Stokman Rosefruits

What Stokman Rosefruits does

Stokman Rosefruits is a Dutch agricultural trading entity specializing exclusively in the production and wholesale of rose hip branches. Founded in 2006 by Eric Stokman and operating under the legal name Stokman Rozen, the company cultivates 25 hectares across two specialized grower partners in Serbia, where the dry climate reduces the need for fungicide spraying. Finished branches are shipped to the Netherlands and handled by exclusive partner Coloriginz/MyPeony, which unpacks goods and coordinates delivery to FloraHolland auction clocks at Rijnsburg, Aalsmeer, and Naaldwijk under two supplier codes (94472 and 94389). Products also reach consumers via the Coloriginz/MyPeony webshop and downstream retail florists during the September-to-December season.

The product portfolio spans 15 rose hip varieties including Rosefruits Elite, Rosefruits Giant, Rosefruits Tops, Corallo, Autumn Rosefruits, Sunset Hiphop, and Green Rosefruits, all characterized as thornless, heavy, and long-stemmed. Value-added lines include approximately 20 standard-color wax-dipped branches (with optional glitter or snow finishes), dipped variants in gold, silver, purple, and Christmas silver, and hand-made rose hip wreaths in six diameter sizes. The company's trademark thornless stem grading, formalized as sorting code 024, became an industry standard. Production holds GlobalGap certification, with biological/organic certification in progress.

Revenue is generated on a wholesale transaction basis through FloraHolland auction sales and direct B2B arrangements, with pricing not publicly disclosed. The company serves wholesale florists as the primary segment and end consumers through retail florists as a secondary segment, both focused on autumn floral arrangements and decorative use cases. The 9-employee operation is privately held, with no external institutional investment disclosed, and is concentrated almost entirely in the roughly 12-week autumn selling window.

Name

Stokman Rosefruits

Legal name

Stokman Rozen

Website

https://rosefruits.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Stokman Rosefruits is a Dutch agricultural wholesaler specializing exclusively in thornless rose hip branches, cultivated by partner growers in Serbia and sold via FloraHolland auctions to wholesale florists across the September-to-December autumn season.

Ownership category

akta.pro rank

Product category

Cut Flower Cultivation

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Rose hip branches
• Thornless rose stems
• Cut flower cultivation
• Waxed floral branches
• Autumn floral decor

Headquarters

HQ city

Oosterbeek

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Wholesale Rose Hip Sales: Direct sales to wholesale buyers through FloraHolland auction clocks. Products sold under Stokman Rosefruits (supplier code 94472) and Stokman Rozen Fruit (supplier code 94389).
2. Direct E-commerce Sales: Sales through Coloriginz/MyPeony webshop for direct customer purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Stokman Rosefruits specializes in the production and wholesale supply of exclusively rose hip branches grown in cooperation with two specialized Serbian growers across 25 hectares. The company offers 15 different rose hip varieties, plus value-added processed products including waxed branches in about 20 standard colors, dipped decorative branches, and hand-made rose hip wreaths. Products are sold to wholesale florists primarily through FloraHolland auction clocks and via exclusive partner Coloriginz/MyPeony during the autumn season.

Product overview

Rosefruits is a rose hip product company specializing exclusively in rose hip branches since 2006. The company operates as a cooperation between Stokman Rozen and specialized growers in Serbia, offering the largest range of varieties and supply worldwide. The core product portfolio consists of 15 rose hip varieties including Rosefruits Elite, Rosefruits Giant, Rosefruits Tops, Corallo, Autumn Rosefruits, Sunset Hiphop, and Green Rosefruits. Value-added products include Waxed Rose Hip Branches (with about 20 standard colors, glitter and snow options), Dipped Rose Hips (gold, silver, purple, Christmas finishes), and hand-made Rose Hip Wreaths in various sizes. All products are characterized by being thornless with long stems and heavy quality. Products are sold through FloraHolland flower auctions and wholesale channels from September through December.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosefruits Elite Premium rose hip variety with extra length, extra fine stems, and extra branching, developed at customer request. Available in lengths 35-100cm from week 43-49.
• Rosefruits Giant Extra-large rose hip variety with stems ranging from 100-140cm. Available weeks 40-45, availability depending on season.
• Rosefruits Tops High-quality rose hip variety available in 60-140cm lengths from weeks 40-45.
• Corallo Distinctive rose hip variety with hanging branches featuring small bright red hips. Available in 100/130/160/190cm lengths from week 38-45.
• Autumn Rosefruits Main product available throughout autumn with small red hips in lengths 30-100cm from week 40-49.
• Sunset Hiphop Unique variety featuring the brightest orange-colored rose hips. Available in 35-60cm lengths from weeks 38-47.
• Green Rosefruits Green-colored rose hip variety available in 70-100cm lengths from weeks 38-40. Available on request if in stock.
• Rose Hip Wreath Hand-made rose hip wreaths available in sizes 30, 35, 45, 55, 60, and 100cm diameter. Packed in wooden crates or luxury wooden boxes (Royal 60cm and King 100cm sizes). Available weeks 42-48, available per 100x on request in 2026.
• Waxed Rose Hip Branches Rose hip branches dipped in colored wax creating a wax layer finish. Approximately 20 standard colors available with options for glitter or snow topping. Specific products include Wax Pink, Wax Red, Wax Bright Red, Wax Dark Purple, Wax Mixed, Wax White Snow, Wax Bordeaux Red, Wax Bordeaux Sugared, and Wax Translucent White.
• Dipped Rose Hips Decorated rose hip products dipped in various finishes including gold, silver, purple, and Christmas-themed silver for decorative purposes.

Quantifiable outcome

• Longest availability throughout autumn season (weeks 38-49 depending on variety)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Coloriginz/MyPeonycoreChannel Partner/ Reseller/ DistributorColoriginz/MyPeony serves as the exclusive handling partner for rose hip products from Serbia. They unpack all incoming goods, arrange delivery to FloraHolland auction clocks, and handle sales through their own webshop and direct customer contact.
• Two Rose Hip Growers in SerbiacoreStrategic or Co-development PartnerExclusive cooperation with two specialized growers in Serbia. Farms have 25 hectares under cultivation with favorable conditions for rose hip cultivation due to dry climate that minimizes fungus spray requirements.
• Stokman RozencoreStrategic or Co-development PartnerParent company and trading name under which rose hip branches are sold. Products sold on FloraHolland with supplier codes 94472 (Stokman Rosefruits) and 94389 (Stokman Rozen Fruit).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Meilland International: Meilland is a large French rose breeder producing cut and garden roses worldwide. Comparable in rose genetics and global cut-flower supply, though substantially larger and broader in portfolio.
• Royal FloraHolland: Royal FloraHolland is the world’s largest floral auction and the primary distribution channel Stokman Rosefruits uses (Rijnsburg, Aalsmeer, Naaldwijk). Relevant as the marketplace that both enables and gates the company’s wholesale sales.

Direct peers

• Marginpar: Marginpar is a Netherlands-based breeder and producer of cut flowers and summer/ornamental flowers, supplying florists globally. Comparable in being a specialized Dutch cut flower producer serving the same FloraHolland-driven wholesale florist channel.
• De Ruiter Roses: De Ruiter is a Dutch rose breeder producing cut rose varieties for the global florist trade. Comparable as a specialized rose breeder operating in the same Dutch floral supply ecosystem.
• Van der Salm Boskoop: Van der Salm is a Dutch nursery/ornamental grower producing cut branches and flowering products for florists. Comparable as a producer of ornamental cut branches sold through the Dutch auction/wholesale system.
• Decorum Company: Decorum is a Dutch cooperative of leading flower and plant growers selling premium products under a unified brand. Comparable as a Dutch floriculture producer using FloraHolland to reach florists with a differentiated, premium positioning.
• Schreurs Roses: Schreurs is a Dutch rose breeder and grower producing cut roses for the global florist market. Comparable as a Netherlands-based rose/cut flower producer competing in the same wholesale florist auction system.
• Kordes Roses: Kordes is a German rose breeder and grower producing cut roses and garden roses. Comparable in rose genetics and cut flower production, with overlap in florist-channel distribution.
• Hilverda de Boer (Floral Fundamentals): Floral Fundamentals is a Dutch-based marketing and distribution platform for cut flowers and ornamental products serving florists globally. Comparable as a Dutch floral products brand in the same florist/wholesale channel.

Others

• Coloriginz / MyPeony: Coloriginz/MyPeony is Stokman Rosefruits’s exclusive handling, unpacking, and direct-sales partner. Relevant as the channel partner rather than a competitor; operates the webshop and direct florist sales for the company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stokman-rozen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stokman Rosefruits