Roots Athletic Center

What Roots Athletic Center does

Roots Athletic Center operates a multi-sport indoor and outdoor athletic complex with two locations in Western Massachusetts: a headquarters at 181 Root Rd in Westfield, MA and a secondary facility at 126 Industrial Dr in East Longmeadow, MA. The company serves youth athletes (ages 1-18), adult recreational athletes, teams and organizations, families, and local businesses through a diversified set of offerings. Core products include Roots Soccer Academy (seven-week session-based youth soccer classes for ages 1-12), field rentals (indoor fields measuring 72x100' at East Longmeadow and 200x100' at Westfield, plus 360x230' outdoor fields), organized youth and adult leagues (soccer, lacrosse, flag football), and birthday party packages. Adjacent offerings include an indoor track (300M, 3-lane, elevated with rubberized surface), sports performance training, summer select soccer, and a banner advertising program with multi-year contracts targeting local businesses.

The business is built on physical asset infrastructure (turf fields, indoor track, party rooms) rather than software or proprietary technology. Operational technology is limited to a third-party registration platform (Bond Sports) for program sign-ups and a video streaming integration with LiveBarn ($23.95/month subscriptions) for remote game viewing. Pricing follows unit and subscription models: field rentals at $60-$160/hour, birthday parties at $300-$650 across three tiers, youth programming at per-session rates, and advertising at $500-$4,500 per year depending on placement and contract length. The company self-describes as "the number one indoor-outdoor sports complex in Western MA" and operates within a broader Roots brand ecosystem that includes Roots Sports Performance, Roots Soccer League, Roots Summer Camp, Roots Aquatics & Fitness Center, Roots Gymnastics, Roots Learning Center, and Roots Cycle.

Roots Athletic Center is a privately held company with no disclosed ownership structure, institutional investors, funding rounds, or executive team details. Headcount stands at 8 employees, and no revenue figures are publicly disclosed. Strategic partners include LiveBarn (video), Western United Pioneers (joint soccer academy), CT Flag Football (indoor flag football leagues), and Sage Financial Group (sponsor). Go-to-market is direct-to-consumer and event-driven, with marketing concentrated on local community visibility, online registration, and cross-promotion across the affiliated Roots brands serving the Western Massachusetts sports community.

Name

Roots Athletic Center

Legal name

Roots Athletic Center

Website

https://rootsathleticcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roots Athletic Center operates two multi-sport indoor/outdoor athletic facilities in Western Massachusetts (Westfield and East Longmeadow), offering youth and adult sports programs, field rentals, leagues, birthday parties, and advertising to regional sports families, teams, and local businesses.

Ownership category

akta.pro rank

Product category

Sports Facilities & Recreation

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Club Sports Programs (EDALAIAB)

Keywords

• Indoor sports facility
• Youth soccer programs
• Field rental services
• Adult sports leagues
• Birthday party venue

Headquarters

HQ city

WESTFIELD, MA

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Field Rentals: Year-round indoor and outdoor field rentals for teams and organizations. Indoor fields 72x100' at East Longmeadow, 200x100' at Westfield. Outdoor fields 360x230'. Hourly rates vary by time slot and indoor/outdoor designation.
2. Youth Sports Programs: Seven-week session-based youth soccer classes, lacrosse programs, and other youth sports instruction. Classes meet weekly with age-appropriate curricula for children ages 1-12+.
3. Adult Leagues: Coed adult soccer leagues, pickup soccer, and flag football leagues. Registration as individual or team with session-based league fees.
4. Birthday Parties: Three-tier birthday party packages (Basic $300, Premium $500, Premium Plus $650) including field time, party room access, and premium activities like knockerball, gaga ball, bounce house, and soccer darts.
5. Advertising/Sponsorship: Banner advertising opportunities including large wall banners, medium track banners, small wall banners, and website banners with multi-year contract options. Targets local businesses seeking exposure to sports families.
6. Memberships: Track memberships and day passes for indoor track access. Unlimited use with membership through Roots Aquatics and Fitness Center partnership.
7. LiveBarn Subscriptions: Monthly video streaming subscription starting at $23.95/month for live and on-demand game viewing with promo code discount available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Roots Athletic Center is a multi-sport indoor/outdoor athletic facility operating two locations in Western Massachusetts (Westfield and East Longmeadow). It sells youth soccer and lacrosse instruction, field rentals by the hour, organized youth and adult leagues, sports performance training, birthday party packages, indoor track access, and on-site banner advertising. The core revenue drivers are year-round field rentals and session-based youth sports programs.

Product overview

Roots Athletic Center is a multi-sport indoor/outdoor athletic facility with two locations (Westfield and East Longmeadow, MA) offering a unified sports complex providing youth and adult programming. The core offerings center on Roots Soccer Academy (youth classes for ages 1-12), field rentals (indoor and outdoor turf), and organized leagues (youth and adult soccer, lacrosse, flag football). Additional modules include sports performance training, birthday party packages, an indoor track, and advertising opportunities. The company uses the Bond Sports platform for program registration and scheduling while partnering with LiveBarn for video streaming of games.

Differentiator

Problem solved

Functional benefit

Brands

• Roots Lacrosse Academy: Lacrosse programs designed to cultivate love and understanding of the sport, including instructional classes, clinics, and camps for boys and girls from K-12th grade.
• Roots Soccer Academy
• Summer Select Soccer
• Adult Soccer Leagues
• Flag Football League

Products and services

• Roots Soccer Academy Youth soccer development program offering seven-week sessions for children ages 1-12, with age-appropriate classes including Mini Tykes & Turf Tykes (Ages 1-4), Train + Play (ages 4-8), Mighty Kickers PLUS (ages 5-6), and Junior Kickers PLUS (Ages 7-8). Available at both Westfield and East Longmeadow locations with indoor and outdoor options.
• Field Rentals Year-round indoor and outdoor field rentals for soccer, lacrosse, football, baseball, and softball training. Indoor fields measure 72 x 100 feet (East Longmeadow) or 200 x 100 feet (Westfield); outdoor fields are 360 x 230 feet. Hourly rates range from $60-$160 depending on time slot and indoor/outdoor designation.
• Youth Soccer Leagues Organized youth soccer leagues providing competitive play for children across various age divisions (U7 through high school), with game formats ranging from 5v5 to 7v7 indoors and 9v9 outdoors.
• Adult Soccer Leagues Coed adult soccer leagues for all skill levels, with options to register as an individual or team. Includes adult pickup soccer for drop-in style coed play offered year-round.
• Roots Lacrosse Academy Youth lacrosse programs for boys (K-12th grade) and girls (3rd-12th grade) with instructional classes, clinics, and camps emphasizing fundamental techniques and teamwork. Classes run for 7-week sessions in fall and winter.
• Sports Performance Training Athletic training programs focused on strength, conditioning, and sport-specific skill development for youth and adult athletes.
• Birthday Parties Sports-themed birthday party packages at the Westfield facility with three tiers: Basic ($300), Premium ($500), and Premium Plus ($650). Includes activities such as Knockerball, Gaga Ball, Bounce House, Soccer Darts, and access to party rooms.
• Flag Football League Indoor youth flag football league at the Westfield facility operated in partnership with CT Flag Football, featuring divisions for various ages and skill levels with practices and games held throughout the winter.
• Indoor Track 300-meter 3-lane elevated indoor track at Westfield location, 20 feet high with 4-foot lane width, 90m straights, 60m turns, and 8mm rubberized surface. Available through Roots Aquatics and Fitness Center membership or day passes.
• Banner Advertising High-traffic banner advertising opportunities at the Westfield facility including Large Wall Banners (16ft x 6ft), Medium Track Banners (12ft x 5ft), Small Wall Banners (8ft x 3ft), and Website Banners with annual contract pricing ranging from $500-$4,500.
• Summer Select Soccer Summer soccer training program for children ages U9-U14 offering intensive skill development and competitive play during summer months.

Quantifiable outcome

• Number one indoor-outdoor sports complex in Western MA

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Western United Pioneers (WUP)coreStrategic or Co-development PartnerJoint youth soccer development program collaboration between Roots Soccer Academy and Western United Pioneers. Combined coaching resources, training ideas, and programming. Roots United Academy provides unified player development experience with coaching presence from both organizations.
• CT Flag FootballminorChannel Partner/ Reseller/ DistributorPartnership to bring indoor youth flag football league to Roots Athletic Center Westfield facility. League features divisions for various ages and skill levels with practices and games held indoors throughout winter. Registration and league details managed through CT Flag Football.
• Roots Aquatics and Fitness CenterminorStrategic or Co-development PartnerRelated family brand within Roots Athletic Center ecosystem. Track memberships offered through Roots Aquatics and Fitness Center at 217 Root Rd. Cross-promotion of facilities and shared membership benefits.
• Roots Summer CampminorChannel Partner/ Reseller/ DistributorRelated Roots brand offering summer camp programs. Cross-promoted on Roots Athletic Center website with separate registration at rootsvacation.com.
• Roots Sports PerformanceminorChannel Partner/ Reseller/ DistributorRelated Roots brand offering sports performance training. Listed on Roots Athletic Center website with separate site at rootssportsperformance.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Edge Sports Complex: Multi-sport indoor facility offering turf field rentals, youth leagues, training programs, and birthday parties for regional community sports markets. Comparable to Roots on facility type, customer segments, and event-driven GTM.
• Fieldhouse USA: Multi-location indoor sports complex chain offering turf field rentals, youth sports leagues, birthday parties, and corporate events. Directly comparable business model and product mix to Roots Athletic Center's Westfield/East Longmeadow operations.
• Big Vanilla Athletic Club: Multi-sport athletic club offering indoor turf fields, youth leagues, sports performance training, and family programming. Directly comparable facility-based sports programming model to Roots Athletic Center.
• Spooky Nook Sports: North America's largest indoor sports complex, operating multi-sport facilities with turf fields, indoor tracks, sports performance training, birthday parties, and youth/adult programming. Direct comparability to Roots on facility model, programming breadth, and family/athlete customer base, though at substantially larger scale.
• Socceroof: Indoor soccer facility operator with field rentals, youth academies, adult leagues, and birthday party packages. Closely comparable core product (indoor soccer focus) and GTM motion to Roots Soccer Academy and adult league programs.
• XL Sports World: Operator of indoor soccer and multi-sport facilities with field rentals, youth and adult leagues, birthday parties, and sports performance programming. Directly comparable to Roots' indoor turf and soccer-centric programming.
• The Sportsplex: Indoor sports complex operator offering field rentals, youth and adult leagues, training programs, and event hosting. Closely comparable to Roots on multi-sport facility model and regional community sports positioning.
• Centerville Sportsplex: Regional multi-sport indoor complex offering field rentals, youth leagues, camps, and birthday parties. Directly comparable regional sports facility business serving a similar suburban family demographic.
• Parisi Speed School: Sports performance training franchise offering youth and adult strength and conditioning programs. Comparable to Roots Sports Performance add-on module, with similar target customer (youth athletes seeking supplemental training).

Broad incumbents

• Life Time Fitness: Large multi-sport fitness operator with indoor sports facilities, youth programming, leagues, and family memberships. Overlaps with Roots on facility-based youth/adult programming but operates at significantly broader national scale with a wider amenity mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roots-athletic-center

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots Athletic Center