Roots Store
Roots Store is a Brussels-based physical retail farm shop selling organic, local, and zero-waste products sourced from 16 vetted regional producers, serving environmentally conscious consumers through a single storefront and community-focused circular economy model.
- Company typePrivate
- Founded-
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Roots Store does
Roots Store is a single-location physical retail farm shop in Brussels, Belgium, operating as what it describes as the city's first 100% circular, organic, and local farm shop. The store sells organic fruits, vegetables, dairy, meat, cereals, coffee, bulk goods, ethical cosmetics, and zero-waste products sourced from 16 vetted local producers (out of 150 producers the founders have personally met). Beyond product retail, the store functions as a community hub for environmentally conscious consumers, an organic waste collection point that returns waste to partner farms, and a refill station for eco-friendly cleaning products designed with Fablab la Microfactory.
The business operates on a direct-to-consumer model through a single storefront at Rue Franklinstraat 44, 1000 Brussels, open Monday–Friday 10h–18h30 and Saturday 10h–14h. Pricing is unit-based and pay-as-you-go, with prepared salads and soups priced at €9.00 each. An online ordering page (roots-store.be/order-online) exists but is not currently accepting orders; customers are directed to contact the store directly. The store accepts the local Brussels currency Zinne at par (1 Zinne = €1). GTM is community-led: the store operates as a meeting point via its MakeSense partnership, complemented by email/newsletter capture and word-of-mouth referrals.
The underlying technology is minimal: a Wix-based multi-language website (French, English, Dutch), an account login, and a placeholder online ordering interface. The "core technology" is the operational circular economy model — short supply chain curation, full product traceability, and closed-loop organic waste recycling — rather than a software or platform layer. The company has no mobile app, no disclosed API, no third-party integrations, no AI capabilities, no funding rounds, and no disclosed management team. With 6 employees, Roots Store operates as a small, independently owned, community-focused retail business.
Roots Store firmographics
Firmographics- Name
- Roots Store
- Legal name
- Roots Store
- Website
- https://roots-store.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roots Store is a Brussels-based physical retail farm shop selling organic, local, and zero-waste products sourced from 16 vetted regional producers, serving environmentally conscious consumers through a single storefront and community-focused circular economy model.
- Ownership category
- akta.pro rank
Roots Store industry classification
Industry- Product category
- Organic Grocery Retail
- NAICS
- Grocery and Convenience Retailers (4451), Other Specialty Food Retailers (44529)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Natural/Organic Supermarkets & Chains (CRAHAEAA)
- akta.pro secondary industries
- Eco-Friendly Household & Zero-Waste Refill Stores (CRAHAEAG), Organic Produce & Farm Market Retail (CRAHAEAD)
Keywords
Where Roots Store is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Roots Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Retail sales of organic and local products: Revenue generated through direct retail sales of organic fruits, vegetables, dairy, meat, cereals, coffee, bulk goods, cosmetics, and zero-waste products to consumers visiting the physical store in Brussels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items priced at €9.00 EUR |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Roots Store product offering
Product offeringCore offering
Roots Store is a physical retail farm shop in Brussels that sells organic, locally sourced groceries — fruits, vegetables, dairy, meat, cereals, coffee, bulk goods, organic cosmetics, and zero-waste cleaning products — supplied by 16 vetted local producers. The store operates on a 100% circular economy model with full product traceability, refill stations for eco-friendly cleaning products, and an organic waste collection service that returns waste to partner farms.
Product overview
Roots Store operates as a single physical retail location—a 100% circular organic farm shop in Brussels—offering a wide range of daily essentials including fruits, vegetables, dairy, meat, cereals, coffee, organic soaps, cosmetics, and eco-friendly cleaning products sourced from 16 vetted local producers. The store provides an online ordering system (currently in development, not accepting orders), a salads and soups menu for pickup, zero-waste product dispensers, and an organic waste recycling service that returns materials to partner farms. The product portfolio centers on the physical retail experience supplemented by digital ordering capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Roots Store Physical Retail
- Salads Menu
- Soups Menu
- Zero Waste Products Dispenser
- Organic Waste Recycling Service
Companies that use Roots Store
Customer profileSegments1 record
Ideal customer profiles1 record
Roots Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roots Store partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MakeSensecoreMakeSense is a community partner that helps Roots Store serve as a meeting point for savvy shoppers ('consomm'acteurs'). This partnership enables the community shop pillar of Roots' circular economy model.
- Fablab la MicrofactoryminorFablab la Microfactory is a partner that helps design new zero-waste products for Roots Store, such as an indestructible sponge and a rectangular compost bin for cyclists.
- La ZinneminorLa Zinne is the local Brussels currency. Roots Store is a member of the network and accepts Zinne payments at par value (1 Zinne = 1€), supporting the local economy.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Roots Store competitors and assessment
Company assessmentBroad incumbents
- Biocoop: France's largest network of organic food cooperatives, emphasizing local produce and short supply chains. Comparable ethos around organic and producer-direct sourcing at greater scale.
- Naturalia: Leading French organic and natural products retail chain with hundreds of stores. Provides broader peer benchmarking on organic specialty retail economics and expansion patterns.
- Bio c' Bon: European organic supermarket chain with stores in France, Belgium, and other countries. Comparable organic assortment with broader geographic reach than Roots Store.
- La Vie Claire: French organic retail chain with physical stores and online ordering, offering organic produce, bulk goods, and eco-friendly products. Benchmark for organic specialty retail at chain scale.
Emerging players
- Day by Day: French zero-waste bulk retail franchise with multiple locations. Direct comparable to Roots Store's zero-waste refill dispenser concept but operating a multi-store franchise model.
Direct peers
- Kazidomi: Belgian membership-based organic and bulk food retailer (online-led) headquartered in Brussels. Comparable product mix (organic, bulk, eco-friendly) though delivered via online channel rather than physical store.
- Färm: Belgian organic supermarket chain operating multiple locations in Brussels and other Belgian cities, offering organic produce, bulk goods, and sustainable products. Most direct Belgian comparison to Roots Store's organic/local/circular positioning.
- Sequoia Brussels: Brussels zero-waste shop offering organic and local products with refill dispensers. Directly overlaps with Roots Store's zero-waste retail positioning in the same city.
- Beeo: Brussels-based zero-waste and organic retail concept focused on bulk goods and refill stations. Closely comparable to Roots Store's zero-waste/zero-obsolescence pillar in the same Brussels market.
Others
- Oxfam Fair Trade: Belgian fair-trade retail network selling ethical, organic, and local products. Adjacent comparison for fair-trade grocery retail in the Belgian market, though focused on fair-trade rather than zero-waste circularity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Roots Store social profiles
Digital presenceRoots Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots Store leadership team
Management profileNumber of profiles
Roots Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots Store
What does Roots Store do?
Roots Store is a physical retail farm shop in Brussels that sells organic, locally sourced groceries — fruits, vegetables, dairy, meat, cereals, coffee, bulk goods, organic cosmetics, and zero-waste cleaning products — supplied by 16 vetted local producers. The store operates on a 100% circular economy model with full product traceability, refill stations for eco-friendly cleaning products, and an organic waste collection service that returns waste to partner farms.
Is Roots Store a public or private company?
Roots Store is a private company. It is classified as unknown and is currently operating.
When was Roots Store founded?
Roots Store was founded in -1. It employs 1 to 10 people.
Where is Roots Store based?
Roots Store is headquartered in Brussels, Belgium, in the Europe region.
How does Roots Store make money?
One revenue line is on record: retail sales of organic and local products.
Who are Roots Store's main competitors?
Broad incumbents on record are Biocoop, Naturalia, Bio c' Bon and La Vie Claire. Day by Day is listed as an emerging player. Direct peers are Kazidomi, Färm, Sequoia Brussels and Beeo. Oxfam Fair Trade is listed as an others.
Does Roots Store have an API?
No public API is recorded for Roots Store.
What industry is Roots Store in?
Roots Store's product category is Organic Grocery Retail. Its primary akta.pro industry code is CRAHAEAA, Natural/Organic Supermarkets & Chains, with a secondary code of CRAHAEAG, Eco-Friendly Household & Zero-Waste Refill Stores. Its NAICS code is 4451 and its SIC code is 5411.