ROOTS FAMILY CHIROPRACTIC, LTD.

What ROOTS FAMILY CHIROPRACTIC, LTD. does

Roots Family Chiropractic, Ltd. is a privately-held, founder-owned chiropractic practice founded by Dr. Tom Williams, operating two physical offices in the Lincoln Park neighborhood of Chicago, IL (2744 N Lincoln Ave) and Crown Point, IN (710 Merrillville Rd). The practice delivers nervous system-based chiropractic care using the Torque Release Technique with an Integrator tool, supplemented by Insight™ neurological scanning technology that measures heart rate variability, thermography, and EMG to provide objective baselines of nervous system function. Services are packaged into a structured three-step methodology: the Roots Reset Assessment, a Personalized Reset Plan, and ongoing Reset & Thrive care.

The practice specializes in pediatric, prenatal, and family wellness chiropractic services, with approximately 50% of patient volume dedicated to pediatric care — an unusually high concentration for the chiropractic field. Primary customer segments include infants and children with developmental, sensory, sleep, and digestive concerns; pregnant and postpartum women seeking Webster technique and natural birth preparation; and multi-generational families pursuing drug-free wellness care.

Revenue is generated through a direct-to-consumer go-to-market model combining subscription-style recurring care plans, a $197 new-member prenatal starting bundle, and free 15-minute phone consultations that serve as funnel entry points. Patient acquisition is driven by content marketing (extensive blog, Mythbuster Monday educational series, free parent training webinars), organic social media on Facebook and Instagram, and earned media coverage (ABC News, CBS Chicago, Upworthy, Popsugar). The practice is bootstrapped, with no institutional funding, and operates with approximately five total employees across both locations.

Name

ROOTS FAMILY CHIROPRACTIC, LTD.

Legal name

Roots Family Chiropractic, Ltd.

Website

https://rootsfamilychiro.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roots Family Chiropractic is a privately-held, two-location nervous system-based chiropractic practice in Chicago, IL and Crown Point, IN, founded by Dr. Tom Williams. The practice specializes in pediatric (50%), prenatal, and family wellness care using Insight™ scanning and gentle Torque Release adjustments, serving families seeking drug-free healthcare.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

akta.pro industry

PRIMARYHSADALAC

Pediatric & Family Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic services
• Pediatric chiropractic
• Prenatal chiropractic
• Nervous system care
• Family wellness

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Care Services: Ongoing chiropractic adjustment services delivered through personalized care plans. Services include pediatric care (approximately 50% of practice), prenatal care, and general family wellness care. Revenue is generated through regular adjustment sessions billed per visit or through care plan packages.
2. New Member Starting Bundle: Initial consultation and assessment package for new patients. One blog post mentions a new member starting bundle at $197 for pregnant women seeking natural birth support.
3. Educational Content and Resources: Free educational resources including blog content, Mythbuster Monday content, and free parent training webinars. Not directly monetized but serve as lead generation for patient acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Roots Family Chiropractic is a nervous system-based chiropractic practice that delivers gentle, non-forceful chiropractic adjustments to families, with approximately 50% of care dedicated to pediatric patients. The practice follows a 3-step method—Roots Reset Assessment using Insight™ neurological scanning, a Personalized Reset Plan, and ongoing Reset & Thrive care—across two physical offices in Chicago, IL and Crown Point, IN.

Product overview

Roots Family Chiropractic is a nervous system-based chiropractic practice offering a structured 3-step method: Roots Reset Assessment (using advanced Insight™ neurological scanning technology), Personalized Reset Plan (customized care plans), and ongoing Reset & Thrive care. The practice specializes in pediatric, prenatal, and family wellness chiropractic services, using gentle Torque Release Technique with an integrator tool rather than traditional manual adjustments. The practice operates from offices in Chicago, IL and Crown Point, IN.

Differentiator

Problem solved

Functional benefit

Products and services

• Roots Reset Assessment

Quantifiable outcome

• Children sleeping through the night after first adjustment
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Hyve HealthminorStrategic or Co-development Partner · 17 November 2021Dr. Tom Williams expressed enthusiasm about partnering with Hyve Health, describing them as having a new family practice/pediatric practice model that supports families from prenatal care through birth and beyond using a membership model. Dr. Tom indicated he looks forward to continuing to partner with Hyve Health, supporting their community, and continuing to work together to support children differently in Chicago.
• Haven (Functional Medicine Practice)minorStrategic or Co-development PartnerReferenced in a blog post as a partner practice offering food intolerance evaluation services. The two practices collaborate on a multidisciplinary approach addressing both structure (chiropractic) and nutrition for holistic healing. Described as working 'in conjunction' and 'beautifully together' for comprehensive patient care.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LifeClinic Chiropractic: Chiropractic provider operating within retail and grocery settings focused on convenient family adjustments. Comparable as a competing provider of family and wellness chiropractic visits, though it competes primarily on convenience rather than Roots' deep pediatric specialization.
• 100% Chiropractic: Growing chiropractic franchise offering family care with an emphasis on wellness and pediatric services. Comparable in targeting the same family wellness consumer with routine adjustments and care plans, though delivered through a franchise model rather than a single-founder boutique practice.
• The Joint Chiropractic: Largest chiropractic franchise in the United States with hundreds of locations offering accessible, family-friendly adjustments. Comparable as a competing provider of routine chiropractic care to families, though it lacks Roots' pediatric specialization and nervous-system scanning differentiation.

Others

• ChiroTouch: Leading practice management software vendor for chiropractic clinics. Comparable as an enabling technology provider serving the same chiropractic operator base, with potential as a workflow/data integration partner for Roots' scanning and care plan operations.
• Palmer College of Chiropractic: Founding chiropractic college and a major source of practitioner training, including pediatric and family chiropractic specializations. Comparable as the upstream talent and credentialing pipeline for Roots' niche, and a potential research/credibility partner for evidence-building around pediatric chiropractic outcomes.

Direct peers

• Pavilion Chiropractic: Multi-location family chiropractic practice serving Chicago suburbs with a wellness and pediatric focus. Comparable as a regional competitor offering family wellness, prenatal, and pediatric chiropractic services within driving distance of Roots' Chicago location.
• Chiro One Wellness Centers: Chicago-area corporate chiropractic group with multiple clinics offering family and wellness chiropractic. Most directly comparable peer given overlapping geography (Chicagoland), similar family-wellness positioning, and comparable service mix including pediatric and prenatal offerings.
• Bloom Family Chiropractic: Independent family and prenatal chiropractic practice with a similar emphasis on nervous-system-focused care for mothers and children. Closely comparable boutique-style peer operating in the same niche (prenatal, pediatric, family wellness) with comparable direct-to-consumer marketing approach.

Emerging players

• Hyve Health: Family/pediatric membership-based practice model referenced as an explicit partner by Roots Family Chiropractic. Comparable as a competing go-to-market concept for ongoing family and pediatric care, signaling an adjacent emerging model in the family-wellness category.
• Expecting Pelvic Health: Specialty practice offering prenatal and postpartum pelvic floor and Webster-technique services. Comparable as a partial competitor for prenatal patients seeking Webster technique and natural birth preparation, though it overlaps primarily on pregnancy-related care rather than full-family wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rootsfamilychiro
• Instagraminstagram.com/rootsfamilychiro
• LinkedInlinkedin.com/company/roots-family-chiropractic-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROOTS FAMILY CHIROPRACTIC, LTD.