on-site taproom sales at Harrogate supported by an active events calendar (comedy nights, folk club, Oktoberfest, Suds With Buds), B2B trade distribution to pubs, bars, and restaurants across the North of England, and a recent international channel via Systembolaget in Sweden. Customer segments include craft beer enthusiasts, trade/HO.RE.CA., and gluten-free and vegan consumers. The May 2024 acquisition of neighbouring Daleside Brewery expanded the cask ale portfolio and trade footprint, and the company has reinforced its commercial leadership with the September 2024 appointment of Ian Galbraith as Joint Managing Director, alongside ongoing recruitment across production and sales teams.

Name

Rooster's Brewing Co.

Legal name

Rooster's Brewery Ltd

Website

https://roosters.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rooster's Brewing Co. is a family-owned independent craft brewery founded in 1993 in Harrogate, North Yorkshire, producing hop-forward pale ales, IPAs, and a gluten-free Assassin series, sold via e-commerce, taproom, UK trade distribution, and Systembolaget in Sweden.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Gluten-free beer
• Cask ale distribution
• Brewery taproom
• Craft beer subscription

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Webshop: Online sales of canned and bottled beer, merchandise, and gift vouchers through their e-commerce platform. Products shipped directly to consumers with delivery options including free delivery over £50.
2. Taproom Sales: On-site taproom sales of draft and canned beer, food, and merchandise. Includes event hosting (comedy nights, folk club, Oktoberfest).
3. Trade/Wholesale Distribution: Sales to pubs, bars, and restaurants across the UK, particularly the North of England. Includes cask ale and canned products through trade accounts.
4. Subscribe & Save: Subscription model offering recurring deliveries of beer with potential discounts for regular customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rooster's Brewing Co. is a family-owned craft brewery that produces and sells a range of own-brand beers including pale ales, IPAs, bitters, stouts, and lagers, with a strong focus on gluten-free and vegan-friendly options. It sells these directly to consumers through its own Taproom in Harrogate and a Shopify-powered e-commerce webshop (including a Subscribe & Save subscription), and through trade/wholesale distribution to pubs, bars, and restaurants across Yorkshire and the North of England, with international listings via Systembolaget in Sweden.

Product overview

Rooster's Brewing Co. is a family-owned craft brewery based in Harrogate, North Yorkshire, established in 1993. The company operates as a brewery and taproom with a direct-to-consumer web shop and trade distribution. The product portfolio consists of core range beers (Yankee, Yorkshire's Best, Good As Hell, Haus Lager, Scoundrel) and the Assassin series of IPAs (Baby-Faced Assassin, Easy-Going Assassin, Hazy-Faced Assassin, Mango Hazy Assassin, Little Hazy Assassin, Double Hazy Assassin). Limited releases include collaboration beers, seasonal offerings, and the annual charity beer White Rose. Products are available in cans, kegs, and cask formats, with a focus on gluten-free options. The company also operates a taproom with events programming, a loyalty programme, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Assassin Series: Family of gluten-free IPAs including Baby-Faced Assassin (6.1% ABV), Easy-Going Assassin (4.3% ABV), Hazy-Faced Assassin (5.7% ABV), Mango Hazy Assassin (5.7% ABV), Little Hazy Assassin (4.1% ABV), Peculier Assassin (5.4% ABV), and Double Hazy Assassin (7.4% ABV).
• Modern Classic Range
• Rooster Booster Loyalty Club

Products and services

• Yankee Original Pale Ale (4.3% ABV) and one of the first new-style pale ales brewed in the UK, showcasing Cascade hops from Yakima Valley with Golden Promise pale malt. Trademarked brand.
• Yorkshire's Best Modern Classic Bitter (3.8% ABV) — certified gluten-free amber best bitter brewed with British hops Challenger, First Gold and Ernest, offering fruity new world characteristics.
• Good As Hell Gluten-free lager (4.9% ABV) — a crisp, golden lager balancing malt sweetness with light bitterness and floral notes from Liberty and Tettnang hops.
• Haus Lager House drinking lager (4.2% ABV) — certified gluten-free, approachable, fresh, crisp and clean with a balanced malt and hop character.
• Scoundrel Yorkshire Stout (4.2% ABV) — smooth, medium-bodied stout brewed in classic style with Brown malt, Chocolate malt, roasted Barley and Admiral hops.
• Baby-Faced Assassin India Pale Ale (6.1% ABV) — gluten-free IPA brewed with 100% Citra hops creating mango, apricot, grapefruit and mandarin orange aromas with tropical fruit bitterness. The flagship of the Assassin series.
• Easy-Going Assassin Gluten Free Session IPA (4.3% ABV) — lower-ABV version of Baby-Faced Assassin with juicy orange, tangy grapefruit and tropical fruit flavors.
• Hazy-Faced Assassin Gluten Free Hazy IPA (5.7% ABV) — juicy and crushable hazy IPA featuring Citra, Galaxy and Mosaic hops with tropical mango and peach flavors.
• Mango Hazy Assassin Gluten Free Hazy Mango IPA (5.7% ABV) — juiced-up version of hazy IPA enhanced with natural mango and a kiss of sweetness, featuring Citra, Galaxy and Mosaic hops.
• Little Hazy Assassin Gluten Free Hazy Session Pale (4.1% ABV) — laid back, juicy and crushable hazy session pale with tropical fruit flavors from Citra, Galaxy and Mosaic hops.
• Double Hazy Assassin Gluten Free Hazy DIPA (7.4% ABV) — souped-up evolution of hazy IPA featuring Citra, Galaxy, Mosaic and Nelson Sauvin hops delivering mango, peach, citrus and passionfruit.
• Peculier Assassin Gluten-free limited edition collaboration (5.4% ABV) — a fusion of Theakstons Old Peculier heritage with Baby-Faced Assassin innovation. Certified gluten-free and vegan friendly.
• Blame It On The Tetons Mountain IPA (6.3% ABV) — extra pale and hazy IPA delivering tropical and stone fruit juiciness of a NEIPA with balanced West Coast bitterness on finish.
• Rhode Island Red Rye Pale Ale (4.6% ABV) — brewed with rye and red rye crystal malt giving deep amber hue, hints of black pepper, citrus fruit notes with spicy finish.
• Snagglepuss Gluten-free Pink Lemonade Radler (3.2% ABV) — vibrant blush radler with ripe raspberry, soft floral citrus and zesty lemon peel.
• Wild Wild Life [2026] Barrel-aged blended sour saison (7.0% ABV) — aged over six months with smooth complexity, delicate herbal aromas, soft oak and hint of vanilla.
• Fresh Hop English Pale Ale (4.3% ABV) — limited-edition cask-only beer brewed with Goldings hops harvested just six hours before addition to the boil from Church House Farm in Herefordshire.
• White Rose Annual charity pale ale brewed for Yorkshire Day (August 1st). Cask-only release with 10p from every pint donated to a nominated Yorkshire-based charity. In its 14th year, has raised over £12,000 to date.
• Green Cheek Beer Co. Collaboration Limited edition collaboration beer brewed with Green Cheek Beer Co. (California, USA) for the Almost Authentic Oktoberfest 2026 event.
• Taproom Events Recurring on-site events at the Taproom including monthly Really Funny Comedy nights, weekly Quiz Night hosted by Quizmaster Ant, Harrogate Folk Club (first Wednesday of month), and annual events such as Suds With Buds festival and Almost Authentic Oktoberfest. Ticket-based experience revenue.
• The Sample Room Private events space within the Taproom available for hire for private parties and events.
• Rooster Booster Loyalty Club Loyalty programme allowing members to earn reward points on purchases with exclusive discounts (e.g., 20% discount during promotional periods).
• Subscribe & Save Subscription service for regular delivery of beers including Baby-Faced Assassin, Easy-Going Assassin, Yankee, and Little Hazy Assassin.
• Merchandise Branded merchandise including hats, t-shirts, and glassware sold via the webshop and Taproom.

Quantifiable outcome

• White Rose charity initiative raised over £12,000 since 2011 for Yorkshire-based charities
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, major and core.

• Green Cheek Beer Co.minorStrategic or Co-development Partner · 1 January 2026Collaboration with Green Cheek Beer Co. from California, USA to brew a limited-edition beer for the Almost Authentic Oktoberfest 2026 event.
• Daleside BrewerymajorStrategic or Co-development Partner · 1 May 2024Acquired Harrogate neighbours Daleside Brewery in May 2024. Daleside is known for quality cask beers including Daleside Blonde, Morocco, and Monkey Wrench spanning over three decades. Re-brand currently underway with launch expected February 2025.
• Simpsons MaltcoreOthersLong-standing malt supplier providing Golden Promise malt used in six core beers including Yankee, Baby-Faced Assassin, and Yorkshire's Best. Head Brewer Ol and Lead Brewer Tim visited Simpsons Malt to learn about Golden Promise barley cultivation.
• Charles Faram & Church House FarmminorOthersSuppliers of English hop varieties including Goldings. Head Brewer Ol visited for annual Charles Faram Hop Walk and sourced freshly harvested Goldings hops for Fresh Hop limited edition beer.
• Soundproofing StoreminorImplementation/ SI/ Consulting PartnerInstalled ProSound acoustic ceiling rafts in the Taproom to improve acoustics affected by high ceilings and hard surfaces, enhancing customer experience.
• SystembolagetcoreChannel Partner/ Reseller/ DistributorSwedish government-run liquor store chain that secured a listing for Yorkshire's Best gluten-free beer, marking a significant international expansion for the brewery.
• Thornbridge, Brew York, Siren, Lakes, Salt, and Fyne AlesminorStrategic or Co-development PartnerSix collaboration brews released as cask-only beers to promote cask ale and support local pubs during challenging times for the hospitality industry.
• David Bailey IllustrationcoreOthersOngoing collaboration with illustrator David Bailey for bold, exciting visual identity and branding across product ranges including the Assassin beer family.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Theakstons: Heritage Yorkshire brewer famous for Old Peculier. Rooster's Peculier Assassin (2025) is a direct collaboration blending Theakstons Old Peculier heritage with Baby-Faced Assassin, showing deep product and regional overlap.
• Black Sheep Brewery: Established Yorkshire craft brewery operating from Masham. Rooster's sales hire David joined from Black Sheep in January 2025, and both breweries operate in the same North of England trade channel with comparable cask and craft ranges.
• Kirkstall Brewery: Leeds-based craft brewery focused on hop-forward modern styles. Joint MD Ian Galbraith joined Rooster's from Kirkstall in September 2024, demonstrating direct operational comparability in Yorkshire craft beer production and trade.
• Siren Craft Brew: Berkshire-based craft brewery known for hop-forward and barrel-aged beers. Rooster's collaboration beer with Siren (alongside five other peers) demonstrates direct overlap in modern UK craft brewing and cask ale innovation.
• Thornbridge Brewery: Major UK craft brewery based in Derbyshire. Rooster's has released a cask-only collaboration beer with Thornbridge among six peer collaborations, indicating direct overlap in cask ale innovation and trade-channel focus.
• Fyne Ales: Scottish craft brewery producing modern hop-forward and traditional cask ales. Rooster's cask collaboration with Fyne places them in the same six-partner collective of UK craft brewers committed to cask ale promotion.
• Vocation Brewery: Yorkshire-based craft brewery producing hop-forward IPAs and modern styles. Rooster's sales hire Phil joined from Vocation, indicating direct talent overlap and a highly comparable product portfolio in the same regional market.
• Brew York: York-based craft brewery producing modern IPAs and specialty styles. Listed as one of six cask-only collaboration partners, indicating direct operational and stylistic comparability in the Northern craft beer scene.
• Lakes Brew Co: Cumbria-based craft brewery operating taproom and trade distribution. Rooster's released a cask-only collaboration with Lakes, showing direct overlap in regional cask ale, taproom, and trade-channel operations.

Broad incumbents

• Timothy Taylor: Long-established Yorkshire heritage brewery with extensive pub trade and cask ale portfolio. Operates broadly across Yorkshire with broader brand portfolio than Rooster's, but shares the same regional customer base and cask ale heritage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RoostersBrewCo
• Facebookfacebook.com/RoostersBrewCo
• Instagraminstagram.com/RoostersBrewCo
• LinkedInlinkedin.com/company/roosters-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooster's Brewing Co.